• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2004.11a
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• pp.399-403
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• 2004

As the housing market is changing, there's a trend that the brand marketing through the TV-CM is increasing. Thus, this study purposes to identify the characteristics and the limit of the marketing on the housing market by analyzing the elements of marketing on TV-CM in the 2000's and comparing the representative business enterprises with each other. In the case of television advertisement, it is dominated by the emotional advertisement which is sensitive and image-oriented than the rational one. In addition, 1 pointed out some problems resulted from the transitional feature of the television advertisement and the gap between the real apartment and its brand image appeared on the advertisement, then I will present corresponding solutions.

• The Research Journal of the Costume Culture
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• v.10 no.1
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• pp.13-27
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• 2002

Applying H. Gans' taste culture theory to the comtemporary fashion phenomena this study had an object to classify the fashion phenomena in Korea and Japan from 1995 to 1999, and look into and compare them. First of all, the characters of each fashion group of the two countries show that the details of the Korean traditional costume are grafted into the most popular style in each season in Korean high fashion and oriental look used the formative method far Japanese traditional costume and Tokyo street style are reflected in the Japanese high fashion. Mass fashion in Korea equally comes under the influence of European high fashion, Korean street fashion, and Japanese mass fashion, And mass fashion in Japan reflects European high fashion and japanese street fashion. The Street fashion in Korea was affected by Korean entertainers'fashion, 'Tongdaemun market fashion' in Seoul, and Japanese street fashion. And street fashion in Japan is also affected by the pursuit of powerful personality, the absolute imitation if Japanese entertainers' fashion, and 'Tongdaemun market fashion'. All of two countries exercise considerable influence over mass fashion each other.

• Fashion & Textile Research Journal
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• v.5 no.4
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• pp.351-362
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• 2003

To study marketing strategy changes caused by Korea fashion industry development process, the fashion marketing strategy changes of Japan, considered as the most similar one of Korea, was compared. At each period, p! roper cost efficiency strategies, product differentiation strategies, and market segment strategies has been selected and applied. The fashion industry foundation period namely practical usage clothing period of Korea follows 10 years after one of Japan. 90's highly sensitive fashion period namely fashion industry growth period follows 5 years after one of Japan. As entering to fashion industry maturity period with global competition, the time difference falls to less than 5 years. With hosting of 2002's World-Cup, Korea's global competitiveness has increased, and it appears to be possible of being fashion market leader in East Asia and Japan's rival on an equal footing.

• Journal of Communications and Networks
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• v.14 no.6
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• pp.672-681
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• 2012

A potential breakthrough of the electrification of the vehicle fleet will incur a steep rise in the load on the electrical power grid. To avoid huge grid investments, coordinated charging of those vehicles is a must. In this paper, we assess algorithms to schedule charging of plug-in (hybrid) electric vehicles as to minimize the additional peak load they might cause. We first introduce two approaches, one based on a classical optimization approach using quadratic programming, and a second one, market based coordination, which is a multi-agent system that uses bidding on a virtual market to reach an equilibrium price that matches demand and supply. We benchmark these two methods against each other, as well as to a baseline scenario of uncontrolled charging. Our simulation results covering a residential area with 63 households show that controlled charging reduces peak load, load variability, and deviations from the nominal grid voltage.

• Proceedings of the Korea Database Society Conference
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• 2008.05a
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• pp.467-476
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• 2008

The success of Nintendo's Wii has changed the paradigm of console game. Existing games and consoles set up the game-playing system of complicated commands, narratives, and significantly advanced the degree of difficulty by the device's excellent capacity and the superiority of graphic in order to draw so called "Game Manias", while Nintendo established the easy game-playing system for not only game manias but women and elderly people. Such an innovation has carried out the most important role for Nintendo to dominate the market all over the world by 47.4% market share of consoles. In addition, it provided the users with unique interaction and emotional experience. In this study, we analyze the case above in terms of product design strategy, particularly emotional design strategy between Nintendo & Sony.

• Proceedings of the Safety Management and Science Conference
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• 2009.11a
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• pp.589-599
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• 2009

The purposes of this study is to verify whether insider trader get the excess return using inside information. For this we divide inside traders into four groups according to their ownership: maximum shareholder, main shareholders, 5% sharehoders and executives. Also we categorize inside traders into three groups: personal investor, foreign investor and institutional investors. After insiders trade their stock, excess return is reported for 20days and the size of excess return of executives and institutional investor is larger than that of other groups. It means more strict monitoring system is needed in the domestic stock market.

• Current Photovoltaic Research
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• v.2 no.3
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• pp.140-145
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• 2014

The globally used PV qualification tests and reports the pass/fail only. Therefore, the reliability of new PV materials and parts can't be compared quantitatively with the reliability of the PV parts and materials in the market. Global PV materials and parts companies test and compare their materials, parts, and modules using the failure-to-test (FTT). However, it takes a long accelerated stress test (AST) until failure. It also needs to test the new and existing materials and parts. Therefore, it requires excessive equipment time and cost. In order to reduce the time and cost, a new reliability enhancement methodology has been developed. It tests the PV materials, parts, and modules in the global market and stores them in the PV reliability database. It reduces the time and cost of the comparison and enhancement of PV reliability. An example of the reliability enhancement of the PV encapsulant, EVA is presented.

• Journal of the Korean Home Economics Association
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• v.37 no.11
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• pp.19-32
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• 1999

This study analyzed the curricula of fashion related majors at 4-year colleges in the USA, UK, Japan and Hong Kong as well as in Korea and compared the characteristics of the Korean curriculum with those of the four countries. A total of 124 curricula from 103 colleges were collected. Courses were divided into eight categories (including industry and market information; materials; merchandise planning; design; production; distribution and selling; basics; and consumption) representing the production and distribution process of fashion business. There were differences in course offerings among the five countries. Overall, curricula in Korea emphasized design and production (construction) areas and showed not much differentiation among colleges. While industry and market information, merchandise planning, and production (management) areas were emphasized in the USA , differentiation/specialization by major was observed . UK and Hong Kong had well-specialized curricula by major Japan seemed to offer traditional and consumption oriented courses. Based on the findings, some propositions for the Korean fashion curriculum were discussed.

• East Asian Economic Review
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• v.22 no.2
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• pp.117-140
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• 2018

WTO was established in 1995 and as many as 36 new members joined WTO until December 2017. Thus it would be interesting to see if new members have committed higher or lower levels of market opening compared to the original members. In this regard, a sophisticated scoring scheme is needed to quantify market opening commitments. After proper econometric model is established for the original members, same model can be applied to the new members for comparison. It was found that new members committed a much higher level of commitment than the original members. In addition, it was also found that transition economies committed higher levels than the non-transition economies. More interesting finding is that among the new members, the larger the economies or the larger the trading volume are, the closer was the level of commitment to the predicted level. Then the question is whether this difference was due to benign neglect by the new members or due to malign select by the original members.

• Proceedings of the Korea Institute of Fire Science and Engineering Conference
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• 1997.11a
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• pp.507-517
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• 1997

As structures are higher, large-sized and more complex, we should detect the fire at the beginning and cope with it to reduce the loss of mankind and the physical damage due to fire. So we have investigated and developed various kinds of fire detection system, and do the efforts for minimizing the nonfire alarm. As there exists a close relationship between the technology development and the market potential, a comparison between the number of fires in special buildings and detection types were made to find out market potential based on the annual statistics on fire products inspection. In addition, we have discussed the causes of nonfire alarm and the fire detection system and prospect the research trend of the fire detection system.