• 한국의류산업학회지
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• 제15권5호
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• pp.815-824
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• 2013

This study divides female consumers according to eco-friendly attitudes and the purchase frequency of eco-clothing products; in addition, it analyzes the characteristics of each group in terms of LOHAS lifestyles, the attitudes for eco-clothing products, and satisfaction. Eco-clothing attitudes of female consumers were lower than eco-friendly attitudes. A total of 360 female consumers were divided into 4 group according to purchase frequency and the eco attitude, Type 1: survival (33.0%), Type 2: wellbeing (25.6%), Type 3: curious (15.0%), Type 4: LOHAS (26.4%); in addition, age, income, marit alstatus, occupation, LOHAS lifestyle and shopping places were differentiated by type. Type 1 (low eco attitude and low eco-clothing purchase) were composed of the youngest, college students, low income, low level of LOHAS lifestyles and low level of eco-clothing attitude. Type 2 (high eco attitude and low eco-clothing purchase) were interested in healthy eating & exercise among LOHAS lifestyles; in addition, Type 1 & 2 showed alow level of eco-clothing satisfaction. Type 3, low eco attitude and high eco-clothing purchase, were characterized with high expenditures on clothing relative to income as well as lower levels of family activities and leisure life than LOHAS Type 4. Type 4 (high eco attitude and high eco-clothing purchase) were the oldest group and mostly composed of married workers (the highest income) with the highest LOHAS lifestyles and the highest level of eco-clothing satisfaction.

• 패션비즈니스
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• 제14권4호
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• pp.185-199
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• 2010

Global warming started as the scientific problem in 20th century is being highlighted as the environmental issue with the conclusion of convention on climate change. It has great influence in all aspects of nature, especially 'Eco-friendly design' that takes not only health life of present but also affluent life in the future into consideration became an inevitable trend in almost all industries including the apparel and distribution industry worldwide. Therefore, this study is an eco-friendly tendency in fashion that are hot issue in the world and focused on advertisement and collection since 2000. The aim of this is to classify eco-friendly fashion design study presented in contemporary fashion brand. In result, it was analyzed fourth tendencies as follows : eco-friendly tendency with organic material, upgradation of recycle fashion, green campaign and well-being LOHAS fashion. In this aspect, eco-friendly tendency that is expanded to overall society, culture and living shows in present.

• 패션비즈니스
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• 제14권3호
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• pp.90-96
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• 2010

We are stepping into so called "aged society" stage, as the mature people account for 7% of the population by UN's standard yardstick. The goal of this research is to provide the fundamental source in producing ecological lifestyle uniforms of health and substantiality: LOHAS which are relevant to high performance and healthy body and take things like architecture, driving, surroundings, and recycling as main factors. the results of study were as follows: Therefore we can predict, through exerting researches about consumer's usage and preference of uniforms, that the garment business will be upgraded to the medical welfare and urban life style business level. All of the silver town resident we researched wear silver town uniforms, and the uniforms were chosen by the owner and operator. This research was processed through the survey of supervisors who were employed in senior residences. 66% of elderly changed their clothes for laundary every 2 days, The timing of removal of the old uniform was that 17% was less than 1 years, consideration of buying silver-town uniforms were consider materials, design, laundary, convenience of administration, durability, color, cost.

• 한국가정과교육학회지
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• 제22권1호
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• pp.51-65
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• 2010

본 연구의 목적은 중학생의 로하스 의식을 함양시키는 것이다, 이를 위해 중학교 2학년 기술 가정 '의복의 선택과 관리' 단원에서 로하스 관련 교육 내용 요소를 추출하여 학습 주제를 선정하고 실천적 문제 중심 교수 학습 과정안을 개발하여 수업에 적용하였다. 개발된 교수 학습 과정안은 경기도 시흥시 소재 중학교 2학년 8학급 학생을 대상으로 학급별로 5차시씩 적용하였다. 교수 학습 과정안의 학습 주제는 로하스 소비와 관련하여 일반적인 의식, 오가닉 패션, 천연 자연소재 섬유, 재활용 소재 패션, 천연 염색 총 5가지이며 총괄 실천적 문제는 '로하스 의식을 함양하기 위해 나는 무엇을 해야 하는가?'로 설정하였다. 각 교수 학습 과정안의 특징은 문제 인식의 도입 단계에서 정보 탐색 및 정보 선택을 하는 전개 단계를 거쳐 실천적 추론을 하는 정리 단계로 구성되었다는 것이며, 총 5차시에 걸쳐 활동지와 읽기 자료, 교사 도움 자료를 포함, 총 34개의 자료를 개발하여 로하스 의식을 함양할 수 있게 하였다. 교수 학습 과정안을 수업에 적용한 결과 로하스 의식은 일반적인 로하스 의식, 의복의 선택과 관련한 로하스 의식 모두 수업 전보다 수업 후 유의미하게 함양되었다. 또한 학생들은 본 수업이 로하스 의식 함양에 도움이 되었고 이로 인해 의복의 선택과 관련하여 소비 생활에 대한 생각 및 태도가 많이 변화되었다고 하였다. 본 연구는 학생들이 로하스 소비라는 국가 사회적 흐름에 동참하며, 사회가 요구하는 소비자로서의 자질을 갖추도록 했다는 점에서 교육적 의의를 가진다. 더불어 가정과 교육에서 건강과 환경, 사회를 위하여 로하스 의식 함양을 위한 다양한 교수 학습 과정 안이 개발되어야 할 것이다.

• 복식
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• 제62권5호
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• pp.88-95
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• 2012

These days, the lifestyle of staycation, a holiday in which an individual or family stays and relaxes at home, or possibly taking day trips to local parks and museums and so on, has increased. For this reason, the market of loungewear has expanded and the meaning of it has developed as a separate home-wear. According to the reflection of this trend, various kinds of loungewear are sold from the internal and external brands; however, most of these loungewears are home-wear and have a training look where esthetic designs are needed. This study is done to benefit those who prefer organic products, known as LOHAS trend. In addition, we developed the loungewear fashion design products, which reflect the LOHAS trend that uses organic cotton for the S/S collection of 2012. The formation of space between body and textile by pleats in these designs on pants, skirts, tops, sleeves, capes connote the meaning of loungewear that give the wearers comfort. As a result of this study, we have reached these final conclusions. First, loungewear is suitable for featuring the human body structure. Second, organic costumes can be preferable and become superior if it combines both functional and aesthetic appreciations. Third, eco-costumes can become more of a formal wear as eco-design achieves qualitative improvement.

• International Journal of Costume and Fashion
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• 제6권1호
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• pp.56-70
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• 2006

The purpose of this study was to develop the high-value-added fashion cultural products with Korean image for the enhancement of global competitiveness. For this purpose, theoretical examination of the unique beauty of Korea and Korean image was first performed. Especially, characteristics of Korean traditional botanic patterns were investigated with LOHAS(Lifestyles of Health and Sustainability) philosophy which is the focus of the current design trend. Along with the above, the environmentally-friendly digital textile printing technology and Korean traditional botanic patterns were used to produce creative and globally-competitive fashion cultural products. Finally, a series of fashion cultural products were developed such as table runner, table mat and bedclothes.

• 복식
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• 제56권6호
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• pp.132-144
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• 2006

21C, the age of culture, has the effects on the whole aspects in society with its cultural features, and the social changes become the foundation to create the new culture. The W generation, which accounts for Woman, World, Well-being, and Web, etc, leads the trend as 'a new group of powerful consumers' of establishing a new pattern. The W generation prefers psychidelic make-up using pearl through the cyber space, a space for communication like the N generation. In addition, through the Internet, leading the society of fusion or hybrid, with gender and age broken-up, the feminine as well as kidult-like make-up has emerged. On the other hand, with the influence of well-being on the whole society, well-looking appears outside, and lohas inside. The W generation prefers glossy make-up in order to make the skin healthy and polished, and eco-friendly products with lohas.

• 한국의류학회지
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• 제33권8호
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• pp.1280-1292
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• 2009

In the current fashion design, the 'environmental friendliness' affects the practically and conceptuality in all industry and culture sectors. This study seeks to examine specific design elements as the content of design factors in environment oriented fashion. The subjects of this paper are studied through scholarly journals that are confined to those from 1990 (when naturalism and ecology trends started to be in fashion) to February 2009. This study used 'Naturalism', 'Green', 'Environment-friendly', 'Eco', 'Sustainable', 'Well-being' and 'Lohas' as key words for the literature search. The analysis is performed through a content analysis and the unit of analysis is based upon the adjectives, nouns, and phrases related to the content of the design elements such as line, color, and textiles. In the results, more expression is natural, minimal, transformable, and sportive style in line, YR, white, soft, pale, and dull tone in color. The prominent textiles and texture were natural fabrics, environment-friendly fabrics, recycled fabrics, natural dyeing, functional finishes, rustic surfaces, flexibility, and extensibility. The results of this paper will help in future fashion design product development for environment-friendly fashion brands.

• 한국생활과학회지
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• 제17권4호
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• pp.771-783
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• 2008

In this paper, I studied the trends of naturalism reflected on the fashion trends in 2000s, and the design characteristics of naturalism showed in modern fashions, based on the information about women's wear trend serviced by www.samsungdesign.net. The analysis was focused on the Comme des Garcons collections, and the results are as follows. First, in modern society, the scientific and realistic concept of naturalism was being shifted to nature-friendly and actual concept which harmonized with nature conceived to be important in environments. Second, the interests on well-being and LOHAS introduced the actual naturalism, and the naturalism became a prominent trend at turning times to 21th century. Third, the concepts of naturalism showed in modern fashions could be categorized into ecology, primitive, retro and exotic trends. Finally, the Comme des Garcons collections did not follow a passing fashion trend only, instead they formed unformalized natural silhouette and details in the view of new analysis and philosophy of themselves. The silhouette represented a natural sense in harmony with colors of simple materials.

• 복식
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• 제56권2호
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• pp.134-146
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• 2006

Modern society is a multi-cultural consumer society, and there are multiple trends to cater to the tastes of diverse consumers with different sociocultural background. To grasp fashion trends in fast-changing society, how consumer life is changing and what sort of trend is prevailing should be understood above all. A major fashion trend keeps on changing in every season, and that is an extensive and compound measure of what affects the lives and values of cultural receivers who take the lead in it. The purpose of this study was to delve into what sorts of trends were presented in the 21st century's different cultures, how those cultures were reflected in fashion trends, and how design elements predicted by fashion trends could serve as the sources of design that could create a new fashion. The findings of the study were as follows: First of all, the theories of popular culture and trends were reviewed to describe how general receivers found meaning and delight in the products of cultural industry in their own way and how the products were converted into diverse cultural media. Secondly, consumer styles were discussed by classifying consumers into six groups, twixter, duppie, Ubi-Nomad, NONOS, LOHAS and chav, who were generated by changing cultural codes. Thirdly, sociocultural trends and consumer changes brought a lot of diverse changes to fashion trends. The visual materials about the 2005 S/S, F/W Collection were examined to track how changing trends affected fashion style.