• Title/Summary/Keyword: Manipulated reviews

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The Detection of Well-known and Unknown Brands' Products with Manipulated Reviews Using Sentiment Analysis

  • Olga Chernyaeva;Eunmi Kim;Taeho Hong
    • Asia pacific journal of information systems
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    • v.31 no.4
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    • pp.472-490
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    • 2021
  • The detection of products with manipulated reviews has received widespread research attention, given that a truthful, informative, and useful review helps to significantly lower the search effort and cost for potential customers. This study proposes a method to recognize products with manipulated online customer reviews by examining the sequence of each review's sentiment, readability, and rating scores by product on randomness, considering the example of a Russian online retail site. Additionally, this study aims to examine the association between brand awareness and existing manipulation with products' reviews. Therefore, we investigated the difference between well-known and unknown brands' products online reviews with and without manipulated reviews based on the average star rating and the extremely positive sentiment scores. Consequently, machine learning techniques for predicting products are tested with manipulated reviews to determine a more useful one. It was found that about 20% of all product reviews are manipulated. Among the products with manipulated reviews, 44% are products of well-known brands, and 56% from unknown brands, with the highest prediction performance on deep neural network.

The Detection of Online Manipulated Reviews Using Machine Learning and GPT-3 (기계학습과 GPT3를 시용한 조작된 리뷰의 탐지)

  • Chernyaeva, Olga;Hong, Taeho
    • Journal of Intelligence and Information Systems
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    • v.28 no.4
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    • pp.347-364
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    • 2022
  • Fraudulent companies or sellers strategically manipulate reviews to influence customers' purchase decisions; therefore, the reliability of reviews has become crucial for customer decision-making. Since customers increasingly rely on online reviews to search for more detailed information about products or services before purchasing, many researchers focus on detecting manipulated reviews. However, the main problem in detecting manipulated reviews is the difficulties with obtaining data with manipulated reviews to utilize machine learning techniques with sufficient data. Also, the number of manipulated reviews is insufficient compared with the number of non-manipulated reviews, so the class imbalance problem occurs. The class with fewer examples is under-represented and can hamper a model's accuracy, so machine learning methods suffer from the class imbalance problem and solving the class imbalance problem is important to build an accurate model for detecting manipulated reviews. Thus, we propose an OpenAI-based reviews generation model to solve the manipulated reviews imbalance problem, thereby enhancing the accuracy of manipulated reviews detection. In this research, we applied the novel autoregressive language model - GPT-3 to generate reviews based on manipulated reviews. Moreover, we found that applying GPT-3 model for oversampling manipulated reviews can recover a satisfactory portion of performance losses and shows better performance in classification (logit, decision tree, neural networks) than traditional oversampling models such as random oversampling and SMOTE.

What's Different about Fake Review? (조작된 리뷰(Fake Review)는 무엇이 다른가?)

  • Jung Won Lee;Cheol Park
    • Information Systems Review
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    • v.23 no.1
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    • pp.45-68
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    • 2021
  • As the influence of online reviews on consumer decision-making increases, concerns about review manipulation are also increasing. Fake reviews or review manipulations are emerging as an important problem by posting untrue reviews in order to increase sales volume, causing the consumer's reverse choice, and acting at a high cost to the society as a whole. Most of the related prior studies have focused on predicting review manipulation through data mining methods, and research from a consumer perspective is insufficient. However, since the possibility of manipulation of reviews perceived by consumers can affect the usefulness of reviews, it can provide important implications for online word-of-mouth management regardless of whether it is false or not. Therefore, in this study, we analyzed whether there is a difference between the review evaluated by the consumer as being manipulated and the general review, and verified whether the manipulated review negatively affects the review usefulness. For empirical analysis, 34,711 online book reviews on the LibraryThing website were analyzed using multilevel logistic regression analysis and Poisson regression analysis. As a result of the analysis, it was found that there were differences in product level, reviewer level, and review level factors between reviews that consumers perceived as being manipulated and reviews that were not. In addition, manipulated reviews have been shown to negatively affect review usefulness.

Effects of the Direction of Online Reviews on Information Reliability and Product Attitude - Base on the Moderating Role of Shopping Experience and Product Type - (온라인 사용후기 방향성이 정보 신뢰성과 제품태도에 미치는 영향 - 쇼핑경험과 제품유형의 조절적 역할 -)

  • Moon, Jae-Hak
    • Management & Information Systems Review
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    • v.33 no.4
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    • pp.49-62
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    • 2014
  • The current study extends previous research by investigating the role of shopping experience and product type within the direction of online reviews and information reliability and product attitude. To test the hypotheses, this study conducted experimental designs. Direction of online reviews and product type were manipulated as between-subject factors. Then participants were classified into high or low group based on their shopping frequency. Dependent variable was information reliability and product attitude. The results indicate that direction of online reviews have a significant effect on both information reliability and product attitude. In addition, consumers' shopping experience also shows a moderating effect between the direction of online reviews and the dependent variables. Furthermore, product type also shows a moderating effect on the information reliability, yet not on the product attitude. The results of this study contribute to the literature as a new attempt to examine the direction of online reviews in the online shopping area. We also indicated the limitations of this study, and suggested the future research directions.

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Working Memory and Language Disorders : Literature Review (작업기억과 언어발달장애: 문헌연구)

  • Kim Soo-Jin;Kim Jung-Yeon;Lee Hye-Ran
    • MALSORI
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    • no.51
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    • pp.39-55
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    • 2004
  • Working memory is the term used to refer to the mental workplace in which information can be temporarily stored and manipulated during complex everyday activities such as understanding language. The studies on language and working memory are based on Baddeley's phonological working memory and Daneman and Carpenter's functional working memory. This article reviews two working memory models and the studies on language and working memory based on each model. These are described in the implication of working memory in language development and specific language impairment-evaluation and treatment.

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A Study on the development of Engine Controller for Liquid Phase LPG Injection (액상분사방식 엔진 구동을 위한 제어기의 개발)

  • Lee J.H.;Ko K.W.;Park J.H.
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2005.06a
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    • pp.1103-1106
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    • 2005
  • The research and development for LPLI system to replace the conventional LPG fuel supply system has been processed with a view to enhancing the environmental status and the efficiency for LPG cars. Part of the small sized cars are under commercialization with the LPLI application already. And yet, most of the technologies are relied upon the advanced countries and as part of the application for large scaled engines, many researches are on the increase. This study shows the technology development to make use of LPLI system for those large engines and reviews the controllers, which were manipulated through experiments for their work, reliability and possibility for commercialization.

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Genetic Factors Affecting Insecticidal Crystal Protein Synthesis in Bacillus thuringiensis

  • Park, Hyung-Woo;Brian A. Federici
    • International Journal of Industrial Entomology and Biomaterials
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    • v.1 no.1
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    • pp.1-7
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    • 2000
  • Early studies of the molecular biology of Bacillus thuringeinsis suggested that genetic manipulation of this species could create combinations of genes more useful than those known to occur in natural isolates. Breakthroughs that made these manipulations possible include the cloning of many genes encoding endotoxins, the development of transformation vectors, and various PCR techniques. This paper reviews several genetic factors such as promoters, a 5'mRNA stabilizing sequence, 3'transcription termination sequences, and helper proteins that have been used to enhance crystal protein synthesis, and shows how these genetic elements can be manipulated with new molecular tools to develop more efficacious strains of B. thuringiensis.

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Temporal Analysis of Opinion Manipulation Tactics in Online Communities (온라인 공간에서 비정상 정보 유포 기법의 시간에 따른 변화 분석)

  • Lee, Sihyung
    • Journal of Internet Computing and Services
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    • v.21 no.3
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    • pp.29-39
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    • 2020
  • Online communities, such as Internet portal sites and social media, have become popular since they allow users to share opinions and to obtain information anytime, anywhere. Accordingly, an increasing number of opinions are manipulated to the advantage of particular groups or individuals, and these opinions include falsified product reviews and political propaganda. Existing detection systems are built upon the characteristics of manipulated opinions for one particular time period. However, manipulation tactics change over time to evade detection systems and to more efficiently spread information, so detection systems should also evolve according to the changes. We therefore propose a system that helps observe and trace changes in manipulation tactics. This system classifies opinions into clusters that represent different tactics, and changes in these clusters reveal evolving tactics. We evaluated the system with over a million opinions collected during three election campaigns and found various changes in (i) the times when manipulations frequently occur, (ii) the methods to manipulate recommendation counts, and (iii) the use of multiple user IDs. We suggest that the operators of online communities perform regular audits with the proposed system to identify evolutions and to adjust detection systems.

Designing Vision Experiment Using Active-Shutter Glasses System (보급형 액티브 셔터 방식 안경을 이용한 시각 실험 설계)

  • Kang, Hae-In;Hyun, Joo-Seok
    • Science of Emotion and Sensibility
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    • v.15 no.4
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    • pp.477-488
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    • 2012
  • The effort of implementing realistic 3-D depth on 2-D images has been continued persistently with a theoretical understanding of depth perception and its related technical development. The present article briefly reviews a number of popular stereoscopes for studying stereoscopic depth perception according to their implementation principles, and introduces a behavioral experiment as a technical example in which the active-shutter glasses were used. In the present study, participants were tested for their visual memory against perceived depth among a set of items. The depth of the memory and test items was manipulated to be 1) monocular, 2) binocular, or 3) both-monocular-and-binocular respectively. The memory performance was worst in the binocular-depth condition, and best however in the both-monocular-and-binocular condition. These results indicate that visual memory may benefit more from monocular depth than stereoscopic depth, and further suggest that the storage of depth information into visual memory would require both binocular and monocular information for its optimal memory performance.

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Variable Acoustics in performance venues- A review (공연장에서의 가변음향에 대한 고찰)

  • Hyon, Jinoh;Jeong, Daeup
    • The Journal of the Acoustical Society of Korea
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    • v.40 no.6
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    • pp.626-648
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    • 2021
  • Domestically, demands for multi-purpose performance venues which accommodate various performance genres have increased. However, those venues have limited capability and confined to a primary performance. The present work investigated various methods for controlling the acoustics of room for required performance genres by reviewing aurally presented and published materials. The method of varying the acoustics of a space is called Variable Acoustics, and adjusted in either passive and active ways. Passive control encompasses variable absorption, variable volume, coupled volume, and canopy reflectors, where the acoustics of a room is controlled in an architectural way. Active control includes In-line, Regenerative, and Hybrid systems where the acoustics of a room is manipulated electronically. The mechanism and application of each passive control system in existing venues are reviewed and their pros and cons are discussed. Also, the concept of each active systems and product applications are looked at through literature reviews. Lastly, some considerations that need to be taken into in the planning and design stage of a multi-purpose hall using Variable Acoustics are suggested.