• 한국정보통신학회논문지
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• 제18권2호
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• pp.345-350
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• 2014

경제 발전과 더불어 사람들의 자기 외모에 대한 관심이 많이 증가하고 있다. 그중에 특히 여성 의류시장에서 패션에 대한 관심은 매우 증가하고 있는 추세이다. 여성들의 외모에 대한 관심이 증가함으로써 여성들의 패션 마케팅에 대한 요구가 점차 증가하고 있으며, 그만큼 여성 패션 시장이 확대되어지고 있다. 이에 본 연구에서는 여성의 패션 시장을 중심으로 여성 패션에 대한 마케팅 활성화 전략에 대해 살펴보고 전략을 제시해 보고자 한다. 이를 위해 전략에 따른 구축 사례를 살펴보며, 이를 바탕으로 본 연구의 여성 패션 활성화 전략을 통해서 여성패션 마케팅 시장에서 경쟁력 있는 기대 효과를 얻을 수 있다.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2011년도 추계 학술논문 발표대회
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• pp.127-128
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• 2011

In order to combat climate change, green building is expected to demand in the domestic market. To activate the market for domestic and international trends are examined. And Green Building Find out about the necessity and economic benefits. The following, search for the domestic and international cases. In this study, activation of the plan for the domestic market is to study.

• 유통과학연구
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• 제11권5호
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• pp.55-62
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• 2013

Purpose - This study aims to determine the problems and limitations of the Commercial Area Activation System, which was created by a special law for promoting traditional markets and shopping districts to revitalize and efficiently manage the central commercial area in different regions. We also suggest different options for its improvement. Research design, data, and methodology - We also look into the problems of which is being promoted as a demonstration project, from the aspects of legal text and guidelines. Results - The current commercial area activation system has several problems. First, the establishment of a comprehensive basic plan on the commercial area activation is not a requirement. Second, the benefit principle should be established to prevent the moral laxity of merchants who serve important roles in the main components of the commercial area activation business when they conduct their business. Third, the current special law constrains the commercial management organization, as under the civil law yields a limitation on finding a profitable business model. Fourth, to efficiently, constructing a system that links the other central government businesses and is needed. into a regional development budget or a budget for funding small businesses that the central government can control, which is effective. Further, we offer some suggestions for medium- and long-term policies. First, an integrated coordination mechanism at the central office level should be installed while setting the basic policy to revitalize the Based on this policy, local governments need a system that exclusively based on the after establishing a comprehensive plan for urban regeneration and getting approval from the integration organization. Second, a system that enables an understanding of the problems with business promotion by monitoring the procedure of supporting projects and regularly assessing business achievements is needed. Third, a plan is needed for resolving conflicts between various interested parties that adopts the commercial area activation system for carrying out a total redevelopment of the commercial area where small shops are densely located. A market maintenance project has been conducted as a means to recover our traditional market, which was economically depressed, and to revive the local economy, but it is mostly conducted in the form of reconstruction or redevelopment and represents the interests of landowners and merchants. Thus, it is most likely to lead to a gradual disappearance of traditional markets. Conclusions - This study looks primarily into the problems that appeared in the legal text or the guidelines regarding the direction of improvement of the commercial area activation business that has been going on as a demonstration project since 2011 and suggests some solutions.

• 마케팅과학연구
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• 제7권
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• pp.55-69
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• 2001

This article focuses on subject of the present question to traditional market. These days traditional markets have systemic problems due to deterioration of the outer market circumstance and the inner defect and the inner frailty. In this situation, from the SangNam market case analysis, was traced the alternative activation strategies. Issued the 6 inner competency competition strategies for traditional market and issued 7 functional frame for organization system construction. Struggle strategies is built up of the inner organization solidarity and effective management system. So as to build struggle strategies, suggested and issued the 4 phase organization frame to strength stage of traditional market organization operating.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2005년도 춘계학술대회 논문집
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• pp.1041-1046
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• 2005

Korea Train eXpress(KTX), opened in april 2004 as well as the KOREA RAILROAD sailed in 2005 is on the second take-off stage. In 2004, on the basis of the technical stabilization, management planning centering around business was established, and to attain the object, now there is a increasing necessity for market-information which is necessary for establishment, execution and result analysis of strategies. Therefore, by performing periodical market surveying, getting out of old market strategy making ways of viewing in manager's shoes, we can quickly elaborate market strategies in consumer's shoes on the basis of the market information. And as a necessary consequence, we can expect not only to make efficient use of resources but also to maximize profits of the KTX.

• 상하수도학회지
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• 제23권2호
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• pp.251-255
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• 2009

Foreign and domestic seawater desalination plant market investigation was performed to analyze the worldwide trend of seawater desalination plant market and to establish the activation plan for seawater desalination plant application. Water demand and seawater desalination related laws and regulations were investigated and analyzed for the activation plan. RO type and large scale plants are popular nowadays however there are only small plants in island region in Korea. There will be about $1 million\;m^3/day$ deficit in 2015 according to the water demand forecasting from Ministry of Environment and Ministry of Land, Transportation, and Maritime Affairs in Korea. Therefore, it is necessary to activate the domestic application of seawater desalination plant to secure stable water resources. To activate the domestic application of seawater desalination plant, first, we need to establish regulations, support system in the water service law for seawater desalination plant. Second, related Ministry should increase the support for the operation and management of seawater desalination plant and suggest the construction of seawater desalination plant for water resources security near seaside region.

• 무역학회지
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• 제47권5호
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• pp.1-20
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• 2022

As a part of environmental pollution mitigation in China, the number of environmentally friendly vehicles in China is proliferating, attention to vehicles that use environmentally friendly energy continues to increase, and China's new energy vehicle market is also growing rapidly. Similar to existing research, the focus of the subsidy is to provide financial support for electric vehicle buyers and the expansion of new energy vehicle charging infrastructure. Under these circumstances, this study attempts to understand the influence of Chinese consumers' green responsibility and other psychological factors on electronic vehicle purchase intention based on norm activation theory and theory of planned behavior. PLS-SEM examined the proposed hypotheses with 369 valid Chinese consumers, and all were supported. Our findings contribute to the extension of the research scope of Chinese consumers' intention to purchase electric vehicles and provide practical information for domestic and foreign firms entering China, the world's largest electric vehicle market.

• 통상정보연구
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• 제7권3호
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• pp.53-75
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• 2005

Owing to the Digital revolution, Internet Commerce and Electronic Commerce is having a profound influence on the global Market and internal commerce, revolutionizing the way of doing business. e-Marketplace have adopted in order to the reshape of the Fisheries Sector's competitiveness, and it is now being utilized as a major global marketing instrument to develop new customers, save Market transaction costs ad facilitate new work processes. The purpose of this study is to provide a program for activation in e-Marketplace of the Fisheries Sector in Gangwon Do. However, at present, the environment of e-Marketplace Infrastructure in Gangwon Do is very poor. Therefore, this study points out the problems of e-Marketplace of the Fisheries Sector in Gangwon Do and provides many considerations for a program for activation of e-Marketplace.

• 한국유통학회지:유통연구
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• 제16권5호
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• pp.103-122
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• 2011

소도읍지역 전통시장 및 지역상권의 경쟁력을 높이기 위한 방법으로 지역밀착형 전통시장 지원육성 방안을 제시하고자한다. 이를 위해 전국 군 단위 지역을 대상으로 전통시장의 실태조사를 통해 지역사회와 전통시장 간의 관계를 파악하며, 지역밀착형 전통시장의 지원 방안을 제시하는 것을 목적으로 한다. 전통시장과 지역사회와의 관계를 조사하고자 전통시장과 지역 경제와의 관계의 정도, 지역사회와의 협력여부의 정도, 지역민들의 점포에 대한 시각 및 전통시장과의 지역이미지와의 상호관련성을 조사하였다. 전국 소도읍에 종사하는 전통시장의 상인 423명과 전통시장 관련 전문가 177명을 대상으로 설문조사를 실시하였다. 실태조사 및 연구결과를 통한 정책적 시사점은 다음과 같다. 소도읍지역의 전통시장은 지역사회와 밀접한 관계를 가지고 있으며, 지역경제발전에 기여 및 지역민들이 상가에 대한 애착을 가지고 있다. 이에 따라 소도읍지역의 전통시장 활성화를 위해 첫째, 지역상가 및 전통시장 활성화를 위해 시민들과의 협력관계를 구성하여 지역주민의 욕구에 초점을 맞춘 시장활성화 방안이 필요하다. 둘째, 전통시장 구성원들이 지역에 기여하는 사회적 관계 구축이 필요하다. 셋째, 지역커뮤니티 공간이 될 수 있는 시장 내 공간활용 방안이다. 넷째, 젊은 층의 참여도를 높일 수 있는 프로그램개발 방안이다. 다섯째, 소도읍 지역의 시장 축소 및 공간개편을 통해 특화상품을 구분하여 지역 내 시장을 재배치할 필요성이 있다.

• 한국항해항만학회지
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• 제36권2호
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• pp.141-148
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• 2012

This study evaluates how activation plans presented by previous research are perceived by employees in the ship supply industry by sample surveys. Another objective of this study is to also assist in the selection of effective activation plans. It is becoming more and more difficult for the Port of Busan to strengthen its competitiveness in the ship supply industry by maintaining the status quo. Much research extending the scope of research subjects in the port logistics industry indicates that the development of the port logistics industry is very important for creating new value for the Port of Busan. The results shows that improvement in the retail structure and government support had a significantly positive correlation between the importance and necessity of the ship supply industry activation.