• Title/Summary/Keyword: Market Comparison

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Research on Coffee House Types and the Expressive Elements in Their Space Design - With a Focus on Coffee Houses in Hongik Univ. - (커피전문점의 유형과 공간디자인 마케팅 표현요소 연구 - 홍대 커피 전문점을 중심으로)

  • Kwak, Seong-Min;Kim, Kai-Chun
    • Korean Institute of Interior Design Journal
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    • v.20 no.4
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    • pp.118-125
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    • 2011
  • Despite the recent economic depression, the beverage industry is becoming as big as the bakery industry, reaching 3 trillion in scale. With the national income exceeding twenty thousand dollars, the consumption of coffee has greatly risen, of which professionals say that the coffee craze is only in the beginning stage. With this growth, the number of coffee shops is also increasing, and in order to increase competitiveness and to secure profit in the market economy, design marketing is being perceived as a very important factor. By examining domestic coffee shops and their space design, and deducting their marketing strategies and expressive elements of space design through SWOT analysis and 4P analysis, this research aims to analyze domestic coffee houses and their marketing strategies by case studies. This research shows how important expressive elements are through comparison of the various expressive elements of space design used in the individual types of coffee houses. Future research might investigate in depth about each element and their adequateness for the space types.

Factors of Attitude and Purchase Intention toward Fashion Cultural Products with a Korean Image - Comparison of Korean and American Consumers - (한국적 이미지의 패션문화상품에 대한 태도 및 구매의도 영향요인 - 한국과 미국 소비자의 비교 연구 -)

  • Cho, Yoon-Kyung;Lee, Yu-Ri
    • Journal of the Korean Society of Costume
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    • v.59 no.4
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    • pp.54-66
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    • 2009
  • An empirical study was conducted on fashion cultural products with Korean image, targeting Korean and American consumers. Its purpose was to identify Korean and English consumers' attitude and purchase intention and to compare difference of its influence factor toward fashion cultural products of which design sources were derived from the Korean culture. The quantitative research using on-line questionnaires was targeted at American and Korean consumers. A total of 400 responses were used in the analysis. Results of data analyses using SPSS 13.0, are as following. First, for American consumers, uniqueness-seeking had a positive effect on attitude toward of cultural product with Korean image, followed by service of salespersons, change-seeking, and appearance of salespersons. For Korean consumers, easy accessibility was significantly related to attitude. Second, for American consumers, uniqueness-seeking and appearance of salespersons had a significant influence on the purchase intention of the cultural product with Korean image. For Korean consumers, no attributes were related to purchase intention. This research about fashion cultural products that will compete in the global market presents exploratory information targeting domestic and foreign consumers and will contribute to the strategic aspect of newly growing high-added-value industries.

An examination of Porter`s competitive strategy on the virtual market: comparison between on-line and on-offline firms (가상시장에서 Porter의 경쟁우위전략: 온라인 기업과 온-오프라인기업간 비교를 중심으로)

  • Nam, Ki-Chan;Koo, Chul-Mo;Gee, Seung-Goo
    • Asia pacific journal of information systems
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    • v.12 no.4
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    • pp.173-192
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    • 2002
  • Internet-based on-line firms have focused on the development of new business models with an assumption that this new model would create their competitiveness. At the same time, off-line firms have opened new marketing channels on the internet in order to defend their position against on-line firms. Based on Porter's well-known generic strategy, this study compares between on-line firms and on-offline firms i) whether these two types of firms take different strategies among cost reduction, marketing differentiation, innovation differentiation, and focus and ii) how the performance of these two types of firms is affected by different strategy types. The result shows that on-offline firms prefer the strategy of marketing differentiation and innovative differentiation while the strategy of cost reduction and focus are taken without significant difference between online firms and on-offline firms. Also it is found that even though the strategy of marketing differentiation and innovation differentiation are more preferred by on-offline firms than on-line firms, these two strategy types have a significant influence on the on-line firms' performance while the focus strategy has a significant influence on the on-offline firms' performance. Other managerial implications are discussed.

A Comparative Study on the Industrial Cluster Cases for Job Creation from the Viewpoint of Sustainability and Open Innovation (SW일자리 창출을 위한 지속가능성과 개방형 관점에서의 산업클러스터 사례 비교 분석)

  • Lim, Gyoo Gun;Lee, Ji Yoon;Choi, Jinho
    • Korean Management Science Review
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    • v.34 no.2
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    • pp.85-101
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    • 2017
  • Currently, the SW industry is the center of digital economy and it is very important industry in terms of market scale and ripple effect. Due to the suffering from poor working environment of the SW industry and the disproportion of manpower supply due to the lack of experienced SW manpower, it is hard to create jobs of high quality for the SW professionals who can be applied to various convergence industries. In this study, we try to analyze the benchmarking cases of successful foreign industrial innovative clusters in order to promote sustainable development direction of SW industry and to create high quality SW jobs. First, the comparison criteria are derived from the viewpoint of creation of high quality SW jobs through an analysis of SW environment by using expert FGI (Focus Group Interview) technique. The critical success factors (CSFs) are derived by comparing and analyzing each industrial cluster cases in terms of SW job creation. This article presents the desirable implications of the cluster of SW industry that can generate SW jobs continuously from the viewpoint of ecosystem environment infrastructure. Through this study, we propose a meaningful direction of SW clusters for job creation, and solve the business inconsistency and suggest ways to increase the sustainability of core competence manpower.

EVALUATION OF SPEED AND ACCURACY FOR COMPARISON OF TEXTURE CLASSIFICATION IMPLEMENTATION ON EMBEDDED PLATFORM

  • Tou, Jing Yi;Khoo, Kenny Kuan Yew;Tay, Yong Haur;Lau, Phooi Yee
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2009.01a
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    • pp.89-93
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    • 2009
  • Embedded systems are becoming more popular as many embedded platforms have become more affordable. It offers a compact solution for many different problems including computer vision applications. Texture classification can be used to solve various problems, and implementing it in embedded platforms will help in deploying these applications into the market. This paper proposes to deploy the texture classification algorithms onto the embedded computer vision (ECV) platform. Two algorithms are compared; grey level co-occurrence matrices (GLCM) and Gabor filters. Experimental results show that raw GLCM on MATLAB could achieves 50ms, being the fastest algorithm on the PC platform. Classification speed achieved on PC and ECV platform, in C, is 43ms and 3708ms respectively. Raw GLCM could achieve only 90.86% accuracy compared to the combination feature (GLCM and Gabor filters) at 91.06% accuracy. Overall, evaluating all results in terms of classification speed and accuracy, raw GLCM is more suitable to be implemented onto the ECV platform.

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A Study on the Wearing Test of High Functional Girdle (고기능성 거들의 착용감 및 착용효과에 관한 연구)

  • 김정희;이경화
    • Journal of the Korean Society of Costume
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    • v.51 no.6
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    • pp.39-51
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    • 2001
  • The purpose of this study is to offer basic data to manufacture superior girdle, by finding out wearing effect and wearing comfort after select high-functional Girdle and usual girdle on the market, and by analyzing the features of superior girdle in wearing effect and comfort. The results of this research are as follows : 1. As a result of surveying on the wearing feeling of girdle, the tightening effect of high-functional girdle was high. In particular. high-functional long type girdle was excellent as for tightening thigh, but usual girdle was excellent as for general comfortable feeling. In the Questions for comparison and evaluation, the frequency of high-functional long type girdle was highest. 2. As a result of examining the wearing comfort and effect of girdle by each type, the wearing effect of high-functional long type girdle was superior, and the wearing feeling of high-functional long type girdle was higher relatively than that of other types. But, from questions on comfortable feeling, the wearing feeling of usual long type girdle was superior. Generally, the wearing feeling and effect of high-functional long type girdle were superior, since the abdomen was pressed by high-waist type hard material and increased functionality such as attaching treatment to support hip and double treatment to tighten a thigh.

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A Study on Direction of Regulation Policies by Classification of Government Regulation in Construction Industry;Focus on Subcontract or Specialty Contractor (정부규제의 유형분석을 통한 규제정책의 접근방법 연구;하도급 및 전문건설업을 중심으로)

  • Lee, Jong-Gwang;Jo, Sung-Yeon;Kim, Yong-Su
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2006.11a
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    • pp.440-443
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    • 2006
  • The purpose of this study is to classify government regulations and to present the direction of regulation policy in korean construction industry with focus on subcontract or special contractor. The literature research and type analysis are adopted as research method. And the results of this study are as followed. The study has shown the type of government regulations related with subcontract or specialty contractor in korean construction industry. Also, Having shown the institutional function of the regulations in the market. And the study has presented the approach to reform government regulations in construction industry. First, government must recognize not only economic efficiency but also social equity as equivalent policy values. Second, government must evaluate the benefit and cost of policy group as regulations have changed. Third, government must analysis the functions and effects of regulation reform in comparison with existing regulation.

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A Study of Customer Attitude on Internet Shopping Malls : a Comparison with Singapore Customer (인터넷 쇼핑몰에서의 소비자 태도에 관한 연구 : 싱가포르 소비자와의 비교를 중심으로)

  • Lee, Sang Chul;Lee, Hyung Seok;Kim, Jae Kyung;Suh, Young Ho
    • Journal of Information Technology Services
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    • v.3 no.1
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    • pp.63-77
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    • 2004
  • The purpose of this research is to identify what factors influence a customer's purchasing intention and to identify if customer's attitudes are different between an Internet shopping mall in Singapore and Korea. To perform a cross-nation analysis between Singapore and Korea, this research reapplied the finding of Liao and Cheung(2001) in a Singapore Internet shopping mall, including transactions security, Internet usage, price, shopping experience, vendor quality, network speed. The empirical results of this research indicate that all hypotheses in our model are significant; therefore, Internet usage, price, vendor quality and network speed influence customer's purchasing intention positively and transactions security and shopping experience negatively. The results of a cross-nation analysis indicate that customer's attitudes in both Singapore and Korea are the same. Therefore, Asia's with similar cultures are the same factors In Internet shopping mall. In Conclusion, with the rapid growth of the Internet market in Asia, many cross-nations researches based on Asia culture must be published. Therefore, this research will be the foundation of these researches.

Development of a Signal Conditioning Circuit for Capacitive Displacement Sensors Using a Commercial Single Chip Solution (상용 Single Chip Solution을 이용한 정전용량형 변위 센서 신호 처리 모듈 개발)

  • Kim J.A.;Kim J.W.;Eom T.B.
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2006.05a
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    • pp.31-32
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    • 2006
  • A signal conditioning circuit for capacitive sensors was developed using a commercial single chip solution. Since capacitive displacement sensors can achieve high resolution and linearity, they have been widely used as precision sensors within the range of several hundred micrometers. However, they inherently have a limitation in low frequency range and some nonlinearity characteristics and so a specially designed signal conditioning circuit is needed to handle these properties. Up to now, several companies already have succeeded in the development of the capacitive sensors system and they are commercially available in the market. In this research, to construct the signal processing circuits more easily and simply, we used a universal LVDT signal conditioner (AD698). Since the AD698 provides one chip solution for a basic signal processing including modulation and demodulation using various internal components, we can build the processing circuits successfully with minimal additional circuits: a compensation circuits for the drift caused by the bias current of OP amplifiers and a fine adjustment circuit for the elimination of nonlinearity. The signal processing circuits shows nonlinearity less than 0.05% in the comparison with a laser interferometer.

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A Study on the Optimization plan for Standardization of Engineering Drawing (설계도면 작성기준 최적화 방안에 관한 연구)

  • Kim, Suk-Su;Song, Jae-ho
    • Journal of the Korean Society of Industry Convergence
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    • v.23 no.1
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    • pp.57-64
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    • 2020
  • The construction market became generally opened to overseas and the domestic construction industry has competed with the international construction enterprise of which technical knowledge is superior. In order to compete with the international construction companies, domestic construction industry needs more continuous promotions on the research and development for improving the level of technique of the construction engineering to meet the international norm. This study aims to suggest the better standards of engineering output such as drawings and specifications to correspond the changing integration system and bidding system in preparation for growing international competition. The study starts with comparison and analyses of domestic and international methods and standards for preparing design drawings. And it continues to delve into actual drawing preparation practices, especially focusing on the ones for road and subway construction. Finally, the study presents a better way of the standardization of the main drawings such as general plan, longitudinal drawing, cross section, structural drawings and temporary structure for new bidding systems of historical cost estimation and whole specification tender and for promotion of international competitiveness.