• 한국컴퓨터정보학회논문지
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• 제18권8호
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• pp.149-156
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• 2013

사이버 쇼핑몰은IT 기술발전에 힘입어 다양하고 급속하게 성장하면서 온라인 쇼핑 업체들 사이에 경쟁은 더욱 가열되고 있다. 이로 인하여 온 오프라인에서 업체들의 차별화된 마케팅 전략과 특징이 절실하게 요구되며, 자체 경쟁력 확보를 위한 분석과 투자에 많은 노력을 기울이고 있다. 특히, 꽃시장의 경우에 오프라인에서 온라인이 병행되고, 전국시장 네트워크가 형성됨으로써 소규모 업체들의 시장진입과 경쟁력 확보가 매우 어려워지고 있다. 이에 본 연구에서는 온라인 꽃시장 활성화와 꽃 배달 서비스 강화 방안을 위해 시장에서 상위에 랭크된 사이트 분석과 시장 현황 분석 및 서비스 전략 방안을 제시하며, 이를 실현하기 위한 사이트 구축에 관하여 기술하였다. 이를 통해 꽃 배달 서비스 강화를 통한 꽃 시장 마케팅 활성화와 경쟁력을 통해 시장에서의 입지 강화를 기대해 볼 수 있다.

• 수산경영론집
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• 제46권1호
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• pp.15-28
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• 2015

This research examined a task to foster into the export industry, through analyzing the competitiveness of the ornamental fish industry and identifying the position of Korea's ornamental industry in the world. Ornamental fish in Korea holds the world's leading aquaculture technology, but products are limited to a few species, lacking competitive products. In the case of aquarium supplies, the Korean technology level is receiving relatively positive marks in the global market, but ornamental fish products are lagging behind the global trend. In other words, Korea's ornamental fish industry has the overall technical foundation, but lacks differentiation in the global market. Meanwhile, Korea's market share of world trade market in fishery products is minimal. Growth was also analyzed not high compared to other countries. Various trade competitiveness index results rated very low in competitiveness, but it is hard to compare Korea with other countries which have already built a strong foundation in the ornamental fish industry. Therefore, for the mid to long term Korea should adapt a "Choice and concentration" strategy and focus on the production of ornamental fish and aquarium supplies, which will enable Korea to become differentiated in the global market and capture the world exports.

• 디지털산업정보학회논문지
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• 제7권1호
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• pp.127-141
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• 2011

This paper provides a method to evaluate the competitiveness based on IT innovativeness considering the adoption phase and shows how to apply the method with a case of foreign market in the early-adoptive phase. The proposed method considers a variety of corporate and market characteristics concerned with the technology adoption, and it consists of several internal and external impacting factors that can influence the level of IT diffusion. Main advantage of this method is the ease of its applicability that allows evaluating the innovativeness, regardless of corporate size, industry type, or level of technology adoption. Therefore, it is possible for this method to evaluate the technology competitiveness easily and repeatedly, in terms of IT innovativeness by inter-organizations and inter-nations. For the case analysis, the Mongolian IT market with several Korean IT joint firms is introduced, and final data resulted from an early-adoptive phase case are analyzed.

• 한국유기농업학회지
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• 제17권3호
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• pp.327-345
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• 2009

Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.746-747
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• 2015

Recently, Korea has achieved accumulated total value of orders of six hundred billion dollars in international construction market, and it is facing a new turning point by entering the overseas construction market. However, according to the statistics on the current internal construction market, the accumulated value of orders has been mainly obtained by plant projects in the Middle-East area. To improve international competitiveness of Korean construction industry, it is required to expand and diversify the target areas and construction business sectors. To expand markets, each construction firm should establish the expansion strategy and assess the capability which includes the strength and weakness of their firm. Therefore, this research aims to evaluate the capability of the Korean construction firms for overseas expansion. Through the research, Korean construction industry is expected to strengthen competitiveness toward the overseas markets. Furthermore, this research contributes to expanding and diversifying markets for domestic construction firms.

• 한국의류학회지
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• 제31권9_10
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• pp.1442-1452
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• 2007

During 40 years, clothing industry which took a charge of a pivotal role to lead Korea's economy development falls in a harsh state to maintain an international competitiveness by means of low wage-based-export and tech-deficit-past competitive advantage. From January first 2005 when the World Trade Organization started that developed countries abolished import quota on textile and apparel products. Therefore, the purpose of this study is to analyze Korea's apparel international market share, grasp Korea's apparel international competitiveness position, and examine the export features to enhance international competitiveness. We targeted members of Korea Apparel Industry Association among the 500's exporters of textile and clothing items in 'The Import and Export Textile Product 2003' Total 70 sheets were used of final data analyzing. Also, the statistical data of WTO wereselected for inquiry about the position of international competitiveness of clothing products made in Korea. First, the comparative analysis of the amount of export and international market share of each country's clothing products to capture the position of Korea's international competitiveness of clothing industry under the statistical data of WTO showed that Korea's international market share has been decreasing since 1989, and ranked in the 19th showing 1.31% in 2004. Second, as concerned with Korea's clothing export features, the experience of clothing companies in Korea was uniformly distributed like less than 10 to 30 and more than 30 years and knitted and woven male and female wears which cost mid price were exported to U.S.A. and Europe and Japan. Export items wereusually manufactured by Original Equipment Manufacturing way and directly exported through an exclusive responsible part for export.

• Journal of Korea Trade
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• 제23권3호
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• pp.20-37
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• 2019

Purpose - The purpose of this paper is to analyze the trade structure and competitiveness of China's information technology (IT) industry in comparison to that of Korea and the United States, particularly in terms of quality. Design/methodology/approach - Indices such as trade specialization index (TSI), Revealed Comparative Advantage (RCA), and Market Comparative Advantage (MCA) are used. Further, an Intra-industry Trade (IIT) index is used to analyze qualitative changes in horizontal intra-industry trade and intra-industry trade of high- and low-quality goods. Findings - China's IT industry has a comparative competitive advantage over that of Korea and the United States, and mainly exports goods of inferior quality and imports goods of superior quality. Further, China's horizontal intra-industry trade has been decreasing, while its vertical intra-industry trade has been increasing and vertical trade of inferior quality goods outweighs that of superior quality goods. This shows that China is rapidly catching up with Korea and the United States, even though its qualitative competitiveness has not significantly improved. Research limitations/implication - This study has academic and political implications, as it analyzes changes in China's IT trade competitiveness. However, it is somewhat limited as factors determining qualitative aspects has not been considered. Originality/value - Most studies aggregate analyses of export competitiveness using methodologies such as TSI, RCA, and market share. However, the focus of these methods is price competitiveness. Hence, an examination of the objective and qualitative trade competitiveness of China's IT industry is necessary. this study the trade structure and quantitative competitiveness of the industry by analyzing intra-industry trade focusing on the quality of competitiveness. Therefore, the changes in China's IT industry in the USA and Korea and in foreign trade competitiveness and quality competitiveness are clarified. The results show that the academic and policy implications of these changes in the IT industry will be a useful resource. This is the first study in Korea to attempt such an analysis. This is the first study in Korea to attempt such an analysis.

• 품질경영학회지
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• 제32권3호
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• pp.198-215
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• 2004

Technology competitiveness evaluates environmental and engineered technology and process at both the scientific and market levels. There are increasing concerns to measure the effects of the technology variables on the potential market feasibility levels. However, there are very little empirical analysis studies on that issue. This study investigates the impacts of technology variables on the levels of market feasibility based on 230 data obtained from Korea Technology Transfer Center. As various statistical analysis, the canonical discriminant model, logit discriminant model and classification model were used and their results were compared. This study results showed that major technology variables had very significant relations to discriminate high and low categories of market feasibility. Finally, this study will help building management strategies to level up the potential market performance and also help financial Institutions to decide funds needed for small-sized technology firms.

• 통상정보연구
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• 제12권4호
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• pp.327-344
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• 2010

This study intends to analyze the trade competitiveness of Korean films in international markets. Under environmental of film industry, Korean films could be doing better. But the Key success factors Korean films in the foreign markets are the improvement of contents Quality and the diversification of trade market. Namely, Our films is mainly exporting Japanese market and the import depends upon American films. In case the trade specialization index(TSI), The international competitiveness of Korean films shows lower import specialization, by virtue of export increasing of Japan, Europe and other markets in 2000's. On the other hand, The Export Market Share has shown similar pattern to main markets except Japanese market, and the import was almost similar to trend in foreign markets except American films. Consequently the present film strategies and polices that delight limited markets will not be compete in global markets, Korean films or contents is merely called by that name.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.145-155
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• 2020

This study analyzes the degree of competition in the oil refinery market in Korea, which is considered an oligopoly market. The price of gasoline and diesel and the quantity of supply are used to identify the market competition. We also analyze whether the oil tax reduction policy has affected market competition. The competitiveness of the market was examined using monthly data from 2008 to 2019. Bresnahan-Lau method was employed to estimate the degree of competition in the oil refinery market, which is frequently used in the industrial studies. The analysis shows that the gasoline and diesel markets seem close to a perfect competitive market. Also, the tax cut has weakened market competition. In other words, the monopolistic power has increased in the market, so consumers have not benefit from the price cuts as much as tax cuts. Although the oil refinery market where four major companies are competing, the government's monitoring and price disclosure system help the market to be highly competitive as much as a perfect competition market. The tax cut, in the high oil price era, has a negative effect on the competition because of an information asymmetry about the price-setting process between suppliers and consumers.