• 한국멀티미디어학회논문지
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• 제18권12호
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• pp.1509-1518
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• 2015

Because a logo is a medium that connects between consumers and corporations or brands, designing memorable logo images is vital. Although predicting logo's memorability for brand marketing is essential, there have been only few researches that deal with memorability of logo images. In this paper, we analyze the memorability characteristics in logo images by performing experiments based upon our proposed prediction method for logo image's memorability. Our proposed research consists of three phases: crowdsourcing for memorability computing, computational phase for logo image's memorability, and development of a prediction model. Using computed memorability of logo images by "Visual Memory Game," we analyze the different characteristics of logo's memorability. We first developed a novel computational method that reflects logo image's color and shape. Each computational method on color and shape are selected by comparing the correlations between result values and ground truth memorability. Selected computational value is then converged with generic image feature descriptors such as SIFT and HoG to make a prediction model of logo's memorability. Using our method, we obtain reasonable performances in predicting logo image's memorability.

• 한국정보과학회논문지:소프트웨어및응용
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• 제35권12호
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• pp.753-763
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• 2008

UCC(User Created Contents)의 급격한 증가에 따라 저작권 문제도 크게 대두되고 있다. 자동 로고 인식은 이러한 저작권 문제를 해결하기 위한 효율적인 방법이다. 로고는 다양한 특징을 가지고 있고, 이러한 특징들은 로고 검출과 인식을 어렵게 한다. 특히, 비디오 내에 빈번한 로고 전이가 일어날 경우, 정확한 로고 인식과 로고 기반 분할이 어렵다. 따라서 본 논문에서는 디지털 비디오에서 로고 인식을 위한 정확한 전이 검출 방법과 다양한 로고 타입 인식 방법을 제안한다. 제안한 로고 검출과 로고에 따른 비디오 분할을 이용하여 다양한 비디오에 대한 좋은 실험 결과를 얻을 수 있었다.

• 복식문화연구
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• 제20권5호
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• pp.679-694
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• 2012

The purpose of this study was to develop a logo type for a new fashion brand and to present design cases that apply the relevant logo type to suggest an advisable direction for logo design. This study analyzed the logo designs of domestic and foreign fashion brands and used the data to develop a logo type for a brand name that reflects the concept of the newly launched brand, in addition to presenting the relevant design process and method. Besides a literature review, this study conducted case analyses of domestic and foreign fashion brand logos. This is an empirical study in which researchers developed a logo type and presented designs that applied it. The research results are as follows. The brand name of the new L Fashion brand in Korea is 'LEAY'. This study developed a logo using the initials L, E, A, and Y, each standing for life, love, and liberty; esteem, eternity; act, art; and youth. The Caslon type font, which evokes a casual yet modern sentiment, was used for the design. Cleats and zippers, which are decorative subsidiary materials used in labels, tags, shopping bags, clothing, and props, were applied in the design of the developed logo type. All design cases was produced into articles. The case of fashion brand logo design and development presented in this study implies that the development of fashion brand logos and the logo-applied product design must be tied to the launching and planning process; thus, logo development must be based on the brand concept in relation to the market entry strategy that satisfies both producers and customers.

• 가정과삶의질연구
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• 제27권4호
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• pp.67-80
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• 2009

Most consumers prefer certain brand logos of cosmetics in accordance with their cognized brand image and self image. In other words, consumers select particular brands from various brands in the market based on their image. The purpose of this study is to find out which factors affect a consumer's attention of cosmetic brand logos. The brand logo that has an abstractive image, sign, and brand pursues the consumer who purchases the cosmetic product and image. The semistic analytic method of pierce was used. The major findings are as follow. 1) The image of the logo of a female consumer is a significant difference in the educational level variable. The result compares, according to marital status and educational level, the traditional characteristic from the logo of the image. 2) There is a significant difference in the logo type. It follows the educational level variable in female consumers. The result compares a preference by inserting a picture in the logo. A high preference appears based on age, marital status, occupation, and income. 3) There are significant differences in demographics school register with attitude of the logo. It follows the attitude that appeared about in age. Finally, when examining closely the effects between cosmetics' brand logo and logo's implications, there are significant differences in the income level, educational level, age, and marital status. The feminine consumer tends to prefer accordance between the cosmetics brand logo and the logo's implications.

• 한국멀티미디어학회논문지
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• 제23권9호
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• pp.1210-1218
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• 2020

This study selected brand logos of six South Korean and Chinese banks including KB, IBK, SH, ICBC, ABC, and SISB, conducted Eye Tracking experiment among 36 South Korean and Chinese university students(Nine male and female students, respectively), and analyzed the difference of visual attention of consumers on bank brand logo, symbol, Korean/Chinese character logo types as well as the difference of visual attention of these consumers on English logo types. Results were represented by using statistics and visualization including GAZEPLOT, HEATMAP, and visual expression. Results showed that most generally gazed logo types more often and longer than symbols when they watched bank brand logos. A slight difference was observed between both groups in terms of gazing English logo types. This study has a implication that it proposed the possibility of drawing quantitative and reliable outcomes by utilizing eye tracking device and approaching in an objective standpoint beyond a methodological aspect on bank brand logo primarily leaning over the analysis of case research or design development. Moreover, findings are expected to serve as basic data for proposing the direction of special bank brand logo design and marketing strategies.

• 패션비즈니스
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• 제13권2호
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• pp.1-16
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• 2009

The purpose of this study was to analyze the signification system between logo and brand image systematically in imported fashion luxury brands through semiotic approach. For this purpose, 29 luxury brands were selected from 3 department stores. According to the visual characters of logo, the types of logo used in the imported fashion luxury brands were classified into three types and the results of this study were following : First, the luxury brands used the brand logo in common that represent the name of founder or fashion designer to deliver the character of company's own brand and to emphasize the spirit of a craftsman. Second, the luxury brands also used the brand logo that design the brand initial in symmetry of the right and left or top and bottom to emphasize a unique spirit of the brand. Third, the luxury brands used the brand logo that represent or symbolize a specific animal or object to express the special quality of the brand in descriptive type. Forth, the luxury brands used the most frequently black color in brand logo that symbolize a perfection, immortality and solemnity, etc.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.205-214
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• 2024

This paper delves into the application of Gestalt psychology principles in logo design. It analyzes how these principles refine design elements to bolster the efficiency and impact of visual communication. Drawing from Gestalt psychology perspectives, the theoretical foundations and application methods of logo design simplification strategies are discussed. Through the analysis of Gestalt psychology effects in various types and styles of logo designs, this study compares the applicability and differences of logo design simplification strategies under different cultural and social contexts. Furthermore, it evaluates their role and value in enhancing the innovativeness and communicative impact of logo designs. The findings suggest that strategies informed by Gestalt psychology significantly improve the organization rules within logo designs, such as the relationship between figure and ground, proximity, similarity, and continuity. Thereby they enhance perceptual clarity, cognitive load, and aesthetic satisfaction. Moreover, these strategies promote creative thinking and problem-solving abilities in logo design. The results indicate that simplified design methods not only enhance aesthetic appeal but also improve the adaptability and recognizability of logos across different media and environments. This approach aligns with the minimalist and flat design trends of today's information age, meeting the evolving needs and aesthetic preferences of consumers.

• 대한수학교육학회지:수학교육학연구
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• 제20권4호
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• pp.459-476
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• 2010

본 연구의 목적은 LOGO를 이용한 프로젝트 학습에서 나타난 초등 수학영재 학생들의 전략적 사고 유형을 분석하여 LOGO 학습과 고등 사고 활동과의 연관성을 구체적으로 밝힘으로써 영재교육 프로그램으로서 LOGO 활용에 대한 새로운 방향을 제시하고 LOGO 교수-학습의 효과적인 접근 방안을 모색하는데 있다. LOGO 프로그래밍을 계획하는 과정에서는 기존의 지식과 절차를 활용하는 유추적 사고, 변수를 이용한 일반화, 여러 가지 명령어의 기능을 통합하여 활용하는 통합적 사고, 문제 해결을 위해 기존 명령어를 평가하는 비판적 사고, 현재의 상황을 새로운 관점에서 이해하고 응용하는 발전적 사고, 여러 가지 해결 방법을 구상하는 유연한 사고 등의 전략적 사고가 관찰되었다. 오류 수정 과정에서 나타난 전략은 명령어의 문법적인 지식, 그림과 절차를 대조하는 방법, 절차를 분해하는 분석적 사고, 도형-분석적 추론, 시각적 추론, 경험적 추론 등이 나타났다.

• 한국정보교육학회:학술대회논문집
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• 한국정보교육학회 2006년도 동계학술대회
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• pp.115-120
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• 2006

제 7차 교육과정부터 규칙성 영역의 학습이 도입되고 중요하게 다뤄지고 있지만, 학생들이 규칙성을 찾거나 도형 패턴을 나타내는 데 어려움을 겪고 있기 때문에, 본 논문에서는 규칙성을 LOGO 프로그래밍 언어를 통해 학습하고 그 효과를 분석하였다. 수학적 패턴의 유형은 생성방식에 따라서 (1) 반복패턴, (2) 대칭패턴, (3) 증가패턴, (4) 회전패턴, (5) 혼합패턴의 다섯 가지이다. 논 논문에서는 규칙성 영역에 대한 LOGO 수업의 효과를 분석하기 위해서, 각각 패턴에 대하여 평가 문항을 만든 후 수업전과 LOGO를 통한 수업 후에 평가를 실시하여 분석하였다. 사전평가 M 4.74에서 LOGO 수업을 실시 한 후에 평가에서 M 5.22로 LOGO 수업의 효과가 유의미(p<.05, p=0.016)하게 나타났다. 특히, 도형패턴에서 높은 향상도를 나타냈다.

• 한국게임학회 논문지
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• 제9권1호
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• pp.3-10
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• 2009

본 논문은 중학교 2학년 학생들을 대상으로 한국형 LOGO 프로그래밍을 사용하여 논리적 사고와 이의 하위논리에 대해 어떠한 영향을 미치는지 분석하였다. 그 결과, LOGO 프로그래밍 학습은 학습자의 논리적 사고와 이의 하위논리 신장에 매우 효과적임을 알 수 있다.