• International Journal of Quality Innovation
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• v.1 no.1
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• pp.106-120
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• 2000

The purpose of this research is to understand the effects of Quality Management Award on stock prices movement and to examine the comparative advantages of quality award system in Korea and the U.S. This study compares the performances of QM Award companies in the stock market with those of the market index in both countries. We develop Korean Quality Award Index(KQA Index) based on the Baldrige Index of NIST in the U.S. We inspect three studies. Study 1 tests if the performances of MB Award winners and S&P500 index have a difference in the stock market. Study 2 tests if the performances of KQA winners and KOSPI(Korean Composite Stock Price Index) have a difference in the stock market. Study 3 tests if the performances of KQA winners and MB Award winners have a difference in the stock market. From the empirical tests, the performances of KQA winners are superior to those of KOSPI and the performances of MB Award winners are superior to those of S&P500 and the performances of MB Award winners are superior to those of KQA winners.

• Asian Journal of Innovation and Policy
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• v.2 no.1
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• pp.97-122
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• 2013

This study secured comparable sales transaction information of technology transfer corresponding to an active market conditions and proposes a method to assess the similarity of technologies with regard to comparability of technology transfer based on these cases information. In order to analyze the association and similarity between target technology and sales transactions, it proposes the significant factors affecting royalty decision and the cosine coefficient method by industry categories. It also proposes the method to adjust royalty, which means that this method unlike the conventional method provides clear standards to valuators in order to revise royalty. Therefore, it offers a solution to the difficulties of applying the market approach for a lot of valuators that have wanted to apply it and objective method to enhance the reliability of the value of intangible asset evaluated by the market approach.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.322-332
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• 2003

The purpose of this study was to segment the consumer market for women's street clothes based on benefit sought. The sample was taken from 1106 middle class women who were in their 30's-40's living in Gwangju city. Consumers were classified into three groups by honest sought. The groups were practical benefit seeking group(36.7%), multi-benefit seeking group(32.6%) and symbolic/aesthetic benefit seeking group(30.7%). ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought, use of information sources, purchasing behavior variables and demographic variables As a result of comparison for two market segmentations, benefit segmentation was proven to be more useful than segmentations using clothes image preference. But there were differences in psychological variables and demographic variables among the same benefit segments. Therefore hybrid approach on segmentation using clothes images preferences and benefit sought is neccesary.

• The Journal of Fisheries Business Administration
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• v.49 no.2
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• pp.37-48
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• 2018

This study analyzed the impact of FTA tariff elimination on the export prices for Norwegian fresh and chilled salmon, of which Korean import has significantly increased since the Korea-EFTA FTA implementation. Korea's fresh and chilled salmon market is almost monopolized by Norway, and Korea's price level is higher than other countries, so it is highly likely that price discrimination occurs. This study theoretically explained that exporters could adjust their prices by market power when tariffs are eliminated in imperfectly competitive markets. And the empirical analysis provided evidence that the exporters have made price adjustments since the FTA took effect, and similar results were found in the relative price comparison with trade statistics and Nasdaq Salmon Index. Therefore, in order to increase consumer welfare in Korean salmon market, it is required to transform the monopolistic market structure into a competitive one.

• Asia Marketing Journal
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• v.15 no.2
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• pp.99-116
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• 2013

This study examines whether product promotions are influenced by the market standing of promoted products, using social comparison theory (upward versus downward comparisons). It is hypothesized that people in possession of a product that is inferior to the one on promotion express less discomfort about the promotion and use the information more than do people in possession of a superior product. People in possession of an inferior product may also exhibit more positive attitudes toward the product on promotion, but may show poorer attitudes toward their own possessed product than do people with a superior product. This is because people in an inferior socioeconomic position show a strong motivation to improve themselves through upward social comparison, whereas people in a superior socioeconomic position maintain a strong sense of superiority in downward social comparison, which suggests strong endowment effects. The findings mainly support the hypotheses, and suggest that sales promotions are more effective for people who currently own an inferior product, but not for people with a superior product, who have a strong motivation to maintain their sense of superiority. The findings also imply that, in order to attract consumers in the superior market, managers for inferior products need to turn to methods other than sales promotions, which may include introducing a new brand or sub-brand, or emphasizing luxury and modern features. In contrast, managers for superior products may emphasize product functions and attributes of superior products in their promotions, as people with inferior products may consider such information as benefits of the superior products.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.15 no.2
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• pp.1-22
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• 2004

This study was intended to analysis about quantity and quality aspects of speciality coffee industry in korea. All date was analysed by statistics package program spss 10.0. All market of coffee In korea, the market share of speciailty coffee have been maintained about 10 percent since it was analysed statically about coffee market in korea. The rest market is soluble coffee market. But by comparison with developed country case, korea's coffee market is being unbalanced between soluble coffee and speciality coffee market. This study was analyze actual consumer's consulnption styles of the speciality coffee as well as its industry. According to the qualitative analysis results from peter's model was analysed that made a high growth potentiality and profitability in the future. According to the quantitative analysis results, sampling unit's 87.6 percent made a recognize about the speciality coffee. Sensory evaluation results was researched that factors impacted on the overall speciality coffee quality was shown a significant diffrrence on the two dimension such as the body factor, acidity factor. This study has limit which can not represent overall recognition because of analysis based on limited data. It is thought that steady study should be continued hereafter through more systematic and reliable study method.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.19-32
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• 2020

Recently, the luxury brand market has expanded from the 5060 market to the 2030 market segment due to diversification of distribution channels, an increase in income, and changes in consumption values. This change is attributed to the increase in sales of fashion accessory products, such as bags and wallets, thereby confirming the importance of the luxury brand fashion accessories market. However, there are few studies of the luxury brand fashion accessories market or brand loyalty for fashion accessories, which accounts for a large proportion of the overall luxury brand market. The purpose of this study was to develop and empirically test a theoretical framework that captures and compares the difference of impact of service quality, product attributes, and consumer satisfaction on luxury brand loyalty between the 20-30 market and the 5060 market of the fashion accessories market. Data was collected from 598 customers who purchased luxury brand fashion accessories by objective sampling. Structural equation modelling was used to test the hypotheses developed for the study. Results found evident effects of consumer satisfaction on luxury brand loyalty through the perception of service quality by consumers. Additionally, in the 2030 market, the fashion accessory attributes had little impact on consumer satisfaction and luxury brand loyalty, whereas in the 5060 market, it had a significant impact only on consumer satisfaction, but not on luxury brand loyalty. This is the first study to examine a structural equation model of luxury brand loyalty to compare the difference of the model between segmented markets, such as the 2030 market and the 5060 market of the luxury brand fashion accessories market. These results will contribute to a better understanding of the mechanism that underlie the operation of an effective luxury branding strategy for fashion accessories.

• Journal of the Korea Institute of Building Construction
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• v.13 no.2
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• pp.193-201
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• 2013

Recently there has been insignificant growth in the Korean construction management (CM) market, in comparison to the previous year. However, despite stagnation or even decreasing growth trends, the number of domestic companies participating in the CM market has increased rapidly. As follows, market movements of CM despite trending in stagnant growth or decrease, the market has been increasing firms which entry the market. The reasons for such dynamic change must be examined first, in order to facilitate analysis of its competitive structure. This study aims to examine the market competition structure and analyze the reason for proliferation of companies in the sick CM market. This study employs market concentration ratio and DEA-based Malmquist productivity indices to analyze the competitive structure of the CM market. Results reveal that the CM market has been monopolized by a few companies, but this is gradually changing. In addition, these companies were not productive, but there has been a gradual increase in the productivity index. Therefore, this study, which provides the direction index of the CM market, has implications for all major stakeholders in this market.

• Journal of Navigation and Port Research
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• v.40 no.3
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• pp.139-146
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• 2016

Due to the continuous increasement of the container cargoes, each container port market has been growing as well. Moreover, the competition among container terminal operators located in the same port is also growing in order to attract more container cargoes. This paper looked into the market structures, market conducts and market performances of container ports in Busan and Shanghai. The index which has been most widely used to measure market structure, the Hirschman-Herfindahl Index (HHI), is computed by squaring each supplier's market share, then adding the squared shares. This paper estimated the market performance as profitability (PCM, ROA), growth (total TEU, rate of the increasement of TEU) and examined the effects of the HHI on the profitability and growth in a container terminal operators in Korea and China. The major findings of this study is that the market structure has effects on market performance in Busan port (total TEU) and Shanghai port (PCM, ROA and total TEU). As a result of analysing this study, market structure has an effect on market performance in Busan and Shanghai port, but the power of influence can be changed by market concentration index and various market conduct of companies.

• Journal of the Korean Applied Science and Technology
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• v.2 no.1
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• pp.25-31
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• 1985

The fatty acid composition acyl carbon atoms and species of triglycerides from human mature milk, infant formulas (modified milk formula) and market milk were determined by argentation thin-lager and gas-liquid chromatography. Short-chain fatty acids which sere not detected in human milk were present in very small amount in modified milk formula and market milk. The levels for 5:0, 22:0 and 24:0 in modified milk formula and for 8:0, 10:0, 18:0, 22:0 and 24:0 in market milk were significantly higher than those in human milk. The levels for 10:0 and 14:0 in modified milk formula and for 12:0 and 20:0 in market milk were significantly lower than those in human milk. The relative percent of $18:2{\omega}6$ in human milk, modified milk formula and market milk were on average 12.0, 15.0 and 3.8 percents respectively. Human milk contained significantly higher proportions of both ${\omega}6-and{\omega}3-derived$ long chain polyunsaturated fatty acids than modified milk formula and market milk. The major triglycerides of human milk, modified milk formula and market milk made by the glycerides with 44-52, 50-54 and 36-40 acyl carbon atoms, respectively. There were significant differences in levels for total number of acyl carbon atoms per glycerid molecule of human milk, modified milk formula and market milk. In comparison with human milk, modified milk formula and market milk showed significantly higher levels for saturates but significantly lower levels for trienes to polyenes.