• Journal of the Korean Society of Costume
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• v.15
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• pp.253-265
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• 1990

This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

• The Korean Journal of Ecology
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• v.7 no.3
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• pp.119-131
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• 1983

The cluster analysis on the distribution of epiphytic lichens on the north, south, east and west slope of Mt. Hanra was carried out by three methods, sum of square algorithm (SSA), prinicipal component analysis (PCA) and multidimensional scaling method(MDS). Analysis of concentration (AOC) was used for the comparison between the lichen communities of north and south slope. The lichen species was identified 35 species by Hale and Culberson technique. The classification of sites by SSA method was divided into two areas in four slopes, and that of species by SSA, PCA and MDS methods was classified into three clusters in east slope, four clusters in south and west slope, and there clusters in north slope. The comparison between north and south slope of the distribution of lichens indicates that loight elevation of north slope (NH; 1600m~1900m) was similar to that of relative low elevation of south slope (SL; 1000m~1300m). The genus lichen, Anaptychia, Parmelia, Lobaria and peltigera was found as the dominant genus in both slopes.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.8
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• pp.1297-1306
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• 1997

The purpose of this study was to investigate the difference of visual evaluation about combination of contrary clothing image, Elegance-Casual, Ethnic-Modern. The data were collected using 23 semantic differential hi-polar scale questionnaires from 50 female students majoring in clothing and textile and analyzed by Factor analysis, ANOVA, Discriminant analysis and MDS. The results obtained were summarized as follows; 1. As a result of factor analysis, 4 factors -Attractiveness, Casualness, Moderateness, Modernness-were found out as constructing factors of contrary clothing image. 2. For the visual evaluation of contrary clothing image combined with top and bottom, there were significant differences in all factors. 3. As a result of discriminant analysis, discrimination among images was more closely related to renovated image by combination of contrary clothing image. 4. As a result of MDS, evaluative dimensions of contrary clothing image were identified, and relationship between clothing images and special qualities of design was shown on positioning map.

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.1
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• pp.60-83
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• 2014

This paper aims to propose a research framework of analyzing voting activities of a national assembly on the basis of member-level voting similarity and provides a case study in the $18^{th}$ national assembly in South Korea. First, we propose a bill contentiousness measure that gives a higher score to bills for which ayes and noes are more diversified in both conservative and progressive parties. Based on the bill contentiousness measure, the top 5%, 10%, and 20% bills were identified and used for further analyses. Moreover, we propose a member-level voting similarity measure that compensates for the lower frequency of noes, and evaluate the pair-wise voting similarities for all lawmakers. Then, voting similarity differences to the affiliated/non-affiliated parties were analyzed for the members in the two major parties according to some internal/external key factors. Finally, similar voting groups were identified and their affiliations were investigated based on the multi-dimensional scaling (MDS) and network analysis techniques. A case study on the $18^{th}$ national assembly of South Korea showed that the cohesion of the members in the 'Hanara' party becomes higher than that of the 'Minju' party as the bill contentiousness increases, whereas the number of elected, local constituency versus proportional representation, and the competition intensity in a local constituency were found to be partially influential to the voting activities of lawmakers. In addition, MDS and network analysis showed that there is a distinctive difference between two parties when all bills are analyzed, whereas the diversity of parties increases in the same group as the bill contentiousness increases.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.34 no.2
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• pp.605-616
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• 2014

The purpose of this study is to analyze transport efficiency of each of the 17 urban railway lines being operated by national public agencies using Data Envelopment Analysis (DEA) and to seek strategies for improving efficiency of the urban railway system. The study identified the economies of scale derived from these values of efficiency and examined the effects on cost for free ride loss and profit of transport by the fare system as the external factor. At the time, Transport profits are estimated by two production factors such as the number of vehicles and service frequency derived from multiple regression. Finally, the measures to improve the efficiency were presented in terms of profitability in the national urban railway line by applying the values of efficiency derived from DEA to multidimensional scaling (MDS).

• Korean Journal of Construction Engineering and Management
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• v.24 no.6
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• pp.74-80
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• 2023

This study examines the characteristics of architectural review opinions as unstructured data, focusing on the most challenging risk for developers of small and medium-sized apartment projects in response to the increasing number of single-person households in Korea. Using multidimensional analysis methods, the study analyzes the review opinions of 25 projects in B City. Correspondence analysis and MDS (Multidimensional Scale) analysis show that, consistent with prior research, the keywords related to 'structure' and 'planning' dominate architectural review opinions in B City. While the MDS model's stress is very poor at 34.4%, correspondence analysis reveals that this is due to the characteristics of unstructured data in architectural reviews. In addition, the non-structured data analyzed in this study, such as architectural review opinions, exhibited a probability distribution with low kurtosis and high skewness, as they involved various combinations and occurrences of data depending on the discretion of the review committee members and the specific formats of different local governments. This often led to the emergence of keywords that differed significantly from commonly mentioned terms. Although the study has some limitations, it provides a foundation for future detailed analysis by identifying the characteristics of architectural review opinions as unstructured data.

• Fashion & Textile Research Journal
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• v.2 no.4
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• pp.308-316
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• 2000

The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

• Communications for Statistical Applications and Methods
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• v.17 no.4
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• pp.591-598
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• 2010

A questionnaire may consist of duplicated or similar items. This study finds the duplicated or similar items by using the MDS and the cluster analysis of response patterns. By identifying the characteristics of the cluster, those items are combined into a representative item. The similarity of items is measured by the mutual information.

• Journal of Information Processing Systems
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• v.7 no.1
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• pp.209-220
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• 2011

One of the major factors influencing the phenomenal growth of the smart phone market is the active development applications based on open environments. Despite difficulties in finding and downloading applications due to the small screens and inconvenient interfaces of smart phones, users download applications nearly every day. Such user behavior patterns indicate the significance of smart phone applications. So far, studies on applications have focused mainly on technical approaches, including recommendation systems. Meanwhile, the issue of culture, as an aspect of user characteristics regarding smart phone use, remains largely unexamined throughout the world. Hence, the present study attempts to analyze the highest ranked smart phone applications downloaded and paid for that are ranked the highest in 10 countries (Korea, Japan, China, India, the UK, USA, Indonesia, Canada, France, and Mexico) and we then derive the CDSC (Cultural Dimensions Score of Content) for these applications. The results derived are, then, mapped to the cultural dimensions model to determine the CISC (Cultural Index Score for Country). Further, culturally significant differences in smart phone environments are identified using MDS analysis.

• Fashion & Textile Research Journal
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• v.3 no.4
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• pp.330-336
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• 2001

The purpose of this study was to construct positioning maps according to satisfaction of sensibility elements and screen composition elements of internet fashion shopping mall by using multidimensional scaling (MDS). A questionnaire and internet-site surfing was used for this research, and 200 responses were used for data analysis. MDS analysis showed the satisfaction levels of 10 sensibility elements and 5 screen composition elements satisfaction for 8 selected internet fashion shopping malls.