• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.4
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• pp.682-691
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• 2016

The purpose of this study is to explore the causal and precedence relationships between the housing sub-market and the results of a consumer sentiment survey about the housing market. This study investigates the relationships between the survey results and an apartment deal price index by size and bidding price rate in apartment auctions by extending research related to consumer sentiment surveys. We surveyed the Seoul Metropolitan Area and analyzed the results using a unit root test, cointegration test, Granger causality test, and cross-correlation test. It was confirmed that causality exists between the survey results and apartment deal price index by size and bidding price rate, and it was also confirmed that there are correlation and precedence relationships between them.

• Proceedings of the Korea Concrete Institute Conference
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• 2003.11a
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• pp.190-193
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• 2003

Flexural-torsional behaviors of the typical architectural precast beam sections - inverted tee and rectangular - were compared. The inverted-tee beams were designed with a parking live load - 500kgf/$\textrm{m}^2$ and a market-1,200kgf/$\textrm{m}^2$ according to the currently used typical shape in the domestic market building site. The rectangular beams were also designed as the same bottom dimension and area, and reinforced for similar strength as in the cases of inverted tee beams. Two rectangular and two inverted precast pretensioned concrete beams were tested and analyzed

• Journal of Environmental Health Sciences
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• v.29 no.4
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• pp.55-57
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• 2003

Nine (34.6%) of the 26 rockfishes taken from Newport fish market, Oregon in July 2003 had a total of 135 monogenetic trematodes attached the gills. Microcotyle sebastis, Megalocotyle trituba and Trochopus australis were encountered, occurring in rockfishes examined. In the monogenetic trematodes in Sebastes spp, the prevalence were found to be between 30.8 and 40.0%. Prevalence of M. sebastis was 37.5%, 40.0% on M. trituba and 30.8% on T. australis. Nine of Sebastes spp. were infected with one or two species of monogenetic trematodes. Intensities of infection for M. sebastis, M. trituba and T. australis were recorded as 2.0 (2-12), 22.0 (48-62) and 1.0 (1-3), respectively. It may be that the intensities of infection for M. trituba should be high, and M. sebastis and T. australis little low.

• 한국정보컨버전스학회:학술대회논문집
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• 2008.06a
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• pp.135-140
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• 2008

Recently in the Mongolian wireless marketplace, many E-commerce companies have been making considerable investments in the technological development of M-commerce, taking competitive advantage of new business possibilities offered by Internet-based wireless technologies. In the Mongolian wireless marketplace, this new mobile environment opens the door for new and exciting market opportunities in mobile services and applications. In the near future, these companies will be looking toward M-commerce services as a supplemental source of revenue in the mobile marketplace. This paper examines the roles of M-commerce in the consumers' in order to promote the consumers' loyalty in the booming M-commerce. This paper contains theory that focuses on the basic concepts of the M-commerce environment, its wireless network technologies, and its applications infrastructure. Upon searching for references to assist us in establishing a market hypothesis, we discovered that few comprehensive studies on consumer perspective and behavior related to M-commerce services actually exist in the literature. In the area of M-commerce, many companies neglect the consumer perspective, concentrating only on technological factors only when formulating their market strategies. And, due to technological blindness, many companies were not able to succeed in end-user E-commerce services. Given that fact, this paper formulates a consumer-centric research model. In order to prove the research model, we chose the survey method which allows for the collection of large amounts of data from a sizeable population in a highly economical way. Through the survey, this paper defines consumer's attitudes towards M-commerce services by identifying potential Business-to-Commerce(B2C) applications and its primary target groups in terms of gender and age, and by investigating whether consumers recognize the value proposition of M-commerce applications and services. As shown in the data analysis and results, this research concludes that M-commerce development in Mongolia is still at its infancy, and that the implementation of M-commerce depends not only on technological progress, but also on consumer attitudes and their willingness to adopt M-commerce services. As well, other complex cross-cultural factors-socially, economically, culturally, et cetera-enter strongly into the equation.

• Journal of Korea Technology Innovation Society
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• v.2 no.2
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• pp.266-274
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• 1999

The world market is being restructured into one global market. The globalization makes the competition m IT industry more vigorous. It is, therefore, the vital procedures that the selection of the promising items among IT equipment and the intensive investment on the selected items to gain the competitiveness in the area of IT global market. With these in mind, in this paper, we introduce a very systematic and objective method which appraises the promise of IT equipment. The method is based on the factor Analysis which is very popular and powerful statistical technique.

• Journal of Industrial Convergence
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• v.2 no.2
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• pp.127-147
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• 2004

This paper examines the time-series relations among expected return, risk, and book-to-market(B/M) at the portfolio level. The time-series analysis is a natural alternative to cross-sectional regressions. An alternative feature of the time-series regressions is that they focus on changes in expected returns, not on average returns. Using the time-series analysis, we can directly test whether the three-factor model explains time-varying expected returns better than the characteristic-based model. These results should help distinguish between the risk and mispricing stories. We find that B/M is strongly associated with changes in risk, as measured by the Fama and French(1993) three-factor model. After controlling for changes in risk, B/M contains little additional information about expected returns. The evidence suggests that the three-factor model explains time-varying expected returns better than the characteristic-based model.

• Asia Marketing Journal
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• v.15 no.4
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• pp.187-200
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• 2014

The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of subsidiary company and harsh competition of rivalry brand. But OB made a ground change in its brand strategy. OB departed from the pride in its past to bet on the new. OB decided to vitalize Cass brand through brand portfolio strategy. They deployed 3 phase articulated marketing plans; Phase I, Acquisition of Cass brand through M&A and strategic segmentation/targeting (1993-2005), Phase 2 - Mega Brand Strategy through Line Extension(2006-2009), Phase 3 - Experiential Marketing focused on Young Culture (2010- present). Finally, OB restored not only brand reputation of Cass and other brands but dominant market position in beer market. Now Cass has been growing rapidly in the last 20 years achieving 50% M/S. The three phases shows the typical successful process of brand management and revitalization adopting brand concept management and S-T-P strategy of manufacturing company.

• 한국공간정보시스템학회:학술대회논문집
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• 2005.05a
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• pp.351-354
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• 2005

NASA's remote sensing market analysis and forecast projects 3.3 billion dollars in 2005. On the other hand, a market research firm expected that world commercial remote sensing imagery, GIS software, Data, and value-added services will generate 8.3 billion dollar in 2007. It has been widely believed that geo-spatial information and service market is growing rapidly and has a huge potential, but it is not clearly understood where it is now and will be heading in the future. Also, it could be a significant question to answer where the industry in Korea fits the best in the world business trends and where it should be strategically heading to take a large market share. Furthermore, if it could be worth being considered as a Korean strategic industry for the future. Instead of pursuing direct answers to the questions, the author will start reviewing general business practices, major business transactions such as merging and acquisitions (M&A's) and initial public offerings (IPO's), and research on market capitalization and revenue of major companies. Throughout the study, a list of common grounds in the market was uncovered and realized as follows: (1) value-added data matters in geo-spatial information and service market; (2) private sector grows faster; (3) characteristics of multi-national industry; and (4) Dependency on major industry. Based on the findings, the author presents a list of recommendations as conclusions.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.32 no.3
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• pp.245-251
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• 2014

As delineating market areas of retail businesses has become an interesting topic in marketing field, Lee and Lee recently suggested a noteworthy method, which applied the hydrological analysis of geographical information system (GIS), based on Christaller's central place theory. They used a digital elevation model (DEM) which inverted the kernel density of retail businesses, which was measured by using bandwidths of pre-determined 500, 1000 and 5000 m, respectively. In fact, their method is not a fully data-based approach in that they used pre-determined kernel bandwidths, however, this paper has been planned to improve Lee and Lee's method by using a kind of data-based approach of the L-index that describes clustering level of point feature distribution. The case study is implemented to automobile-related retail businesses in Seoul, Korea with selected Kernel bandwidths, 1211.5, 2120.2 and 7067.2 m from L-index analysis. Subsequently, the kernel density is measured, the density DEM is created by inverting it, and boundaries of market areas are extracted. Following the study, analysis results are summarized as follows. Firstly, the L-index can be a useful tool to complement the Lee and Lee's market area analysis method. At next, the kernel bandwidths, pre-determined by Lee and Lee, cannot be uniformly applied to all kinds of retail businesses. Lastly, the L-index method can be useful for analyzing the space structure of market areas of retail businesses, based on Christaller's central place theory.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.6
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• pp.1040-1047
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• 2015

This study is investigated for M2M Communication Network Standard based on 3GPP. The environment of M2M communication, we can predict the new mobile service that gathering, handling, controlling, transferring of the data for Intelligence, so that we can consider new direction for a lot of subject of study development issue. This study is shown three types of M2M network structure and four types of use cases on 3GPP International Standard. In Addition, we can introduce the future M2M communication network model, it can be propagate the industry and academic cooperation with 3GPP standards. The suggestion develops multiple applications and multiple devices for industry and academic. With the deployment of network provider, this environment support our current communication market that the standard devices of M2M network and service requirement. We are suggest this study for grasp the initial market with the intellectual property right (IPR) based on International Standards. In the future, we wish the success that grap the initial market or initial academic study with helpful issue.