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A Study on Participation of Korean University Students at LINC Applying the Expectancy Theory (국내 대학생의 기대이론을 적용한 LINC 참여 연구)

  • Yang, Jong-Gon;Kwon, Se-In
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.12
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    • pp.230-241
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    • 2017
  • The main purpose of this study was to empirically investigate the effects of participation behavior and performance improvement on motivation factors of Korean university students which participated in LINC by utilizing Vroom's Expectancy Theory. Three motivation factors of valence, instrumentality, and expectancy were examined in this study. In addition, two different models (valence and force model) analyzed the causal relationships regarding participation behavior and performance improvement. 236 data were collected and findings of this study were as follows: First, comparative analysis between demographic characteristics including university, major, and residence had no significant differences in mean value. However, females had higher levels of recognition related to valence (attractiveness) relative to males. Second, valence and the force model were significant predictors of LINC participation behavior and performance improvement. Furthermore, the coefficient of determination and beta coefficient of the force model were higher compared with the valence model. Third, the level of mediation effects including direct, indirect, and total effect of the force model was higher than the valence model. LINC participation behavior had a partial mediating effect between the three motivation factors and performance improvement variable.

A Study on Mediating Effects of the Dimension of Justice in the Influence of Relational Norm to Commitment (프랜차이즈산업에서 관계규범이 결속에 미치는 영향에 있어서 공정성 차원의 매개효과에 관한 연구)

  • Shen, Feng-Hua;Oh, Se-Jo;Jung, Yeon-Sung
    • Journal of Distribution Research
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    • v.13 no.2
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    • pp.1-27
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    • 2008
  • In a power-asymmetry relationship like franchise system, a high dependent franchisee must often rely on its powerful partner. Therefore, in order to build up 'win-win' systems, therefore channel members should increase trust and commitment each other to enhance the relationship quality to sustain long-term cooperative relationships. First of all, to increase the relationship quality in franchise system, franchisor should increase franchisee's perception of the powerful franchisor's justice. The point of this research, I established basic hypotheses and comparative hypotheses to examine franchisor's behavior what franchisee expected which influences on franchisee's attitude and behavior in power - asymmetry relationship in franchise system. For the purpose of the empirical testing, managers of franchisee in the food service industry of Korea had been selected and analyzed, and major findings in this study as follow: First, the relational norm between franchisor and franchisee increased both distributive justice and procedural justice, especially relational norm had more effect on procedural justice than distributive justice. Second, distributive justice increased both economic commitment and social commitment while procedural justice just increased social commitment only but economic commitment. So, on the relational commitment, distributive justice was more important element than procedural justice. On the other hand, procedural justice had indirect effect on economic commitment through distributive and social commitment.

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The Effect of Product Type and Channel Prioritization on Effective Digital Marketing Performance (디지털 마케팅 성과에 영향을 미치는 제품의 유형과 디지털 채널 선정에 관한 연구)

  • Han, Ji-Young;Kim, Wan-Ki
    • Journal of Distribution Science
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    • v.13 no.5
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    • pp.91-102
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    • 2015
  • Purpose - This study aims to build a systematic frame for effective marketing performances by prioritizing product type and pertinent channel that are appropriate for digital channel characteristics. FCB grid model was used to define a product type, and Internet communication satisfaction index was considered as a marketing performance measuring tool for digital channel. Research design, data, and methodology - As systematic understanding for Digital marketing is still unfamiliar to even professional marketer, the hypothesis was established based on preliminary research by conducting a qualitative survey of marketing experts who already experienced digital marketing in the fields as well as existing related study literature. Through a preliminary research, the degree for understanding for digital marketing, current digital marketing (including product/channel mix) execution status, and difficulties for marketers who had experienced digital marketing were figured out. Based on preliminary research, the main part of survey was designed to examine which type of product would be effective for digital marketing and which digital channel would be effective to achieve marketing performance in line with marketing objectives. To collect data, the questionnaire survey was conducted for professional marketers who had experienced digital marketing in 10 different fields including FMCG, cosmetics, distribution industry for one month (July, 10, 2014~Aug, 10, 2014). A total of 90 questionnaire were distributed and 66 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analysed using SPSS ver.18.0. Results - The analysis for product type which is pertinent to digital marketing and prioritization for digital channel per digital marketing performance type could be summarized as followings. First, high involvement buying decision type of product and rational purchasing decision type of product in FCB grid are more effective for digital marketing in terms of marketing performance. Therefore, marketers in field would prioritize considering product type before executing digital marketing. Second, factor for sales increase, potential consumer creation and brand awareness was represented respectively 31.25%, 21.9%, and 20.8% as a result of factor analysis in terms of digital marketing channel performance. Third, effective major digital channel per digital marketing performance factor was differently identified as each digital channel has its own peculiarity. For instance, search engine is more effective for increasing sales while social media such as facebook and Kakaotalk is more effective for encouraging consumer participation. Conclusions - As a result of this study, product type and peculiarity which were pertinently fit to digital marketing were identified by using FCB grid model, and also suggested framework for decision making of digital channel selection in line with marketing objectives for effective marketing performance. It also provided insight to professional marketer which type of product could be effective for digital marketing execution as well as which factors should be measured for digital marketing performance.

Sensibility According to Blouse Type and Their Best-fit Color Tone (블라우스 종류에 따른 감성 및 최적 색채 톤)

  • Park, Kiju;Na, Youngjoo
    • Science of Emotion and Sensibility
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    • v.17 no.2
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    • pp.123-134
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    • 2014
  • Sensibilities to the clothing components such as style and color tone of fashion product are considered important to the consumers in fashion industry today. So the combinational study of clothing sensibility and proper end-use style are needed to improve the product refinements in developing process through scientific research method. The purpose of this study is to measure the sensibilities of the blouse type as a clothing component for it is a representative garment of women and to look for the best matching color tone according to blouse type. We surveyed the questionnaire to two hundred college students and found that there was a meaningful relational consistency between blouse type and color tone. Blouses have been told the best if they are of Bright color tone. They preferred Shirt blouse type and Bright color tone best of all. They are fond of Vivid color tone but they think Vivid tone is not so proper to the blouses. Each blouse has 1~2 best-fit color tones, and color sensibility affect the harmony of blouse style and color tone. The sensibilities of blouse type and color tone are deeply correlated each other regardless of subject's major or gender except a few cases.

The Effect on Leadership and Job Characteristic, Job stress, Commitment, turnover in security industry Employees (경호산업 종사자들의 리더십과 직무특성, 직무스트레스, 몰입이 이직에 미치는 영향)

  • Kwon, Bong-An
    • Korean Security Journal
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    • no.20
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    • pp.19-43
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    • 2009
  • The purpose of this study was to examine the factors which influence the attitude of employees in security firms in Korea that ultimately lead to their turnover. Several variables which are seen as influential in formation of employees' attitudes about their organizations are leadership and job characteristics. In commitment and job stress were seen as two major variables which lead to the formation of their turnover, commitment was seen as positive influential variable and job stress a negatively influencing variable in employees' attitudes about their respective organizations. Survey method using questionnaires were utilized on employees of medium to large security firms in Seoul and Kyonggi province of Korea where 30 or more were employed. Sample for this research were field operators and, for leadership determination, their division chiefs were chosen. For the purpose of this research, several key hypotheses derived and developed from existing works related to this research topic were tested using multiple regression analysis utilizing SPSS 11.0. and Lisrel 8W The research findings are an follows: 1. leadership behavior of the superiors greatly influence, in most positive way, the employees' commitment. 2. Those employees who view their high organization commitment. shown to possess lower turnover. 3. Autonomy in their job characteristics to positively influence one's job stress 4. Higher the job stress the higher and positively influence one's turnover.

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Configurations of Knowledge Search in Knowledge-Intensive Industries (지식기반산업에서 기업의 지식탐색 유형: 구성형태적 접근)

  • Huh, Moon-Goo;Lee, Jaegun
    • Journal of Technology Innovation
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    • v.25 no.3
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    • pp.299-331
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    • 2017
  • This research details firm knowledge search types based on the locus and features for Korean firms in the knowledge-based industry, and then analyzes differences in innovation performance according to the types from the view of a configurational approach. Existing research has mainly concentrated on establishing a relation between knowledge search and outcome variables. Consequently, firms have relatively insufficient understanding of how to systematize knowledge search. Hence, this research classifies knowledge search into four dimensions-external search breadth, external search depth, internal search breadth, and internal search depth-by the locus and features of search. Furthermore, the research draws actual types of knowledge search of firms and analyzes differences in innovation performance. The main result of the research is as follows. First, the research reasons out six clusters of firms which have a dissimilar knowledge search type. Each cluster shows differences while participating in every dimension of knowledge search or few dimensions. Second, as for innovation performance, each cluster shows different exploitative and exploratory innovation performance according to their knowledge search type. This research applies a configurational approach while existing research applied a reductionistic approach, thereby establishing the major contribution which enables us to study a phenomenon as it comes, not to analyze variables and relationships of variables. Lastly, the research suggests a future direction of research based on the result of this research.

Fermentation Properties and Inflammatory Cytokines Modulating of Fermented Milk with Curcuma longa L Powder (강황을 첨가한 발효유의 발효특성과 면역조절 효과)

  • Gereltuya, Renchinkhand;Son, Ji Yoon;Magsar, Urgamal;Paik, Seung-Hee;Lee, Jo Yoon;Nam, Myoung Soo
    • Journal of Life Science
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    • v.25 no.1
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    • pp.75-83
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    • 2015
  • Curcuma longa L. (CL), a traditional medicinal plant, is well known as a functional food ingredient. The major component of CL is a curcumin of anthocyanin family that has multi-functions such as antimicrobial, anticancer, and antioxidant activity. In this study, fermented milk containing CL was prepared using a mixed strain culture (Bifidobacterium bifidus, Streptococcus thermophilus, Lactobacillus acidophilus), and its physicochemical properties were characterized. In addition, inflammatory cytokine-modulating effects of the fermented milk were also investigated. As regards the properties of fermented milk, the growth rate of lactic acid bacteria in fermented milk containing CL was found to be remarkably more rapid than control. During fermentation, caseins and whey proteins were observed to be partially hydrolyzed, and lactic acid and acetic acid were produced in larger amounts than in the control. The sensory score of fermented milk containing CL was lower than control, owing to its bitter taste and strong flavor. RAW 264.7 cells treated with CL fermented milk supernatant showed no cytotoxicity. Inflammatory cytokines such as tumor necrosis factor-alpha (TNF-${\alpha}$) and interleukin-6 (IL-6) were significantly produced by fermented milk with CL, compared to control. The secretion of nitric oxide (NO) from RAW 264.7 cells significantly increased relative to the control. Results from the present study suggested that CL could be used as a natural immunomodulating ingredient for making yogurts, beverages, and other products.

Characteristics and Assessment of Metal Pollution and their Potential Source in Stormwater Runoff from Shihwa Industrial Complex, Korea (시화산업단지 강우유출수 내 중금속 오염도 평가 및 오염원 추적 연구)

  • Lee, Jihyun;Jeong, Hyeryeong;Choi, Jin-Young;Ra, Kongtae
    • Korean Journal of Ecology and Environment
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    • v.53 no.1
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    • pp.91-101
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    • 2020
  • Stormwater runoff is known as a major non-point water pollution source that transports heavy metals, which have accumulated in road surface, to stream and coastal area. Dissolved and particulate metals in stormwater runoffs have been investigated to understand the outflow characteristics of heavy metals during rainfall events and to identify their pollution sources. The concentration of dissolved Co and Ni decreased after the outflow with high concentrations at the beginning of the rainfall, and other metals showed different characteristics depending on the rainfall and rate of discharge. Particulate metals showed a similar trend with the temporal variation of suspended solids concentration in stormwater runoffs. The results of geo-accumulation index (Igeo) indicated that the stormwater runoffs from industrial region were very highly polluted with Cu, Zn and Cd. As a result of comparing the metal concentrations of <125 ㎛ for road dust near the study area, Cu, Zn and Cd were originated from inside of metal manufacturing facilities rather than traffic activities at road surface and these metals accumulated on the surface area of facilities were transported to the water environments during stormwater event. The average discharged amounts of heavy metals for one rainfall event were Cr 128 g, Co 12.35 g, Ni 98.5 g, Cu 607.5 g, Zn 8,429.5 g, As 6.95 g, Cd 3.7 g, Pb 251.75 g, indicating that metal runoff loads in the stormwater runoffs are closely related to surrounding industry types.

Survival, isolation and characterization of Bacillus cereus from Sunshik (선식에서 Bacillus cereus의 분리 및 특성 조사와 열에 대한 사멸률 연구)

  • Cho, Yong-Sun;Jung, Eun-Young;Lee, Myung-Ki;Yang, Cheul-Young;Shin, Dong-Bin
    • Journal of Food Hygiene and Safety
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    • v.23 no.4
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    • pp.343-347
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    • 2008
  • Recently, Sunshik has been issued because of easy-cook and well-being food. Sunshik basically was made of the heated cereals. Amount of spore-forming Bacillus cereus was detected and it has been caused some problem of food safety. B. cereus was isolate from 57 out of 161 Sunshik samples resulting in the isolation rate of 35.4%. Quantitative analysis of 57 samples showed that 21 samples were less than 100 CFU/g, 33 samples were between 100 and 1,000 CFU/g and distinctively even 3 (1.9%) samples had over 1,000 CFU/g. Typical morphology of B. cereus isolated from Sunshik was observed on MYP agar and then further characteristics was identified by using VITEK 2 (Biomeriux, France). 53 strains out of 57 strains isolated from Sunshik (about 93.0%) produced diarrheal enterotoxin in brain heart infusion broth which was detected by the Bacillus cereus enterotoxin reversed passive latex agglutination test kit (Oxoid England). The D-values of the B. cereus spores were $75^{\circ}C$ (37.1mim), $80^{\circ}C$ (22.5mim), $85^{\circ}C$ (4.9mim), and $90^{\circ}C$ (3.1mim) respectively. The Z-value was calculated $12.8^{\circ}C$ in Sunshik sample inoculated with B. cereus. Therefore, the management of B. cereus in Sunshik is required for the food-safety.

Effect of Ultrasound Treatment on the Quality, Amino Acid and Fatty Acid Composition of Fried Chicken (초음파 처리가 튀김 닭고기의 품질, 아미노산 및 지방산 조성에 미치는 영향)

  • Jung In-Chul;Yang Jong-Bum;Hyun Jae-Suk;Lee Jong-Ho;Moon Yoon-Hee
    • Food Science of Animal Resources
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    • v.25 no.2
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    • pp.162-167
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    • 2005
  • This study was carried out to investigate the effect of ultrasound treatment on the quality, amino acid and fatty acid composition of fried chicken meat The moisture content of raw chicken meat was higher than fried chicken meat, but the crude protein and fat were lower than those of fried chicken meat The moisture and crude fat of ultrasonic fried chicken meat were higher than those of control. The crude protein of breast meat was higher than leg meat, but the moisture and crude fat were lower than leg meat The ultrasonic treatment did not affect on calorie of the fried chicken meat The pH of leg meat was higher than breast meat, and the fried loss of breast meat was higher than leg meat Frying loss of the leg meat was higher than that of control when ultrasonic treated The Hunters $L^{\ast}$ value of ultrasonic treated breast meat was higher than control, but the leg meat were not significantly different between ultrasonic treatment and control. The $a^{\ast}$ value of leg meat was higher than breast meat, and $b^{\ast}$ value of breast meat was higher than leg meat And the $b^{\ast}$ value of ultrasonic treatment was higher than control. The glutamic acid and aspartic acid were major amino acids in chicken meat The palmitic acid $(C_{16:0})$ and oleic acid $(C_{18:1})$ by fried were decreased, and the linoleic acid $(C_{18:2})$ was increased But the fatty acid composition by ultrasonic treatment were not changed.