• Title/Summary/Keyword: Logistics Strategy

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The application of AHP to measure the importance level of managerial factors for e-commerce in SMB (AHP를 이용한 중소제조업의 전자상거래 경영측면 요인 수준)

  • Hong, Hyun-Gi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.3
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    • pp.654-659
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    • 2009
  • In the early stage of electronic commerce the technical aspects were regarded as the most important factor for its success, but the economic and managerial aspects gain currently more and more its importance. In this paper some issues are researched which are emerging as essential factor with the development of electronic commerce. Especially this survey was carried out from four managerial aspects which are management strategy, marketing, procurement/logistics and service. The result of this research shows us that the importance level of management strategy and procurement/logistics are low, but that of marketing and service are very high. AHP-Analysis as the result of this paper shows the importance list in rank of service, marketing, procurement/logistics and management strategy.

The Impact of Tiktok Live Broadcast Business on Consumers' Purchase Intention (틱톡 라이브 커머스 특성이 소비자 구매에 미치는 영향)

  • Guang-Mei Pan;Tae-In Kim
    • Asia-Pacific Journal of Business
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    • v.15 no.2
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    • pp.237-256
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    • 2024
  • Purpose - The purpose of this study was to analyze the interrelationship between the characteristics of TikTok live commerce: host expertise, host reliability, sales marketing strategy, product price, logistics speed, refund convenience), purchase intention, and continuous purchase intention. Design/methodology/approach - This study collected 470 questionnaires collected from the survey for consumers using TikTok live commerce in China and conducted an empirical analysis using SPSS 24.0 statistical packages for 423 valid questionnaires (90%) excluding unfaithful responses. Findings - First, it was confirmed that the characteristics of TikTok Live (host expertise, host reliability, sales marketing strategy, product price, logistics speed, and refund convenience) had a positive effect on consumers' purchase intention. Second, it was confirmed that the higher the consumer's purchase intention, the higher the continuous purchase intention. Third, it was also confirmed that the characteristics of TikTok Live (host expertise, host reliability, sales marketing strategy, product price, logistics speed, and refund convenience) had a positive effect on consumers' continuous purchase intention. Research implications or Originality - Through the research results of this paper, product prices have the greatest influence on consumers' purchase intentions, followed by sales marketing strategies and host expertise. Therefore, this study aims to present implications for product prices, sales marketing strategies, and host expertise in TikTok live commerce based on empirical analysis and analysis of previous studies.

Implementation of the Logistics Management System for the Small-Shopping Mall Based on Web Environment (웹 환경과 연동된 중소쇼핑몰 물류관리시스템 구현)

  • Kim, Yei-Chang;Choi, Sei-Hyun
    • Journal of Digital Convergence
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    • v.3 no.1
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    • pp.165-182
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    • 2005
  • Development of integration management system needs to operate and manage internet shopping mall for customer, sale, product, stock, account management. The purpose of this paper implements of small shopping mall logistics management system as a plan to raise efficiency of management of the Internet shopping mall which was a representative business form of electronic commerce. Logistics management system operates an Internet shopping mall, progressed with the aim of construction of the management system that systematizes a member, a product, a stock, customer management, and can efficiently manage a total stock grasp and the amount of transaction of a product based on Web by real time.

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A Study on Distinguished Alliance Network of Global Logistics Market : The Focus on Our Country's Small and Medium Sized International Logistics Firms (국제물류시장의 차별화된 Alliance Network에 관한 연구 : 우리나라 중소형 국제물류기업을 중심으로)

  • Hong, Ho-Seon;Park, Kyu-Seon
    • Journal of Korean Institute of Industrial Engineers
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    • v.37 no.4
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    • pp.311-322
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    • 2011
  • The core of this research studies the strategic alliance of airlines, container shipping liners, and port operators that have shown successful results through the recent differentiated strategic Alliance Network, although a difference of scale exists between these firms and the small and mid-sized International Logistics firms, but because of the worldwide traditional Alliance Network of International Logistics firms, HTFN's(High Tech Forwarder Network) half hearted attitude and the small scale alliance of the small and mid-sized International Logistics firms organized in 1998 cannot breakthrough the present strenuous situation. And these results, creating an attempt to save our country's International Logistics Industry which have fallen into depression, suggests an awakening of a new strategy based on specialized nationals innovative IT-which does not exist in the world market-by categorizing our country's small and mid-sized International Logistics firms which are active worldwide.

A Study on Association between Reasons of Reducing Corporate Logistics Costs and Company Classification

  • JEONG, Dong Bin
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.3
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    • pp.51-61
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    • 2022
  • Purpose - The purpose of this study is to establish the government's logistics policy by calculating the logistics cost of the company and grasping the management status, to reduce the logistics cost of the related companies and to provide basic statistical data necessary for the management strategy. This work examines some associations between reasons for reducing corporate logistics costs (RCLC) and corporate classification such as industry and sales size. Research design, data, and methodology - The survey was conducted in 2018 for 2,000 companies based on the business of mining, manufacturing and wholesale and retail industries since 2010. The survey population is 94,976, of which 92,708 are small and medium enterprises and 2,268 are large corporations. The association among factors may be statistically and visually explored by using chi-squared test and correspondence analysis. Result - This study reveals the association between reasons for RCLC and corporate classification and properties and closeness that exist between the categories of each factor can be mined. Conclusion - As a task to reduce logistics costs of industrial products, expansion and operation of joint logistics business, establishment of cooperative logistics network, and establishment of ordinance on support for smart distribution logistics can be proposed.

Railway logistics plan by analyzing origin & destination of possible mad goods by railway (철송가능 육송품목의 기종점 분석을 통한 철도물류 활성화방안)

  • Park, Eun-Kyung
    • Proceedings of the KSR Conference
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    • 2009.05a
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    • pp.1708-1727
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    • 2009
  • Even though we usually analyze logistic market based on confined railway logistics, but this study would like to judge what is potential demand transferable to railway goods through accurate analysis of railway sharing rates by the analysis of origin and destination of each item in total freight transportation market. Accordingly, by analyzing each items transferable to railway, excluding items stuck to original market, this study wants to choose some major items which are expected to lasting demand and activate railway logistics plan by focusing on major items for marketing strategy.

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Corporate Social Responsibility and Job Pursuit Intention of Employees in Vietnam

  • HOANG, Linh Viet;VU, Hieu Minh;NGO, Vu Minh
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.345-353
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    • 2020
  • As the Industrial Revolution 4.0 is spreading its wings all over the world and, therefore, also in Vietnam, the logistics industry in Vietnam is facing a severe shortage of human resources in both quantitative and qualitative terms. The role of human resources management (HRM) becomes extremely important. Recruitment is considered the first major function of HRM practices and is the cornerstone of successful in business. In order to improve the recruitment strategy, recruiters need to better understand job pursuit intentions (JPI) of job seekers. Therefore, this study investigates how four dimensions of corporate social responsibility (CSR) affect JPI among employees working in the logistics sector in Vietnam. The secondary data are from previous studies and published newspaper articles. Meanwhile, the primary data are collected from consultation with 10 experts and through five in-depth structured interviews with 30 randomly-selected employees as well as 288 survey questionnaires returned from employees in the logistics companies in Vietnam. The findings show that economic citizenship, legal citizenship and ethical citizenship are positively related to JPI of job seekers, where economic citizenship appears to be the most influential factor. The limitations of the study and an agenda for further research are put forward.

Exploratory Study of Distribution and Logistics Industry: Do Global Competitive Capabilities Affect Business Performance?

  • KIM, Boine;KIM, Byoung-Goo
    • Journal of Distribution Science
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    • v.20 no.2
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    • pp.101-108
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    • 2022
  • Purpose: In this logistics disturbance period, this study conducts research of distribution and logistics firms in Korea. The purpose of this exploratory research is to analyze global competitive capability influence on business performance. And give managerial implications and contribute to academics. Research design, data, and methodology: This research empirically analyzes the relationship between global competitive capability and business performance. As for business performance this research considered non-financial performance and measured with business performance fulfillment. As for antecedent variables, this research measured three global competitive capability constructs; preparation, utilization, intensive capability. And each construct includes two capability concepts. This study used 2,316 executing direct export distribution and logistics industry firmsfrom KOTRA's GCL data. This research used frequency analysis, reliability analysis, correlation analysis, and step-wise regression analysis by SPSS26. Results: The result shows that all the variables except export infra showed statistically significant. As results show, mid/long strategy & global mind of preparation capability, both communication and marketing of utilization capability and market strategy and product/goods/service of intensive capability give a positive influence on business performance fulfillment. Conclusions: Based on the results, this research provide implication for practical management, contribution to academic, and suggestion for feature research.

Key Indicators for the Growth of Logistics and Distribution Tech Startups in Thailand

  • Thanatchaporn JARUWANAKUL
    • Journal of Distribution Science
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    • v.21 no.2
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    • pp.35-43
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    • 2023
  • Purpose: As Thailand seeks to become a regional startup hub, Thai startups have been acquiring growth and scalability in the last ten years. Hence, this paper examines influential factors in Thailand's growth of logistics tech startups. The conceptual framework incorporates sensing user needs, sensing technological options, conceptualizing, scaling, and stretching, co-producing, and orchestrating, business strategy, strategic flexibility, and startup growth. Research design, data, and methodology: The quantitative method was applied to distribute the questionnaire to 500 managers and above in logistics tech startups in Thailand. The sampling techniques involve judgmental, convenience, and snowball samplings. Before the data collection, The Item Objective Congruence (IOC) Index and pilot test (n=45) were employed for content validity and reliability. The data were mainly analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results: The findings revealed that sensing technological options, scaling, and stretching, co-producing, and orchestrating, and business strategy significantly influence the growth of startups in Thailand. Nevertheless, sensing user needs, conceptualizing, and strategic flexibility have no significant relationship with startup growth. Conclusions: For Thailand to accelerate its digital economy driven by tech startups, firms must emphasize influential factors to accelerate growth by providing the right tech solutions for people's lives.

Port Competition and Co-operation as a Strategy of Busan Port

  • Yoon, Mi-Sun;Nam, Ki-Chan
    • Journal of Navigation and Port Research
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    • v.30 no.9
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    • pp.749-754
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    • 2006
  • The maritime logistics environment including seaborne trade, shipping and ports is changing rapidly and continuously. Large containerships, mega carriers and global terminal operators try to achieve economies of scale and economies of scope. As a result of the changing environment, the competition between ports to achieve competitiveness is intensive. Port competition among China, Japan and Korea is becoming fiercer, both directly and indirectly, resulting from the increased trade in northeast Asia. Port development projects within each country stimulate more intensive port competition. As a result, overcapacity, fierce price competition and overlapping hinterland problems will be caused in the future. Co-operation for survival is considered as a strategy in order to solve anticipated problems caused by port competition Busan port, for instance, could co-operate with China and Japan as well as with other ports in Korea Terminal operators' expansion through investments including joint-ventures will make connections between ports smoother. At the port authority level, continuous cooperative interchange between countries is indispensable.