• International Journal of Costume and Fashion
• /
• v.6 no.2
• /
• pp.28-42
• /
• 2006

In present modern society, media contributes more to the constructing of personal identities than any other medium. Music video, a postmodernism branch among a variety of media, offers a complex experience of sounds combined with visual images. In particular. fashion in music video helps conveying contexts effectively and functions as a medium of immediate communication by visual effect. Considering the socio-cultural effects of music video. gender identity represented in fashion in it can be of great importance. Therefore, this study is geared to the reconsidering of gender identity represented through costumes in music video by analyzing fashions in it. Gender identity in socio-cultural category is classified as masculinity, femininity, and the third sex. By examining fashions based on the classification. this study will help to create new design concepts and to understand gender identity in fashion. The results of this study are as follows: First. masculinity in music video fashion was categorized into stereotyped masculinity, sexual masculinity. and metro sexual masculinity. Second, femininity in music video fashion was categorized into stereotyped femininity. sexual femininity, and contra sexual femininity. Third, the third sex in music video fashion was categorized into transvestism, masculinization of female, and feminization of male. This phenomenon is presented into music videos through females in male attire and males in female attire. Through this research, gender identity represented in fashion of music video was demonstrated, and the importance of the relationship between representation of identity through fashion and socio-cultural environment was reconfirmed.

• Journal of Fashion Business
• /
• v.16 no.5
• /
• pp.164-177
• /
• 2012

The purpose of this study was to classify sex role identity into groups and analyze the difference of social face sensitivity and appearance management behaviors by sex role identity. Questionnaires were administered to 306 people in their twenties and thirties living in Daegu Metropolitan City and Kyoungbuk province. The data was analyzed by using frequency, factor analysis, credibility, ${\chi}^2$-test, ANOVA, Duncan-test, and t-test. The findings were as follows. Sex role identity were classified into four groups (androgyny, masculineness, feminineness, and undifferentiation). Men in androgyny group showed the highest rate of 41.3% followed by undifferentiation(24.7%), masculineness(21.3%), and feminineness(12.7%). Women in undifferentiation group showed the highest rate of 35.9% followed by feminineness(24.4%), androgyny(23.7%), and masculineness(16.0%). Social face sensitivity were composed of four factors (consciousness of being embarrassed, social formality, other consciousness, and prestige). Appearance management behaviors were composed of six factors (skin management, fashion image management, plastic surgery management, weight management, hair management, and health management). According to the result of a significant difference between social face sensitivity and appearance management behaviors by sex role identity, male showed significant difference between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, social formality, and other consciousness). Both of the male and female showed a significance of difference in consciousness of being embarrassed, and social formality. Male showed significant difference between the sub-variables of appearance management behaviors factors (fashion image management, weight management, hair management, and health management). Both of the male and female showed a significance of difference in fashion image management. Gender of twenties and thirties showed distinction between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, and prestige) and appearance management behaviors (skin management, fashion image management, plastic surgery management, weight management, and hair management).

• Journal of the Korean Home Economics Association
• /
• v.43 no.9 s.211
• /
• pp.27-40
• /
• 2005

The purpose of this study was to examine the relationship between male consumers' clothing shopping orientation and sex role identity. Since shopping, especially clothing shopping has been traditionally considered a female job, it was expected that male consumers' sex role identity would influence how they approach the task of clothing shopping. Data were collected through an Internet survey firm from men aged between 20 and 40 years(N=199). The major results are as follows: 1. Based on the six clothing shopping orientation factors identified tv factor analysis, the respondents were categorized into 5 distinct groups: Self-Directed Shoppers, Planners, Brand-Oriented Shoppers, Convenience Shoppers, and Impulsive High-Involvers. 2. Five sex role factors were identified by factor analysis: two masculinity factors (strong and reticent) and three femininity factors(gentle, meticulous, and affable). Among these factors, 'gentle' was considered the most ideal, followed in order by 'strong,' 'meticdous,' 'affable,' and 'reticent.' 3. The results of MANOVA showed that the clothing shopping orientation groups statistically differed in their perceived sex role identity as well as in their ideal sex role identity. Overall, Self-Directed Shoppers and Impulsive High-Involvers scored higher in both perceived masculinity and femininity than the other groups. Convenience Shoppers and Planners were high in femininity but low in masculinity. The Brand-Oriented Shoppers were low in both masculinity and femininity. The results indicate that Korean males who are in their 20s and 30s consider androgyny as a desirable state. In addition, those who are high in androgyny are more likely to be highly involved in clothing shopping.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.5
• /
• pp.738-746
• /
• 1995

The purposes of this study were 1) to find out any significant relationships among genderlogy, gender identity of clothing, and attitudes toward unisex clothing, 2) to investi- gate differences in genderlogy, gender identity of clothing, and attitudes toward unisex clothing between female and male college students, 3) to understand the structual dimension of genderlogy. The theory of this study was Bem's androgyny sex role theory which suggested an individual's masculine and feminine sex role lied on separate lines rather than on a linear line. The research design was an ex post facto survey and the subjects were 222 female college students and 179 male students in Taejeon, Chungnam and Chungbuk province. Using the SPSS program, factor analysis, 1-test, Pearson correlation coefficient, and plot were calculated for statistical analysis. The findings of this study were summarized as follows: 1) The 1.test showed significant differences in genderloy, gender identity of clothing, attitudes toward unisex clothing between female and male college students. 2) There were significant relationship among genderlogy, gender identity of clothing, attitudes toward unisex clothing. 3) The moi or dimensions of genderlogy were found to be traditional sex role and equal sex roles. There were only moderate negative relationship between traditional and equal sex roles and these two dimensions affected differently on the gender identity of clothing, as well as the attitudes toward unisex clothing, therefore traditional sex roles and equal sex roles seemed to lie on separate lines, and the androgyny sex role theory was supported.

• Women's Health Nursing
• /
• v.5 no.3
• /
• pp.362-378
• /
• 1999

This study is to investigate sex role identity and health behavior among university students in Seoul, during the late of 1999. The instruments for data obtainment were KSRI of Kim(1994), and Health Style : A Self-Test provided by ODPHP National Health Information Center. These instrument were reliable, showing Cronbach $\alpha$ .98 and .77. Frequency, t-test, $x^2$-test, stepwise regression were conducted for data analysis, using SAS 6.12 program. The major findings were as follows : 1. For female student. Androgeny(34.0%)type was most common and subjects of feminity type were 28.7%. In contrast, Masculinity type(41.8%) was most prevalent. and undifferentiated type was 30.1% among male students. There were significant difference between male and female student in the type of sex role identity. 2. 89.6% of all subjects were included in risk group for exercise and physical activity, 86.4% for diet habit, 43.2% for alcohol drinking and drug use, 35.6% for stress control, 32.8% for safety behavior, 24.8% for smoking. The big health risk behavior problem of male students were smoking, drinking, diet habit, and exercise. The important health risk behavior problem were diet habit and exercise. There were significant difference in smoking, drinking, exercise between sex. 3. Analysis of the distribution by sex role identity type and health behavior revealed that subjects who were undifferentiated typed group had high risk behavior in stress control, safety, exercise, drinking. Smoking and drinking were more problematic for masculinity typed group had high risk behavior in diet and exercise. The data showed that androginy typed group had more healthy behavior, compared with other sex role identity typed group for all of health behavior. Further research is need to understand the role of sex role identity in health behavior, the variables associated with them. And sex role identity has to be considered in research and practice about health promotion.

• Korean Journal of Adult Nursing
• /
• v.17 no.1
• /
• pp.109-118
• /
• 2005

Purpose: The purpose of this study was to investigate gender role identity and health behavior and to explore the relationship between gender role identity and health behavior among university student. Method: Participants were 245 university students who lived in Daegu. Each participant was administered the KGRII (Korean Gender Role Identity Inventory), and Healthy Life Style: A self-test provided by ODDHP National Health Information Center. The collected data was analyzed using descriptive statistics, t-test, ANOVA, ${\chi}^2$-test with SPSS 11.0 PC Program. Result: 1. As a result of health behavior level, male students had more health risk behavior problems than female students in smoking(p=.00) and drinking (p=.03). Female students had more health risk behavior problems than male students in exercise and physical activity(p=.00). 2. For female students, feminity type (29.3%) was most common, subjects of undifferentiated type was 26.4%. For male students, masculinity type(32.4%) was most prevalent, and androgenic type was 31.4%. 3. Androginy typed group had more healthy behavior compared with other gender role identity typed group. In contrast, undifferentiated typed group had more high risk behavior compared with other typed group for all of health behavior. Conclusion: These results suggest that gender role identity is a stronger predictor of heath related variable than is sex of subject. Therefore effect methods to develop health promotion program should consider not only sex difference but gender role identity.

• The Journal of the Korea Contents Association
• /
• v.18 no.12
• /
• pp.75-91
• /
• 2018

As more and more males are participating in the female dominated nursing profession in Korea, they are facing a number of discriminations such as department assignment on the job because of male gender stereotype. The purpose of this study is to examine hospital workers's gender role identity, gender stereotype, and the relationship between those attitudes and gender prejudice against male nurses. The results showed that the androgynous group had lower gender stereotypes and lower prejudice against male nurses than those of the other groups. Hospital workers had a strong tendency to believe that male nurses should work mainly in special departments such as emergency rooms, intensive care units, operating rooms and they think that the male nurses are not fit for caring patients because of the patients' unfamiliarity with male nurses. Gender stereotypes were positively correlated to prejudice against male nurses. Therefore, hospitals should consider developing a detailed plan to encourage a culture of gender equality by tackling the existing prejudice against male nurses so that male nurses can get the same opportunities as female counterparts in terms of department assignment and job promotion.

• Journal of Home Health Care Nursing
• /
• v.21 no.1
• /
• pp.60-68
• /
• 2014

Purpose: The purpose of this study was to analyze the differences between gender identity, gender equality, and self-esteem among nursing college students. Methods: The subjects were nursing college students who were selected from 4 different nursing colleges. We measured gender identity, gender equality, and self-esteem using verified measurement tools. Data were analyzed using descriptive and comparative statistical methods. Results: Gender equality among nursing college students showed a significant difference between male students and female students. Male students had higher gender equality scores than female students on all 4 types of gender equality. Conclusion: Male nursing college students that there are differences in gender equality, especially in the areas of education and employment. Based on these results, we suggest that future work should focus on developing a curriculum to increase awareness of gender equality among under graduate students, and thereby build an organizational culture of mutual respect for gender equality among clinical nurses.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.7
• /
• pp.485-496
• /
• 2019

The current study examined the latent mean analysis and path analysis comparison between male and female groups in the structural relationships among parent-child conversation, peer attachment, satisfaction in teacher at a community child care center, ego-resiliency, self-esteem, and career identity in adolescents who attend a community child care center. For this purpose, 438 adolescents who participated in the 4th(2017) questionnaire in the 2nd child panel of the community child care center were used. From the analysis results, first, peer attachment and satisfaction in teacher at a community child care center increased ego-resiliency and career identity, but parent-child conversation did not predict ego-resiliency and career identity. Peer attachment and satisfaction in teacher at a community child care center was fully mediated by ego-resiliency and self-esteem to career identity. Second, in the latent mean analysis, male students showed significantly higher latent mean values in ego-resiliency and self-esteem than female students, while female students showed significantly higher latent mean values in parent-child conversation than male students. Third, multi-group analysis revealed different paths to career identity between the genders. Peer attachment can buffer the effect of ego-resiliency and self-esteem on career identity of male students, but satisfaction in teacher at a community child care center buffers more on the ego-resiliency of female students. The results of this study suggest that social support for enhancing ego-resiliency and self-esteem is needed to encourage career identity, and that gender needs to be considered.

• Korean Journal of Adult Nursing
• /
• v.17 no.4
• /
• pp.561-572
• /
• 2005

Purpose: The purpose of this study was to identify gender role identity and stereotypes and to explore the relationship between gender role identity and stereotype among college students. Method: The subjects consisted of 245 college students in Daegu. Each participant was administered the KGRII of Lee, Kim, Koh(2002) and Sex Stereotype scales modified by Kim, Dongil(1999). The collected data were analyzed using descriptive statistics, ANOVA, $x^2-test$, Sheffe test with SPSS 11.0 PC Program. Result: 1. For male students, masculinity type(32.4%) was most prevalent but for female students, feminity type (29.3%) was most common. 2. Female students were inclined to oppose traditional sex-role rather than male students. And the over 23 years old group tended to resist traditional sex-roles rather than other aged group. 3. The Androginy typed group had more progressive sex-role compared with undifferentiated typed group. Conclusion: These results suggest that gender role identity and sex stereotype were difference in sex and age. And the androgyny typed group had more progressive sex-role compared with other gender role identity typed group.