• Journal of the Korean Society of Food Culture
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• v.35 no.5
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• pp.407-416
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• 2020

Food tourism is recognized as a unique form of tourism product that combines traditions and regional characteristics and has become an international trend. However, research on food tourism in Korea is limited. Thus, this study investigated the selection attributes of food tourism in Italy, France and Japan. A qualitative study was conducted among 34 foreign food tourism experts on food tourism in their respective countries to find possible directions for Korean food tourism. As a result of this study, 'Food attraction', 'Traditionality', 'Locality', 'Convenience', 'Cultural Characteristics', and 'Appropriateness of price' were the attributes identified from the expert's comments. Marketing strategies such as improving quality of service and food itself, quality of service, developing diverse food tourism product, and building marketing channel will improve the status of food tourism in Korea.

• Korean Management Science Review
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• v.27 no.3
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• pp.149-160
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• 2010

This paper focuses on frequent flyer programs (FFPs), which have long been used by most airlines as a powerful marketing tool. Since the preference for FFPs reward services and the customer perceived values of mileage points differ among FFPs members, airlines should design a customer-oriented reward service based on customer preference to motivate the use of mileage points. The intention for using mileage points is affected by various kinds of attributes such as reword items, consuming mileage points for rewards and time of usage. In this paper, we focus on evaluating customer perceived values of attributes of FFPs reward services. A conjoint analysis model is applied to get the preference value of each attribute. Some empirical experiments are conducted in relation to Korean customers. From the empirical survey, the preference values of attributes are evaluated for different scenarios with respect to the number of mileage points. With the preference values of attributes, we can find several implications for airlines regarding the development of various FFPs strategies.

• Journal of Information Processing Systems
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• v.7 no.2
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• pp.385-396
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• 2011

Information technology is changing the business value chain and business systems. This situation is due to the business value chain and the value creation factors in business. Technology companies and researchers are developing new businesses, but many companies and researchers cannot find successful ways to analyze and develop a business in a specific way. In this paper, the following will be explored. First, the value creation motive in business is analyzed through a literary review. Second, business attributes are analyzed while considering the value creation motive and business factors in management. Finally, the business attributes of information technology are studied through a review of previous research that has been conducted on this topic.

• Culinary science and hospitality research
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• v.14 no.3
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• pp.58-68
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• 2008

The objectives of this study were to identify the pickled garlic's attributes and verify the structural relationships among the attributes, customer satisfaction, and intention of repurchase. In order to achieve the purpose of this study, literature review and empirical study were used. As the results of this research are as follows. A majority of respondents answered that they preferred pickled garlic with soy sauce. And they were down on the lack of variety in pickled garlic products and garlic recipes. The nutrition facts and the value of producer of pickled garlic were verified to examine the effects on consumer satisfaction and intention of repurchase.

• Proceedings of the Safety Management and Science Conference
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• 2001.11a
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• pp.151-155
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• 2001

This paper presents the interrelationship chart between software quality characteristics and engineering attributes. The software quality characteristics and their subcharacteristics are excerpted front IS0/1EC 9126 standards, and the engineering attributes are from Deutsch and Willis[4]. Based on the previous studies and subjective judgement, trisected interrelationship(strong, medium, weak) between these two groups are derived. The results are summarized in a table, and can be used as a quick reference guide to the software quality engineering applications such as quality evaluations for software products, selection of key engineering attributes for high-quality software production, and so forth.

• Management & Information Systems Review
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• v.21
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• pp.189-208
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• 2007

This study was designed to find what impacts store attributes and personal characteristics have had on customer loyalty to beauty shops. Participants were 283 men and women who had experienced services in beauty shops and selected from the Metropolitan area, Busan, Gyeongbuk area, Gyeongnam area, Chungcheong area, and other area. In conclusion, technical factor and lifestyle have had the greatest impact on customer loyalty to beauty shops. In beauty market faced with keen competition, the way to meet customers' needs is to run a distinguished beauty shop with distinct beauty techniques in consideration of individual lifestyle. This will help raise customer loyalty to beauty shops. This study has the important implication that personal characteristics as well as store attributes has been proved to be essential for increasing customer loyalty to beauty shops. I hope that future studies will continue to examine different marketing factors by different beauty shops, with additional analysis on the details, contributing to make a marketing strategy available for beauty shop owners.

• Industrial Engineering and Management Systems
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• v.11 no.3
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• pp.241-254
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• 2012

To gain competitive advantage in a fast changing environment, the higher education institution (HEI) must continuously adjust the strategies to that environment. One important strategy is how to determine appropriate practical actions based on what students really need and want. Despite the abundance of research on service quality management, there is no universal consensus on how best to determine appropriate practical actions in HEIs. The aim of this paper is to develop an integrated model to be used to accurately acquire the most critical service attributes and determine appropriate actions that promote student satisfaction. Drawing on relevant literature, an integrated model is proposed which is based on students' perspective by integrating the fuzzy SERVQUAL, refined Kano, and Blue Ocean model. Subsequently, an empirical case study in the higher education sector is described that illustrates the value of the model in determining the most critical attributes and how to improve them.

• Journal of Korean Society for Quality Management
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• v.22 no.3
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• pp.66-84
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• 1994

The investment to advanced manufacturing techniques is essential to reinforcement of furture competitiveness. To make a decision for selecting an appropriate manufacturing facility is very important ; it is, however, rather difficult to get a precise evaluation through conventional cost analysis methods. The supreme decision-maker does not only take into consideration tangible cost attributes in decision-making ; he also takes into account such intangible attributes as strategic ones. This study combines Analytic Hierarchy Process and Simulation in order to graph the variations of weighted indices of alternatives for effective decision making when cost attributes are uncertain. A numerical example is illustrated to explain the basic mechanics of the proposed decision procedure.

• Journal of Korean Society for Quality Management
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• v.39 no.2
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• pp.305-312
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• 2011

Kano model has been widely used to identify and classify customer attributes of a product or a service. The first step of Kano model application is the derivation of customer attributes, and brainstorming has been used conventionally for the purpose. A typical advantage of brainstorming is to get many ideas in a relatively short period, but the practicability of the derived ideas are known to be not so good. The derivation of good and practical ideas is important for the successful use of Kano model. Wish list, bug list and forced connection method as well as brainstorming were applied to PMP(Portable Multimedia Player) in order to derive customer attributes. To compare the idea generation methods, the derived attributes are classified and compared using Kano model.

• Asia-Pacific Journal of Business
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• v.10 no.4
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• pp.181-195
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• 2019

This study aims to investigate the influencing attributes on price fairness in the domain of fast food service context. As the research subject, this research selects McDonald's business because of its market share in the fast food market. Five attributes are examined to account for price fairness. The attributes are advertising attitude, employee service, waiting, convenience, and brand love. This study performed survey to collect the data. The survey participants are university students because they are essential market segment for fast food business. The number of observation is 299 for the data analysis. To analyze the data, this research used various statistical instruments (e.g., frequency analysis, mean and standard computation, exploratory factor analysis, reliability test, correlation matrix, and multiple regression analysis). Regarding the results, this research identified advertising attitude, employee service, and brand love are influential attributes to establish price fairness of university students. This research could inform the marketing director of food service business to understand university students target better.