• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.513-516
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• 2022

본 논문에서는 텍스트 마이닝 기법을 이용하여 MZ 세대를 이해하는 키워드를 도출하고자 한다. MZ 세대의 비중이 높아지면서, MZ 세대를 분석하려고 하는 많은 연구들이 수행되고 있다. 이에 본 연구에서는 MZ 세대를 이해하기 위하여 네이트 판의 연령별 게시판 크롤링을 통해 빅데이터를 수집하였다. 그리고 텍스트 마이닝 기법을 활용하여 10대, 20대, 30대의 각각의 키워드를 도출할 수 있었다. 본 논문에서 도출된 키워드는 이는 MZ 세대를 이해하는데 중요한 키워드로 볼 수 있을 것이다. 향후 연구로는 MZ 세대와 기성 세대를 비교하기 위하여 추가 크롤링을 통해 세대 간 비교 연구를 수행하고자 한다.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.565-573
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• 2022

This study aims to analyze the preference factors of the Korean MZ generation with regards to the online programs developed by museums abroad during the COVID-19 pandemic. World renown museums such as the British Museum, the National Gallery of London, Van Gogh Museum, J. Paul Getty Museum, Hasting Contemporary, Uffizi Gallery, and the Guggenheim Museum tackled the social-distancing situation with various creative online programs and events to continue their role as socially relevant institutions. Ten acclaimed programs conducted by these museums were shown to the Korean MZ generation, the most digitally savvy and frequent visitors to museums, to extract their responses to the various types of programs. The study showed that the Korean MZ generation prefer online programs which most closely reflect the onsite experience of a museum, and online contents with educational elements.

• Fashion & Textile Research Journal
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• v.24 no.5
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• pp.577-592
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• 2022

This study aims to confirm which factors related to technology acceptance affect generation MZ's use of luxury fashion platforms. For this purpose, Internet self-efficacy and technology readiness were added as new exogenous and moderating variables using extended UTAUT. Then, performance expectancy, effort expectancy, social influence, and facilitating condition as a factor of UTAUT were set as mediating factors. Response data were collected through questionnaires for generation MZ with experience in using luxury fashion platforms, and a factor analysis, reliability analysis, correlation analysis, and path analysis were conducted using the SPSS and AMOS statistical programs. According to the results, the Internet self-efficacy of generation MZ significantly affected on performance expectancy, effort expectancy, social influence, and facilitating conditions on the luxury fashion platform. Moreover, performance expectancy and social influence had a significant effect on the use intention of luxury fashion platforms, but effort expectancy and facilitating condition did not have a significant effect on use intention and use behavior. Additionally, as the moderating effect of technology readiness affects only the relationship between social influence and behavioral intention, it was confirmed that social influence is an important variable with the characteristics of MZ consumers. Therefore, it is deemed necessary to recognize the importance of social influence when trying to use new technologies targeting generation MZ in the fashion industry.

• The Research Journal of the Costume Culture
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• v.30 no.5
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• pp.656-674
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• 2022

The purpose of this study is to reveal and compare the differences in the types and characteristics of purchase channel journeys of MZ generation consumers. In this study a survey was conducted on the purchase channel journey of 20 women in the MZ generation using the ethnographic method of in-depth interviews and observations. As a result, three purchase channel journeys were identified: mobile, multi-channel, and offline. These were variously subdivided according to the characteristics of the MZ generations. Gen Z's journey was categorized into types: fashion platform app, Youtube, multi-channel supplement, multi-channel non-planned store visit, offline loyalty store, and impulsive offline store. Gen M's journey was categorized as: an online community bond, portal site, online loyalty store, multi-channel brand involvement, multi-channel efficiency, a multi-channel conversion, offline efficiency and offline task. The difference in mobile journey between generations was found in the time and length of the purchase. Gen M recognized both online and offline search processes to be tiring, while Gen Z enjoyed the search process using the online path. In the offline journey Gen Z began with their own intention to purchase, while Gen M sometimes recognized that purchasing fashion products necessary for work was a cumbersome task.

• Human Ecology Research
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• v.61 no.4
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• pp.647-661
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• 2023

This study explored the relationship between Generation MZ female consumers' participation in sports activity, consumption of body-exposing sportswear, body-esteem, and appearance management behavior. In-depth interviews were conducted with twenty Generation MZ female consumers who regularly participate in sports activity and consume body-exposing sportswear. Based on transcriptions of in-depth interviews conducted with research subjects, the researcher and two assistant researchers collectively categorized and compared common characteristics found in their responses, categorized according to themes using units of words/terms and paragraphs. The main finding were as follows. Firstly, Generation MZ female consumers participated in various sports activities for an average of approximately one hour, three times per week. The effects of such participation were improvements in physical and psychological health. Secondly, Generation MZ female consumers considered aesthetical, functional, and economical factors when they consumed body-exposing sportswear, regardless of the activity in which they participated. This sportswear served to increase the efficiency of exercise and also played a motivational role. Thirdly, the overall body-esteem of Generation MZ female consumers who participated in sports activity regularly and consumed body-exposing sportswear was high. Fourthly, Generation MZ female consumers who regularly participated in sports activity and consumed body-exposing sportswear were practicing active appearance management behavior in order to show how their body had been shaped by sports activity. In addition, they were pursuing four self-images: "polished image pursue", "self-care image pursue", "natural image pursue", and "trustworthy image pursue".

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.13 no.4
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• pp.331-341
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• 2002

It is expected that the SCM (Subcarrier Multiplexing) optical link system, in which a number of small scale base stations with only antenna and RF transceiver are connected to central station through optical fiber, is in demand. In order to analyze the performance of SCM optical link system fur RF signal transmission, MZ(Mach-Zehnder) modulator's transfer function is modelled as nonlinear form with the cube of input signal. And considering the multiple access interferences occurred In the demodulation of other users'CDMA signals with multipath components after passing through MZ modulator, the BER performance is analyzed.

• The Journal of Economics, Marketing and Management
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• v.11 no.1
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• pp.13-19
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• 2023

Purpose: This study aims to determine which optional attributes are more important for the MZ generation when purchasing luxury fashion goods. Although sales are slowing down in all industries due to COVID-9, sales of luxury fashion goods are instead increasing, centered on the MZ generation. Companies are expanding online sales channels and transforming to gain more attention. Research design, data and methodology: Selection attributes are considered to be more crucial, when customers select luxury fashion products such as prestige image, brand awareness, reasonable price, and product quality, were researched and also find the correlation between satisfaction and purchase intention were analyzed. A survey was conducted focusing on the MZ generation, and the contents of the survey were analyzed using the SPSS 22.0 program and the Amos 26.0 program. Results: As a result of the study, selection attributes as prestige image, brand awareness, and product quality were proved to influence significantly on satisfaction. Moreover, the path of satisfaction to purchase intention proved significant. But reasonable price did not influence on MZ generations satisfaction. Conclusions: The research results present the selection attributes of luxury fashion products and provide significant implications when the MZ generation selects the attributes of luxury fashion products.

• Convergence Security Journal
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• v.23 no.5
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• pp.157-164
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• 2023

As the MZ generation, which has recently become a hot topic, enters a major generation that plays various social roles, the need for research on efficient educational methods and content production tailored to the level of the MZ generation continues to be raised. In this reality, this paper was described to discuss the direction of development and raising the level of security educational content. To this end, the effectiveness of security educational content currently being used socially was analyzed, the content of a gametoon that combines the concept of gamification with a webtoon as a development plan was explained, and the educational effect was verified through the Likert scale. Furthermore, it was proposed to effectively utilize it by presenting the direction of development applicable to security educational contents.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.47-65
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• 2022

This study investigated college students' demand for academic information portals and conducted an improvement plan to help ScienceON become an eco-friendly portal for college students. To this end, an academic information portal similar to ScienceON was investigated and analyzed, and FGI interviews were conducted with college students to derive improvements based on the problems ScienceON felt by college students. The improvement measures proposed based on the research results are as follows. First, it is necessary to strengthen the integrated search function and instill confidence that college students can obtain all the information they want from ScienceON. Second, it is necessary to have UIs such as Google and Naver, which are preferred by college students, and improve the current hard design. Third, it is necessary to make ScienceON familiar by promoting it targeting lower grades of the university. Currently, college students belong to the MZ generation, and the MZ generation is expected to become a generation that forms a social core in the future, and related research on the MZ generation is increasing. Therefore, this study can be used as basic data for research on MZ generation, and in particular, it seems that it can be used as a reference for the demand for information search and services of MZ generation.

• Journal of Advanced Technology Convergence
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• v.2 no.1
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• pp.33-40
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• 2023

This research multilaterally analyzed the frequency of use of OTT service and its effect on life satisfaction for office workers of the MZ generation using the survey data of the Korean Media Panel. Recently, the OTT service market has grown rapidly, but there is a lack of research on what changes these changes have brought to the lives of the MZ generation. In this research, the frequency of OTT service use was investigated according to the characteristics of workers in the MZ generation, and a research model was set up to test whether the frequency of use affects life satisfaction. In fact, the frequency of use varied according to the gender and age group of the MZ generation, and it was found that the frequency of use also affected life satisfaction. It has an academic contribution in that it was the first to study the relationship between media content use patterns and life satisfaction. In the future, additional research is possible not only on the frequency of use, but also on the type of OTT content and the time of use of OTT service.