• The Journal of Korean Society for School & Community Health Education
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• v.13 no.3
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• pp.33-42
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• 2012

Purpose: This research targeted the high school students to analysis the behavior leading to oral health following the level of knowledge of and attitude towards oral health. Going steps further, this research examines the effect of the education on the oral cavity's health on the behavior leading to oral health to provide the need to conduct education on the oral cavity's health. Methods: High school students in the 1st to the 3rd grades in two high schools in Gyeongsangnamdo were targeted to conduct survey on 444 students. Collected data was subjected to the SPSS statistical program to obtain the frequency, percentage and average. Moreover, standard deviation, t-verification, one-way ANOVA, correlation analysis and logistics regression analysis were conducted. Results: First, average of the high school students' knowledge of and attitude towards oral cavity's health was higher when the education on the oral cavity's health was received compared to when education on the oral cavity's health was not received. Second, knowledge of and attitude towards oral cavity's health were high when there was the willingness to participate in the education on the oral health. In case education on the oral cavity's health was received, average of the knowledge of oral cavity's health was high, which manifested statistically significant difference. Average of the knowledge of oral cavity's health was high as well in case there is a perception that the need for the education on oral cavity exists. Third, the probability of having had their teeth scaled was higher when the total score for the knowledge of oral cavity's health was higher. The probability of having had their teeth scaled was higher when the score on the attitude for preventing periodontal disease was higher. Conculsion: These results demonstrate that the existence of high school students' education on the oral cavity's health, and knowledge of and attitude towards oral cavity's health exert significant influence on the behavior leading to oral cavity's health.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.12
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• pp.8297-8305
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• 2015

A cultural and art performance is a domain of the service from which consumers want to get a value through the experience, and a comprehensive study of the service quality the consumers judge to be important is necessary. Also, there are active studies of service quality in various service industries and fields, but there are not many studies related to service quality in the performance business. In the performance industry, the service quality of the theater has a great influence in order to express the distinct theme, and yet, there has been no study of the influences of the choice factors of performing arts, the quality of the physical environment, in other words, the quality of interaction and the quality of the outcome of their selection of a performance of each type of use by the audience of performing arts. Thus, this study aims to understand the quality of physical environment considered by the audience of a choir performance in the selection of the performance according to the type of use of the choir performance and analyze the influences of these factors on the quality of interaction, the quality of outcome and behavioral intention to provide suggestions for the establishment of marketing strategies in the future.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.237-248
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• 2020

The purpose of this study is to measure the agricultural product market efficiency of the three e-commerce platforms from the perspective of consumer price fairness perception, analyze the quality and price gap of invalid brands, and help agricultural products enterprises to formulate reasonable price strategies. The characteristics of farm products sold in e-commerce platforms(quality, origin, taste, safety level) were selected as output indicators and the prices of products were selected as input indicators to evaluate the efficiency of the market through DEA analysis. According to the analysis, JD mall has the largest proportion of effective brands, while YHD.com has the highest average market efficiency, and northeast rice has the largest difference in average efficiency among the three platforms. The results show that price inefficiencies still exist in the electronic market. The development of online market for agricultural products should pay attention to consumer price fairness and pay attention to the coordination between price and quality. The limitation of this paper is that it does not focus on the influence of words of mouth marketing in internet market and consumer experience, which can be the future research direction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.10
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• pp.640-647
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• 2018

Many harbor structures have been constructed, and some structures are now under construction in Korea, which is a peninsular state and a logistics hub in Northeast Asia. Expansions and extensions of existing harbors are also being planned to meet increasing natural disaster threats. Wave-dissipation concrete blocks are recycled or discarded based on the personal experience of engineers only, and there are no safety checks or criteria. To check the safety of used blocks, material evaluations were done by visual inspection of blocks on the ground and under water and from 20 non-destructive measurements of the rebound hardness test and 3 concrete core samples. Wave-dissipation blocks are sometimes fully or partially damaged in the process of transferring and mounting them or during construction. Therefore, a safety check is essential for recycling blocks with an evaluation of materials while considering the construction phases. To do this, a block was modeled with a 3D finite element method using ADINA, and impact analyses were done according to the transfer, mounting, and construction phases. From the results of the impact analyses and material evaluation, the safety checks and reasonable evaluation of used blocks were examined, and detailed construction methods are proposed. The methods are expected to maximize the reuse of used wave-dissipation blocks from an economical point of view.

• Journal of Korean Society of Transportation
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• v.21 no.6
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• pp.7-15
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• 2003

China is expected to experience rapid increase in container traffic due to the joining to WTO and the fast economic growth. However, logistics-related infrastructure such as sea port is very poor and the capacity is lagging far behind the demand, resulting in transferring around 70% of import and export cargo volume at ports in adjoining countries such as Korea, Taiwan, Hong Kong and Japan. Recently, China announced a huge project of developing an offshore port consisting of 52 berths, 30km away from Shanghai with a connecting bridge. As such plan seems to have a significant impact on the port of Pusan which tries to be a Hub port in Far East Asia, we need to scrutinize the plan. This paper, therefore, tries to examine Shanghai New Port Plan, to evaluate the feasibility and potential competitiveness, and to analyze the impact on Pusan port. For this, we review the situation of major container ports in China and the flow pattern of container traffic to and from Pusan port. We then examine the feasibility of the proposed offshore port with respect to demand and supply for container terminal, weather condition, hinterland connection and resource of investment.

• Asia pacific journal of information systems
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• v.17 no.2
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• pp.83-95
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• 2007

We are motivated by how offline and online firms compete. The Internet made many conventional offline firms build a dynamic online business as another sales channel using their advantages such as brand equity, an existing customer base with comprehensive purchasing data, integrated marketing, economies of scale, and longtime experience with the logistics of order fulfillment and customer service. Even though the hybrid selling using both offline and online channel seems to have advantages over a pure online retailer, all the conventional offline firms are not seen to create an online business. Many conventional offline firms began to launch online business since the Internet era, however, just being online business is not likely to guarantee success. According to Bizate.com's report whether the hybrid channel strategy is successful is still under investigation. For example, consider the classic case of Barnes and Noble versus Amazon.com, Barnes and Noble was already the largest chain of bookstores in the U,S., when Amazon.com was established in 1995, BarnesandNoble.com followed suit in 1997, After suffering losses in its initial years, Amazon finally turned profitable in 2003. In 2004, Amazon's net income was $588 million on revenues of $6.92 billion, while Barnes and Noble earned $143 million on revenues of $4.87 billion, which included BarnesandNoble.com's loss of $21 million on revenues of $420 million. While these examples serve to motivate our thinking, it does not explain when offline firms should venture online. It also does not provide an analytical framework that can generalized to other competitive online-offline situations. We attempt to do this in this paper and analyze a hybrid channel model where a conventional offline firm competes against online firms using its own direct online channels. We are particularly interested in an optimal channel strategy when a conventional offline firm sells its products through its own direct online channel to compete with other rival online firms. We consider two situations where its direct online channel and other online firms are symmetric and asymmetric in the brand effect. The analysis of this paper presents several findings. In the symmetric model where a hybrid firm's online channel is not differentiated from a pure online firm, (i) a conventional offline firm will not launch its online business. In the asymmetric model where a hybrid firm's online channel is differentiated from a pure online firm, (ii) a conventional offline firm can launch its online business if its brand effect is greater than a certain threshold. (iii) there is a positive relationship between its brand effect and online customer costs showing that a conventional offline firm needs more brand effect in order to launch online business as online customer costs decrease. (iv) there is a negative relationship between its brand effect and the number of customers with access to the Internet showing that a conventional offline firm tends to launch its online business when customers with access to the Internet increases.

• Smart Media Journal
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• v.3 no.2
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• pp.29-36
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• 2014

Human beings in their perception of the objects perceive the overall characteristics first rather than any parts of the object. In the process of 'information structuralization' and 'information visualization', therefore, it is needed the methods of narrative information representation based on a relationship of cause and effect in order to express effectively the whole messages which designers want to deliver. In this study, according to the concept of narrative information representation, we reviewed the meanings of the visual storytelling. As a result, we found that the visual storytelling has the three key roles which are 'narrative', 'visual communication catalyst', 'interacting'. First, the narrative describes the information logistics flow and it has a role to provide a specific story into information in the process of users' information understanding. Second, in the information design, the visual story telling not only expresses the information structure(story) but also uses the visual expressions to deliver the specific message, which is called visual communication catalyst. Third, the information design goes through the information structuralization and the information visualization stages through the visual storytelling to provide the experience factors to the information users, which is called the interactivity. The research implication is to provide the basis developing an approach method which is able to convey information messages effectively by improving information users' visual cognition and raising information users' memory.

• Journal of the Korean Society for Railway
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• v.18 no.2
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• pp.157-165
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• 2015

At the end of the 19th and in the early 20th centuries, Japan, Korea, and Manchuria, and areas throughout East Asia, suffered a number of cycles of growth and development, for which the railway was a very important development tool and was closely associated with national policy. East Asian affairs, especially at the time, seemed very important to the continent, and their influence on the advance of this remarkable era was especially prominent in Japan. In the midst of this period, the national railway may have evolved under national policy and railway policy and under a variety of organizations and persons of influence. In this paper, we have tried to find the similarities and differences among the three countries that built the East Asia Railway; we consider the characteristics of the East Asia Railway from the perspectives of these three countries. Comparing the characteristics of the three country's railways, first, Japan had the motives of continental expansion and modernization in its pursuit of the railway; in Korea, the railway played the role of a continental rail link; and in Manchuria there was a tendency to pursue direct domination of the railway. Second, the Japanese applied their railway model to Korea; the Korean railway may have been in operation, but it was an extension of the railway of Japan. The railway in Manchuria showed a similar pattern to that which can be found in the state of Asian domination of Europe ; Japan showed aspects of dominance over the railway because it had experience running a private railway.

• The Journal of Information Systems
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• v.31 no.3
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• pp.177-195
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• 2022

Purpose This paper aims to prepare a full operational readiness by establishing an optimal flight plan considering the weather conditions in order to effectively perform the mission and operation of military aircraft. This paper suggests a flight prediction model and rules by analyzing the correlation between flight implementation and cancellation according to weather conditions by using big data collected from historical flight information of military aircraft supplied by Korean manufacturers and meteorological information from the Korea Meteorological Administration. In addition, by deriving flight rules according to weather information, it was possible to discover an efficient flight schedule establishment method in consideration of weather information. Design/methodology/approach This study is an analytic study using data mining techniques based on flight historical data of 44,558 flights of military aircraft accumulated by the Republic of Korea Air Force for a total of 36 months from January 2013 to December 2015 and meteorological information provided by the Korea Meteorological Administration. Four steps were taken to develop optimal flight prediction models and to derive rules for flight implementation and cancellation. First, a total of 10 independent variables and one dependent variable were used to develop the optimal model for flight implementation according to weather condition. Second, optimal flight prediction models were derived using algorithms such as logistics regression, Adaboost, KNN, Random forest and LightGBM, which are data mining techniques. Third, we collected the opinions of military aircraft pilots who have more than 25 years experience and evaluated importance level about independent variables using Python heatmap to develop flight implementation and cancellation rules according to weather conditions. Finally, the decision tree model was constructed, and the flight rules were derived to see how the weather conditions at each airport affect the implementation and cancellation of the flight. Findings Based on historical flight information of military aircraft and weather information of flight zone. We developed flight prediction model using data mining techniques. As a result of optimal flight prediction model development for each airbase, it was confirmed that the LightGBM algorithm had the best prediction rate in terms of recall rate. Each flight rules were checked according to the weather condition, and it was confirmed that precipitation, humidity, and the total cloud had a significant effect on flight cancellation. Whereas, the effect of visibility was found to be relatively insignificant. When a flight schedule was established, the rules will provide some insight to decide flight training more systematically and effectively.

• Journal of Global Scholars of Marketing Science
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• v.20 no.3
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• pp.239-248
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• 2010

This paper describes a collaborative project between academia and industry which focused on improving the marketing and product development strategies for two private label apparel brands of a large regional department store chain in the southeastern United States. The goal of the project was to revitalize product lines of the two brands by incorporating student ideas for new solutions, thereby giving the students practical experience with a real-life industry situation. There were a number of key players involved in the project. A privately-owned department store chain based in the southeastern United States which was seeking an academic partner had recognized a need to update two existing private label brands. They targeted middle-aged consumers looking for casual, moderately priced merchandise. The company was seeking to change direction with both packaging and presentation, and possibly product design. The branding and product development divisions of the company contacted professors in an academic department of a large southeastern state university. Two of the professors agreed that the task would be a good fit for their classes - one was a junior-level Intermediate Brand Management class; the other was a senior-level Fashion Product Development class. The professors felt that by working collaboratively on the project, students would be exposed to a real world scenario, within the security of an academic learning environment. Collaboration within an interdisciplinary team has the advantage of providing experiences and resources beyond the capabilities of a single student and adds "brainpower" to problem-solving processes (Lowman 2000). This goal of improving the capabilities of students directed the instructors in each class to form interdisciplinary teams between the Branding and Product Development classes. In addition, many universities are employing industry partnerships in research and teaching, where collaboration within temporal (semester) and physical (classroom/lab) constraints help to increase students' knowledge and experience of a real-world situation. At the University of Tennessee, the Center of Industrial Services and UT-Knoxville's College of Engineering worked with a company to develop design improvements in its U.S. operations. In this study, Because should be lower case b with a private label retail brand, Wickett, Gaskill and Damhorst's (1999) revised Retail Apparel Product Development Model was used by the product development and brand management teams. This framework was chosen because it addresses apparel product development from the concept to the retail stage. Two classes were involved in this project: a junior level Brand Management class and a senior level Fashion Product Development class. Seven teams were formed which included four students from Brand Management and two students from Product Development. The classes were taught the same semester, but not at the same time. At the beginning of the semester, each class was introduced to the industry partner and given the problem. Half the teams were assigned to the men's brand and half to the women's brand. The teams were responsible for devising approaches to the problem, formulating a timeline for their work, staying in touch with industry representatives and making sure that each member of the team contributed in a positive way. The objective for the teams was to plan, develop, and present a product line using merchandising processes (following the Wickett, Gaskill and Damhorst model) and develop new branding strategies for the proposed lines. The teams performed trend, color, fabrication and target market research; developed sketches for a line; edited the sketches and presented their line plans; wrote specifications; fitted prototypes on fit models, and developed final production samples for presentation to industry. The branding students developed a SWOT analysis, a Brand Measurement report, a mind-map for the brands and a fully integrated Marketing Report which was presented alongside the ideas for the new lines. In future if the opportunity arises to work in this collaborative way with an existing company who wishes to look both at branding and product development strategies, classes will be scheduled at the same time so that students have more time to meet and discuss timelines and assigned tasks. As it was, student groups had to meet outside of each class time and this proved to be a challenging though not uncommon part of teamwork (Pfaff and Huddleston, 2003). Although the logistics of this exercise were time-consuming to set up and administer, professors felt that the benefits to students were multiple. The most important benefit, according to student feedback from both classes, was the opportunity to work with industry professionals, follow their process, and see the results of their work evaluated by the people who made the decisions at the company level. Faculty members were grateful to have a "real-world" case to work with in the classroom to provide focus. Creative ideas and strategies were traded as plans were made, extending and strengthening the departmental links be tween the branding and product development areas. By working not only with students coming from a different knowledge base, but also having to keep in contact with the industry partner and follow the framework and timeline of industry practice, student teams were challenged to produce excellent and innovative work under new circumstances. Working on the product development and branding for "real-life" brands that are struggling gave students an opportunity to see how closely their coursework ties in with the real-world and how creativity, collaboration and flexibility are necessary components of both the design and business aspects of company operations. Industry personnel were impressed by (a) the level and depth of knowledge and execution in the student projects, and (b) the creativity of new ideas for the brands.