• 복식문화연구
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• 제11권1호
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• pp.88-102
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• 2003

In our culture, the term, "be like", is frequently used. There are expressions such as "feminine-looking dress" and "manly style" relating to this term when we describe the styles of clothing. This study addresses the question on which type of garment would be selected under the description of the term, "be-like", in relation to gender. This term reveals the preconception of gender as being feminine or masculine according to the styles and colors of clothes. A group of 362 college students from Seoul and Gyeonggi area was surveyed fur the study The statistical analysis of SPSS 10.0 was applied f3r analyzing the data, and the significant variances were reviewed by the basic statistics, multi-variate and T-test. The results are as follows: First, the details of clothes imply the preconceived idea of gender. As a result, women's blouses and skirts were selected as the most feminine upper and bottom garments. The Y-shirt and T-shirt were selected as the most masculine upper garments. However, in contrast to the . skirts being the most feminine bottom wear, the pants were not significantly recognized as the most masculine ,clothes. Second, the variances of the survey show that the female students are more conscious of the sexual identity expressed in clothes than the male students. Third, the styles of clothes reflect the general understanding of what is considered to be "feminine or not feminine" and "masculine or not masculine" In conclusion, this study has discovered that the certain characteristics of gender are predominantly implicated in the styles length, and color of clothes. Both men and women responded differently in defining their idea of "femininity" and "masculinity". Nevertheless, there still exists strong preconception of what is considered to be feminine or masculine, and it affects the choices people make in selecting clothes.

• 복식문화연구
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• 제28권4호
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• pp.446-462
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• 2020

The objectives of this study are to explore the information source, assessment, and preferred styles of 3D virtual influencers(VI), to investigate the expected impact of advertisements with 3D VIs on brands, and to explore ways of expanding the use of 3D VIs. In-depth interviews with 40 males and females in their 20s and 30s were conducted and qualitative data were analyzed. The study results are summarized as follows. First, the information source of the 3D VI was SNS, acquaintances, and broadcasting. Second, 3D VIs were considered positively due to their attractive appearance, wide utilization, innovative use, freshness, separation from private identity, and time and cost savings, while considered negatively due to their unrealistic appearance and antipathy against replacing a person's role. Third, the preferred appearance styles of the 3D VI differed according to the level of virtuality although the majority of interviewees preferred similar looks to real people with low virtuality. Fourth, diverse image qualities such as innovative, differentiated, trendy, high-value, professional, and future-oriented were considered as transferred to the brand advertised by 3D VIs. Fifth, advertisements with 3D VIs may help build positive perceptions of advertised brands that may lead to purchase behaviors for some consumers. Lastly, to expand the use of 3D VIs, the specific advantages of virtual models should be maximized with consideration of how to implement a variety of body types and images of models. Findings present an important foundation to generate strategies to better apply 3D VIs to the fashion market.

• 복식
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• 제30권
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• pp.211-225
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• 1996

In this paper we discuss the corelation be-tween feminism and fashion and examine its influnce on mordern fashion. And we also try to infer what the fashion design will be like in the future by understanding the value of modern fashion from a new viewpoint. The Early Feminism which advocated the similarity between man and women held the thought that women could be equal to men only when they behaved in the same way as men did, In 1970s when the pendulum of the Early Feminism movement reached its highest point a manish look began to flourish. The manish look introduced the items once employed only for men such as trench costs tidy tailored suits shirts and ties to women clothes. It has taken root deeply in women's life and is still employed in various ways by many designers. From the late 1970s the pendulum of feminism movement began to swing toward the Essentialist Feminism which emphasized the differences between men and women. It focused not on the negative image of women seen from male-oriented viewpoints but on their positive image and stressed women's sexual characteristic to make distinction between two genders. in fashion the Essentialist Feminism played a role in bringing about a sexy look which stressed the erotic silhouette of woman's body. The latest feminism is the socio-cultural one. It sees the distinction between men and women as sexual discrimination and introduces the androgynous human which carries the characteristic of two sexes. it leads to ambiguity of sex roles and at the same time serves to make androgynous social atmosphere by admitting the coexistence of two genders. The androgynous idea in fashion is expressed as a new trend which crosses men and women's own beauty while keeping their own identity intact. As we have briefly reviewed feminism in fashion has been presented in various ways with regard to expressing the nature of men and women. And it has continuously indicated the ultimate message of the salvation of mankind such as the respect for humanity and recovery of humanism.

• 복식
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• 제60권7호
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• pp.1-13
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• 2010

The purpose of this study is to review changes of gender identity of men as a sexual role changes and their cognition on fashion and to analyze changes and features of their fashion required in the diversified era and suggest implications for future men's fashion design. To understand a correlation between a change of men's gender styles and fashion and aesthetic features and differences by gender style, this study analyzed significant brands of the men's design market. The results of this study are as followings. First, metrosexual and uebersexual were mixed in the 1990's and the 2000's. The ratio of uebersexual in the 1990's was higher as three times as metrosexual. On the other hand, the ratio of metrosexual in the 2000's was higher than uebersexual by about 3.5%. It implicates that there were significant changes in design of men's clothes between the 1990's and the 2000's. Second, aesthetic properties and differences of metrosexual and uebersexual obtained from the survey. Metrosexual fashion uses almost all details and has no limit in using materials and accessories. The other side, uebersexual fashion rarely has details. In conclusion, this study showed that the relationship between male and fashion on the social and cultural phenomena. which have been recognized that there is a low correlation, is being newly established as a sexual role changes by gender.

• 패션비즈니스
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• 제16권3호
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• pp.45-62
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• 2012

This study aims to examine the effect of talent types on the purchasing behaviour of beauty-service products in 367 adults(female and male). The present study is the first to consider both talent types and the purchasing behaviour of beauty-service products correlates to appearance management behaviour. Frequency analysis showed that the mean of 8 talent types of 367 participants was 3.324. The highest talent type of 367 participants was interpersonal talent, the lowest talent type was logical-mathematical talent among 8 talent types. There were statistically significant relationships between the talent types(specially, bodily-kinesthetic talent and interpersonal talent) and the purchasing criteria of beauty-service products on the correlation analysis. And the effects of 8 talent types on the purchasing frequency of 4 beauty-service products were significant on the regression analysis, specifically, the results showed that the most significant among 8 talent factors was the interpersonal talent, next, the bodily-kinesthetic was. Thus, the more purchasing frequency of beauty-services products, the higher interpersonal talent were, and the better affinity with others were. As a results, the interpersonal talent factor and bodily-kinesthetic talent factor among 8 talent factors were ultimately affecting the appearance management behaviour. The higher the score, it was concluded that the subject was more active in beauty-related behavior. Conclusively, the appearance is a form of personal asset for one's self-fulfillment, and strong and beautiful appearance is a medium to improve self-esteem and dominance. It is possessing a significant influence in personal satisfaction, self-identity, and social success.

• 한국실내디자인학회논문집
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• 제15권5호
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• pp.193-201
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• 2006

In according as the social action of women is active, the average life span is longer than male, not only woman's social position is higher, but also the construction of the more professional woman special hospital Is increased. In occasion to the recent woman special hospital, give medical treatment about pediatrics and the breast surgery as well, and the sphere is increasing as compose the variety network, from the health medical center to check the woman's physical to the postpartum care center. The trend of the lobby is arranged the more service area as the concept of the woman hospital is changed, the sphere is increasing. Accordingly, this study research and analyze the service zone and design elements on the focus the lobby of the internal woman special hospital, have an intention of guideline about the interior design of the after woman hospital. As the subject of study, selected the hospital that lobby serves to show the identity of total space, and the woman special hospital that is introduced to the relation journal with architecture or interior design, is opened after 2000 years, below the 100 bed. As the study method, understand the composition of lobby space through floor analysis, examination by the visit, analyzed the arrangement constituent, the design trend. The direction of lobby space mentioned in the study result is that secure the publicness, guarantee the privacy zone, and is important that the adequate arrangement of commercial space contribute to client's mental stability, desire that inflected as the more positive communication place.

• 한국콘텐츠학회논문지
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• 제14권1호
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• pp.88-96
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• 2014

이 연구는 성(gender) 역할과 정체성 역시 사회적 구성물이라는 전제하에 그동안 가부장제가 지지하는 '지배적인(hegemonic) 남성성', 이상적인 '남성다움(manhood)'을 재현해 왔던 TV가 시대적, 사회적 변화에 따라 어떻게 이를 달리 재현하고 있는지를 밝혀보고자 하였다. 이를 위해 최근 시청자들로부터 높은 호응을 얻고 있는 주말 예능프로그램 <아빠! 어디 가?>와 <슈퍼맨이 돌아왔다>에 대한 서사분석(narrative analysis)을 실시하였다. 분석결과, 두 프로그램 모두 전통적으로 여성의 역할로 규정돼온 '육아'와 '가사'를 서사의 중심에 놓고 기존의 권위적이고 엄격한 아버지와 달리 탈권위적이고 감정표현에 익숙한 아버지를 이상적으로 묘사함으로써 새로운 남성성을 제시하였다. 그러나 남성들의 '육아'와 '가사'가 일종의 '놀이'로 구현됨으로써 이로 인한 여성들의 억압된 일상과 고통은 배제되는 한계가 드러났다.

• 복식
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• 제59권3호
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• pp.67-81
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• 2009

Body shape of a child in elementary school is distinguished by physical differences in the form of low weight, normal weight and obesity, which are influenced by various periodic environments. In particular, there are hardly any patterns for obese children in elementary school to choose. To this end, the purpose of this study is to supplement the problems with the production lines of the companies for children's patterns as well as an analysis on the physical characteristics of obese children and to suggest the patterns appropriate to obese children. This study employed obese children from the 3rd- to 5th-grade elementary school students whose number has been rapidly increasing and conducted a questionnaire regarding the draft of the patterns for obese children on their mothers and the makers of children's clothing. Based on the results, the study compared and analyzed ordinary children's patterns to the patterns in question by suggesting a dimension system for Korean obese children. The results are as follows. The obesity rate of the children in elementary school has been grown in significant numbers every year, whereas obese children's sense of self-identity and degree of satisfaction with their patterns appeared to be much lower than other ordinary children in the peer group; also, the satisfaction level their mothers with their children's patterns appeared to be low. In order to verify the degree of the children's satisfaction with their patterns, the study suggested a dimension system for the obese children and displayed appropriateness by comparing the children patterns from ordinary companies and the patterns in question.

• 만화애니메이션 연구
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• 통권24호
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• pp.83-105
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• 2011

국내 동성애 만화는 일본에서 '야오이'라는 용어로 들어오게 되었는데, 일본 뿐 아니라 국내 만화시장에서 인기 있는 장르중 하나로 손꼽힌다. 동성애 만화는 창작으로 만들어지기도 하고, 기존에 연재하는 만화나 애니메이션에서 등장하는 남성 캐릭터들을 이용하여 동성애를 소재로 또 다른 이야기를 만들어내기도 한다. 동성애 만화는 청소년들이 주 독자층으로 성(性)을 다루면서도 동성애에 초점을 맞추기 때문에 일반 소재에 비해 사회적인 현상을 반영할 수밖에 없다. 본 연구는 동성애 만화가 청소년에 미치는 영향과 사회현상에 초점을 맞추기 전에 동성애 만화 그 자체의 기본적인 이해를 위한 기초연구이다. 현재 국내 오프라인 만화시장에서 가장 큰 행사로 알려져 있는 '코믹월드'를 통해 동성애 만화에 대한 현황을 알아보기 위해 설문조사를 하였다. 이를 토대로 동성애 만화를 구독하는 독자의 연령별 현황과 동성애 만화에 대한 인지도 현황을 분석하였다. 차후 본 연구를 통해 동성애 만화를 보는 10대 청소년들의 성(性) 정체성에 대한 영향과 시장형성에 따른 세분화 된 연구에 도움이 되었으면 한다.

• 디자인학연구
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• 제11권3호
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• pp.35-44
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• 1998

자급제용 공중전화기가 급속도로 증가하고 있는 추세에서 소비자의 디자인 감성을 파악하는 것은 소비자의 개성추구 경향을 반영한 제품을 만드는 토대가 되며, 이를 통해 제품 경쟁력을 높일 수 있다. 본 연구는 이러한 배경을 바탕으로 자급제용 공중전화기에 대한 소비자 욕구(감성)를 정량적으로 측정하였다. 1차 도출된 168개의 감성어휘를 SD척도로 실시한 결과 35개의 감성어휘가 추출되었으며 이를 대상으로 SD척도 7단 구성을 이용하여 남녀 대학생 30명에게 기존 10개의 제품 이미지에 대한 설문조사를 시행하였다. 감성어휘의 요인들간의 상관성을 파악하기 위해 요인분석을 실시하였고, 분류를 위해 군집분석을 실시하였으며, 디자인요소와 감성어휘와의 상관관계를 예측하기 위해 판별분석을 실시하였다. 그 결과 감성어휘는 심미성, 기능성, 안전성의 3가지 요인으로 구분되었고, 디자인요소인 몸체, 핸드 셋, 다이얼 조립 판, 다이얼 버튼, 제어버튼, 칼라(몸체), 재질에 대해서 소비자가 느끼는 감성어휘와의 상관관계를 규명하다. 본 연구는 기존의 디자이너 개인의 감각에 의존하는 것보다 더 체계적이고 과학적으로 소비자의 욕구를 파악하여 소비자의 감성을 만족시키는 공중전화기 디자인의 개발에 도움이 되리라 본다.