• Title/Summary/Keyword: Luxury good

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An Analysis on the Preference Tendency of Customer of Italian Restaurants, Buffet Restaurants and Traditional Restaurants for Locational Factors (이태리 식당, 뷔페 식당과 전통음식점 이용 고객의 입지 요인 선호 경향 분석)

  • Kim, Young-Chan
    • Culinary science and hospitality research
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    • v.14 no.3
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    • pp.178-195
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    • 2008
  • This examination was conducted as follows; 189 copies were coated in total, and demonstratively analyzed by SPSS WIN 15.0 program. The methods used in data for this analysis are as follows; Sensitivity, Reliability, Frequency, Internal consistency, One way ANOVA(Scheffe's examination) Analysis, T-test, etc. The findings of this study are as follows; firstly, it was revealed that respondents who were regular customers of Italian restaurants regarded convenient transportation, property of space, property of pastoral, visibility, and accessibility as importance. This means that Italian restaurant marketers should consider some of factors of location for business with a good view, good parking lot, location at main street, smooth flow of traffic, luxury, atmosphere of freedom, clean area around restaurants, elegant interior of the building, comfortable, luxurious, and deluxe atmosphere, and so on. Secondly, it was revealed that respondents who were regular customers of buffet restaurant either considered the same factors as the Italian restaurants above or regarded those factors less important. This suggests that restaurants should be located on main streets, on trunk roads, and in large-scale residential districts of apartment complex. Thirdly, it was revealed that respondents who were regular customers of traditional restaurants did not consider the locational factors above. This shows that traditional restaurants should be located in nearby customers' houses or their working places, and that marketers should consider focusing on their restaurants' homelike atmosphere, cleanliness, food flavors, and so on.

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An Analysis of Formative Properties for the Fashion Bag in Contemporary Fashion (현대패션에 나타난 패션가방의 조형성)

  • Yang, A-Rang;Kim, Ju-Yeon;Lee, Hyo-Jin
    • Korean Journal of Human Ecology
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    • v.10 no.2
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    • pp.53-62
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    • 2007
  • The purpose of this study is to analyze the formative properties of fashion bag in contemporary fashion. Today fashion bags can be divided into spatial aesthetic, romantic aesthetic, conspicuous aesthetic, active aesthetic. Spatial aesthetic is a type of big bag which is suitable for women carrying lots of things on a daily basis. Romantic aesthetic is a symbol of femininity in respect for its handmade artistry, splendor, decoration, and impracticality by small size. Conspicuous aesthetic embodies human desire of high quality and being part of prestige of luxury brand regardless of its cost. Multi-functional aesthetic was coming form sports gear and are popular among young generation. In comtemporary fashion, bag take important role as the fashion good which make the clothes look better and additionally they are representative products which reflect the historical situation.

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Time Series Comparison of Urben Wage Workers' Education Expenditure among Different Social Classes (도시근로자 가계의 계층별 교육비 비교 - 1979년에서 1993년을 중심으로 -)

  • Ryu, Jeong-Soon;Lee, Hee-Ja
    • Korean Journal of Human Ecology
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    • v.4 no.1
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    • pp.63-74
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    • 1995
  • Urben wage workers' education expenditure among different social classes from 1979 to 1993 has been compared. Eduction expenditure has increased much more than that of income resulting from income increase and government policy. Education expenditure gaps among social classes have showed to be an increasing trend although the ratio of education expense to the income has increased among low class families. Average income elasticity was 1.1 and this result showed that education expense was luxury good. Income elasticity of education expense among low class families have fluctuated more than any other classes resulting from construction business cycle and housing rent increase. Average Gini coefficient was 0.38 and turned out to be highest among 9 household expenditures, however it was in the trend of improvement from 81. But from 91 Gini Coefficient went up high again. Main reason for this increase was due to high social class families' eucation expenditure increase. Government's strong policies to enhance equality level of education opportunity and to support low class families are urged.

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Retail Outlet Clustering of the Imported Automobile Distributors in Korea

  • Park, Koo-Woong
    • Journal of Distribution Science
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    • v.16 no.5
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    • pp.45-59
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    • 2018
  • Purpose - This paper aims to analyze the distinct pattern of clustering of imported automobile distributors and provide evidence for the phenomenon using Korean data. Research design, data, and methodology - In this paper, we use data from Korea Automobile Importers & Distributors Association of 23 foreign automobile brands to evaluate the degree of concentration of showrooms using locational Gini index. We identify possible causes for the high level of clustering from two perspectives; 1) on the distributors' side and 2) on the customers' side. Results - We find a very strong locational concentration of imported automobile showrooms within close vicinity in the major cities and districts in Korea. Locational Gini coefficients are 0.1024 at the national level, 0.1836~0.3763 at city level, and 0.3941~0.4311 at district level on a [0,0.5] scale. Conclusions - Luxury foreign automobile customers tend to shop extensively around multiple brands prior to their ideal model selection. Accordingly, the imported automobile distributors cluster together close to their direct competitors in order to give a good comparison opportunity for the potential customers. This will maximize the probability of the visits of potential customers and lead to successful sales performance.

Minimization of differential column shortening and sequential analysis of RC 3D-frames using ANN

  • Njomo, Wilfried W.;Ozay, Giray
    • Structural Engineering and Mechanics
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    • v.51 no.6
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    • pp.989-1003
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    • 2014
  • In the preliminary design stage of an RC 3D-frame, repeated sequential analyses to determine optimal members' sizes and the investigation of the parameters required to minimize the differential column shortening are computational effort consuming, especially when considering various types of loads such as dead load, temperature action, time dependent effects, construction and live loads. Because the desired accuracy at this stage does not justify such luxury, two backpropagation feedforward artificial neural networks have been proposed in order to approximate this information. Instead of using a commercial software package, many references providing advanced principles have been considered to code a program and generate these neural networks. The first one predicts the typical amount of time between two phases, needed to achieve the minimum maximorum differential column shortening. The other network aims to prognosticate sequential analysis results from those of the simultaneous analysis. After the training stages, testing procedures have been carried out in order to ensure the generalization ability of these respective systems. Numerical cases are studied in order to find out how good these ANN match with the sequential finite element analysis. Comparison reveals an acceptable fit, enabling these systems to be safely used in the preliminary design stage.

Supremacy of Value-Added Tax: A Perspective from South Asian Nations

  • Md Noor Uddin, MILON;Yousuf, KAMAL;Tahmina Akter, POL
    • The Journal of Asian Finance, Economics and Business
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    • v.10 no.2
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    • pp.49-60
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    • 2023
  • The study attempts to examine the relationship among revenue growth factors from different angles and provides a comprehensive overview of tax revenue collection for developing countries. The impact of income tax, customs duty, and value-added tax on the gross domestic product is examined using the ordinary least-square (OLS) multiple regression approach. To confirm the association, a multiple regression model is applied to time-series data. SPSS software, MS Excel, is used to draw the empirical results, trend analysis, and some graphical presentation to reach the study's objective. The findings show that while the value-added tax has a significant impact and the highest coefficient, regardless of country, income tax and customs duty may or may not be significant depending on the circumstances. It triggers effectual and efficacious economic growth. The paper has implications in policy-making areas where governments are seeking how to stimulate revenue growth effectively and efficiently. To promote economic growth, the tax net and tax rate on luxury goods should be increased along with human resources in the tax administration for the short term. But in the long term, decentralization & digitization of tax administration, dismantling the existing tax barriers and good governance are necessary.

How do advertisements spread on social networks? (광고 캠페인의 소셜 네트워크 확산 구조에 대한 연구)

  • Kim, Yuna;Han, Sangpil
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.161-167
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    • 2018
  • The purpose of this study is to investigate how the advertising campaign is spreading in social networks, and how the advertising model plays an important role in advertisement diffusion. In order to grasp the diffusion patterns of advertising, a text mining and social network analysis were conducted using the beer brand 'Kloud' as a collection keyword. After analyzing the social data for two months since the on-air of 'Good Body' advertisement, which was the first ad that "Sulhyun" appeared in. After the launch of the ad, Kloud has been mainly associated with keywords such as 'yavis & trendy style', 'beer brand', 'beer matching food', 'luxury beer drinking place', 'leisure trend', and 'SNS activity', etc. In addition, "Sul Hyun" also showed that an advertising model contributes to the spread of advertisement on social media in terms of image transition as well as brand's name and unique selling point.

The Study on the Influence of Consumers' Value that Affects Brand Charisma, Brand Attitude and Purchase Intention - With Relevance to Masstige Brand - (소비자 가치가 브랜드 카리스마, 브랜드 태도 및 구매의도에 미치는 영향에 관한 연구 - 매스티지 브랜드를 중심으로 -)

  • Shin, Geon-Cheol;Ku, Yeong-Ae;Choi, Sung-Hwan
    • Journal of Korean Society for Quality Management
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    • v.39 no.4
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    • pp.486-499
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    • 2011
  • Now, the Korean consumer market enters into the stage of the advanced country type's mature consumption, totally different from the consumption of the past, and among these changes, the quality enhancement and bipolarity of the consumption show clearly the rising trends together with the popularization of the Masstige Brand due to the big expansion of the quantity. Unlike the old luxury brands, available only to the rich people in the past, the Masstige Brands are tagged with reasonable and affordable prices and provide the consumers with the good quality and convenient sensibilities as good as the old famous brands, which have become new high-class brands for the middle-income class. As the middle-come people get more income and are eager to live a better life, the Masstige Brands rise fast. Therefore, the study is aimed at examining the consumer-related factors affecting the purchase of the Masstige Brands on the basis of the fashion brands. In other words, the factors affecting the formation of the positive purchasing intentions of consumers will be verified by examining the influence of such factors, as the consumer value, brand charisma, attitude and loyalty, the variables affecting the purchasing intentions of the Masstige Brands, which are found out through the proceeding researches. As the result of the verification on the assumption, it is found out that the consumer value has a positive influence on the brand charisma. Also, it is found out that the consumer value has a positive influence on the brand attitude. And, it is discovered that the brand charisma has a positive influence on the brand loyalty. It is shown that the brand attitude has a positive influence on the brand loyalty. Lastly, it is indicated that the brand loyalty has a positive influence on the purchasing intention of consumers.

Aesthetic Characteristics of Elegance Expressed on Fashion Since 1990s (1990년대 이후 패션에 나타난 엘레강스 스타일의 미적 특성)

  • Ko Hyunzin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.3_4 s.141
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    • pp.403-413
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    • 2005
  • The purpose of this study is to interpret the elegant dressing visualized in modem fashion on the basis of the concept of elegance in dress and its aesthetic characteristics from the holistic viewpoint. Elegance in dress is based upon the idea of aristocratic taste cultivated by good breeding, considering from the documentary study. It is expressed visually through not only the carefully contrived dress but also a sort of aura of dressed body with skillful ease. The aesthetic values of elegance consist of luxury, nobility, refinement, femininity, harmony. To grasp the trends of elegant styles since 1990s, contents analysis of the articles related to elegance in Vogue has been done. As a result, they have been classified into four groups of elegant styles which are Classic, Elaborate Couture, Soft Minimalism, Kitsch Elegance. Classic Elegance and Elaborate Couture Elegance represent traditional ones with conservative viewpoint. Soft Minimalism Elegance is a modem version of elegance. According to postmodernism as a open system, even kitsch has been refined to keep accompany with elegance fur aristocratic taste of high class. As a result of this study, in fashion from the 16th century to the first half of 16th century, elegance has been one of the significant aesthetic categories, resulting from the absolute domination of taste of high society. However in the end of 20th century it seems to start to fade in fashion trends such as mass fashion, youth culture, casual fashion etc. Rather, it can be thought that elegance has been expressed as one of the aesthetic values in dress, by virtue of its value of high class as well as its conservative stability.

A Study on the Position of Young Casual brands to Propose Marketing Strategies of the Brands and those of the Department Stores - focused on the L-Department Store - (백화점(百貨店) 및 브랜드의 마케팅전략(戰略) 제안(提案)을 위한(爲限) 영캐주얼 브랜드의 위치(位置) 분석(分析) - L 백화점(百貨店)을 중심(中心)으로 -)

  • Yu, Ji-Hun
    • Journal of Fashion Business
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    • v.8 no.4
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    • pp.117-130
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    • 2004
  • The purposes of this study were to find out highly market sharing young casual brands, to compare their trends of concept and competition, and to propose orientation of brand concept repositioning and marketing strategies on Department stores. Reference searching method and field searching method were used for this study. The results were as follows: 1. The brands which covered more than 50% market share included <96NY> . 2. Price range of these brands was from 130,000 to 220,000 won. The brands of upper-moderate price zone included <96NY> and they were very competitive each other. The brands of moderate price zone included and they were also very competitive between them. However, the brands of lower-moderate price zone had lower competition. This price zone might be a good point to launch new brands. 3. The main target-age of young casual zone was from 17 to 30 years. The most of brands focused on 21-25 years old, which were higher age targeted before. 4. The main concepts of these brands were 'luxury, girlish, sexy' and 'Sportism, lifestyle' were sub-concepts.