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http://dx.doi.org/10.13106/jafeb.2020.vol7.no12.345

Corporate Social Responsibility and Job Pursuit Intention of Employees in Vietnam  

HOANG, Linh Viet (Graduate School, HELP University)
VU, Hieu Minh (Faculty of Business Administration, Van Lang University)
NGO, Vu Minh (School of Banking, University of Economics Ho Chi Minh City)
Publication Information
The Journal of Asian Finance, Economics and Business / v.7, no.12, 2020 , pp. 345-353 More about this Journal
Abstract
As the Industrial Revolution 4.0 is spreading its wings all over the world and, therefore, also in Vietnam, the logistics industry in Vietnam is facing a severe shortage of human resources in both quantitative and qualitative terms. The role of human resources management (HRM) becomes extremely important. Recruitment is considered the first major function of HRM practices and is the cornerstone of successful in business. In order to improve the recruitment strategy, recruiters need to better understand job pursuit intentions (JPI) of job seekers. Therefore, this study investigates how four dimensions of corporate social responsibility (CSR) affect JPI among employees working in the logistics sector in Vietnam. The secondary data are from previous studies and published newspaper articles. Meanwhile, the primary data are collected from consultation with 10 experts and through five in-depth structured interviews with 30 randomly-selected employees as well as 288 survey questionnaires returned from employees in the logistics companies in Vietnam. The findings show that economic citizenship, legal citizenship and ethical citizenship are positively related to JPI of job seekers, where economic citizenship appears to be the most influential factor. The limitations of the study and an agenda for further research are put forward.
Keywords
Corporate Social Responsibility (CSR); Employer Attractiveness; Job Pursuit Intention (JPI); Logistics Industry; Recruitment Strategy;
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Times Cited By KSCI : 6  (Citation Analysis)
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