• Journal of Distribution Science
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• v.22 no.4
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• pp.105-114
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• 2024

Purpose : Due to the uncertainty of the global trade environment and the trade downturn, the shipping industry continues to face challenges. This study aims to investigate in-depth analysis of crisis overcoming strategies through case study of a company that is leader in the shipping and logistics industry. Research Desigh and Methodology : In order to conduct an in-depth analysis, a single case analysis was selected as a qualitative study. For this purpose, various secondary sources were used, and indirect interview data were also used. In this study, Maersk was selected because it has grown from a traditional shipping logistics company to a digital platform company. Results: Maersk has transformed itself into a comprehensive, digital logistics platform with several key strategies to respond to the long-term slump in the shipping industry. First, it leveraged Maersk's diversification and portfolio optimization strategy. Second, Maersk is transforming its logistics and transport processes through digitalization and technological innovation. Conclusion: Maersk, which is responding to the long-term recession facing the shipping industry, looked at how it has leveraged its strengths and explored new opportunities through a number of strategies and changes. This study provides insight into a digital logistics platform that will benefit the other companies as well.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2012.10a
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• pp.63-64
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• 2012

2008년부터 시작된 세계경제 위축은 전 세계 해상물동량 감소로 이어져 컨테이너선업계의 불황이 더욱 심화되고 있다. 선사들은 불황을 극복하기 위하여 여러 가지 전략들을 구사하고 있다. 대부분의 선사들은 잉여 선박의 추가투입으로 감속운항을 통해 선박 운영비용을 절감하고 있는데, 이와 같은 시도는 선사입장에서는 비용절감이 되지만 감속운항이 화물의 정시성을 저해하는 요소로 작용하고 있기 때문에 화주입장에서는 불만요인이 될 수 있다. 이러한 상황에서 'M'선사는 "On Time Delivery"를 보증하기 위해서 아시아-유럽항로에서 새로운 서비스인 Daily Maersk Service를 2011년 10월부터 적용하고 있다. 본 서비스는 아시아발 북유럽행 특정 기간 포트구간 수송에서 100% "On Time Delivery"를 보증하고, 또한 매일 화물수탁을 가능하게 한 신서비스이다. 본 연구에서는 업계 1위를 달리고 있는 'M'선사가 감속운항을 하면서도 화물의 정시성을 높이기 위해 실시하고 있는 Daily Maersk Service를 통하여 가격 경쟁과 더불어 서비스 경쟁에서도 우위를 확보하려는 전략이 효과를 나타내고 있는 지에 대하여 사례연구를 통하여 확인하였다.

• Journal of Korea Port Economic Association
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• v.33 no.2
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• pp.1-18
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• 2017

By using social network analysis, this study examined 102 countries, 281 ports, and 6,318 maritime routes associated with the global network of the Maersk Line. With the 'Belt and Road' in place, China is developing ports, expanding the cooperation with major ports, and increasing its influence on maritime transport. China's ports' reform and development implies establishing stable and independent logistic networks for supply of raw materials as well as exports and imports. This is closely related not only to individual ports' competitiveness, but also to relational structures between maritime powerhouses such as the US-which has the largest share and influence in the global market-and the surrounding countries. In this regard, an analysis of the maritime transport needs to consider the characteristics of individual ports together with those of each country. This study identified the characteristics of each port in light of the relationships in the global network of Maersk and applied them to each country. Moreover, the individual networks of China, the US, and Korea are compared. The findings showed that China, the US, Panama, Malaysia, and Spain accounted for large shares of the global network, while the shares of China, Korea, Taiwan, and Vietnam were high in China's network. In addition, by comparing individual networks of China, the US, and Korea, it emerged that Korean ports such as Busan and Gwangyang had secured a high level of competitiveness in the Chinese network.

• 해운
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• s.91
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• pp.13-20
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• 2012

최근 그리스 경제 악화 사태에서 촉발된 유럽 전체의 재정 위기, 유가의 지속적 상승, 중국 경제의 경착륙 전망과 컨테이너선박의 공급 과잉현상이 지속됨에 따라 아시아-유럽 항로를 중심으로 글로벌 얼라이언스가 지각변동 수준으로 재편되었다. 이러한 얼라리언스의 대규모 이합집산은 컨테이너 운임시황 악화에도 불구하고 선복량 기준 세계 1위 선사인 머스크(Maersk)사가 2011년 4월 18,000TEU급 선박 20척을 발주(10척은 옵션)하고, 대규모 선대를 투입한 'Daily Service'를 시작함에 따라 촉발되었다. 이후 머스크(Maersk)사의 전략에 대응하고 독주를 막기 위해 그 외 선사의 몸집 불리기가 시작되었다. 이에 따라서 얼라이언스가 초대형화되고, 본격적인 시장점유율 경쟁이 시작되었다. 결과적으로 해운 시장 과점화 현상의 심화가 예상된다. 항만의 고객인 해운 선사 및 얼라이언스의 재편은 필수적으로 항로재편이 수반되며, 대형화 및 과점화는 항만에 여러 가지 순영향과 악영향을 미치게 될 것이다. 다음은 한국해양수산개발원 김근섭 전문연구원이 발표한 "글로벌 해운 선대 재편과 항만의 대응방안"의 주요 내용을 요약정리한 것이다.

• Journal of Korea Port Economic Association
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• v.26 no.2
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• pp.19-35
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• 2010

The purpose of this paper is to develop a benchmark of performance standards for Global Logistics Provider in the merging logistics market. The Data Envelopment Analysis (DEA) can be employed to compare and analyse the efficiencies of Global Logistics Provider(3PL, 4PL). That is because Global Logistics Providers are able to reach the highest level of efficiency by using Logistics institutions and Logistics service systematically. This research is focused on analyzing the efficiencies of top 40 Global Logistics Providers. The framework assumes that the Providers use three inputs to produce one output. The inputs include number of employees information system, and number of warehouses. The output is the annual turnover. The results show that Panalpina, C.H. Robinson Worldwide, Maersk Logistics/Damco, Hub Group, Lander Global Logistics on Global Logistics Providers are the efficient providers. This paper also allows the inefficient DMUs to establish their benchmarking strategies. The strategies are dependent on the assets such as number of employees, information system, and number of warehouses.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.66
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• pp.263-284
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• 2015

This study has analyzed the efficiency of 10 leading global shipping companies listed in the New York Stock Exchange from2010 to 2014 in order to find the changes of the productivity of shipping industry. The paper observed the Malmquist Productivity Index by using Efficiency and Productivity Analysis System Version 1.0. The data used in this study is the Guggenheim Shipping ETF mainly including the companies of shipping, management, and shipbuilding areas. The results from this statistical analysis indicate that the 10 selected companies have experienced a severely negative growth in 2010. Nevertheless, these companies have accomplished a significant growth of productivity. In particular, the energy transport companies operating Tanker and LNG ships carried out remarkable growth. The reason why the productivity of liner shipping companies did not show the improvement of productivity for five years was attributed to the fact that the P3(Project 3) or M2(Maersk-MSC) including Maersk, MSC, and CMA-CGM were excluded in this research because of the difficulty of attaining reliable source data. The method of this study could be extended to Korean shipping corporations and other global airlines to investigate a changes of certain industries.

• 해운
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• s.90
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• pp.10-19
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• 2012

정기선 시장의 경쟁구도가 급변하고 있다. 최근 시황 불안과 Maersk의 Daily Service 등장에 따라 글로벌 얼라이언스인 GA와 TNW가 전략적 협력체인 G6를 구축하는 한편, 유럽의 독립선사 CMA CGM+MSC체제, 및 Evergreen+CKYH도 전략적 협력을 강화하고 있다. 이에 따라 과거 독립선사와 얼라이언스 간의 경쟁에서 독립선사 간 협력 및 독립선사와 얼라이언스 협력 체제 등으로 다변화되고 있다. 중위권 선사 중심의 얼라이언스체제도 G6라는 초대형 얼라이언스가 등장하는 등 정기선 시장은 새로운 전기를 맞고 있다. 다음은 한국해양수산개발원 김태일 부연구위원이 발표한 "정기선 시장 경쟁구도 변화 전망"의 주요 내용을 요약정리한 것이다.

• Journal of Korea Port Economic Association
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• v.28 no.2
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• pp.113-128
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• 2012

By strengthening the market control and expanding the networks, providers of global logistics are expanding their service scope. Warehouses connects networks to between internal and external warehouses worldwide by using employees. The paper focuses on analyzing the efficiency of the top forty Global Logistics Providers. Therefore, the study classifies the factors which specify the efficiency of a total logistics industry and verified its firmness. Furthermore, the most recent published reports by Logistics Quarterly and Armstrong Association in 2012 was used in order to guarantee credibility of the study. For scope period for analysis, this study utilizes three years of materials, from 2007 to 2010. By applying the DEA Window model and Malmquist, the trend in efficiency and stableness was analyzed. Consequently, the main purpose of the paper is evaluating the efficiency. Also, analyzing its determinants and illustrating a long-term relationship between the annual turnover and the number of Industry Focus/Key Customers was used as output measures. In addition, the number of warehouses worldwide and employees worldwide, of Logistics Providers were used as input measures.

• Journal of Navigation and Port Research
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• v.33 no.3
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• pp.199-206
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• 2009

Since Emma Maersk, which is a container vessel capable of holding a freight capacity of 11,000 TEU, was launched early last year, the appearance of the ULCS (Ultra Large Container Ship) will be expected in 5 years. That requires the high productivity, the high technology, the automation, and the high efficiency in port operations. GTO (Global Terminal Operator) and port equipment companies are striving for the prior occupation of the port market and the development of the port technology. Within the country, however, there has been few systematic, analytic, and detailed technology road map, and the effective execution of the development policy for the port technology and the activation of port industries has not been achieved. In this study, we deduces the development subject of the domestic port technology and analyzes the priority of them. In conclusion, we establishes the macro technology road map and the product-related road map for container ports in Korea.

• Journal of Korea Port Economic Association
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• v.34 no.3
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• pp.133-158
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• 2018

The role and ratio of national vessels in the global container shipping market have reduced significantly due to the bankruptcy of Hanjin Shipping in early 2017. All import-export companies, as well as container ports in Korea, are facing a crisis. The Trump's tariff and trade battles have had a negative impact on the increase in the North American cargo. However, Chinese and Japanese container shipping companies, which merged with domestic container shipping companies, and mega carriers such as Maersk and CMA CGM have benefited from the decline in shipping supplies due to the collapse of Hanjin Shipping, the world's 10th largest container carrier in Korea. The import/export freight trade in Korea is witnessing the increasing stronghold of foreign carriers. This scenario is expected to weaken Korea's negotiation powers with overseas shipping companies in domestic ports, such as Busan and Kwangyang, thereby making it more challenging to attract shipping carriers. This study compares the global container-shipping network in 2007 and 2017 by combining the network topology of the social network analysis and the economics of the liner shipping connectivity index (LSCI) and the container port connectivity index (CPCI) analysis. The findings of this study are that the role of the ports across the world can be identified, and CPCI has a high correlation with the centrality index and freight volume data. These findings can contribute toward the utilization of the meaning of the necessary centrality index without an additional centrality analysis. This study can be applied not only to the call strategy of container carriers but also to the alliance and development strategy of Korean ports.