• Fashion & Textile Research Journal
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• v.14 no.2
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• pp.165-172
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• 2012

The purpose of this study was to examine and analyze broadcasting station's image expressed in wearing dress color of male and female news anchors. The data were collected from replay video news(n=180) provided in each station's website during 2005-2010 year. The results were as follows. First, in the case of the male anchor, KBS was focused on the quiet and classic image and the gentle image. MBC was focused on the vital and urban image. SBS was focused on the dynamic and young image. Second, in the case of the female anchor, KBS was focused on the neat, soft, and feminine in S/S season, on the other hand the loud and flamboyant image in F/W season. MBC was focused on the vital and urban image like image of a male anchor. SBS was focused on the private image of a female anchor than broadcasting station's image. Through the results of this study, the image of the individual and companies can be symbolized by the color of dress.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.1
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• pp.43-59
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• 2012

The purpose of this study was to compare knitwear design preferences and purchase behaviors of university students by sex. The subjects were 493 university students in Daejeon and Gongju provinces. The research method was a survey and measurement instruments were 16 stimuli which were manipulated of knitwear shape and self-administrated questionnaire (knitwear design preference items, knitwear favorite image items, purchase behavior items and subject' demographic attributions). Data were analyzed by factor analysis, frequency analysis, t-test, Cronbach' ${\alpha}$ using SPSS program. The results of the study were as follows. First, as for pullover designs according to pullover shape factors, male preferred classic design with normal round neck, set-in sleeves and normal length, whereas female preferred various designs with normal round, normal V or deep V neck, set-in sleeves and normal or long length. Second, there was significant difference by sex in knitwear patterns and materials. Male preferred geometric patterns and 100% cotton, whereas female preferred natural patterns and blended cotton. Third, 4 factors were emerged on knitwear favorite images(casual image, modem classic image, active image and characteristic image). Especially, there was significant difference by sex in active image. Male preferred active image, whereas female did not. Fourth, as for knitwear purchases, male considered fitting as important purchase criteria, whereas female considered design or style. Male used department stores for purchasing, whereas female used Bosejeom for independent fashion. Male preferred high quality knitwear to female.

• Women's Health Nursing
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• v.8 no.2
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• pp.289-300
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• 2002

The purpose of this study was to identify the perceptional difference of sexual image and sexual role between male and female students at the university level.. Questionnaires were collected from 418 students of H University in Kangwon-do, Korea from September to December 1999. The research tools were Sexual Image(Joo,1996, Cronbach's $\alpha$=.83) and Sexual Role (Chang,1989, Cronbach's $\alpha$=.93). Data were analyzed by SPSS-PC. The results of this study were as follows: According to factors of sexual image, the average score of sexual attitude was 3.06, that of sexual evaluation was 2.41, and that of sexual curiosity was 2.18, therefore university students had a high degree of curiosity but also had a relatively more exclusive image related to sexuality; there was a significant difference in sexual image between male and female students (t=10.99, p=0.010), male students were perceived to have a higher sexual curiosity and more positive sexual image than female students; the average score of sexual role was 2.21, that appeared to be a moderately progressive tendency; there was a significant difference in sexual role between male and female students (t=260.46, p=0.000), female students were apt to be more progressive in sexual role than male students. According to the above results, curriculum development and the application of at university would be necessary to develop and apply some liberal courses and workshop programs so that students and professors could prepare to identify ideal sexual roles and sexual images.

• Korean Journal of Community Nutrition
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• v.12 no.1
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• pp.3-12
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• 2007

This study was performed to investigate the body image perception by BMI and the dietary behaviors in 803 college students(408 males and 395 females). The degree of obesity was divided into an underweight group with BMI less than $18.5kg/m^2$, a normal group with BMI of $18.5{\sim}22.9kg/m^2$, an overweight group with BMI of $23{\sim}24.9kg/m^2$ and an obese group with BMI over $25.0kg/m^2$. The average ages of subjects were 22.9 years in males and 20.2 years in females. The average weight and height of male subjects were 175.3 cm and 69.6 kg, respectively and those of female subjects were 162.5 cm and 52.0 kg, respectively. The average BMIs of male and female subjects were $22.6kg/m^2$ and $19.7kg/m^2$, respectively. The distribution of subjects who perceived their current body image as ideal body image was 25.7% in males and 10.9% in females, showing that the body image satisfaction of male subjects was 1.5 times higher than that of female subjects. Body image perception for their own bodies was mostly shown as the average or standard shape both in males and females with 64.2% and 54.2%, respectively, but males showed a higher perception rate than females and 31.1% of females and 19.5% of males perceived their bodies as lean shape(p<0.01). The body image satisfaction was 4.20 in males and 3.70 in females, showing more satisfaction in the male subjects(p<0.001). The correlation between body image and physical variables in male subjects indicated that CBI and IBI showed statistically significant correlation and also BMI showed statistically significant correlation with IBI(p<0.001) and CBI(p<0.001). The frequency of eating out increased as the frequency of skipping meals increased(p<0.001) and the frequency of having snacks increased as the frequency of eating out increased(p<0.01). The correlation between body image and physical variables in female subjects showed that CBI and IBI(p<0.001) had statistically significant correlation. Body weight showed statistically significant correlation with CBI(p<0.001), BMI(p<0.001) and height(p<0.001). The frequency of eating out increased as height(p<0.01) and the frequency of skipping meals(p<0.001) increased. When both male and female subjects wanted leaner body shapes, they preferred much leaner shapes despite their current body images belonging in the normal range. Additionally subjects preferred the body image in the normal range in cases when their current body images were lean. In particular, more female subjects had strong desires to become leaner in their body images than male subjects, which could be analyzed as a risk factor for physical him. From the above results, it is considered that both male and female subjects need to establish proper recognition and dietary behaviors for their body images and also need nutritional education and counseling for desirable weight control methods.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.1
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• pp.155-172
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• 2002

The purposes of the study were to investigate the differences of image on male and female contemporary folk costume of college students according to their sex, major and contemporary folk costume‘s possession. The data were collected from 300 male and 313 female college students in Cheongju city through self-administerd questionnaires and were analyzed by frequencies, Cronbach’s α, F-test, t-test, one way ANOVA and Duncan Test. The results of the study were as follows: There were significant differences with the images on male and female contemporary folk costume according to student‘s sex. There were significant differences with the images on male and female contemporary folk costume according to student’s major. There were significantly different with the images on male and female contemporary folk costume between group of having a contemporary folk costume and group of non-having it.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.535-542
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• 2015

This study performs statistical analysis through a questionnaire in order to examine effects of shapes of beards on a formation of male image in male/female workers in their 30s-40s. The findings suggest that sensitive image response factor depending on the shapes of beards functions as an important one in the modifications of attraction, character and image. Although there is a difference between male and female, in the preference for beards' shapes effective in the change of image, no difference is found in sensitive responses of them according to quantities of beards. This study has an implication for quantifying sensitive responses to the formation effect of male image depending on the shapes of them. It provides a guideline for total image making to males who want to change their external image formation according to shape changes of beards in the future, and is simultaneously expected to be used as basic and applied materials in the beauty industry for males.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.326-337
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• 2006

Self-immersed narcissism image that had been limited only a feminine image has being represented as a new masculinity image through various fashion magazine and TV advertisements. Besides, this makes a contribution of enlargement of concern about the beauty and fashion of the male. In the past, fashion has been created through the fetishism about the female body. But, new male image has been changed during only 30-40 years compared with the traditional various social, cultural, sexual body images had been changed for a long time. On the contrary, changed modem male image removes the interval of difference between the male and the female image. Now, representative techniques of the masculinity perform both accommodation and disobedience against social and cultural rules. Social body, which has been understood that appearance represents almost all things, makes the good use of the space of discipline and reformation. This paper is tended to grasp the characteristics of male body image expressed modem male fashion and TV advertisements based on the examination about the changed male body image.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.882-889
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• 2008

The purpose of this study is to analyze the differences of attitudinal body image and clothing behavior according to the body cathexis. The data were collected via a self-administered questionnaire from 419 male and female college students in Jechon and analyzed by factor analysis, cluster analysis, t-test and regression. The results of this study were as follows : 1. Male students were more satisfied with their body than female students. Also it was found that height influenced to the body cathexis only to male students. 2. Attitudinal body image and clothing behavior classified into four factors. 3. Male and female students classified into satisfied and unsatisfied group and each group showed different attitudinal body image and clothing behavior. 4. Different attitudinal body images affected to the clothing behavior according to body cathexis and gender.

• Journal of the Korean Home Economics Association
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• v.42 no.2
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• pp.83-98
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• 2004

The purpose of this study was to investigate the effects of body image, body dissatisfaction, and drive for slimness, as mediated by self-esteem and depression, on eating disorder behavior according to gender The subjects of this study were 243 male and 323 female university students from Chungbuk National university in Cheonju. On the basis of previous literature, the theoretical model was specified and estimated for the adequacy of statistical fit for male and female students separately. The proposed theoretical model was supported by the data and fitted adequately. As expected, body image, body dissatisfaction, and desire for thinness had a direct effect on self-esteem for female students. However, whereas body image and body dissatisfaction directly influenced on male students' self-esteem, while desire for gaining weight had no direct effect. Eating disorder behavior in female students was predicted by body dissatisfaction, body image, and self-esteem. For male students, desire for gaining weight and self-esteem strongly predicted eating disorder behavior. The results indicate that the influence of body image, body dissatisfaction, and desire for thinness on eating disorder behavior can be mediated not by depression but by self-esteem.

• Journal of Fashion Business
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• v.11 no.5
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• pp.64-78
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• 2007

The main findings are as follows: First, both male and female group, image display was showed higher scores than the product display in the dimensions of 'interest' and 'impression, and the product display presented higher scores than the image display in the dimensions of 'information'. Second, in the dimensions of 'interest', more interest was demonstrated in image display for both male and female consumer group irrelevant to clothing shopping values. The pleasure pursuit consumer group of male and female presented more interest toward the both types of window display. Third, in the dimensions of 'information', the product display had more effect for both sex groups and the pleasure pursuit consumer group was seeking more information than the others groups through the window display. Fourth, in the dimensions of 'impression', the image display formed stronger impression and image for both male and female consumer group and the pleasure pursuit group showed higher score of impression formation than the other two groups.