• 간호행정학회지
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• 제2권1호
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• pp.125-139
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• 1996

Organizational commitment is characterized by a strong belief in and acceptance of the organization's goal and values ; a willingness to exert considerable effort on behalf of the organization ; a strong desire to maintain membership in the organization. The purpose of this study was to identify the variables which influence the organizational commitment and to test the relationship between the clinical nurses' organizational commitment and turnover intention. The subjects were 412 nurses who were working on general wards at three General Hospitals in Chounbuk. The data were collected by self-reporting questionnaire from Sept. 20 to Sept. 31, 1995. The instruments used in this study were Likert-type scale which were Organizational Commitment Scale by Mowday et al, and Turnover Intention Scale by Mobley et al. The questionnaire of organizational characteristics was made through reviewing literature. The data were analyzed by frequency, percentage, t-test, one-way ANOVA, Scheffe test, Pearson's correlation coefficient, and stepwise multiple regression with $SPSS-PC^+$ program. Major findings are as follows : 1. Mean scores for organizational commitment were 3.008 and turnover intention 3.167 on a 5 point scale. 2. Age and clinical experience were positively related to organizational commitment(r=.4806, p=.000; r=.4792, p=.000). 3. In the personal variables, hospital type(F=21.374, p=.000), education level(F=5.481, p=.001), position(F=30.867, P=.000), and marital status(t=-5.63, p=.000) of the nurses showed significant differences in organizational commitment. 4. The variables to the organizational characteristic were statistically significant in organizational commitment : formalization(r=.3458, p=.000), human-centered organizational characteristic(r=.4302, p=.000), performance- centered organizational characteristic(r=-.1502, p=.000), payment(r=.2234, p=.000), promotion(r=.2710, p=.000), benefit & service(r=.2325, p=.000), and resource inadequacy(r=-.2172, p=.000). 5. For the purpose of identifying the predicting variables in organizational commitment, stepwise multiple regression is conducted. The results show that age, human-centered organizational characteristic, formalization, hospital type, resource inadequacy, promotion, and benefit & service were significant variables and explained 46% of the variance. 6. Organizational commitment was significantly negatively correlated with turnover intention(r=-.6442, p=.000). As a result of stepwise multiple regression analysis, organizational commitment is the most powerful variable predicting turnover intention and explained 41.5% of the variance. In conclusion, this study shows that the higher the organizational commitment level, the lower the turnover intention. Therefore, for effective turnover management, it is important to improve the organizational commitment among clinical nurses. In order to enhance the organizational commitment by the clinical nurses, it will be useful to consider significant organizational characteristics variables identified in this study.

• 한국콘텐츠학회논문지
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• 제15권1호
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• pp.462-474
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• 2015

본 연구는 소셜미디어 이용자를 대상으로 소셜미디어에 대한 이용자 동기가 이용자 몰입에 미치는 영향에 있어 소셜미디어에 대한 사회적 압력이 양자의 관계에서 어떠한 기능을 하는지 살펴보기 위하여 수행되었다. 이를 위해 소셜미디어 이용자 동기 차원을 각각 사회적 동기, 기능적 동기, 유희적 동기로 구분하였으며, 사회적 압력은 정보소외압력과 동조압력으로 구분하여, 각 차원에서 사회적 압력이 이용자 동기와 이용자 몰입의 관계에 있어 어떤 차별적 효과를 나타내는지를 확인하고자 하였다. 본 연구의 결과를 정리하면 다음과 같다. 첫째, 소셜미디어에 대한 이용자의 사회적 동기와 유희적 동기는 소셜미디어에 대한 이용자 몰입에 정적으로 유의미한 영향을 주는 것으로 나타났다. 둘째, 정보소외압력은 기능적 동기와 몰입 간의 관계에서 조절효과가 나타났다. 셋째, 동조압력은 사회적 동기와 몰입 간의 관계에서 조절효과가 발생하였다. 본 논문은 소셜미디어에 대한 이용과 몰입 현상에서 사회적 압력이 작용하는 방식에 대한 실증적 자료를 제시하였다는 점에서 의의가 있다. 그러나 소셜미디어와 관련된 사회적 압력에 대한 보다 세분화된 요인을 탐색하고 이들이 이용자 몰입에 미치는 영향에 대한 다각적인 연구가 진행될 필요성이 제기된다.

• 복식문화연구
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• 제23권5호
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• pp.906-921
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• 2015

This study analyzed the effects of consumers'sense of community regarding outdoor brands on behavioral commitment, purchasing satisfaction, and repurchasing intention and analyzed the effects of behavioral commitment and purchasing satisfaction on repurchasing intention. Additionally, this study analyzed the differences in sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of outdoor consumers'consumption values. A survey was conducted from July 20th to 30th, 2015, and 527 responses were used for the analysis. The results of this study are as follows. First, consumers'sense of community regarding outdoor brands was classified into mutual influences, sufficiency necessity, emotional connectedness, and sense of belonging. Second, outdoor consumers'sense of community had positive impacts on behavioral commitment, purchasing satisfaction and repurchasing intention. Third, outdoor consumers'behavioral commitment and purchasing satisfaction had positive impacts on repurchasing intention. Fourth, there were differences in the outdoor consumers'sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of consumption values. Therefore, outdoor brands can strengthen the relationship with customers considering values and behavior, suggesting the need for a strategy that promotes consumers'sense of community with sustainable management activities that save the environment and local community.

• 한국환경교육학회지:환경교육
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• 제21권3호
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• pp.48-58
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• 2008

The purpose of this study was to investigate the influences of environmental education program through various instructional media on pro-environmental attitudes of forth graders in an elementary school in Seoul. The students were divided into an experimental group and a control group. A questionnaire was used to survey the effects of applying environmental education program through various instructional media. The SPSS 12.0 program was used to analyze the results. The student in the experimental group acquired a higher level of pro-environmental attitudes than the control group did. The environmental education program through various instructional media used in this study were effective especially in dealing with the environmental educational subdomains such as verbal commitment, actual commitment, affect. The major results of this study were as follows. First, environmental education program through various instructional media had a positive effect on the environmental concerns and needs for learning of environmental problems. Second, the group by environmental education program through various instructional media showed the significant difference(p<.001) on the pro-environmental attitudes as it proved those are effect on 3 subdomains of verbal commitment, actual commitment and affect. Third, environmental education program through various instructional media had a positive correlation(from 585 to .680) among the 3 subdomains of verbal commitment, actual commitment and affect. So, students who hold verbal commitment showed good effect on the actual commitment and affect. In conclusion, the environmental education program through various instructional media had a positive effect on pro-environmental attitudes of elementary school students. It is demanded that more intensive research on this study should be done, linking with teaching and teaming method, as a follow-up activity.

• 디지털융복합연구
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• 제17권1호
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• pp.149-158
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• 2019

본 연구에서는 감정노동과 긍정탐구(AI)의 개념을 접목시켜서 병원의 조직문화 변화와 관련된 AI의 수용도가 간호사의 감정노동과 조직몰입, 직무만족에 어떤 영향을 미치는지 실증적으로 조사하였다. 이를 위해 국내 대형병원 간호사 156명으로부터 수집한 자료를 구조방정식모형으로 분석하였으며, 연구 결과는 다음과 같다. 첫째, 간호사의 AI 수용도는 심층연기에 유의한 정의 영향을 미쳤으나, 표면연기에는 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 간호사의 심층연기는 조직몰입에 유의한 정의 영향을 미쳤으나, 표면연기는 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 조직몰입은 직무만족에 유의한 정적인 영향을 미치는 것으로 나타났다. 넷째, 심층연기는 간호사의 AI 수용도와 조직몰입 간의 관계를 유의하게 매개하였으나, 표면연기는 유의하게 매개하지 않았다. 다섯째, 간호사의 심층연기와 조직몰입은 AI 수용도와 직무만족 간의 관계를 유의하게 매개했으나, 표면연기와 조직몰입은 유의하게 매개하지 않았다. 본 연구에서 발견된 변인 간의 관계가 가지는 이론적 실무적 함의를 제시하였다.

• 한국산학기술학회논문지
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• 제12권2호
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• pp.665-674
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• 2011

대학의 소비자인 학생을 대상으로 한 대학교육에 대한 평가가 진행되고 있다. 이러한 추세에 따라 본 연구는 관광경영학과 대학생들을 대상으로 학생만족과 행동의도 간의 영향관계를 파악하고, 학생만족도가 학과몰입 정도에 따라 행동의도에 미치는 영향을 분석하였다. 실증분석 결과, 첫째, 심리적 만족은 긍정적 행동의도에 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 비용(재무)적 만족은 학과몰입과 긍정적 행동의도에 유의한 영향을 미치지 못하는 것으로 나타났다. 둘째, 대학생의 조직에 대한 관계몰입은 긍정적 행동의도에 정(+)의 영향을 미치는 것으로 나타났으며, 셋째, 대학생의 심리적 만족과 비용적 만족이 긍정적 행동의도에 직접적인 영향을 미치지 않는 것으로 나타났다. 마지막으로 긍정적 행동의도에 비용적 만족은 학과몰입을 매개로 하여 유의한 영향을 미치지는 않았지만, 심리적 만족은 학과몰입을 매개로 하여 정(+)의 영향을 미치는 것으로 나타났다. 대학생의 긍정적 행동의 결정요인으로서 지각된 심리적 만족과 학과몰입에 대한 영향관계를 설명함으로써 학과의 긍정적 행동의도를 설명하기 위해서는 심리적 만족과 학과몰입을 종합적으로 고려해야 한다는 시사점을 제시하였다. 대학생들의 긍정적 행동의도는 교수나 학교의 요구에 의해 대학생들에게 강제할 수 있는 것은 아니며, 학점과 같은 공식적인 보상시스템과 직접적으로 연결시키기 어렵기 때문에 대학생들의 동기유발이 중요하다. 또한, 대학생들에게 자발적으로 긍정적 행동을 유발하기 위해서는 학과에 대한 심리적/정서적 애착을 갖도록 관리할 필요가 있다. 특히, 학년별 선후배 관계의 활동지원, 교수와 학생간의 관계지속을 위한 지원, 졸업생과 재학생간의 정보교류 및 관계형성 등을 지속적으로 형성해 나가야 할 것이다.

• 간호행정학회지
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• 제22권5호
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• pp.507-517
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• 2016

Purpose: The local public hospitals in Korea are regarded as institutions that must consider the provision of good quality public health services, as well as profitability. Therefore it is important to improve nursing services to produce positive change in local public hospitals. This study was done to examine the relationships between self efficacy, organizational commitment, customer orientation and nursing performance for nurses in local public hospitals. Methods: For this study, 5 of 34 institutions were selected through random sampling: and 134 nurses working in local public hospitals were selected. Data were collected from March 28 to April 8, 2016 using self-report questionnaires. Collected data were analyzed using independent t-test, one-way ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficient and multiple regression with SPSS/WIN 18.0. Results: The major findings are summarized as follows: (1) There were significant positive correlations between self efficacy, organizational commitment, customer orientation, and nursing performance. (2) The factors affecting nursing performance were self efficacy, organizational commitment, and customer orientation, in that order, and these variables explained 57% of nursing performance. Conclusion: Administrators in local public hospitals should use the results of this study to develop a strategy for improving nursing performance.

• 품질경영학회지
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• 제45권1호
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• pp.39-54
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• 2017

Purpose: This study evaluated the effect of customer relationship management (CRM) on customer's brand loyalty in the holistic perspective of relational benefits, relationship quality and relation value. This paper attempted to find out the psychological process that links the relational benefits and brand loyalty. Methods: The data was collected by using the structured questionnaires to VIP customers and general customers of major domestic banks. The proposed research model is empirically tested using 324 valid questionnaires using SPSS 23 and AMOS 23. Results: This research indicated the partially positive relationship between the relational benefits and relation values, and between relational benefits and relationship quality. The relation value and relationship quality positively affects the relation commitment and the relation commitment also positively affects brand loyalty. This study also shows that the relation value affects the brand loyalty through the mediation of relation commitment, but also the relationship quality affects the brand loyalty through the media of relation commitment. Conclusions: This study investigates the role of perceptional factors(relational value and relationship quality) and affective factors(relation commitment) to find the relationship between relational benefits and brand loyalty. It also suggest the relative influence of relational benefits on relation value.

• 패션비즈니스
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• 제11권1호
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• pp.86-96
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• 2007

The purpose of this study was to examine which variables affect customer relationship management in discount store focusing on satisfaction, trust and commitment. A total of 360 participants who had purchased fashion products in discount store were used in this study. The data was analyzed by factor analysis, correlation analysis and regression analysis using SPSS program. As the result, benefits, information, reputation, product, location, salesperson and price factor were extracted. The price, information, reputation, product and location variables had the effects on satisfaction, especially, price had the major effects on satisfaction. The satisfaction, information, salesperson, price and location had the effects on trust. The satisfaction, trust, information, benefits and product had the effects on commitment. The reputation variable had direct effect on relationship maintenance. Also, satisfaction, trust and commitment had the effects on relationship maintenance. Specifically commitment had higher effect on relationship maintenance than satisfaction and trust did. The results of this study would provide CRM marketing strategy for fashion marketers of discount store.

• 한국병원경영학회지
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• 제23권3호
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• pp.72-86
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• 2018

This study was designed to identify the adult attachment style among hospital nurses, and to examine its effect on nurses' job stress and organizational commitment. Self-administered survey questionnaires with structured instruments were developed, and a total of 281 responses from five small to medium-sized hospitals were used for statistical analyses with SPSS Windows version 24.0 program. Major findings of the study are three fold. First, among the four styles of adult attachment, found in 30.6% of survey respondents, stability style was the most popular, followed by fear style(28.5%), disregard style(24.2%), and devotion style(17.8%). Second, according to the general characteristics of study participants, adult attachment style showed a significant difference in age($x^2=23.29$, p=.025). Third, multiple regression analyses showed that hospital nurses with the fear style among other adult attachment styles had a significantly higher job stress compared to those with the stability style. The fear style also affected the nurses' organizational commitment level in a negative way, but the effect was only marginal. Results from this study suggest that customized program based on the nurses' adult attachment style should be developed to enhance their organizational commitment while reducing job stress in small to medium-sized hospitals.