• The Korean Journal of Mycology
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• v.17 no.4
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• pp.184-188
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• 1989

Effect of Metalaxyl-Mz and Aliette-F to Phytophthora capsici was studied in vitro and in vivo. Metalaxyl-Mz was more inhibitory than Aliette-F on Mycelial growth. Although Aliette-F had more inhibitory effect on zoosporangial formation, there was no big difference among the other concentrations of the two fungicides. A higher inhibitory trend of zoosporangial formation, however, was resulted by the chemical when compared to the control. The extract obtained from the red pepper treated with Metalaxyl-Mz showed a good inhibitory effect on mycelial growth, and there was not so big difference between 400 and 600 times concentrations. The 1000 times concentration was less inhibitory than the above two concentration levels. Although there no distinct difference the two chemicals, Aliette-F and Metalaxyl-Mz, however, preventive effect was higher than curative effect under the green house tests.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.202-215
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• 2022

The purpose of this study is to identify gamification techniques and characteristics of digital marketing based on the main information communication, learning, and play of the current consumer group, and to present effective gamification digital marketing plans for the MZ generation. The summary of the research process is as follows. First, the characteristics and definitions of MZ generation and gamification were described and the concept was clarified. Second, domestic and foreign gamification cases were compared and analyzed. Studies show that we should be wary of gamification digital marketing, which fails to reflect the characteristics of the fun-seeking MZ generation by failing to organically connect the mechanisms and structures of gamification, focusing only on visible elements, such as Point, Badge, and Leaderboard. In addition, customers who lose the fun of obtaining rewards and leave because they feel that the rewards (points, badges, leaderboards) they provide are worthless should be prevented.

• Journal of the Korean Society for information Management
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• v.39 no.3
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• pp.217-240
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• 2022

As non-face-to-face elements became important due to COVID-19, the metaverse received social attention, and the MZ generation became the main users of public libraries. In light of this trend, it is necessary to introduce services for the MZ generation, the main users of public libraries, and to provide services tailored to social development. Therefore, this study investigated the perception of the metaverse through questionnaire surveys and semi-structured interviews, centered on the MZ generation, and then proposed a method for applying the metaverse to users in public libraries. According to the results of the study, the direction for the introduction of the metaverse in public libraries was suggested. First, it is necessary to provide basic education and information about the metaverse. Second, it is necessary to provide services that take advantage of the community based on communication. Third, a program that is not constrained by time and space should be provided. Fourth, services by librarians should be provided by enhancing the librarians' expertise on the metaverse. Fifth, services for generation M must be provided.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.207-213
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• 2023

Korea is facing a population cliff and a decline in the fertility rate, and the competition rate for recruiting officers in our military is rapidly decreasing every year. This situation is a serious problem in terms of national security and requires efforts to obtain excellent manpower. To this end, it is necessary to understand their occupational values through consideration of the MZ generation, which is the main recruitment target of the military, and to find diagnosis and solutions for each problem by closely analyzing the military's internal and external environment based on their understanding of soldiers as a job. Therefore, we diagnose the current situation in consideration of military specificity, examine the occupational values of the MZ generation, which is a resource for military officers recruitment. Since the subject of military officer acquisition is the MZ generation, efforts are needed to focus on occupational values of MZ generations.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.177-183
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• 2021

Unlike the value-oriented tendency of the older generation, the MZ generation, which is emerging as a new consumer, values individual happiness and satisfaction by recognizing consumption as a kind of play, and clearly reveals its playful characteristics compared to other generations. Therefore, this study identified users' needs for interaction elements that can give a playful stimulus to the music player UI, a key function of the music streaming app, one of the universal play activities of the MZ generation. Through previous studies, the concept and characteristics of microinteraction and gamification that can be used as play elements and the relationship between play and art as well as playful characteristics of the MZ generation were summarized. In addition, the current status was identified through case analysis of the existing music app's music player UI and user interviews were conducted through contextual inquiry methods. Afterwards, I was able to identify the positive need to apply playful elements to the music player UI through analysis of user behavior patterns, and based on this, I discovered the possibility of providing an immersive music listening experience through playful interaction.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.4
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• pp.231-263
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• 2021

The purpose of this study is to analyze the information behavior of so-called "MZ Generation" users who are going to be the main information users of the continuously and radically changing scientific information environment due to the advent of various types of information media and rapid increment of digital information resources. Especially, the characteristics of MZ generation is investigated through questionnaire asking questions about their use of contents platforms, and online resources for everyday life information and scholarly information, and their way of producing, responding, and sharing information contents. The results show that they use YouTube most as the contents platform, prefer Naver as their everyday life information source, and use Google as the main scholarly information source. Their main purpose of using the content platform is to search for everyday life information rather than scholarly or professional information, and they are actively producing information, mostly to keep records of their everyday lives.

• Knowledge Management Research
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• v.23 no.1
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• pp.27-46
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• 2022

The current era's focus is on the surge in real estate prices triggered by the global economic downturn. This study advocated STO-based dispersed investment for the MZ generation, who has less capital than earlier generations. Existing real estate investment methods were categorized into online, offline, and hybrid formats and the effectiveness of the suggested STO was given in this study through case analysis domestically and overseas. The entry of STO into the financial industry was positively proved, and the efficacy of blockchain technology was validated, through the investigation of the STO framework. The findings of this study are projected to revitalize the new real estate sector by actively supporting the access of the MZ generation into the current inflexible real estate investment market by the application of blockchain and reflecting MZ generation's investment propensity.

• Journal of Industrial Convergence
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• v.21 no.2
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• pp.61-71
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• 2023

This is a descriptive research study to explore factors related to the perception of digital sex crimes among university students of the MZ generation in Korea. Data were collected by conducting a survey of 150 university students in Korea. As a result, the variable that showed the highest relevance to the recognition of digital sex crimes among MZ generation university students was sexual perception (β=-0.390, p<.001). Total explanatory power was 25.2% after adding gender (β=0.207, p=.018) and sexual attitude (β=0.157, p=.045). Our results suggest that customized education in consideration of factors related to digital sex crime perception is needed to form and improve a correct perception of digital sex crimes among MZ generation university students.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.47-67
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• 2021

The purpose of this study is to identify antecedent factors influencing the two-sided consumption intention tendencies observed in MZ generation from the viewpoint of consumption value in the cosmetic consumption scene of fashion houses. In order to verify the research model and hypotheses proposed in this study at the level of statistical significance. a survey was conducted for MZ generation, and data collected from a total of 286 samples were analyzed through a structural equation model. As a result. emotional and social consumption value was identified as a variable that had a great influence on the consumption intention of MZ generation. First, self-esteem had an effect on the emotion consumption value at the statistical significance level. Second, materialism had a significant influence on emotional and social consumption values. Third, public self-consciousness was found to have an effect on social consumption value. That is, MZ generation pursues the beauty trend presented by the fashion house's beauty brand and perceives it as a high consumption value. In addition, it was confirmed that MZ generation exhibited a conspicuous consumption tendency that they could be socially differentiated by using fashion house cosmetics.

• Journal of Industrial Convergence
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• v.20 no.1
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• pp.13-21
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• 2022

Globally, the baby boomer generation is economically retired, and the MZ generation is emerging as a new economic force. This study demonstrated the effect of service quality on user satisfaction and customer loyalty for IT services, and checked whether it had a moderating effect on the MZ generation's perception of service quality and its effect on user satisfaction. In addition, we tried to find implications for service satisfaction of the MZ generation. For this purpose, valid responses were obtained from 496 members of companies receiving IT services from Company A. then, a hierarchical regression analysis were performed to verify the hypothesis. As a result of the analysis, the influence relationship between service quality, user satisfaction, and customer loyalty was confirmed, similar to the results of previous studies, and it was confirmed that the negative moderating effect of lower perception of user satisfaction through interaction. Therefore, it can be suggested that there is a need to develop a new digital-based service that can share and sympathize with special experiences, consumption values and beliefs. In the future, if research is conducted on a variety of consumers, it will be possible to more accurately explore the service perception of the MZ generation.