• Title/Summary/Keyword: Maritime Shipping

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Evaluating the Effect of the Corporate Social Responsibility (CSR) on Corporate Image and Reputation in the Shipping Sector

  • Jang, Hyun-Mi;Kim, Sang-Youl
    • Journal of Navigation and Port Research
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    • v.39 no.5
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    • pp.401-408
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    • 2015
  • This research seeks to improve the understanding of corporate social responsibility (CSR) and its advantages in the shipping sector. Recently, an improved emphasis on CSR, which incorporates environmental and social concerns into economic considerations of firms, can be found in business management and marketing literature. This is mainly because of people's increased awareness in regards to the negative consequences of corporate activities such as increased environmental pollution and gaps between the rich and the poor. According to the previous literature, it has been revealed that responsible actions by companies can generate positive outcomes in terms of financial and time aspects, but more importantly, intangible equity of the company, including improved corporate reputation, image as well as brand. As the regulation is intensifying in regards to environmental and social responsibility in the shipping sector, shipping companies are trying to engage in CSR to gain competitive advantages. While the reputation and image of shipping companies play essential roles for developing sustainable maritime transport, few studies have been conducted for how the CSR of shipping companies influence the shipping companies' reputation and image relative to other industries. In this regard, this study aims to investigate the effect of the corporate social responsibility on corporate reputation and image of shipping companies on the basis of an exploratory study in the Republic of Korea. This research would be beneficial to both academics and practitioners for developing useful CSR strategies which could promote the public's recognition of the shipping sector.

Shipping Alliance Restructuring and Countermeasure for Busan Port Operation (해운동맹 재편 동향 및 부산항 신항 운영 대응 방안)

  • Chang-Ki Park
    • Journal of Navigation and Port Research
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    • v.48 no.4
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    • pp.284-293
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    • 2024
  • As the importance of container ships in maritime transport grows, the demand and supply for such vessels have been increasing. To reduce costs and improve operational efficiency, container shipping lines have formed shipping alliances, engaging in joint operations and vessel-sharing arrangements. Since the establishment of these alliances in 1995, they have evolved in various forms. In 2024, Maersk and Hapag-Lloyd announced the formation of a new shipping alliance, the 'Gemini Cooperation,' set to begin in February 2025, signaling a potential realignment of shipping alliances. This shift will significantly impact operations of ports like Busan. In the case of Busan Port, the inability of a single terminal to accommodate large shipping alliance vessels has led to an increased reliance on multiple terminals, which in turn has caused an increase of inter-terminal transportation cost and a decrease in operational ef iciency. Therefore, this paper aimed to examine changes in shipping alliances since 2012, analyze the current usage of container terminals at Busan Port, and propose strategies for efficient port operations in response to expected realignment of shipping alliances.

Customer Loyalty and Logistics Service Performance in Maritime Transport : A Literature Review and Conceptual Model

  • Jang, Hyun Mi;Kim, Sang Youl
    • Journal of Navigation and Port Research
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    • v.36 no.9
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    • pp.753-761
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    • 2012
  • To achieve a differential advantage over competitors and protect their long-term interest, shipping lines have striven to find ways to maintain an ongoing relationship with shippers which can be achieved by attaining their loyalty. The benefits of loyal shippers are potentially huge in that they generate long-term revenue streams as well as provide cost savings as compared with attracting new shippers. Logistics service provided by shipping lines is identified as one of the effective tools for building customer loyalty. However, in a review of the literature none of the studies examine how logistics service creates customer loyalty, particularly between shipping lines and shippers. Consequently, the overarching purpose of this paper is to extend knowledge on logistics service performance and its relationship with customer loyalty in the unique context of maritime transport by proposing a new conceptual model based on an extensive literature review. The major contribution is to offer a new insight into the complex relationships between those 'soft' concepts in the context of maritime transport.

The Motivation of the Strategic Alliance between Ports Using AHP

  • Kim, So-Jung;Lee, Kook-Dong;Cho, Gun-Il;Ryoo, Dong-Keun
    • Journal of Navigation and Port Research
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    • v.33 no.7
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    • pp.483-490
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    • 2009
  • In recent years, shipping and ports industries are faced with enormous changes like globalization, market liberalization and borderless businesses. To cope with this competitive environment, a certain form of cooperation among ports is necessary to provide high quality of services and lower costs to establish their market power against shipping companies. The purpose of this study is to identify the motivation of the strategic alliances between ports and demonstrate the level of importance using Analytic Hierarchy Process(AHP). Among four motivations of the strategic alliances which are strategic motivation, economic motivation, operational motivation and marketing motivation, economic motivation is the most important factor for ports alliances than other factors. This is because economic motivation among strategic alliances allow ports in the same market to rationalize supply and demand, thus avoiding unnecessary over-supply and over-competition and also can reduce service costs by using comparative advantages of each partner which make costs cheaper.

A Basic Study on Maritime English Education and the Need for Raising the Instructor Profile

  • Davy, James G.;Noh, Chang-Kyun
    • Journal of Navigation and Port Research
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    • v.34 no.7
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    • pp.533-538
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    • 2010
  • English is the accepted common working language of the maritime world and being competent in its use is essential to the safety of ships, their crews and the marine environment. This paper is a response to the urgent need to find a suitable solution to the problem of providing maritime students with quality instruction in Maritime English. This paper will show what type of English instructor is best suited to help cadets have at least a basic grasp of Maritime English communication, with a view to possessing the level required by STCW 95 within the shortest time. It presents ways that maritime institutes can develop their own qualified or 'marinated' English Instructors and what qualifications should be required. It is concluded that by further essential research, interviews and questionnaires etc., the language needs of the university and shipping industry in Korea as a whole can be clearly verified. By examining such data, the present language education systems can be evaluated as to efficacy and relevance, allowing the establishment and implementation of 'best practice' within the training institute. This will result in making excellent informed decisions and choices about how best to improve the language competencies of graduating cadets, thereby creating the catalyst for the success of future seafarers whilst raising the image of the institute and Korean shipping worldwide.

An Empirical Analysis of Successful Alliance Management in Liner Shipping (정기선해운의 성공적인 제휴관리에 관한 실증연구)

  • Ryu, Dong-Geun;Jang, Yeong-Jun;Jo, Sam-Hyeon
    • Journal of Navigation and Port Research
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    • v.26 no.4
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    • pp.391-398
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    • 2002
  • The question of how to make strategic alliances work successfully is becoming increasingly important as more and more firms regard cooperative relationships as a means of improving their competitive position. The objectives of this research are to determine whether certain liner shipping alliance forms are more successful than others, whether the relative importance of reasons for successful liner shipping alliance varies with the different reasons, and whether the relative importance of reasons for alliance success varies with the form liner shipping alliances. The research findings have shown that the majority of liner shipping alliance forms, utilised by respondents in this survey, experienced a relatively high level of success. However, success was shown to be dependent upon a variety of factors and the reasons for successful alliance varied with the form of alliances.

Impact of International Shipping's Environmental Regulations on the Evaluation of Ports (국제해운의 환경규제가 항만 평가에 미치는 영향)

  • Sung-Kuk Kim;Jin-Uk Lee
    • Korea Trade Review
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    • v.45 no.6
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    • pp.99-112
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    • 2020
  • It is no exaggeration to say that today's world economy is dependent on international trade, which is the result of inter-state transactions. As the vast majority of international goods transport is transported by international shipping, interest in the seaborne transport field is natural in international and trade studies. In particular, in the case of international shipping, as it is the basis of typical international transportation, changes in international shipping due to the innovation of technology may have an effect on international trade norms. In this study, as a result of evaluating port preference in a hypothetical scenario by using the Design of Experiments method, bunkering as well as port service, which is traditionally important, was identified as a major competitive factor of future ports. It has been revealed that, above all, the port to respond to the future is the continued importance of port services and the supply of ship fuel. Therefore, port authorities are providing implications that LNG bunkering infrastructure suitable for international environmental regulations is important.

A Study on the Qualifications of Designated Person on the Maritime Safety Act (해사안전법상 안전관리책임자 및 안전관리자의 자격요건에 관한 연구)

  • Jin, Ho-Hyun;Kim, Jin-Kwon
    • Journal of Navigation and Port Research
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    • v.37 no.5
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    • pp.519-526
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    • 2013
  • In managing shipping business, the concept of seaworthiness of the vessel has developed in accordance with the development of the shipping industry. However, despite of the development of the vessel's seaworthiness, marine accident has continuously occurred at sea. International Maritime Organization(IMO) has paid attention to the research and investigation of Human Error in shipping operations in addition to physical seaworthiness of the vessel. In 1994, IMO adopted the "International Management Code for the Safe Operation of Ships and for Pollution Prevention(ISM code)" of "SOLAS 1974" Annex, to take countermeasure against this human error. In 1999, Korea adopted the 'ISM Code' and then enacted the Maritime Safety Act (previously Maritime Traffic Safety Act). The Maritime Safety Act regulates necessary qualifications of the Human Resources of shipping companies for establishment and implementation of the safety management system. However, there has been a discrepancy between shipowners and ship management companies in interpreting the legislative texts, finally causing confusion. In this paper, I would like to examine the deficiencies in the regulation on the standard of qualifications of the Designated Person under the Maritime Safety Act and thereby suggest any possible improvements in it.

Development of Marine Consulting Business in Advanced Shipping Countries -Use of Simulation for Safety Management as Part of an Effort toward the Revival of Maritime Society-

  • Fukuo, Yoshitaka;Inoue, Kinzo
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2004.08a
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    • pp.14-21
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    • 2004
  • It has already been two decades or more ever since the shipping and its related industries began to mature in advanced shipping countries. During that period, such countries have made various attempts for the survival of the industries. The advent of the so-called flags of convenience in a big way for the purpose of replacing crew members of their own expensive seamen by those of developing countries and the emergence of ship management companies, which are literally engaged in the management of ships, are the results of such movements. Some countries have been making efforts, as measures for the continued existence of the maritime industries, to create new marine-related businesses without regard to the traditional concepts of the industries. The movement toward the restructuring of a maritime society in Norway is well known as a typical example of such endeavors. The business of marine consultancy relating to maritime safety management field in our country is also a business that came into existence in such a stream toward the revitalization of the maritime society. In this paper, as well as placing in focus the current picture and problems of marine industries in our country, we would like to present approaches to tackle these problems employed by advanced industrial nations in the West, that is, moves toward the revival of maritime communities. Next, we propose, as one of the answers to solve such problems, the further development of a consulting business which takes advantage of simulators. Lastly, we show specific examples of application of a simulator to the consulting business, while commenting on the effects of its use.

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