• Title/Summary/Keyword: MZ

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한국군 MZ세대 관점에서 바라본 임무형 지휘 특성 고찰 - 독일군 임무형 지휘 중심으로 - (A Study on Mission Command Characteristics from the Perspective of the South Korean Military's MZ Generation - Focusing on the German Military's Mission Command -)

  • 신희현
    • 문화기술의 융합
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    • 제9권5호
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    • pp.409-413
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    • 2023
  • 오늘날 군은 조직구성원의 특성변화에 맞추어 조직 효과성을 달성하기 위해 많은 노력을 하고 있다. 현재 한국군에서 행동으로 움직이는 여단급 이하 조직구성원은 우리가 흔히 이야기하는 MZ세대가 주축을 이루고 있다. 이와 같은 MZ세대는 개인의 만족과 가치관을 중요시하는 특성으로 타인이 자신의 취향과 의견을 인정해 주지 않으면 공정하지 않다고 생각한다. 따라서 군에서도 이와 같은 조직구성원들의 특성에 맞추어 다양한 지휘 방법과 조직문화를 개선할 필요가 있다. 본 연구에서는 군사 선진국인 독일군의 임무형 지휘의 특성 및 핵심요소를 분석하였으며 이러한 독일군의 사례를 고찰하여 우리나라 군 조직의 주축인 MZ세대의 관점에서 군 조직 실정에 맞는 '임무형 지휘' 시스템을 도입해야 할 것이다.

A Study of The Relationship between Consumption Value, Advertising Acceptance Attitude and Purchase Intention according to MBTI personality type - Focusing on the Consumption of Digital Products by MZ Generation

  • Jae-Woo Lee;Chang-Bae Ko
    • 한국컴퓨터정보학회논문지
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    • 제29권5호
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    • pp.75-83
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    • 2024
  • 본 연구의 목적은 MBTI 성격유형에 따른 소비가치, 광고 수용태도, 구매의도 간의 관계를 분석하는 것이다. 디지털 제품 구매 경험이 있는 MZ세대를 대상으로 설문조사 및 분석한 결과는 다음과 같다. 1. MBTI 성격유형에 따른 소비가치와 광고 수용태도의 차이는 나타나지 않았다. 2. 소비가치 중 진귀적가치와 감정적가치 요인이 구매의도에 영향을 미쳤다. 3. 광고 수용태도 중 광고호의, 정보신뢰와 부정적 인지 등이 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 이에 따라 디지털 제품에 대한 정보와 관심을 포함한 광고 콘텐츠 제공은 유연소비와 미닝아웃 소비의 특징을 나타내는 MZ세대의 마케팅에 효과적인 것으로 판단된다.

Fracture resistance and marginal fit of the zirconia crowns with varied occlusal thickness

  • Tekin, Yadel Hazir;Hayran, Yeliz
    • The Journal of Advanced Prosthodontics
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    • 제12권5호
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    • pp.283-290
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    • 2020
  • PURPOSE. The present study aimed to evaluate the clinical applicability of monolithic zirconia (MZ) crowns of different thickness via determination of fracture resistance and marginal fit. MATERIALS AND METHODS. MZ crowns with 0.5, 0.8, 1.0, and 1.5 mm thickness and porcelain fused to metal (PFM) crowns were prepared, ten crowns in each group. Marginal gaps of the crowns were measured. All crowns were aged with thermal cycling (5 - 55℃/10000 cycle) and chewing simulator (50 N/1 Hz/lateral movement: 2 mm, mouth opening: 2 mm/240000 cycles). After aging, fracture resistance of crowns was determined. Statistical analysis was performed with one-way ANOVA and Tukey's HDS post hoc test. RESULTS. Fracture loads were higher in the PFM and 1 mm MZ crowns compared to 0.5 mm and 0.8 mm crowns. 1.5 mm MZ crowns were not broken even with the highest force applied (10 kN). All marginal gap values were below 86 ㎛ even in the PFM crowns, and PFM crowns had a higher marginal gap than the MZ crowns. CONCLUSION. The monolithic zirconia exhibited high fracture resistance and good marginal fit even with the 0.5 mm thickness, which might be used with reduced occlusal thickness and be beneficial in challengingly narrow interocclusal space.

MZ세대의 언택트 시대 지각이 신체의식과 뷰티관리행동에 미치는 영향 (Perception in the MZ Generation's Untact Era on Physical Consciousness and Cosmetological Management Behavior)

  • 나윤영
    • 한국의류산업학회지
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    • 제24권5호
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    • pp.628-635
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    • 2022
  • This study sought to investigate the relationship between perception, body awareness, and beauty management behavior in the untact era in their MZ generation's, and as a result of the study, it was confirmed that there is a causal relationship between variables. For the empirical analysis of the study, a survey was conducted online(Google questionnaire) in Seoul/Gyeonggi area from June 7 to 26, 2021. Of the 548 questionnaires, 512, excluding 36, were analyzed using SPSS V.21.0. Among the sub-factors of perception in the untact era, it was confirmed that the social environment perception and human relationship perception are key factors that negatively affect body consciousness and beauty management behavior, and so does self-awareness(p<.05). Next, it was confirmed that, among the sub-factors of body consciousness, appearance management awareness and appearance/body care effort were key factors that positively affected beauty management behavior, and that appearance confidence was also an important factor that positively affected beauty management behavior(p<.05). Therefore, through this study, we intend to provide basic data for product development, programs, and marketing strategies that can cope with changes in the beauty consumption market in preparation for the post-COVID era.

MZ세대의 공동체 의식이 정치효능감에 미치는 영향 : 뉴스리터러시의 매개효과를 중심으로 (The Effect of MZ Generation Sense of Community on Political Efficacy : Focusing on the News Literacy Mediation Effect)

  • 김진희;김남숙
    • 디지털산업정보학회논문지
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    • 제19권3호
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    • pp.89-103
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    • 2023
  • The purpose of this study is to investigate the mediating effect of news literacy in the relationship between sense of community and political efficacy. This study conducted a survey targeting the MZ generation. The survey was conducted online, and data from 309 cases were used for analysis. The research results are as follows. As a result of correlation analysis between sense of community, political efficacy, and news literacy, it was found that there was a statistically significant correlation between sense of community and news literacy sub factors. Second, the relationship between sense of community and political efficacy was found to have a significant positive effect on political efficacy as sense of community increased. Third, the relationship between sense of community and news literacy was confirmed to have a significant positive effect on news literacy as sense of community increased. Fourth, regarding the relationship between news literacy and political efficacy, it was confirmed that news literacy has a significant effect on political efficacy. Fifth, in the relationship between sense of community and political efficacy, news literacy was found to mediate the relationship between sense of community and political efficacy of the MZ generation. Based on the research results, news literacy education is required from the perspective of civic education, and differentiated educational contents by age are proposed.

MZ세대 소비자의 패션상품 구매의사결정여정의 반복순환모델 (Iterative Cyclic Model of Generation MZ's Consumer Purchase Decision Journey for a Fashion Product)

  • 이정우;김미영
    • 한국의류학회지
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    • 제46권4호
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    • pp.638-656
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    • 2022
  • This study aimed to identify characteristics of Generation MZ's consumer purchase decision journey to develop the new fashion CDJ model. The initial stage was affected by habit, online community, social media, aesthetics, circumstantial need, and proxy. In the search and consideration stage, mobile channels were used actively. In the active search and evaluation stage, online media, experiential data, and personal information were employed. In the purchase stage, zoomers took plenty of time in search and evaluation before spending, contrary to millennials who made their purchases more quickly. In the post-purchase experience stage, zoomers actively displayed follow-up behaviors depending on their satisfaction, such as retaining or deleting the app. While, millennials did not turn away from the store or brand, but followed up on their purchases even when they had an unsatisfactory experience. Based on the characteristics of CDJ, iterative cycle CDJ models were developed. Zoomers CDJ model was presented as a search loop that consists of the search and evaluation process, in which information accumulates, and a purchase loop in which the actual purchase occurs. The iterative cycle CDJ model was presented connected to the loyalty loop as the main section, which is accelerated in millennials' CDJ model.

A Consumer Behavioral Study of Dietary Supplement Choice Attributes in the Post-COVID-19 Era: Focusing on Generation MZ

  • Bo-Kyung SEO;Gyu-Ri KIM;Seong-Soo Cha
    • 식품보건융합연구
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    • 제10권3호
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    • pp.1-8
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    • 2024
  • The global nutraceuticals market continues to grow due to rising income levels, increasing life expectancy, and a growing interest in personal health. Especially after the COVID-19 pandemic, the market for nutraceuticals has expanded rapidly with positive perceptions driven by increased attention to immune management for disease prevention. However, there is still a lack of research on the relationship between nutraceuticals and consumer behavior. This study aims to provide new insights into the dietary supplement market and help establish marketing strategies by analyzing consumer behavior toward dietary supplements in the post-COVID-19 era, focusing on Generation MZ. An online survey was conducted among consumers who have purchased dietary supplement products to test the hypotheses. The collected data were analyzed for validity and reliability using SPSS and AMOS programs. The results showed that the taste, price, brand, and design of dietary supplements significantly positively affect the satisfaction of MZ consumers. This study provides an in-depth understanding of the mechanisms of consumer behavior toward dietary supplements in the post-COVID-19 era, focusing on Generation MZ. By offering insights into consumers' health concerns and consumption behaviors, this study provides valuable perspectives on the future development of the market and helps companies develop effective strategies to meet consumer needs.

MZ세대 미디어 특성을 반영한 위치 기반 음악 소셜 플랫폼 (Location-based music social platform that reflects MZ generation media characteristics)

  • 정순원;김소연;옥채연;김효민;김영종
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2023년도 춘계학술발표대회
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    • pp.773-774
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    • 2023
  • 기존 연구를 통해 MZ 세대는 개인의 취향과 선호를 표출하고, SNS를 통해 자신이 즐기는 콘텐츠를 타인과 공유한다는 점을 알 수 있었다. 이에 본 연구는 개인의 정서와 취향을 효과적으로 드러낼 수 있는 음악을 주요 콘텐츠로 선정하여 사용자들의 커뮤니케이션을 증진시킬 수 있는 서비스인 사용자 위치 기반 음악 소셜 플랫폼 애플리케이션을 제안한다.

MZ세대의 올바른 성인지 감수성 제고를 위한 메타버스 기반의 성교육 플랫폼 디자인 제안 (Metaverse Platform Design Proposal for Strengthening Gender Sensitivity of MZ Generation)

  • 김시우;나은경;김준이;김하은;김성은
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2022년도 제66차 하계학술대회논문집 30권2호
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    • pp.677-679
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    • 2022
  • 연이어 발생한 온라인 성범죄 사건과 코로나 바이러스 확산에 의한 온라인 수업 전환으로 인해 학교 내에서 이루어지는 성교육의 대안이 절실하게 요구된다. 본 논문에서는 메타버스를 활용하여 시공간의 제약이 없는 새로운 성교육 플랫폼을 제안한다.

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