• 복식문화연구
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• 제5권4호
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• pp.80-88
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• 1997

The purpose of this study was to identify the denotating of visual message and linguistic message in the advertisement of Jean-wear, and to identify the image type in the advertisement of Jean-wear. Content analysis was done using the advertisement of Jean-wear from several fashion magazines which were published from January, 1996 to August, 1997. The advertisement of Jean-wear reflects the reality using the photos, and is image appeal type, appeals to the model\`s lifestyle, the western value. And that mostly singles person was appeared in the advertisement means solitude in modern society.

• 한국의류학회지
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• 제32권7호
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• pp.1082-1094
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• 2008

The present study analyzed the differences of advertisement design, expression method, and appeal types in the men's fashion product advertisement from men's magazines between 1996 and 2006, according to the year, season, and the type of the magazine. The magazines chosen for the analysis were Korean Esquire, GQ, and Shin-dong-a. 2058 advertisement out of 88 sample magazines were chosen and analyzed by frequency, and chi-square using SPSS statistic package. The results of the study were as follows. First of all, there were more advertisements without copy, and even when the copy was used, it was used as a headline only. Secondly the poster style layout was used more frequently than other layouts, and one male model wearing the product was the most popular. Thirdly the types of appeal in advertisement, sensuous appeal was most frequently used. The results of the study showed that there is little advertisement differentiation in men's fashion product advertisement. Therefore in order to draw consumer's attention. various and unique advertisement design should be implemented.

• 복식문화연구
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• 제19권1호
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• pp.150-162
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• 2011

Personal health and environment is being aimed recently to show increase in preferences of eco-friendly cosmetics with longing of clean nature, and environment on pure plant ingredients. This study has the purpose of inquiring components and types of magazine advertisement in eco-friendly cosmetics and to analyze the model characteristics. The standards of analysis were classified as product, face, background, article, arrangement of colors, image, and eco-friendly factors. The results of this study are as follow. First, in inquiring the general characteristics of the magazine advertisement in eco-friendly cosmetics, the results were shown as the order of attention on product, face, background, article, arrangement of colors, image and eco-friendly factors. Second, in inquiring the components and types of magazine advertisement in eco-friendly cosmetics, the results showed an attentive difference in product, face, background, article, arrangement of colors and eco-friendly factors. Third, in inquiring relationships of model characteristics between domestic and foreign eco-friendly cosmetics, the results showed lots of domestic cosmetics advertising direct advertising, product type emerged was a lot of character type emerged. International cosmetics advertising, indirect advertising and highlighting the many articles that appeared prominently type is characterized.

• 디자인학연구
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• 제14권3호
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• pp.59-68
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• 2001

잡지광고 디자인은 지금까지 여러 분야에서 연구되어지고 또한 발전되어 왔다. 그러나, 본 연구는 광고에서 여태까지 별로 관심거리가 되지 못한 소품(小品)이 현 광고에서 어떻게 적용되고 있는지의 경향을 파악해 보고자 하는 것으로 국내 여성지를 조사하여 제품의 속성과 소품의 상관관계, 비주얼(Visual)과 소품의 상관 관계, 카피(copy)와 소품의 상관 관계로 분석하였으며 그 결과는 다음과 같다. 첫째, 소품을 선택하는데 있어서 자회사의 제품이 경쟁사제품과 차별화 될 수 있는 것을 선택하되 제품의 특성을 충분히 고려하여 광고하고자 하는 목적과 소구대상을 면밀히 검토, 아이디어 전개과정에서부터 소품의 적절한 선택을 생각하여 광고 효과를 최대한 발휘할 수 있는 광고물을 제작하여야 할 것이다. 둘째, 아이디어가 끝나고 시안이 확정되면 다음 단계로 촬영이라는 중차대한 작업을 진행하여야 한다. 보통 디자이너는 사진작가의 예술성에 억눌려 시안의 방향이 아닌 사진자가의 예술성으로 빠져드는 경우를 종종 경험한다. 사진작가의 말에 제동을 걸 수 있는 방법은 오로지 사전에 준비를 철저히 하여 광고의 방향을 충분히 사진작가에게 전달하는 것만이 최선일 것이다. 광고의 방향에 꼭 맞는 사진작업이야 말로 초를 다투는 광고 시장에서 시간을 벌 수 있는 유일한 길일 것이다. 셋째, 환영이 끝나면 다시 한번 시안을 카피라이터와 기획자, 그리고 디자이너의 충분한 재검토로 제품과 카피, 비주얼과의 상관관계에 무리가 없는지를 검토하여야 할 것이다. 그냥 지나쳐 버리기 쉬운 광고에 생명력을 불어넣고 신선한 시각언어로서 기억되기 위한 소품의 표현 전략으로서는 ·광고 메시지의 주제를 확인한다. ·소구대상과 소품의 연관성을 고려하여 소품을 선정한다. ·카피가 제시하고 있는 주장과 소품이 제시하는 주장이 일치하도록 하여 독자로 하여금 진실성을 느끼게 한다. 제품의 특징과 기능을 보조할 수 있는 역할을 한다. 소풍의 적절한 활용은 시각적 요소 및 비언어적 전달요소에 의한 정보전달을 중심으로 주목률을 높일 뿐만 아니라 그에 뒤따르는 소구과정의 단계를 증폭시키고 가속화시킨다. 또한 소품의 사용은 광고물의 분위기나 가치, 신념 등도 전달할 수 있다. 따라서 좀더 많은 새로운 모험과 실험이 많아질수록 광고의 미래전망이 밝아질 것으로 예측된다.

• 패션비즈니스
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• 제6권2호
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• pp.93-109
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• 2002

This study measured the accompanying rating, recall, and recognition of advertisements, which were run with different methods of spacing in the magazines. To achieve this objective the study chose a qualitative research and performed a reliable test. After the survey was completed, the advertisement recall test was performed. In addition, two days later, the recognition test was performed to the survey respondents and data on the memory of respondents on the advertisements was collected. As a result, rating, recall and recognition of the advertisement's were significantly different by the various forms of advertisements in the magazines. In the advertisement rating and recall by the advertisement printing forms, rather than the regular printing form of running the target advertisement for two pages in a role and the irregular printing form, the continuous printing form was confirmed to be more effective. In addition to that, in the form of running continuous target advertisements for six pages in a role, the effects of the advertisements recall and the recognition were increased. A continuous printing form had higher outcomes on the rating, recall and recognition of advertisements. Therefore, conclusively, it gave more effects in increasing the memory of the advertisement for the consumers. The conclusion of the study provided suggestions on the forms of advertisement to stimulate the memory of consumers in the magazine advertisement.

• 한국의상디자인학회지
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• 제9권3호
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• pp.59-73
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• 2007

The purpose of this study is to find out the promotion methods for successful management of 'the fashion saho internet shopping mall' with a small capital. This study analyze the research reports, the news items, the documents on the internet shopping mall and data on promotion method which are offered by the hosting companies of the internet shopping mall like 'Cafe 24', 'Make shop', 'Whoismall' and the promotion consulting companies like 'Whoisad', 'Naver keyword shop'. And also analyze the data that interviewed the administrator of internet shopping mall and directly observed the famous internet shopping mall sites. Generally speaking, the promotion mix, marketing communication program can classify 'advertisement', 'publicity', 'personal selling', and 'sales promotion'. This study analyze the research materials on the basis of advertisement, publicity, personal selling, and sales promotion. The result are as follows. 1. The promotion methods at the stage of information the shopping mall site to the consumer are advertisement, and publicity. ${\bigcirc}$ The methods of advertisement are 'searching engine registration', 'advertisement of key word', 'advertisement of overture', 'advertisement of banner', 'advertisement cooperation marketing', 'advertisement of e-mail'. ${\bigcirc}$ The methods of publicity are using 'cafe', 'blog', 'Naver information site', 'community bulletin board', 'the fashion magazine or a press report' and 'cosponsorship'. 2. The main promotion methods at the stage of inducing the purchase are 'personal selling', and various 'sales promotion'. ${\bigcirc}$ 'Personal selling' at the shopping mall have an effect on the communication at bulletin board over the internet and the telephone. ${\bigcirc}$ 'Sales promotion' are attempted by 'VMD', 'deposit system', 'sale', etc.

• 복식
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• 제63권6호
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• pp.29-39
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• 2013

In this study, the image of the male body represented in fashion advertisement is analyzed based on discourses on the male body. Fashion brand advertisements, which emphasized the images of the male body, were selected from two magazines: GQ, a men's magazine, and VOGUE, a representative women's magazine. The published dates of the selected images were from Feb. 2010 to Oct. 2012, and these images were used for the analysis. The study results of the discourse on the male body appearing in fashion advertisement based on the discussion of changing masculinity suggests the following 4 features: i) macho, powerful and muscular male representing the hegemonic manhood; ii) refined and decorated male representing the wealthy and disengaged figure of a successful businessman; iii) androgynous male represented by the deconstruction of masculinity and femininity embedded in gender; iv) as an aesthetic object, the male with sex role of changed from a subject to an ornament, whose body becomes the object of voyeuristic view. This study tried to grasp the ideal and modern masculinity, and in particular, attempted to offer suggestions in different approaches to the male body image depending on the consumer type in order to enhance the brand image. This new masculinity is thought to be a foundation on which the advertisement and products suitable for the demands of future customers can be produced.

• International Journal of Costume and Fashion
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• 제16권2호
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• pp.1-24
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• 2016

This study investigated the ideal female beauty in advertisement images through the iconological comprehension of Renaissance portraits and explored the longitudinal change of the ideal female beauty in modern Korean society. A total of 146 cover images on Hyang-Jang magazine, which is the company magazine of AMORE PACIFIC Group, from 1972 to 2012 were selected as the data. These images were divided into 10-year units for analysis using iconological criteria, which were pose, shape of eyes and lip, and hairstyle. The way presenting the cover images on Hyang-Jang magazine had changed in order to emphasize female body, self-satisfaction and independence of female, and sexual attractiveness of female. The results of this study implied that the change of ideal female beauty had been affected by socio-cultural contexts of modern Korean society that has industrialized and democratized in a short period of time.

• 한국게임학회 논문지
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• 제1권1호
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• pp.37-41
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• 2001

Ad(advertisement) is a gateway that makes the public recognize enterprises, and a tool that can maximize customers' interest. How this kind of Ad is delivered to consumers governs an enterprise's image or goods' reliability. That's why enterprises spend much money in advertising their products in various ways such as TV Ad, newspaper Ad, magazine Ad, placards and so on Accordingly, this study intends to look at Game Ad among a number of Ads, which enables game users to enjoy games at low expense and at the same time makes them naturally recognize enterprises images or product PR.

• 정보학연구
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• 제3권1호
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• pp.143-153
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• 2000

통신상의 전자상거래를 위해서는 전자화폐 시스템이라 불리는 새로운 개념의 지불 시스템이 필요하다. 전자화폐는 기존의 화폐를 디지털화한 정보이다. 그러나 전자화폐의 안전성은 기존의 화폐와는 달리 어떤 물리적 조건에 의존하지 않기 때문에 위조와 변조가 쉽게 이루어질 수 있으며, 쉽게 추적 당할 수 있다. 전자화폐가 안심하고 새로운 지불 수단으로 사용되기 위해서는 안전성과 사용자의 프라이버시가 보장되어야 한다. 본 논문에서는 기존에 제안되어진 전자동전 시스템, 분할 가능한 전자화폐, 전자면허등의 전자화폐시스템을 분석하고 통신량과 계산량에서 효율적이며, 전자면허의 문제점을 해결할 수 있는 시스템을 제안한다.