Browse > Article

A study on the Effect of Repurchase Intention for Smart Phone  

Jeon, Sung Hyun (건국대학교 벤처전문기술학과 벤처기술경영)
Choi, Seong Il (서울대학교 경영대학 기술경영)
Publication Information
Journal of Korea Society of Digital Industry and Information Management / v.8, no.2, 2012 , pp. 189-198 More about this Journal
Abstract
The demand of smart phone that recently came into spotlight as a new media is sharply increasing not only in Korean market but also in worldwide market but the academic study on this is still in the beginning stage. Hence, it would be a well-timed topic for discussion to make a systematic investigation and analysis. The technology acceptance model used in this study as a theoretical frame can set various external factors in introduction of new information technology as variables. This study made an assumption that such external factors would influence on perceived usefulness, easiness and amusement and such perceived awareness would make an impact on user's satisfaction and repurchase intention. This study proposed an empirical model in order to find out the recommendations and repurchase intention for new media, smart phone. This study model was validated to be very effective model that can explain more concretely and systematically for repurchase of smart phone. In conclusion, this paper illustrates a paradigm shift in smart environment to smart device manufacturers under fierce competition in the world market as well as various analysis results on consumer's use patterns according to such paradigm shift, which shall be utilized as useful information when establishing a marketing strategy for smart phone.
Keywords
Smart Phone; TAM; Repurchase Intention;
Citations & Related Records
연도 인용수 순위
  • Reference
1 강병구.이한원.한필구.전병호, "제품 유형별 소비자의 스마트폰 구매결정 차이 연구," 디지털산업정보학회 논문지, 제7권, 제1호, 2011, pp. 111-126.
2 한국인터넷진흥원, "스마트모바일 강국 실현을 위한 2011년 하반기 스마트폰 이용실태조사," 2012.
3 오수원, "웹서비스와 스마트폰 간의 연동," 인하대학교 석사학위 논문, 2009.
4 Davis, F. D., "Perceived usefulness, easy of use, and the user acceptance of information technology," MIS Quarterly, 13(3), 1989, pp. 319-340.   DOI
5 Davis, F. D. Bagozzi, R. P. & Warshaw, P. R., "User acceptance of computer technology: A comparison of two the organical models," Management Science, 35(8), 1989, pp. 982-1003.   DOI
6 Karahanna, E. & Straub, D. W. "The psychological origins of perceived usefulness and ease-of-use," Information & Management, 35(4), 1999, pp. 237-250.   DOI
7 Oliver, Richard L., "A Conceptual Model of Service Quality and Service Satisfaction; Compatible Goals, Different Concept," in Advances in Service Marketing and Management; Research and Practice, Vol. 2, Greenwich, CT: JAI Press, 1980.
8 Cronin, J. Joseph and Steven A. Taylor, "SERVPERF Versus SERVQUAL : Reconciling Performance -Based and Perceptions- Minus - Expectations Measurement of Service Quality," Journal of Service Marketing, Vol. 58, 1994, pp. 92-150.
9 여의재.이영선, "구매 후 의복평가기준에 관한 연구," 한국의류학회, 한국의류학회지, 제20권, 제6호, 1996, pp. 1027-1038.
10 Taylor, S. & Baker, Thomas L., "An Assessment of the Relationship Between Service Quality and Customer satisfaction in the formation of consumers Purchase Intentions," Journal of Retailing, 70(2), 1994, pp. 163-178.   DOI
11 우종필, "구조방정식모델 개념과 이해," 한나래 아카데미, 2012.
12 배병렬, "구조방정식모델을 위한 SIMPLIS 활용과 실습", 청목출판사, 2004.
13 정동훈, "키패드와 터치패드 휴대전화 자판의 사용성 평가," 디지털산업정보학회 논문지, 제6권, 제4 호, 2010, pp. 237-250.