• Management & Information Systems Review
• /
• v.34 no.5
• /
• pp.93-110
• /
• 2015

This research is based on studies about functional service quality in service marketing field and tries to expand application of lovemark effect for service employee. To test the effect of service employee job attributes on lovemark as the antecedents, the analysis was held with customers who experienced specific service retail store recently. According to the research result, service employee job attributes factors including expertise and communication have positive effect on the lovemark. Furthermore, lovemark affected store loyalty significantly. The research has several marketing implication on service marketing and lovemark theory. For service providers, customers'perception of service employee's job attributes can present 'positive lovemark effect' and develop store loyalty in the service marketing perspectives.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.28 no.4
• /
• pp.63-68
• /
• 2020

In this study, The purpose is to understand the influence of lovemark on relation continuing intention. As a result of reliability analysis, the Cronbach's α coefficient of all variables such as lovemark, relation continuing intention showed 0.8 or more, thus ensuring reliability. The results of regression analysis between variables for hypothesis testing are as follows. as a result of analysis on the effect of lovemark on the relation continuing intention, it showed that both factors of love and respect dimension had significant influences, and that the relationship intension also increased as the love and respect dimension increased. As a result of this study, In order to increase lovemark and relationship intension, it was also confirmed that efforts should be focused on immersion between airlines and customers. It was confirmed that efforts to increase the airline's lovemark are needed to retain existing customers and attract new customers.

• Journal of the Korea Convergence Society
• /
• v.13 no.5
• /
• pp.129-136
• /
• 2022

The purpose of this study was to investigate the structural relationship between surfer's experience, lovemark, flow and customer behavioral intention. The model's goodness-of-fit test was conducted to analyze the mediating effect of experience, lovemark, flow and consumer behavioral intention. The result is as follows. First, As a result of the conformity test of the research model, all the fit indexes met the criteria for goodness of fit to predict the causality of experience, lovemark, flow, and customer behavioral intention. Second, experience factors positively effected the lovemark. Experience factors had a positive effect on the flow. Flow had a positive effect on customer behavioral intention. Lovemarks had a positive effect on customer behavioral intention. Experience factors did not have a positive effect on customer behavioral intention.

• Management & Information Systems Review
• /
• v.33 no.1
• /
• pp.279-298
• /
• 2014

This research is based on service marketing to explain the effect of barista job attributes as the antecedents of lovemarks for increasing brand loyalty. The analysis was held with customers who experienced local and national coffee shop in Pusan area by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among related factors including barista job attributes, lovemarks and brand loyalty. According to the result of this study, barista job attributes factors including expertise, communication, and service orientation have positive effect on the lovemark. Furthermore, structural relationships among lovemark variables were identified through hypothesis testing. However, the effects of expertise and service orientation on intimacy were not significant especially in local brand. Additional multi-group testing was conducted to explain managerial implication of this research. The research has several marketing implication on service marketing and lovemark theory. For firms, customers'perception of barista's job attributes can generate positive lovemark effect and develop brand loyalty in the service marketing perspectives.

• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.261-268
• /
• 2022

This study tried to understand the meaning of resource attraction, entertainment experience, love mark, and attachment of tourist destinations. A theoretical study was conducted on each research concept to achieve the proposed research purpose. Based on this, an empirical study was conducted after deriving a questionnaire based on this, and a non-face-to-face survey was conducted nationwide using population-proportional sampling. The empirical study was confirmed through the statistical programs SPSS25.0 and AMOS25.0. The resource attractiveness of the tourist destination had a positive (+) relationship with the influence on the tourists' experience. The relationship between the experience and the love mark had a positive (+) relationship. A positive (+) relationship was also formed in the relationship between experience and attachment. However, the relationship between love mark and attachment did not form a significant relationship.Because it reflects regional characteristics, it is a useful material for local culture and history, so protection, preservation, and active program development are required. is needed.