• Title/Summary/Keyword: Market Comparison

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Bodice Pattern Development of the Slim-fit Dress Shirt for Middle-aged Males Using 3D Body Scanning Data (3D Body Scanning Data를 활용한 중년 남성용 슬림 핏(Slim-fit) 드레스 셔츠 바디스 패턴개발연구)

  • Suh, Chuyeon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.1
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    • pp.171-187
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    • 2016
  • The study performed a comparison analysis of market brand patterns for slim-fit dress shirts and analyzed the body surface development figure of men in their 40s using 3D body scan data and developed slim-fit dress shirt patterns suitable for middle-aged men. The sizes of slim-fit dress shirt patterns showed a slight difference depending on brand. The overlap map of slim-fit dress shirt patterns for brands demonstrates how difference of one-dimensional sizes reflect on two-dimensional patterns. This map provides useful information for pattern design and allows and easy recognition of pattern size differences. A try-on system evaluation through 3D-Simulation allows a grasp of the fitness of neckline and size tolerance of under the arms in front, the silhouette of side lines, and overall fitness in front that also allows analysis of the front/back balance of a shirt in side, the size tolerance proportion in front/back, and the fitness of the arm-hole line. Thus, we obtained try-on results that were equivalent to wearing actual clothing. According to the drafting size suggested in the developed final pattern, the total width was 'C/2+5.5cm', and the front was set at 1cm bigger in the size difference of the front and back. The width of the front neck and the back neck was set identically at 'C/12', while the width of the front neck was set to 'C/12+1.5cm'. For the armhole depth, we added 'C/4+2cm', and '0.5cm and 1.5cm' for the width of the front and back to anthropometry. The results of the try-on evaluation through 3D-Simulation indicated that the fitness of the final slim-fit dress shirt pattern was superior to available slim-fit dress shirt patterns on the market and evaluated as superior to the types for middle-aged men.

A Comparison Study of Brassiere Preferences and Breast Perceptions among the Middle-aged and Older US Women

  • Kim, Hyo Sook;Kim, Ji Min;Ashdown, Susan P.
    • International Journal of Human Ecology
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    • v.15 no.2
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    • pp.33-41
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    • 2014
  • The bra is one of the most essential pieces of women's underwear which gives support for the breasts and holds them in position to make better outer appearance of upper body. Despite being worn by most women of all ages, brassiere manufacturers often use brassiere sizes and shapes that are close to the body measurements of women in their 20s, which raises questions whether the bras are suitable for older women's physique. Also, many lingerie markets tend to center on designs and tastes of younger women, leaving those of older women are largely ignored in the manufacturing process despite the fact that their purchasing power and market shares are expected to grow in conjunction with the aging of the global population. Against this backdrop, this study attempts to provide information about bra preferences and breast perceptions of the middle-aged and older US women over the age of 40 years to help manufacturers better understand the bra purchasing priorities and bra elements of older women and prompt them to design bras with a high level of fit and comfort that are appreciated by the population groups as a means to ultimately acquire competitive edge in the fast growing aging market. An email survey and interviews were conducted with 301 US women who live in New York City. The findings of this study suggest that there are internal and external factors such as changes in body and breast shapes with age influence the level of fitness and effectiveness of bra components, and thus the responses to the questions on bra preferences and breast perceptions varied between the researched age groups.

Brassiere Pattern Development Based on 3D Measurements of Upper Body - Focused on Women in Their 30's - (3차원 인체 계측 방법에 의한 상반신 체형을 고려한 브래지어 패턴 설계 - 30대를 대상으로 -)

  • Cho, Shin-Hyun;Kim, Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.488-501
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    • 2008
  • The purpose of this study presents bra pattern using the 3D measurements of the upper body subject to women in their 30's. Brassieres available in the market are mostly designed for straight body shape and many women seem to have experienced bearing discomfort in a great extent as they grow older. Brassieres should be designed to cover diverse body types and the accurate measurement of body type and breast shape is needed to accomplish that. As for the study method, 3D human body types were analyzed with RapidForm 2006, and the upper-body types and breast shapes were statistically classified through technical statistics analysis, cluster analysis, t-test, variance analysis, and cross analysis. The wearing tests went through the comparison of the brassieres of three makers in the market and the experiment brassieres(first and second) and then the evaluations were made by the subjects, the outer appearance assessment by experts, and 3D measurements. The results of this study showed that the evaluation of experiment brassieres was excellent in every item, and the significant difference was found out particularly in the items of pressure, rear center, front center, breast underneath, adequate level by wing, and adequate level by armhole. According to the results of 3D evaluation, experiment brassieres had a highest point in fitness with no physical pressure at the wing part and no overall deviation at the cup part.

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The Analysis of Advertisement Effect in Smart Phone Environment : The Comparison of Users with Providers of Commercial (스마트폰 환경에서의 광고효과 분석 : 광고 사용자와 광고 제공자의 인식차이 비교)

  • Ha, Seong-Ho;Oh, Jun-Seok;Lee, Bong-Gyou
    • The Journal of Society for e-Business Studies
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    • v.16 no.4
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    • pp.221-239
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    • 2011
  • Various applications are developed with the extension of the smart phone market. This affects the change of contents and market for mobile advertisement. Mobile advertisement has been changed from the text type in feature phone environment to banner type which are added on the applications and branded app which are application itself for commercials. This research shows the difference in views between users and professions for the factors which affects the acceptance of mobile advertisement in smart phone environment. The analysis results present two groups have significant differences in the views for the users' acceptances of mobile advertisement. This research provides the important factors which need to be considers in creating mobile commercials. It also suggests that professions in advertisement field have to consider the aspects of smart phone users when they create advertisements in smart phone environment.

A Study on The Internet Connectivity in The Philippines

  • Salac, Romeo Agan;Kim, Yun Seon
    • Asia Pacific Journal of Business Review
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    • v.1 no.1
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    • pp.67-88
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    • 2016
  • This study aims to help address concerns about the growing demand of wider bandwidth Internet connection in the Philippines. Using articles and research of international organizations and content from official websites of the Philippine government, this paper has carefully examined the slow Internet connectivity and the high cost that the end-users pay for it. This paper suggests that this inefficiency hampers the motivation of users to innovate in a way that could contribute to inclusive growth and the development of an inclusive information society. Through a comparison of the current global ICT situation with the current situation in the Philippines, this paper shows that the country's Internet infrastructure lags behind among those of contemporary developing countries in Asia, particularly in terms of Internet connectivity. In 2015, Thailand had an average Internet speed of 7.4 Mbps, Sri Lanka 7.4, and Malaysia 4.3. Meanwhile, the Philippines had a meager average Internet speed of 2.8 Mbps, placing the country at 104 among 160 countries, with developed countries in Asia such as South Korea (23.6 Mbps) and Singapore (12.9 Mbps) ranking 1 and 12, respectively. Findings show that the lack of competition in the Internet connectivity market, among other reasons, is at the root of the dilemma of slow and costly Internet connection. Assessing the accomplishments of the Republic of Korea and other broadband-leading countries has provided practical insights and recommendations that can promote competitiveness. Furthermore, related literature argues how ISP practices may affect Internet speed and cost. This study offers an approach in improving Internet connectivity in the Philippines by bridging the gap between the Internet infrastructure market and government policies.

A Study on the realization of the right to be forgotten on social normative context: focusing on comparison of Korea-US-EU and the legal, technical, and service market (사회규범적 맥락에서 본 잊혀질 권리의 다차원적 실현범위 연구: 한-미-EU 비교 및 법제, 기술, 서비스 시장의 비교를 중심으로)

  • Shim, Mina
    • Journal of Convergence for Information Technology
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    • v.8 no.2
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    • pp.141-148
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    • 2018
  • The purpose of this paper is to explore the scope of realization of multiple perspectives so that the implementation of the right to be forgotten is more realistic than the ideal information deletion concept. We examined domestic and foreign legal system and technology/service trends, and reflected the classification realization level of service realization, processing type and information characteristics of personal information processor, and legislative/technical factors for multi-level scope analysis. As a result, we have presented a matrix of the range of realization of the right to be forgotten and the scope of diversified regulation by the subject of protection. This study will be extended to the convergence of law and engineering, and will contribute to the prediction of social costs and expansion of the market by identifying the scope of 'deletion rights'.

Proposal of Nail Tip Size by Measuring Nail Size of Korean Women in Their 20s -Focusing on Size Comparison Through Direct Measurement and 3D Scanner Measurement- (20대 국내여성의 손톱 사이즈 측정을 통한 네일 팁 사이즈 제안 -직접측정법과 3D 스캐너측정법을 통한 사이즈 비교를 중심으로-)

  • Lee, Eunsil;Kim, Eunsil
    • Journal of Fashion Business
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    • v.24 no.1
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    • pp.102-116
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    • 2020
  • After its introduction in Korea, nail art is becoming active, especially among women in their 20s and 30s who are interested in fashion and beauty. Although self-nail tips are available online in various designs for each brand that is currently on the market, these designs and sizes of self-nail tips on the market are different for each age group. Since the design or size is not suggested for the different situations, there are difficulties in purchasing products that match the shape and size of nails of consumers. In this study, frequency analysis was performed using 'SPSS statistics 21.0 for windows program' to analyze data obtained by direct measurement method and 3D scanner measurement method for Korean women in their 20s. For comparative analysis between direct and 3D scanner measurements, a corresponding sample, 'T-test', was performed. As a result, we proposed the standardization of nail tip size after comparative analysis between direct measurement and 3D scanner measurement. Previous studies have been proceeding with direct measurement method. However, this study introduced a 3D scanner measurement method in the nail field and attempted the standardization of nail size by age group of Korean women. Importantly, this sutdy suggests standardization of nail tip size among missing body sizes.

Comparison of the Time Spent on Household Work between Married Female Home-based Workers and On-site Workers: Focused on the Domain of Food (기혼여성 재택근문자와 직장근무자의 식생활 가사노동시간에 관한 비교연구)

  • 김효정;김미라
    • Journal of the Korean Home Economics Association
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    • v.39 no.6
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    • pp.25-40
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    • 2001
  • The purpose of this study was to find out the amount of the household work time related to food and examine the factors affecting the time accomplished by married female home-based workers and on-site workers. The data were collected from 165 married female home-based workers, and 292 married female on-site workers in Pusan and Kyungnam province, by the self-administered questionnaire. frequency distributions, Cronbach's alpha, t-tests, Pearson's correlations, and multiple regression analyses were conducted by SPSS/PC+. The major findings of this study were as follows: (1) both married female home-based and on-site workers spent more time on household work related to food in a weekend than in a weekday, (2) in a weekday, occupation was significantly related to the amount of time that married female home-based workers spent on food household work, whereas age and occupation were significant for married female on-site workers, (3) on Saturday, the significant factors of the time spent on food household work were the number of family and occupation for married female home-based workers, and educational level, occupation, sex role attitude, existence of children of 6 years or under, and existence of elders/disability within the family for married female on-site workers, and (4) on Sunday, for married female home-based workers, the number of family, occupation, and the level of market good substitution had significant effects on the amount of time spent on food household work, and for married female on-site workers, age, the number of family, occupation, sex role attitude, work hours on Sunday, and the level of market good substitution were significant.

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A Study on the Trade Structure between Korea and RCEP Participating Countries (한국과 RCEP 참여국가와의 무역구조에 관한 연구)

  • Kim, Min-Soo
    • The Journal of Industrial Distribution & Business
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    • v.9 no.1
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    • pp.89-97
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    • 2018
  • Purpose - The Regional Comprehensive Economic Partnership (RCEP) among 16 countries including South Korea, the largest free trade agreement in the Asia-Pacific region, will be concluded next year. The participating countries decided to pursue a comprehensive and high -quality agreement, while ensuring flexibility considering development level of each country. In this study, trade structures between nations from 2005 through 2016 were examined to see the impact that this agreement will have on Korea and to come up with effective countermeasures. Research design, data, and methodology - The method of analysis includes the analysis of the trade matrix, which is useful for identifying the dependency of the individual countries on the market in the region and the reciprocal dependency of the member countries on the market, and the index of intensity of trade, which is useful for figuring out the share of trade between the parties in total trade. Results - The results showed that first, the international trade coefficients of Vietnam and Philippines are higher than those of China and Japan. Secondly, the international inducement coefficients between China and Japan were high, and that between Indonesia and Burma were low, indicating that Korea's exports did not have much effect on export increase of these countries. Third, as a result of analyzing Korea's trade intensity, it was found that export intensity and import intensity were greater than 1 in Vietnam and Philippines, which shows that there is a high degree of relational bond with these countries. India and Laos countries still have a low level of relational bond, which indicates that there is room for improvement in economic relations when the agreement is concluded. After the signing of the agreement in the future, more diverse industrial structures should be continuously studied. Conclusions - The analysis of trade matrix, trade structure, trade inducement coefficient and trade intensity between Korea and RCEP participating countries shows that the majority of the countries have the high level of economic relationship with Korea. Korea should drive a harder bargain when negotiating the terms of the RCEP, in comparison with the level of the existing FTA agreement excluding Japan.

The Effects of Purchase Intention of Oriental Medicine Cosmetics on Selection and Brand Asset Attributes

  • Bae, Jeong-Tae;Kim, Bo-Young;Oh, Sung-Ho
    • Journal of Distribution Science
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    • v.17 no.1
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    • pp.73-87
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    • 2019
  • Purpose - This research aims to investigate the effects that the selection of oriental medicine cosmetics and brand asset attributes have on consumers' economic, emotional and social values in order to shed light on the forms and characteristics of consumption within the globally developing oriental medicine cosmetics market, and in the end positively verify how such perceived values affect purchase intention. In addition, it proposes research outcomes by comparing the differences between national and cultural consumer purchase behavior based on the comparisons of consumer groups in South Korea and China, the major markets for oriental medicine cosmetics. Research design, data, and methodology - Based on advanced research a total of 9 hypotheses were designed and questionnaires consisting of 16 questions to identify six major variables were conducted. Research was carried out centered on Seoul, South Korea, and its surrounding metropolitan area as well as Beijing and Shanghai, China, and a total of 577 sets of significant data were collected. A comparison analysis was then conducted on the data from 285 Koreans and 292 Chinese. A regression analysis and path analysis were also carried out based on a structural equation model to suggest results. Results - Research results show brand value assets had a more crucial impact on consumers' perceived value than consumer selection of oriental medicine cosmetics, while emotional value had a bigger effect on purchase intension than social or economic values. For Chinese consumers in particular, social, economic and emotional values affected purchase intention, while emotional value was the most crucial factor for Korean consumers. Conclusions - With oriental medicine cosmetics, brand characteristics and images that helped express emotional desire proved to be more effective in marketing than the performance aspect of cosmetics, including their functions and ingredients. In the end, products that highlight individual desire and emotion should be introduced instead of those that emphasize price, functions and social characteristics in order to expand the global market of oriental medicine cosmetics.