• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.485-487
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• 2017

With the growth of the IoT, security is a growing concern. Things the risk of IoT security has been constantly raised, and there have been many cases of hacking. As a result, there is a growing concern and scale about security, but there is a lack of interest and research on the message protocols between Iot devices. With the development of the IoT, the importance of low-power, lightweight and accurate message delivery will become more important and more advanced message protocols will be needed. In this paper, it is aimed to construct the system for communication between client and server of MQTT and CoAP with Confirmative option, which are most used among IoT message protocols and compare the message reliability of each communication protocol to check efficiency.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.05a
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• pp.722-724
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• 2010

CAS(Conditional Access System) was developed for paid-for service in cable and fixed satellite broadcast system and technology and market maturity are high. However, these assessment is limited by CAS in fixed broadcasting system. In case of digital mobile broadcast such as T-DMB is difficult to apply CAS technology of fixed broadcasting system because of a use method and technology characteristic. Expecially, in case T-DMB using limited resources, a CAS message which must transmit in each service channel can cause problems. It is desirable that system transmits the CAS message which transmitted by each service channel through logical CAS message-only channel. In order to make a logical CAS message channel, we need a multiplexing techniques for CAS message using in each channel. In this paper, we design the CAS message multiplexing techniques for composition of CAS message-only channel.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.533-535
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• 2017

MQTT provides three QoS levels on top of the TCP/IP layer to ensure message delivery reliability. However, in an environment where messages are concurrently transmitted and received in a node, messages are lost due to the delivery method for QoS level. In this paper, it construct an experimental environment in which MQTT generates concurrently messages, and confirm the message reliability according to QoS level. Therefore, we analyze the message reception ratio on the subscriber side by changing number of publisher and transmission cycle of message. Experimental results show that the message reception ratio of 1 and 2 except QoS level 0 decreases as the number of publisher increases or the message transmission cycle increases.

• Journal of Software Engineering Society
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• v.26 no.1
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• pp.1-16
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• 2013

Variable length information message is a communication protocol standard in order for computer network systems to provide efficient delivery of information. The variable length information messages were developed for varying and controlling details of information in accordance with message receiver's required information level or information access level. In the previous studies, data compressing techniques have been in use for information message optimization technologies in order to reduce physical sizes of information messages. In optimization technologies for information messages, accuracy of information is considered as the most important factor; therefore, only non-loss compression techniques are applied to the optimization technologies. However, the non-loss compression based information message optimization methods are not efficient in data compression, and these are limited to efficient delivery of information in wireless network environments that have constraint bandwidth. In this paper, we attempt to optimize information in the variable length information messages at message fields in order to reduce physical sizes of messages more efficiently. To demonstrate the efficiency of our approach, we conduct optimization experiments for variable length information messages.

• Journal of Fashion Business
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• v.25 no.5
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• pp.149-162
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• 2021

Nowadays, the cosmetic and fashion industries are paying attention to influencer marketing on Instagram. In this study, we determined whether electronic word of mouth (e-WOM) communications were affected by the following parameters: the influencer's information source, message sidedness, and consumer's regulatory focus. The experimental design of this study is a three-way mixed ANOVA, which comprises of 2 (influencer information source: expert vs general consumer) × 2 (message sidedness: two-sided message vs one-sided message) × 2 (consumer regulatory focus: promotion focus vs prevention focus) structure. The data for this research study was obtained by distributing a questionnaire to 410 subjects. The participants were aged between 20 and 39 years and lived in Seoul and Gyeonggi areas. In total, the data of 396 subjects was analyzed with the help of SPSS 25.0 statistical program: frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis were performed. The analysis results were as follows: First, influencer information sources and consumer regulatory focus exhibited a significant interaction with consumers' e-WOM intentions. Second, message sidedness and consumer's regulatory focus exhibited a significant interaction with e-WOM intentions. Third, influencer information source and message sidedness exhibited a significant interaction with consumers' e-WOM intentions. Based on these findings, the type of influencer's information source and the consumer's regulatory focus was taken into consideration while marketing cosmetics on Instagram. Moreover, influencer marketing strategies must be used to evaluate message sidedness. This would help us gauge the consumer's attitude towards advertisements.

• The Journal of Information Systems
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• v.31 no.4
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• pp.189-207
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• 2022

Purpose Previous research on customer engagement in SNS marketing has mainly addressed the conceptualization of type of word-of-mouth messages. However, there is a lack of researches about the effect of the brand-page characteristics on the type of word-of-mouth messages. Therefore, this study examined the effect of brand-page characteristics in terms of the type of word-of-mouth messages as the main objective and the effect of the type of word-of-mouth messages in terms of the brand loyalty as the secondary objective in the context of Facebook. Design/methodology/approach The empirical research was based on a poll done through 400 research candidates in the Facebook and the final 342 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 342 responses. The collected data verified hypotheses established using the SPSS statistical package and structural equation model using AMOS. Findings The results showed that the BP-information provision had a non-significant effect on the factual word-of-mouth message and a significant effect on the evaluative word-of-mouth message. The BP-reliability had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. The BP-entertainment had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth effect. The BP-interaction had a non-significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. Finally, the factual word-of-mouth message and the evaluative word-of-mouth message had a significant effect on the brand loyalty.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.107-109
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• 2022

This paper proposes a new security system to detect cyber-attacks based on message authentication in a in-vehicle network. In the in-vehicle network, when a sending node transmits messages in a broadcast manner, it only uses a message identifier, rather than a node's identifier. It leads to a problem not identifying the source. In the proposed system, the sending node generates a message authentication code (MAC) using a cryptographic hash function to the control data and transmits it with the control data. When generating the MAC for each message, a multidimensional chaotic map is applied to increase the randomness of the result. The receiving node compares its MAC generated from the control data in the received message with the MAC of the received message to detect whether the message transmitted from the sending node is forged or not. We evaluate the performance of the proposed system by using CANoe and CAPL (Communication Access Programming Language). Our system shows a 100% of detection rate against cyber-attacks injected.

• Fashion & Textile Research Journal
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• v.26 no.3
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• pp.251-264
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• 2024

This study identified the structural impact relationships, mediated by information reliability and brand authenticity, of different types of environmental messages from the perspective of luxury fashion brands, leading to formation of brand attitudes. Additionally, the study investigated how the impact of message sidedness on the formation of information reliability and brand authenticity varies according to consumers' regulatory focus tendencies. Data were collected through online surveys targeting individuals from Generation MZ, utilizing a professional research firm. A total of 300 respondents (150 for one-sided scenarios and 150 for two-sided scenarios) were selected. The collected data were validated using SPSS and AMOS. The following results were obtained. First, message sidedness influenced information reliability and brand authenticity, both of which demonstrated positive effects on brand attitude as mediating factors. However, message sidedness did not directly affect brand attitude. Second, consumers with both promotion and prevention focus tendencies perceived higher information reliability in two-sided message scenarios, and the perception difference in information reliability based on message sidedness was more pronounced among consumers with a prevention focus. Additionally, consumers with a prevention focus did not show a significant difference in brand authenticity between one- and two-sided message scenarios, while consumers with a promotion focus demonstrated an increase in brand authenticity in two-sided message scenarios compared to one-sided ones.

• The Research Journal of the Costume Culture
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• v.17 no.5
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• pp.791-806
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• 2009

Internet brand community's message makes significant contributions for fashion industry. Therefore, if we understand and implement the characteristics of the message on the Internet brand's community, it can be useful for future marketing strategy. This study was to classified the internet community and to examine messages with regard to direction, write motive and prior knowledge. The messages were taken from February, 20th, to August, 7th in 2008. Content analysis method was used for this study. The results were as follows: First, Fashion brand community divided into user initiative type and enterprise establishing type. Second, User initiative type had positive direction message more than enterprise establishing type had. Third, User initiative type had large volumes of information searching or sharing related message, but enterprise establishing type had large quantities of personal experience related message about write motive. Fourth, There was no difference numerical prior knowledge between user initiative type and enterprise establishing type, and then both had a high rate of prior knowledge.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1133-1149
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• 2011

The major aim of this study was to find out that the relation between consumers value and experience quality toward purchase intention in addition to the influence of the consumers value and experience quality on the effects of scarcity message types collaboration using limited edition in global SPA brand. As a result of an empirical analysis, it shows that consumers value and experience quality are co-related to the intention of purchase, especially, brand familiarity and reputation influenced scarcity valuation in the affirmative and both emotional value and epistemic value influenced the intention of purchase under scarcity message. The moderating effect of consumers value and experience quality however, turns out to be not significant although its effect is directionally supported that is purchase intention was high when scarcity message is shown. Moreover, emotional epistemic group was influenced by scarcity message so we found that consumers value is changed to emotional with subjective. This result indicates that we need the scarcity message type reflecting the characteristics of consumers value and experience quality to increase customer's purchase intention.