• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.328-338
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• 2022

This study aims to identify the influential relationship between the characteristics of tourism information of the MZ generation's SNS content, tourist destination reputation, and intentions of traveling behavior with a focus on Jeju Province. To achieve the purpose of this research, this study was conducted on 270 tourists who had recently traveled to Jeju Island after being exposed to characteristic tourism information on SNS within the last year among the MZ generation through a commissioned survey company. A total of 270 results were collected and used for empirical analysis. The results of the research are as follows. First, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the reputation of the tourist destination. Second, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the intentions of traveling behavior. Third, it was found that the tourist destination reputation has a positive (+) effect on the intentions of traveling behavior. This study discussed the future tourist destination reputation formation and future behavioral decision process of the MZ generation tourists who are constantly seeking tourist destinations. In addition, the theoretical implications presented in this study were discussed.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.513-516
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• 2022

본 논문에서는 텍스트 마이닝 기법을 이용하여 MZ 세대를 이해하는 키워드를 도출하고자 한다. MZ 세대의 비중이 높아지면서, MZ 세대를 분석하려고 하는 많은 연구들이 수행되고 있다. 이에 본 연구에서는 MZ 세대를 이해하기 위하여 네이트 판의 연령별 게시판 크롤링을 통해 빅데이터를 수집하였다. 그리고 텍스트 마이닝 기법을 활용하여 10대, 20대, 30대의 각각의 키워드를 도출할 수 있었다. 본 논문에서 도출된 키워드는 이는 MZ 세대를 이해하는데 중요한 키워드로 볼 수 있을 것이다. 향후 연구로는 MZ 세대와 기성 세대를 비교하기 위하여 추가 크롤링을 통해 세대 간 비교 연구를 수행하고자 한다.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.367-373
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• 2022

The purpose of this study is to derive the factors for purchasing a meal kit in their 20s and 30s and analyze the purchasing behavior from which factors they want to buy a meal kit in each lifestyle type. The first methodology of this study is inducing 7 factors derived from previous research on purchasing a meal kit. The second is the in-depth interview on 3 male and 3 female participants with clear purchasing criteria. As a result of the study, meal kit buyers in their 20s-30s evaluated the importance of purchasing factors in the order of quality, convenience, and taste on average in the survey. In in-depth interviews, more than half answered that they could be satisfied with the experience of using the meal kit at least freshness met. In conclusion, MZ generation meal kit consumers have a high rate of pursuing rational consumption. This study is valuable in understanding the priorities of the MZ generation's meal kit purchasing attributes and examining lifestyle type's purchasing behaviors.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.848-867
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• 2022

As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.773-774
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• 2023

기존 연구를 통해 MZ 세대는 개인의 취향과 선호를 표출하고, SNS를 통해 자신이 즐기는 콘텐츠를 타인과 공유한다는 점을 알 수 있었다. 이에 본 연구는 개인의 정서와 취향을 효과적으로 드러낼 수 있는 음악을 주요 콘텐츠로 선정하여 사용자들의 커뮤니케이션을 증진시킬 수 있는 서비스인 사용자 위치 기반 음악 소셜 플랫폼 애플리케이션을 제안한다.

• Industry Promotion Research
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• v.7 no.4
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• pp.63-74
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• 2022

The purpose of this study is to examine the mediating effect of interest in the elderly job project and resilience in the relationship between social support and retirement readiness of the MZ·X generation. This survey conducted reliability and frequency analysis, t/f-verification, descriptive statistical analysis, and analysis of reliability and frequency using SPSS 27.0 and AMOS 27.0 programs on the collected data of 359 MZ and X generations of G, Y, and A cities in D and G provinces. Analysis was performed using correlation analysis and structural relationship statistics. As a result of the study, first, it was found that there was a significant correlation between the level of interest in the employment project for the elderly, social support, resilience and readiness for old age. Second, in the relationship between social support and retirement readiness, the degree of interest and resilience of the elderly job project were partially mediated. Therefore, in order to increase the MZ and X generations' interest in and resilience in the job projects for the elderly, the provision of emotional, evaluative, informational, and material support systems as a social support system and the elderly in government agencies such as the Ministry of Health and Welfare, the Ministry of Employment and Labor, and the Ministry of Gender Equality and Family A realistic policy of job business policy is needed.

• The Korean Journal of Food And Nutrition
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• v.35 no.6
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• pp.481-490
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• 2022

The influence of the food value consumption type of MZ generation on food choice attribute and sustainable food consumption behavior was studied using structural equation modeling. A survey was conducted on April 11~17, 2022, among panels aged 20 to 39. A total of 350 valid replicates (100%) were analyzed using statistical program SPSS The validity of the measurement instrument was verified through exploratory factor analysis and confirmatory factor analysis. The data reliability was confirmed using Cronbach's alpha coefficient. The hypothesis was verified by performing path analysis through structural equation modeling using AMOS. Regarding the influence of food choice characteristics on sustainable food consumption behavior, health has a significant positive (+) effect on the selection consumption behavior of certified food and local food. Among food value consumption categories social value consumption has a significant negative (-) influence on the consumption behavior of certified food and the choice of local food. Ethical value consumption has a significant positive (+) influence on the selection consumption behavior of certified food and local food. This study is significant because it has identified sustainable food consumption behaviors that domestic consumers can adopt daily. It can use as baseline data for preparing political and institutional measures.

• Journal of Industrial Convergence
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• v.22 no.5
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• pp.89-96
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• 2024

This is a descriptive research study to confirm the mediating effect of empathy in the relationship between communication skills and interpersonal relationship of MZ generation nursing students. The subjects of this study were 129 nursing students born in 1981 to 2006, corresponding to the MZ generation, and the data collection period was from May 20 to July 30, 2023. The collected data were analyzed using the SPSS 25.0 program, and the mediating effect of empathy was tested by Baron and Kenny's three-step mediating effect verification procedure, and Sobel test was conducted to test the statistical significance of the mediating effect. As a result of the analysis, communication skills (β=.45, p<.001) and empathy (β=.18, p=.008) had a significant effect on interpersonal relationship. These variables were found to have 48.4% explanatory power for interpersonal relationship. Empathy had a partial mediating effect (z=2.39, p=.016) in the relationship between communication skills and interpersonal relationship. Based on the results of this study, it is necessary to understand the characteristics of the MZ generation familiar with the non-face-to-face culture that will be in charge of future nursing and to develop effective programs to improve their interpersonal relationship.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.137-145
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• 2022

This study attempted to examine the subjectivity of consumers of the MZ generation in their 20s on health functional foods, which have recently emerged as hot consumption items. A study was conducted using the Q methodology to examine the characteristics, meanings, and values of the younger generation in the health functional food market represented by red ginseng, vitamins, and probiotics. Using the QUANL analysis program, a total of 37 Q samples and 30 P samples were used in the study, and three types with unique tendencies were found. The first type discovered through this was named "YubiMuhwan(Forewarned, forearmed; 有備無患)", the second type was "Bansinbanui(half confident; 半信半疑)", and the third type was called "Silsagushi(empirical tradition; 實事求是)". Reflecting these attributes, various strategic ideas were presented for the classification of new characteristics and consumers in the health functional food market and promotion of sales.

• Journal of the Korea Society of Computer and Information
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• v.28 no.4
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• pp.151-163
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• 2023

This study aims to explore the perceptions of MZ's on eco-friendly consumption and their preferences for eco-friendly souvenirs. The top reasons for buying upcycling products include design, price, differentiation, and environmentalism, with design having the most influence on product purchase. Design is also a top consideration when buying upcycling souvenirs. Regarding environmental issues, they were most aware of the seriousness of environmental pollution and thought that recycling of fashion products was necessary. When it comes to eco-friendly fashion purchasing behaviors, the most common choice is to buy clothes that will last longer than those that are in fashion. Upcycling products are more likely to be purchased when there is a concern for the environment or an interest in eco-friendly products. In addition, those who have purchased upcycling products are more likely to be aware of and interested in eco-friendly fashion products and recycling of fashion products. Women are more likely than men to be concerned about environmental issues, and women are also more likely to be aware of upcycling souvenirs. In future research, it would be useful to study the relationship between upcycling products, environmental issues, consumer behavior, and upcycling souvenirs.