• Management & Information Systems Review
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• v.3
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• pp.99-131
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• 1999

The purpose of this study is to investigate relational benefits affecting the relationship quality and the existence of differences to which relational benefits are most important to the customers across the type of services that customer buys and customer's relationship orientation in how they orientate their relationships with service firms. The results of this study are summarized as follows: First, all relational benefits, economic, social, psychological, functional benefits, is related the relationship quality. Second, There is a difference in the perceived relative importance of relational benefits that customers will lead to the establishment of a long-term relationship across the type of service. The more service is customized, the less economic benefits affect relationship quality and the more psychological benefits affect relationship quality. however there isn't a difference in the effect of functional benefits on relationship quality across the types of service, functional benefits are a important benefits both situations. Third, There is a difference in the perceived relative importance of relational benefits that customer will lead to the establishment of a long-term relationship across customers. The more customers orientate their relationships with service firms, the more psychological benefits affect relationship quality. The less customers orientate their relationships with service firms, the more economic and functional benefits affect relationship quality. However there isn't a difference in the effect of social benefits on relationship quality across customers. In addition to, relationship orientation is related to demographic facets such as sex-type, age and income. Male is higher relationship orientation than female. The more customers are older, the more they orientate their relationships with service firms and the more customers have income, the more they orientate their relationships with service firms.

• Knowledge Management Research
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• v.22 no.3
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• pp.201-215
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• 2021

Owing to COVID-19 pandemic and global recession, enterprises are facing more and more fierce competition. Under this situation, retaining as much as recruiting good employees has become a top priority for organization. However, post 90s, with very different characteristics from traditional workers, entered the labor market, and both employers and employees suffered from post-90's high turnover rate. Therefore, this study focuses on Chinese post-90s and examined the effects of work values they pursue (utilitarian orientation, interest congruence, long-term development, and innovativeness) on job satisfaction and turnover intention. In addition, the groups with less than or more than one year of service were compared and analyzed. A total of 267 Chinese workers born in the 90s participated in the survey. Our research findings show that utilitarian orientation affects both job satisfaction and turnover intention, but interest congruence only affects job satisfaction while innovation only affects turnover intention. And the moderating effect of tenure of service was partially verified. Various implications based on the result were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1570-1581
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• 2002

The purpose of this study is to analyze the influence of attributes of salespersons working at apparel store on relationship with consumers, to gather information what kind of attributes of salespersons get preference to consumer, and to conclude a certain relationship in the result coming from both attributes of salespersons and degree of relationship quality. The questionnaire survey was carried out 571 20's & 30's men and women living around Seoul and Kyong-gi province areas during July in 200l. SAS and AMOS program were used to analyze gathered data. The results of this study were as follows. First, in the case of apparel product, construction and long-term maintenance of relationship with consumers were very essential to gain profit in the future. Second, attributes of salespersons seemed to play an important role on constructing and maintaining long-term relationship with consumers. Third, external attributes like outward appearance do not affect to degree of relationship quality with consumer. rather, internal attributes - expertise, similarity, customer orientation, ethics and likeability, influence on the degree of relationship quality.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.116-127
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• 2000

This study investigated the effects of sales supervisors on salespeople's goal orientations and sales performance in fashion retail setting. Specifically, it examined: 1) the differences in salespeople's goal orientations by salespeople characteristics; 2) the effects of supervisor's behavioral orientations on goal orientations of salespeople; and 3) the effects of salespeople's goal orientations on performance. A total of 343 questionnaires collected from salespeople in various apparel and accessory selling departments at four department stores in Korean were analyzed. Variables included supervisor's behavioral orientations(end-results, activity and capability), salespeople's goal orientations(learning and performance), sales performance and salespeople characteristics. MANOVA revealed that three was no difference in goal orientations by salespeople characteristics except by selling department. Multiple regression analysis revealed that supervisor's end-result orientation affected salespeople's learning orientation and performance orientation while activity and capability orientations did not. The study suggests that for long-term performance supervisors and retail organizations need to develop various supervisory behaviors, stimulate learning demands of salespeople, and provide training programs to achieve the learning goal.

• Korean Journal of Clinical Pharmacy
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• v.22 no.2
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• pp.143-152
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• 2012

Purpose: The purpose of the study was to explore changes in pharmacists' perceptions of preceptorship in the experiential education and to evaluate the educational effects of a preceptor orientation program. Methods: Code-matched pre- and post-surveys were conducted for Pharmacists who participated in a preceptor orientation program designed by the Pusan National University (PNU) College of Pharmacy in May and December, 2011. A total of 50 sets of survey responses were analyzed. Results: After a 2-day course of 8-hour preceptor orientation workshop scheduled 1 week apart, the number of respondents who became fully aware and understand toward goals and vision of 6-year pharmacy education was increased from 52% to 96%. The orientation program also improved the understanding of pharmacists on preceptor's roles and functions, and the number of respondents who reported that their perceptions of preceptorship were changed positively was increased by 40%. In addition, the data demonstrated that the preceptor orientation program improved the overall perceived self-assessed competence of participants as a preceptor by 12.9 points (from 51.76 to 64.66 points, p = 0.0001). Most of the participants agreed the preceptor orientation program was beneficial and ongoing training and education for preceptor development is necessary. Conclusion: This study identified the perceptions of pharmacists on 6-year pharmacy education and preceptorship in the experiential education. Findings from the survey demonstrated that the preceptor orientation program of the PNU College of Pharmacy was effective to improve pharmacist's competence as a preceptor. This study was a good start in identifying areas where preceptor development is needed, and provides insights into the development and implementation of preceptor orientation programs. In the future, more rigorous research is needed to explore long-term effects of preceptor orientation program and the outcomes of preceptor education in the improvement of the quality of experiential education.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.595-610
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• 2016

This study investigates the parameters that affect the choice of Korean medical services, as well as the relationship between the cultural characteristics and the behavioral intention to use Korean medical services. The cultural characteristics of Chinese and Russian individuals have an impact on the national image and image of Korea's medical services, and that this affects their behavioral intention to use Korean medical services. Nevertheless, there were differences among the cultural characteristics, in terms of specific elements. Among Chinese individuals, the national image is affected by 'power distance', 'individualism-collectivism', and 'long-term orientation'; for Russians, it is affected by 'individualism-collectivism', 'power distance', 'uncertainty avoidance', and 'long-term orientation'. On the other hand, for Chinese, the image of Korean medical services is affected by 'power distance' and 'long-term orientation', while for Russians it is affected by 'power distance' and 'uncertainty avoidance'. These in turn influence their behavioral intention to use Korean medical services. As such, by recognizing these cultural properties, and by designing and offering suitable services with these in mind, Korean medical institutions can nurture among foreign visitors greater satisfaction and a desire to revisit.

• Journal of Navigation and Port Research
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• v.47 no.4
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• pp.191-201
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• 2023

The provision of onboard Internet services is recognized as one of the measures to enhance the appeal of seafarers and improve seafarer welfare. This study aims to investigate the influence of seafarers' leisure activities using the Internet on shipboard culture. Shipboard culture was examined using Hofstede's cultural dimensions theory. An empirical analysis was conducted on crewmembers regarding their Internet-based leisure activities and the shipboard culture. As a result, it was observed that sociability activities through the Internet while onboard significantly influenced power distance, uncertainty avoidance, and long-term orientation. The investigation of shipboard culture revealed uncertainty avoidance, masculinity, and long-term orientation, along with low power distance and individualism cultures. In addition, an analysis of shipboard culture according to seafarers' characteristics showed significant differences in certain shipboard cultures based on seafarers' attributes.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.2
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• pp.82-101
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• 2023

This study is to identify the maintenance service quality of eco-friendly cars, which are rapidly increasing recently. Research is conducted by synthesizing research from the perspectives of internal employees and external customers by using the service profit chain model. Specifically, it is to study the overall structural relationship between internal customer satisfaction, physical quality, interaction quality, outcome quality, external customer satisfaction and long-term orientation. For the study, 202 questionnaires were collected from internal employees and 204 questionnaires from external customers. The results of testing the research hypotheses targeting the internal employee group are as follows. As a result of testing hypothesis 1, internal customer satisfaction has a significant positive (+) effect on physical quality and interaction quality. As a result of testing hypothesis 2, the service quality of eco-friendly car maintenance has a significant positive (+) effect on each other. As a result of testing hypothesis 3, physical quality and outcome quality have a significant positive (+) effect on external customer satisfaction. The results of testing the research hypotheses targeting an external customer group are as follows. As a result of testing hypothesis 2, in the relationship between eco-friendly car maintenance service quality, physical quality has a significant positive (+) effect on interaction quality, and interaction quality has a significant positive (+) effect on outcome quality. As a result of testing hypothesis 3, interaction quality and outcome quality have a significant positive (+) effect on external customer satisfaction. As a result of testing Hypothesis 4, external customer satisfaction has a significant positive (+) effect only on intention to reuse. Finally, as a result of examining the difference in perception between the internal employee group and the external customer group in eco-friendly car maintenance service quality and external customer satisfaction, it was verified that there was a significant difference only in outcome quality and external customer satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.7
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• pp.907-921
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• 2013

This study shows the importance of human factors in relationship marketing by revealing the influence of Hanbok salesperson's attributes on relationship quality and long-term relationship orientation at the time when a culture is newly understood. A questionnaire surveyed 376 women living around the Seoul and Daejeon Metropolitan areas from February to March 2013. SPSS WIN 20.0 and AMOS 20.0 programs analyzed the gathered data. We review the influence of Hanbok salesperson's attributes (expertise, ethics, communication skill, customer orientation, similarity, and likeability) on relationship quality and behavioral intention. The research indicates that only customer orientation and Hanbok salesperson's expertise attributes influence relationship quality. All the attributes had a positive influence; in addition, the relationship quality had a significant influence on customer loyalty. However, communication skill, similarity, and likeability did not influence relationship quality. Customer orientation, which provides a customized service based on the recognition of individual customer trends and expertise in developing a relationship with customers, are important factors to form relationship quality and loyalty.

• Korean Journal of Biological Psychiatry
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• v.1 no.1
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• pp.109-116
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• 1994

It is not known whether negative symptoms and cognitive functions are dissociable or improvements in symptoms are reflected in improvements in cognitive functions in chronic schizophrenic patients. We administered clozapine to evaluate its effect on cognitive functions in chronic schizophrenic patients and to show correlations between improvement in psychotic symptoms and in cognitive functions. Neuropsychological tests such as Wisconsin Card Sorting Test, Digit Span test and Judgment of Line Orientation Test were applied to 16 chronic schizophrenic patients at baseline and after 9 months of treatment with clozapine. Using BPRS we assessed psychopathology before initiation of clozapine and at 9 months. Clozapine improved both positive and negative symptoms in chronic schizophrenic patients significantly. After nine months of clozapine treatment, significant improvements occurred in attention, short-term memory and visual perception ability. And interestingly we noted the trend of improvement in executive functions even though they were not statistical significant. Any significant correlations between the clinical improvement and change in congnitive functions were not observed. Long-term treatment with clozapine improved parts of cognitive functions of chronic schizophrenics. The results of the study suggest that deficits in simple cognitive functions as well as psychotic symptoms are improved after 3 month period of short-term treatment, but executive functions requiring more sophisticated processing of information could be improved after more than 9 months of long-term treatment.