• Title/Summary/Keyword: MOBILE

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Determinants of Users' Perceived Value on Mobile Contents Service (모바일 콘텐츠 서비스에 대한 인지된 사용자 가치 결정요인에 관한 연구)

  • Park, Sang-Cheol;Kim, Jong-Uk
    • Journal of Information Technology Applications and Management
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    • v.15 no.4
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    • pp.221-245
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    • 2008
  • Recently, mobile internet technologies are enabling the possibility of radically new computing services which can share information and communicate with others on the move. In this situation, prior studies have attempted to identify of what factors make people use mobile internet. However, prior researches focused on investigating the factors affecting users' adoption to Mobile Internet. In order to offer beneficial materials to mobile internet companies, we investigated important factors to increase mobile users' value from the viewpoints of customer. In particular, this study was progressed how characteristics of mobile contents affect users' intrinsic attributes and how perceived users' network effects affect users' value in the mobile computing environments. To empirically test proposed hypotheses, we have analyzed 285 survey data gathering from mobile internet users and verified hypotheses by using SEM (structural equation modeling). Based on the results of this study, we found that content accessibility and content quality have significant impacts on users' intrinsic attributes such as perceived usefulness and perceived enjoyment. In addition, this study also revealed that perceived usefulness and perceived enjoyment were positively related to users' emotional value. Moreover, this study found that perceived users' network effects could affect users' monetary value by mediating expected benefits. Based on our findings, we can understand that this perspective can provide a deeper understanding of the mobile users' value adoption by bridging the gap between mobile internet studies and actual practice.

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The Effects of Mobile Shopping Mall Attributes on Consumer Loyalty : Consumers' Experience with O2O Service as a Moderating Variable (모바일 쇼핑몰의 속성이 소비자의 충성도에 미치는 효과 : 소비자의 O2O 서비스 경험여부를 조절변수로)

  • Kim, Hye Jin;Lee, Jung Seung;Song, Yong Uk;Kim, Soo Kyung
    • Journal of Information Technology Applications and Management
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    • v.27 no.3
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    • pp.77-92
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    • 2020
  • As mobile shopping has been increasing, the competition has been also increasing to satisfy various consumers' needs. Despite such increase in terms of the volume of the consumers who use mobile shopping, there has been very few studies to examine characteristics of mobile shopping malls. The purpose of this empirical study is to investigate the effect of characteristics of mobile shopping malls on consumer loyalty and the interaction effect of the O2O experience on the relationship between the characteristics of mobile shopping malls and consumer loyalty. Using a sample of 276 individuals who have experienced mobile shopping, we found that certain characteristics such as ubiquity, personalization, or convenience have a positive impact on consumer loyalty and a design characteristic solely has an interaction effect on consumer loyalty. As consumer loyalty has a critical factor on mobile shopping mall's profit, examining which factor has a positive effect on consumer loyalty is beneficial for mobile shopping malls. The results of the study have both practical and empirical implications.

An Enhanced Mutual Key Agreement Protocol for Mobile RFID-enabled Devices

  • Mtoga, Kambombo;Yoon, Eun-Jun
    • IEIE Transactions on Smart Processing and Computing
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    • v.1 no.1
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    • pp.65-71
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    • 2012
  • Mobile RFID is a new application that uses a mobile phone as an RFID reader with wireless technology and provides a new valuable service to users by integrating RFID and ubiquitous sensor network infrastructures with mobile communication and wireless Internet. Whereas the mobile RFID system has many advantages, privacy violation problems on the reader side are very concerning to individuals and researchers. Unlike in regular RFID environments, where the communication channel between the server and reader is assumed to be secure, the communication channel between the backend server and the RFID reader in the mobile RFID system is not assumed to be safe. Therefore it has become necessary to devise a new communication protocol that secures the privacy of mobile RFID-enabled devices. Recently, Lo et al. proposed a mutual key agreement protocol that secures the authenticity and privacy of engaged mobile RFID readers by constructing a secure session key between the reader and server. However, this paper shows that this protocol does not meet all of the necessary security requirements. Therefore we developed an enhanced mutual key agreement protocol for mobile RFID-enabled devices that alleviates these concerns. We further show that our protocol can enhance data security and provide privacy protection for the reader in an unsecured mobile RFID environment, even in the presence of an active adversary.

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Development of Service Use Cases and Business Models for 4G Mobile Communications Based on Device-to-Device Communications (단말기간 직접통신(Device-to-Device) 기반 4G 이동통신 서비스 발굴 및 비즈니스 모델 개발 방법론)

  • Oh, Seul-Ki;Ryu, Seung-Wan;Park, Sei-Kwon;Shin, Dong-Cheon;Kim, Yi-Kang
    • Journal of Information Technology Services
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    • v.11 no.2
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    • pp.339-353
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    • 2012
  • Mobile communication technology is advancing forward to deliver more connected devices and richer content and applications. The number of subscriptions continues to grow along with an explosive increase in the mobile data traffic demand. Thereby, it creates a significant network capacity shortage concerns for mobile network operators. In order to address this problem, it is essential to increase the network capacity at a low additional cost. The device-to-device (D2D) communication based proximity service is believed to have a promising future mobile communication technology that is capable to create new mobile service opportunities and offload traffic to the eNB. In addition, it is also required to develop new mobile communication services and its business models not only to accommodate the increasing mobile traffic demand but also to foster profitability of mobile business service providers such as the network providers, contents providers and platform providers. In this article, we first analyze current mobile business eco-system in the context of CPNT based value chain. Then, propose service development framework and business model creation methodologies for the device-to-device communication based services in the beyond LTE/LTE-Advanced systems.

Analysis of Factors Affecting Intention of Continuous Use for Mobile Wallet Based on the Information System Success Model (정보시스템 성공모형을 기반으로 한 모바일월렛 지속사용의도에 미치는 영향 요인 분석)

  • Jeon, Sun-Ho;Kang, Ju-Young;Lim, Jay-Ick
    • Journal of Information Technology Services
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    • v.13 no.4
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    • pp.325-340
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    • 2014
  • Mobile payment system using NFC attracted attention as the mobile payment market grows due to the fast diffusion of smart phones. However, non NFC mobile payment recently appeared because of the slow growth of infrastructure for NFC. With advent of Non NFC mobile payment applications, mobile payment industry is in developing trend. Non NFC mobile payment revitalizes the market by overcoming the limit of NFC with the smart applications using bar code and QR code payment, and providing various discounts, membership benefits and payment information. Therefore, this paper analyzed the intention of continuous use with the quality of mobile payment application based on the information system success model. Three categories of factors which are system quality, service quality, and information quality were used. We verified the significance of the factors affecting the intension of continuous use. mainly, quality of information was considered as an important factor of continuous Intention to Use. Also, unlike previous NFC, it was found that in Non-NFC, compatibility might not be as important factor. Moreover, we suggest a marketing strategy of companies for mobile payment industry which focus on information quality. and future research directions for non NFC payment market.

Optimal Configuration Control for a Mobile Manipulator

  • Kang, Jin-Gu;Jin, Tae-Seok;Kim, Min-Gyu;Lee, Jang-Myung
    • Journal of Mechanical Science and Technology
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    • v.14 no.6
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    • pp.605-621
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    • 2000
  • A mobile manipulator-a serial connection of a mobile platform and a task robot-is redundant by itself. Using its redundant freedom, a mobile manipulator can move in various modes, i. e., can perform dexterous tasks. In this paper, to improve task execution efficiency utilizing redundancy, optimal configurations of the mobile manipulator are maintained while it is moving to a new task point. Assuming that a task robot can perform the new task by itself, a desired configuration for the task robot can be pre-determined. Therefore, a cost function for optimality can be defined as a combination of the square errors of the desired and actual configurations of the mobile platform and of the task robot. In the combination of the two square errors, a newly defined mobility of a mobile platform is utilized as a weighting index. With the aid of the gradient method, the cost function is minimized, so the tasle that the mobile manipulator performs is optimized. The proposed algorithm is experimentally verified and discussed with a mobile manipulator, PURL-II.

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Development of BioRobot System Based on Mobile Agent for Clinical Laboratory (임상병리검사를 위한 모바일 에이전트 기반의 바이오로봇 시스템 개발)

  • Choi, Byung-June;Jin, Sung-Moon;Sin, Seung-Hun;Koo, Ja-Choon;Kim, Min-Chul;Kim, Jin-Hyun;Son, Woong-Hee;Ahn, Ki-Tak;Chung, Wan-Kyun;Choi, Hyouk-Ryeol
    • The Journal of Korea Robotics Society
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    • v.2 no.4
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    • pp.317-326
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    • 2007
  • Recently, robotic automation in clinical laboratory becomes of keen interest as a fusion of bio and robotic technology. In this paper, we present a new robotic platform for clinical tests suitable for small or medium sized laboratories using mobile robots. The mobile robot called Mobile Agent is designed as transfer system of blood samples, reagents, microplates, and any instruments. Also, the developed mobile agent can perform diverse tests simultaneously based on its cooperative and distributed ability. The driving circuits for the mobile agent are embedded in the robot, and each mobile agent communicates with other agents by using Bluetooth communication. The RFID system is used to recognize patient information. Also, the magnetic hall sensor is embedded to remove and compensate the cumulated error of locomotion at the bottom of mobile agent. The proposed mobile agent can be easily used for various applications because it is designed to be compatible with general software development tools. The Mobile agents are manufactured, and feasibility of the robot and localization of the agents using magnetic hall sensor are validated by preliminary experiments.

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User Mobility Model Based Computation Offloading Decision for Mobile Cloud

  • Lee, Kilho;Shin, Insik
    • Journal of Computing Science and Engineering
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    • v.9 no.3
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    • pp.155-162
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    • 2015
  • The last decade has seen a rapid growth in the use of mobile devices all over the world. With an increasing use of mobile devices, mobile applications are becoming more diverse and complex, demanding more computational resources. However, mobile devices are typically resource-limited (i.e., a slower-speed CPU, a smaller memory) due to a variety of reasons. Mobile users will be capable of running applications with heavy computation if they can offload some of their computations to other places, such as a desktop or server machines. However, mobile users are typically subject to dynamically changing network environments, particularly, due to user mobility. This makes it hard to choose good offloading decisions in mobile environments. In general, users' mobility can provide some hints for upcoming changes to network environments. Motivated by this, we propose a mobility model of each individual user taking advantage of the regularity of his/her mobility pattern, and develop an offloading decision-making technique based on the mobility model. We evaluate our technique through trace-based simulation with real log data traces from 14 Android users. Our evaluation results show that the proposed technique can help boost the performance of mobile devices in terms of response time and energy consumption, when users are highly mobile.

Investigation of Learner Recognition to Introduction of Mobile Learning: A Study Targeting Officers at the Ministry of Health and Welfare in Korea

  • Jin, Sunmi;Hyun, Seunghye
    • International Journal of Contents
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    • v.10 no.3
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    • pp.26-34
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    • 2014
  • Mobile learning is a practical learning method for busy adult learners because the mobility of digital devices can overcome the drawbacks of e-learning. However, research is strongly lacking in the theoretical exploration of mobile learning effects and functions and its empirical research. Moreover, the research of learning characteristics and learners' requirements must be considered before applying and disseminating mobile learning into the educational field. To address this shortcoming, this study conducted an online survey with 1,542 officers of the Ministry of Health and Welfare Affairs (MHWA) regarding learner recognition to mobile learning. The analysis of learners' attitudes toward mobile learning, based on age and position, indicated that subordinate workers appeared to place more value on mobile learning. Many participants preferred mobile learning because of its mobility and the effectiveness of anywhere and anytime. However, some participants continue to misunderstand mobile learning and its necessity. Therefore, consideration of learning effectiveness, the form of the content, and learner-centered learning must be reviewed in advance. This study could lead to practical implications of mobile learning.

A Configuration Technique for Dynamic Development of Mobile Web (모바일 웹의 동적개발을 위한 설정기법)

  • Kim, Chul-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.6
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    • pp.3841-3850
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    • 2014
  • Owing to the rapid supply of mobile devices, the requirements of users for new mobile software has increased and software vendors (developers) should be able to provide software fast and appropriately. On the other hand, the mobile application in a mobile platform architecture should pass through a complex process to provide the modified mobile application to users and cannot provide an update quickly and immediately. On the other hand, the use of the mobile web is growing because a mobile web can provide an immediate modification of various update requirements to users. Therefore, this paper proposes a dynamic configuration technique for enhancing the productivity of the mobile web development and maintenance in this paper.