• Title/Summary/Keyword: Market Comparison

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International Benchmarking of Land-to-mobile Interconnection Charges (국외 벤치마킹을 통한 이동망착신 접속료 수준 분석)

  • Kim, Tae-Sung;Jun, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.360-370
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    • 2013
  • As the mobile telecommunications service market grows rapidly, interconnection opportunities from the fixed network to the mobile network increase and the land-to-mobile (LM) interconnection charge becomes critical factor in competition between fixed and mobile telecommunications service providers. This paper aims to evaluate the LM interconnection charge level in Korea in comparison with those of 36 foreign countries and suggest the regression model for the LM interconnection charge. Based on the regression analysis, we found that regulation, GDP per capita, wire telephone penetration, liberalization are identified as significantly affecting factors on the LM interconnection charge level, and the level of the LM interconnection charge is comparatively low.

Competitive Structure in The Broadcasting Market and Quality of News Content: A Comparison Analysis of Comprehensive Programming Channels and Terrestrial Broadcasting (방송시장의 경쟁구조와 뉴스 콘텐츠 품질: 종합편성채널과 지상파 영상뉴스 비교 분석)

  • Park, Gi-Muk;Kim, Gwang-Jae
    • The Journal of the Korea Contents Association
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    • v.14 no.12
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    • pp.706-722
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    • 2014
  • This paper investigates audience perception on news content through comparison analysis on Comprehensive Programming Channels, TV chosun, JTBC, Channel A, and Terrestrial Broadcasting 'KBS'. How sensationalism created by video news affect audiences' credibility on news and media. The results shows that Comprehensive programming channels are assessed more sensational than terrestrial broadcasters by audience. Additionally, Comprehensive programming channels are assessed to get a lower credibility than terrestrial broadcasters by audience in the analysis of news and media credibility, comprehensive programming channels and terrestrial broadcasters. As a result, comprehensive programming channels showed lower news credibility and media credibility compared to that of the terrestrial broadcasters. This means that comprehensive programming channels must do the best not only recovering credibility from audiences but also constructing position as national broadcasting media.

The Quality Comparison of Grape Vinegar by Two Stages Fermentation with Traditional Grape Vinegar (2단계 발효에 의한 포도식초와 재래식 포도식초의 품질 비교)

  • 정용진;이명희;서권일;김주남;이용수
    • Journal of the East Asian Society of Dietary Life
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    • v.8 no.4
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    • pp.462-468
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    • 1998
  • 편이었다. 미량성분으로는 K이 다량으로 존재하였고, 2단계 발효로 제조된 포도식초는 포도양파식초 보다K, Na, Cu함량이 높게 나타났다. ^x Grape vinegar (A) and grape onion vinegar(B) added (3% of onion juice) were produced through two stages of fermentation(alcohol fermentation and acetic acid fermentation) to increase the grape's use. Grape wine which contained 5.6% alcohol was produced on the 3rd day of first stage. Then through the second stages, grape vinegar, of which total acidity was 5.37% was produced. The quality of (A) and ( B) which was produced through the two stages of fermentation was compared with the traditional grape vinegar (C, D) in the market. The content of sugar in (D) was a little higher such as 5.4 $^{\circ}$Brix than others. That of (A) and (B) was 5.13, 4.98 $^{\circ}$Brix respectively. The content of remaining alcohol in (C) was high such as 0.23% comparatively. But there was no remaining alcohol in (A) and (B). The content of acetic acid was 4.3~5.3% as a major organic acid of vinegars. The content of tartaric acid was 340.0 in (A), 315.7 in (B), 322.6 in (C) and 391.7mg% in (D). The content of lactic acid was distinctly high such as 277.4mg% in (D) There were differences such as 9.2~15.5mg% in the content of total free amino acids among grape vinegars. (D) contained 15.5mg% of total free amino acid and (B) also highly such as 12.0mg%. Potassium was high in grape vinegars. The content of potassium, sodium and copper was higher in (A) than (B).

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Comparison of shoe attributes importance according to shopping orientations of college women (여대생의 쇼핑성향에 따른 신발속성 중요도 비교)

  • Lee, Kyung Lim
    • The Research Journal of the Costume Culture
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    • v.25 no.4
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    • pp.433-447
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    • 2017
  • This study reveals the components of college women's shopping orientations and compares the attributes of shoes accordingly. This study attempts to investigate the needs of consumers in the target market of young women by comparing the importance of shoe attributes with their shopping orientations and to provide basic data for efficient marketing strategies which could increase sales. Data was collected using a questionnaire survey. Of a total of 330 questionnaires, 319 were used for statistical analysis. The survey was carried out from July to August 2016. The 17 shopping orientation-related questions and 13 questions about shoe purchase attributes were measured using a five-point Likert Scale. SPSS 23 was used to carry out: descriptives, factor analysis, reliability analysis, cluster analysis, ANOVA, and Duncan's test. Shopping orientations were divided between brand orientation, pleasure orientation, trend orientation and utilitarian orientation. Shoe attributes were categorized into ostentation value, product value, economic value and aesthetic value. College women were divided into the following groups: active shopping, passive shopping, rational shopping and conforming shopping. According to the comparison of the importance of shoe attributes by consumer type among college women, a significant difference by group was found in ostentation value and aesthetic value only. Furthermore, the average scores on the importance of product value and economic value were very high without significant differences between groups. The study results would be available as basic data to help improving the visual image of shoes and product quality for brands targeting young women in the fashion industry.

Comparison of Importance of Marketing-Mix between Korean and Chinese Consumers (한중 소비자간 마케팅 믹스 중요도 비교)

  • Hwang, In-Suk
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.377-388
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    • 2011
  • Different from earlier studies which investigated Chinese market from the perspective of macro strategy, this study compares importance of marketing-mix between Korean and Chinese consumers from that of basic marketing. As elements of marketing-mix for the comparison, product quality, brand, product price, atmosphere of a shopping store, advertising, and price discount are selected. The survey research was conducted to test hypotheses in major Korea and Chinese cities, Seoul, Pusan, Beijing, and Shanghai, from Jan. to Feb. 2010. A total of 315 respondents born in 1980s were interviewed individually by well-trained Chinese and Korean research assistants. Results show that the importance of the product price is higher among Chinese while the importances of the brand and the advertising are higher among Korean. It is also found that the product quality is evaluated more importantly among Chinese while the atmosphere of the shopping store is among Korean within .1 significance level. The mean difference of the importance of the price discount between both countries' consumers is not found statistically.

Cross-cultural Investigation on Chinese and Korean Consumers' Reasons for Liking and Disliking for Bulgogi Using Check-all-that-apply Questionnaire (Check-all-that-apply를 이용한 한국 및 중국인의 불고기에 대한 선호 및 비선호 요인에 대한 교차문화 연구)

  • Kang, Nam-E;Jo, Su-Kyung;Lee, Soh Min;Kim, Kwang-Ok
    • Journal of the Korean Society of Food Culture
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    • v.29 no.6
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    • pp.567-576
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    • 2014
  • Bulgogi (Korean-traditional barbequed beef) is one of the most globally well-known Korean foods. Though various attempts have been made to promote bulgogi, studies are limited understanding mostly to US consumers or foreigners who reside in Korea. China, the world's most populous country, has the biggest market potential in the world. The purpose of this study was to understand reasons of liking or disliking bulgogi products in Chinese consumers who reside in China in comparison to Korean consumers. The bulgogi used in this study differed in its main marinating ingredients. Check-all-thatapply (CATA) questionnaire was used to collect the reasons why one liked or disliked the given bulgogi product. CATA result showed that even for the same product, Korean and Chinese consumers liked or disliked it for different reasons. In particular, unlike Koreans, Chinese consumers reported sweet taste and garlic flavor as reasons for disliking the samples with high amounts of sugar and garlic, respectively. This seemed to be the result of differences in familiarity of consumers to certain tastes and flavors. The results imply the influence of culture in consumer preferences.

A Study of Factors for Evaluating Smartphone Selection and Use using Fuzzy AHP (Fuzzy AHP를 활용한 스마트폰 선택 및 이용 평가요인에 관한 연구)

  • Hwang, Hyun-Seok;Lee, Sang-Hoon;Kim, Su-Yeon
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.4
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    • pp.107-117
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    • 2011
  • Smartphones are widely used as a mobile communication devices with more advanced computing ability and connectivity than a contemporary feature phone. As the market expands, many brand-new smartphones are released and chosen by (potential) smartphone users. In spite of smartphone's popularity, little research of the factors affecting the evaluation of smartphones and their influences on smartphone choice have been performed. Therefore, we aim to analyze evaluation factors of smartphone selection and use in this research. We use Fuzzy Analytic Hierarchy Process method, a Multi-Criteria Decision Making (MCDM) model, to find the relative importance among the factors considering the fuzziness of pair-wise comparison using AHP. After reviewing related works and interviewing the focus group, we extract the five independent factors influencing the choice and use of a smartphone. Pair-wise comparison and triangle fuzzy numbers are used to calculate the relative importance of factors. We analyze not only the whole interviewees' responses, but the differences between smartphone users and non-users. Practical implications are delivered in concluding remarks.

PCR Analysis for the Discrimination of Leonuri Herba Medicine on the Basis of Chloroplast DNA Sequence Comparison in Six Lamiaceae Species (꿀풀과 6개종의 Chloroplast 부위 유전자를 이용한 익모초(益母草) 감별 PCR 분석)

  • Lee, Jae-Woong;Kim, Young-Hwa;Choi, Go-Ya;Ko, Byoung-Seob;Kim, Young-Sun;Chae, Sung-Wook;Lee, Hye-Won;Oh, Seung-Eun;Park, Sang-Un;Lee, Mi-Young
    • The Korea Journal of Herbology
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    • v.26 no.3
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    • pp.15-21
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    • 2011
  • Objectives : The application of polymerase chain reaction (PCR) for the discrimination of the herbal medicine Leonuri Herba (Leonurus japonicus) was evaluated by the comparison of the DNA sequence with Lamiaceae herbal medicine. Method : Genetic analysis showed that phylogenetic tree and comparing sequences through the DNA analysis of rbcL (ribulose-1, 5-bisphosphatecarboxylase) region and trnL-F (tRNA-Leu, trnL-trnF intergeni cspacer, and tRNA-Phe) region of chloroplast DNA from six Lamiaceae sold in market. And we developed IMCF and IMCR primers in order to distinction Leonuri Herba in six Lamiaceae using rbcL and trnL-F sequences. Results : Genetic analysis showed that six Lamiaceae showed individual group on phylogenetic tree. PCR amplification product of Leonuri Herba and another five Lamiaceae were developed for amplification of a 281 bp sequence and the specific PCR amplification of a 460 bp sequence that was exclusive to Leonuri Herba was designed using IMCF and IMCR primers. Conclusion : PCR analysis based on the chloroplast DNA sequences allows the discrimination of Leonuri Herba-based medicine.

Brassiere Pattern Development Based on 3D Measurements of Upper Body Types for Women in Their 40's (3차원 인체 측정을 이용한 40대 여성의 상반신 체형을 고려한 브래지어 패턴 개발)

  • Cho, Shin-Hyun;Kim, Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.502-517
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    • 2008
  • The purpose of the study lies in the measurements of breast shapes and upper body types for the women in their 40's, with the use of 3D measurement system, and in the presentation of brassiere patterns fit for their body types. As for the study method, 3D human body types were analyzed with RapidForm 2006, and the upper-body types and breast shapes were statistically classified through technical statistics analysis, cluster analysis, t-test, variance analysis, and cross analysis. The wearing tests went through the comparison of the brassieres of three makers in the market and the experiment brassieres(first and second) and then the evaluations were made by the subjects, the outer appearance assessment by experts, and 3D measurements. The findings of the study indicated that the evaluation of experiment brassieres was excellent in every item, and he significant difference was found out particularly in the items of pressure, rear center, front center, breast underneath, adequate level by wing, and adequate level by armhole. According to the results of 3D evaluation, experiment brassieres had a highest point in fitness with no physical pressure at the wing part and no overall deviation at the cup art. The pattern comparison showed the differences in the parts of total cup angle, cup circumference length, lower cup height, wing length, and wing angle.

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Performance Comparison of DW System Tajo Based on Hadoop and Relational DBMS (하둡 기반 DW시스템 타조와 관계형 DBMS의 성능 비교)

  • Liu, Chen;Ko, Junghyun;Yeo, Jeongmo
    • KIPS Transactions on Software and Data Engineering
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    • v.3 no.9
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    • pp.349-354
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    • 2014
  • Since Hadoop which is the Big-data processing platform was announced, SQL-on-Hadoop is the spotlight as the technique to analyze data using SQL on Hadoop. Tajo created by Korean programmers has recently been promoted to Top-Level-Project status by the Apache in April and has been paid attention all around world. Despite a sensible change caused by Hadoop's appearance in DW market, researches of those performance is insufficient. Thus, this study has been conducted to help choose a DW solution based on SQL-on-Hadoop as progressing the test on comparison analysis of RDBMS and Tajo. It has shown that Tajo based on Hadoop is more superior than RDBMS if it is used with accurate strategy. In addition, open-source project Tajo is expected not only to achieve improvements in technique due to active participation of many developers but also to be in charge of an important role of DW in the filed of data analysis.