• Title/Summary/Keyword: Market Environment Analysis

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A Study on the Equilibrium-Pricing Mechanism of Apartment (아파트의 가격형성 메커니즘에 관한 연구)

  • Chung, J.-Young;Yoon, Tae-Kwon
    • Journal of the Korea Institute of Building Construction
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    • v.8 no.6
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    • pp.65-74
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    • 2008
  • The aim is to get comprehensive view point for the price of apartment. Apartment construction cost is the sun of land cost and building cost. Land price reflects the value of location where building stands. When the gap between price and affordability is narrow enough, effective demand promote apartment construction. The today's trends of rising price, which began in apartment housing, spreads to real estates market and finally overall consumer price. Problem is that price is decided only by supplier's interest. Equilibrium-pricing is common process in housing market. However it is important to review hedonic price and the factor of housing services and focused on the affordability of demanders. AHP analysis was used to study real needs and preference of demanders and dealt with 200 interviewees with brief checklists. We found that social factor is more important than building cost or site development. Especially location of apartment is most important to affect environment quality and accessibility to facilities.

Analysis of Factors which Influence Consumers' Purchase Intentions in Electronic Commerce Market (전자상거래 기업의 성공을 위한 소비자 구매의도 영향요인 분석)

  • Kim, Sung-Eon;Nah, Sun-Young
    • Asia pacific journal of information systems
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    • v.10 no.3
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    • pp.61-77
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    • 2000
  • World Wide Web(Web) supports bi-directional communication between corporations and consumers. In the year of Electronic Commerce, close relationships with consumers are more emphasized for corporations. Nowadays, corporations compete with corporations which are located in whole world through the media called Internet. In this competitive environment, to attract consumers' attentions, it is required to develope corporations' Web sites in the way to stimulate consumers' purchase intentions. To verify the elements needed to stimulate consumers' purchase intentions factors which influence consumers' purchase intentions were analyzed. Adaptation, shopping convenience and assurance-reliability were found to be positive factors for consumers' purchase intentions. It was also found that consumers' purchase intentions in electronic commerce market are influenced by previous shopping experiences. Consumers who have previous shopping experiences are mainly influenced by good delivery systems and shopping environments while who have no experiences are influenced by consumers' risks such as performance risk and personal and privacy risk when they intend to purchase products or services.

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Analysis for Marketing Circumstance of Electric Power Value Added Service (전력 부가 서비스 시장 환경 조성에 대한 조사 분석)

  • Kim, Gi-Hyun;Park, Chee-Hyun;Lim, Young-Bae;Choi, Myeong-II;Bae, Suk-Myong
    • Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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    • 2007.05a
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    • pp.427-432
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    • 2007
  • This paper research data and information for market environment of electric power value added service According to research, in USA using power line communication(PLC) and other communication device(ex ZigBee, Wireless and so on) online observation and building district management service were being realized Also, in Japan they are executing online electricity facility Igr monitoring service based on IT basic for checking insulation. Also we conduct a survey of H-SCP concept and demand for electric power value added service of Housewife and Working women. This paper will be used data for revitalizing market circumstance of electric power value added service.

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A Study on Differentiation Strategy of Apartment Space According to Brand Identity Factors (브랜드 아이덴티티 요소에 의한 아파트 공간의 차별화 전략 연구)

  • Choe, Hye-Jin;Kim, Kai-Chun
    • Korean Institute of Interior Design Journal
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    • v.20 no.5
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    • pp.105-113
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    • 2011
  • Brand is a useful tool for modem people living under the age of the brand, to explain the information of their products by differentiating themselves from others. It also represents the value of company and plays a major role convincing customers. Even living space brands are no exception. According to the development of marketing management ability, living space brands require the new sales strategy to dominate the market over the business competition, and plan differently for a changing market environment. On such account, companies are commercializing the living space via establishing its brands. Thus the study will cover the living space differentiation strategies for promoting the brand images of respective construction companies and will strive to compare and analyze the differentiation strategy factors that construction firms are pursuing through case analysis framework. Moreover, it's objective focuses on materializing the strategies of living space in accordance to the brand application elements.

OMR Sheet Recognition Algorithm Using QR code Recognition and Perspective Transform (QR 코드 인식 및 투영 변환을 이용한 OMR 인식 알고리즘)

  • Heo, Sang Hyung;Kwon, Seong-Geun
    • Journal of Korea Multimedia Society
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    • v.21 no.4
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    • pp.464-470
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    • 2018
  • With the introduction of the e-learning since 2000, the place of the education has not been limited to off-line, but the range of it has become broader in online. The e-learning market has evolved steadily over time. With the advent of the term "Edu-tech", which means a combination of education and technology, various IT technologies have incorporated education. Particularly, the Korean education market collects patterns by computerizing the learning history in classes taught according to curriculums. Because of that environment, various personalized learning services have been developed which maximize the effect of the learning. These services have qualitative differences depending on how many data is accumulated and algorithms are developed for the precise analysis. The purpose of this study is to recognize and data-ize OMR marking by the most suitable method to convert analog data into digital data without harming the Korean education system.

Building a Smart Farm in the House using Artificial Intelligence and IoT Technology (인공지능과 IoT 기술을 활용한 댁내 스마트팜 구축)

  • Moon, Ji-Ye;Gwon, Ga-Eun;Kim, Ha-Young;Moon, Jae-Hyun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2020.11a
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    • pp.818-821
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    • 2020
  • The artificial intelligence software market is developing in various fields world widely. In particular, there is a wide variety of applications for image recognition technology using deep learning. This study intends to apply image recognition technology to the 'Home Gardening' market growing rapidly due to COVID-19, and aims to build a small-scale smart farm in the house using artificial intelligence and IoT technology for convenient crop cultivation for busy people living in cities. This intelligent farm system includes an automatic image recognition function and recommendation function based on temperature and humidity sensor-based indoor environment analysis.

A Study on International Business Competitiveness in Ship Industry

  • Lee, Jae-Sung
    • The Journal of Economics, Marketing and Management
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    • v.5 no.3
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    • pp.30-38
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    • 2017
  • The main target to do this analysis is to find out the competitiveness between 2 countries(Korea and USA) in the ship business industry. Ever since free from Japanese empire domination of modern history in Korean peninsular, Korea has been strong relationship with USA almost every fields. The purpose of this research is to realize which country is more competitive between 2 country's trade structure. This research conducted for period from 2000 to 2016. Expecting effect is to learn how to improve ship industry for 2 countries. Research method is used by comparative advantage trade theory. Even though Koran government has been accomplishing trade stimulus environment against USA ship industry, it is research limitation that overseas productions both Korean & USA are not available due to company business strategy. From early 50's, every USA industries hold a dominant position so far. Now, Korea is comparative advantage against that of USA in the field of ship industry. Sound competition relationship is good for both 2 countries for mutual benefits. The future prospect is Korea needs export market diversification to enlarge economic growth in the long run.

A Study on the Organizational Culture of OPPO

  • Ai-Lin Qiu;Yue-Ying Wang;Myeong-Cheol Choi;Bang-Bo Chen;Hann-Earl Kim
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.169-174
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    • 2024
  • The Internet industry is developing at a high speed and entering the stage of convergence of everything, in which mobile devices are a key part, and smartphone manufacturing enterprises are developing rapidly in this environment. As one of the smartphone manufacturing enterprises that have dominated the Chinese smartphone market for many years, OPPO enterprise has developed rapidly and occupied a large share of the smartphone market. As a globally renowned technology company, its unique organizational culture is behind its success. In this study, through the analysis of OPPO's information and related literature, we found that OPPO's organizational culture has the characteristics of emphasizing teamwork, focusing on innovation, and advocating customer first. This organizational culture not only enhances employees' sense of belonging, but also promotes the company's long-term development. This study is not only important for understanding OPPO's success, but also for other companies to construct and optimize their organizational culture.

A Study on the Social Commerce in Smartphone Environment (스마트폰 환경에서 소셜커머스 사용에 대한 연구)

  • Ahn, Hyunchul;Lee, Hyoung-Yong
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.145-158
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    • 2015
  • Currently, Social Commerces have increasingly gained popularity with the growth of Social Network Services (SNS). As the applications of smartphones are being applied in widespread areas, social commerces in the smartphone environment have entered a new chapter. The applications of social commerces on smartphones are widely used, which has increased the market share of social commerces exponentially. Thus, we tried to find out factors which may affect the user acceptance of social commerces in the smartphone environment. We develop a research model to examine how social commerces in the smartphone environment are accepted by users based on the academic factors-switch costs, trend-seeking tendency, richness in media. The theoretical model is validated through an survey of social commerce users in the smartphone environment from the undergraduates and the graduates in Seoul, Korea. The structural equation analysis is conducted based on the partial least square (PLS) approach. The results reveal that the switch cost will have positive mediating influences to the intention to use social commerce in the smartphone environment. We also find that the perceived usefulness of the smartphone is affected by the media richness. The results also suggest that the trend-seeking tendency has no influences to the users of social commerces in the smartphone environment. Also, theoretical and practical implications are discussed. The findings are believed to increase our understanding an interesting mobile phenomenon, as well as making contributions.

Towards an Innovation Policy in the Post Catch-Up Era

  • Hwang, Hye-Ran;Choung, Jae-Yong
    • Asian Journal of Innovation and Policy
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    • v.2 no.1
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    • pp.1-19
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    • 2013
  • As the catch-up innovation system was exposed to a new competition environment in which second-tier catch-up countries reduced the gap with Korea and advanced Korean firms entered into the frontier product market, it is experiencing system delay in terms of organizational and policy change. Therefore, innovation policy needs to be reorganized from a dynamic perspective to analyze the problems in the transition period and enable the system to overcome organizational and institutional delays. This article investigates the characteristics of transition periods in terms of external environment changes and internal socio-economic pressures. Based on the analysis of environment changes and catch-up system characteristics, it suggests the framework for policy intervention, direction, and practical principles for post catch-up innovation policy. In particular, it suggests the network-based developmental state and policy implementation in order to overcome the limitation of centralized developmental state of catch-up periods.