• Title/Summary/Keyword: Location advantage

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Development of Ubiquitous Marketing System based on Context Awareness (상황 인식 기반의 유비쿼터스 마케팅 시스템 개발)

  • Choi, Dong-Oun;Song, Hang-Suk;Park, In-Chul;Kim, Soo-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.3
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    • pp.702-709
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    • 2008
  • In this paper, Developed u-Marketing system prototype based on location base service could offer because this treatise combines personalized and mobility. It is u-Marketing system takes advantage of u-LBS base skill to support marketing that is old Mobile more efficiently u-marketing call center. If it was marketing in spam way that marketing to be Mobile passes public information contents one-sidely to unspecificness many customers so far, u-Marketing system takes advantage of u-LBS base skill-marketing system is u-marketing system of location base that can take advantage of subscriber's location information through portable phone or GPS with transfer telegraph operator adulterating member's distinction of sex, age, residential district, profession and support satisfied article ordered style Target marketing.

Survival Processing Advantage and Sex Differences in Location Memory (위치 기억에서의 생존 처리 이득과 성차)

  • Choi, Joon-Hyuk;Kim, Min-Shik
    • Korean Journal of Cognitive Science
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    • v.21 no.4
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    • pp.697-723
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    • 2010
  • Recent studies report that in terms of object memory, survival context has mnemonic advantage over other context conditions (e.g., Nairne et al, 2007). The present experiments explored whether this effect can also affect task-irreverent object location memory, and tested whether the context can change gender difference in object location memory. Participants were asked to rate the relevance of pictures presented at random locations (experiment 1) or words (experiment 2) under survival context or moving context. After rating the pictures or words, they answered recall test and location retrieval test. The results revealed higher accuracy in memory for objects encoded under survival context. Moreover, survival processing enhanced location memory, and the survival advantage in location memory emerged among woman.

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A Study on the Foreign Market Entry Strategy of Venture Firms (해외시장 진출전략에 관한 연구 -정보통신분야의 벤처기업을 중심으로-)

  • Kim Jin-Ha
    • Management & Information Systems Review
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    • v.5
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    • pp.185-209
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    • 2000
  • A review of shows that past research has focused predominately on foreign market entry strategy issues in relatively well-established firms. These studies have either ignored venture firms or have failed to treat these firms separately. Only recently, researchers have broadened their search to include aspects of the foreign market investment of the venture. The purposes of this study are to identify and explain the impact factors such as ownership specific advantage, transaction cost, and location specific advantage on the choice of foreign market entry strategy for venture firms. To find the perceived the foreign market entry strategy and determinant factors, 130 venture CEOs from the computer and communications equipment industries were asked to describe their venture's foreign market entry strategy through 17 questionnaire items on competitive method. Using factor analysis, the six determinant factors were categorized. To test the relationships between the foreign market entry strategy and factors such as ownership specific advantage, transaction cost, and location specific advantage, the data collected by questionnaire from 92 ventures. The main results of this research are as follows. First, the factors of ownership specific advantage have partially significant impact on the foreign market entry strategy of venture firms, Second, the factors of transaction cost have significant impact on their foreign market entry strategy. Third, the factors of location specific advantage have significant impact on their foreign market entry strategy. This study has produced evidence to demonstrate that the foreign market entry strategy profile of venture firms can be distinguished from those of relatively well-established firms. An expanded study would allow for stronger conclusions regarding the relative explanatory power of individual variables in the method. Additional research is also needed to examine other determinant variables connecting foreign market entry strategy.

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SIP Dealing with Location Based Information

  • Requena, Jose-Costa;Haitao Tang;Inmaculada Espigares Del Pozo
    • Journal of Communications and Networks
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    • v.3 no.4
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    • pp.351-360
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    • 2001
  • This paper introduces an approach for providing Location Based Services (LBS) using Spatial Location (SLO) information within the Session Initiation Protocol (SIP). The aim of the paper is to set up the framework for providing LBS services in devices connected to wire and wireless IP networks. This method uses SIP as transport and the SLO as data formal inserted in the SIP pay-load. It analyses the relationship among the network elements involved in the architecture, and its functionality fur providing access to network services regardless of the user location. In conclusion, this proposal enables SIP to support location-related services such as messaging, location-based commerce, and any location-based computing. Furthermore, it describes the advantage of adding the user location information network resources optimization in mobile environments and future networks.

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An Efficient Location Aided Routing Protocol for Hybrid Wireless Networks (하이브리드 무선 네트워크에서 위치 정보를 사용한 효율적인 라우팅 프로토콜)

  • Kim, Sun-Il;Lee, Jun-Yong
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.1
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    • pp.117-125
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    • 2009
  • In hybrid wireless networks, a mobile node in MANET can communicate with other mobile nodes as well as nodes in the Internet. Hybrid mobile networks help to expand the application domains of MANET from limited areas, such as military applications to more diverse and general application areas. Previous routing protocols in hybrid wireless networks have not taken advantage of location information of nodes in a network. By using location information of nodes, a routing protocol can reduce the overhead of control messages for efficient network operations. This paper proposes a routing protocol for hybrid mobile networks, called Location-aided AODV+ (LAp) that is based on ADOV+ and takes advantage of node's location information. Performance evaluation shows that LAp performs better than ADOV+ when there are a sufficient number of nodes in a network for route establishments.

A theoretical study on Determinants of National Competitive Advantage (산업의 국제경쟁력 결정요인에 관한 이론적 관찰)

  • 이학헌;민성규
    • Journal of the Korean Institute of Navigation
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    • v.19 no.1
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    • pp.49-69
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    • 1995
  • What is the national competitive power\ulcorner What are the determinants of national competitive advantage\ulcorner In order to find these problems, this study was initiated theoretically through the international trade theory and international managerial strategic theory. The flow of studies, in connection with these competitive advantage, come into industries competitive advantage from national competitive advantage. It is understood that the flow of studies is based on the change of paradigm about the international industry environment. Today, the international industry environment has been changed into vigorous situation with the new trade system such as globalization, UR negotiation, WTO system instead of GATT. Among these environments, all enterprises in any industries should try to enhance their benefit, income profits and develop their management strategy, because it is essential for them to keep and make a profit in order to be competitive against all other rivaling enterprises. According to researchers and the ages of history, the concept and determinants of competitive advantage have been dissimiliar as followings. 1) Theory of absolute advantage : Absolute Product Cost. 2) Theory of comparative advantage : Comparative Product Cost. 3) Theory of reciprocal demand : the Reciprocal Demand Structure. 4) Theory of Hechsher-Ohlin : Factor Endowment. 5) Paradox of Leontief : the Quality of Factor Endowment. 6) Theory of technological gap : R & D. 7) Technological gap model : The Technological Gap. 8) Theory of the product life cycle : Product Life Cycle. 9) Christensen's study : Firm's character & manager's character. 10) Monopolistic Advantage Theories : Monopolistic Advantage 11) Electic theory : Ownership, location and internalization specific advantages. 12) Theory of value chain : Cost advantage, Differentiation, Focus. However all these theories have the limit of illustration regarding today's competitive situation, the Porter's theory shows well the determinants of competitive advantage with competitive strategy. Therefore, the analysis of the competitive advantage for maritime industry should be studied by the determinants of competitive advantage of nations

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The Distributed Management System of Moving Objects for LBS

  • Jang, In-Sung;Cho, Dae-Soo;Park, Jong-Hyun
    • Proceedings of the KSRS Conference
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    • 2002.10a
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    • pp.163-167
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    • 2002
  • Recently, owing to performance elevation of telecommunication technology, increase of wireless internet's subscriber and diffusion of wireless device, Interest about LBS (Location Based Service) which take advantage of user's location information and can receive information in concerning with user's location is increasing rapidly. So, MOMS (Moving Object Management System) that manage user's location information is required compulsorily to provide location base service. LBS of childhood such as service to find a friend need only current location, but to provide high-quality service in connection with Data Mining, CRM, We must be able to manage location information of past. In this paper, we design distributed manage system to insert and search Moving Object in a large amount. It has been consisted of CLIM (Current Location Information Manager), PLIM (Past-Location Information Manager) and BLIM (Distributed Location Information Manager). CLIM and PLIM prove performance of searching data by using spatiotemporal-index. DLIM distribute an enormous amount of location data to various database. Thus it keeps load-balance, regulates overload and manage a huge number of location information efficiently.

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Location Tracking based on MS-Based/Assisted Location Trigger Model with Context-Awareness

  • Park, Sung-Suk;Lee, Yon-Sik
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.6
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    • pp.63-69
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    • 2016
  • In this paper, we proposed the location tracking system based on MS-Based/Assisted(Mobile Station-Based and Assisted) location trigger service model with context-awareness for the intelligent location tracking of moving objects. It provides the proper resulting value that matches the context of users through the analysis about the situation of the user, physical environment, computing resource and the existing information on user input. In order to provide real-time data, we proposed the location tracking system which realizes the intelligent information such as the expecting arrival time and passing the specific area of the moving object by adopting the location trigger. So, it derives to minimize the costs of communication for the mobile object tracking applications. The proposed location tracking system based on context-awareness can be used for realtime monitoring, intelligent alarm/action, setting up of the optimized moving path, dynamic adjustment of strategies and policies. So it has the advantage to develop the application system which is aimed at optimization of the object tracking and movement.

An Amplitude Modulated Spread Spectrum Ultrasonic Location System (진폭변조 확산대역 초음파 측위 시스템)

  • Shim Ju-Young;Lee Hyung-Keun
    • Journal of Institute of Control, Robotics and Systems
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    • v.12 no.10
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    • pp.996-1001
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    • 2006
  • This paper proposes an ultrasonic location system based on the spread spectrum principle. Though there are several conventional ultrasonic systems, the proposed system is the first one that combines spread spectrum and amplitude modulation principles. The proposed ultrasonic location system is advantageous in that it can improve positioning accuracy and detection sensitivity by the spread spectrum principle, it simplifies transmitter and receiver circuits, and it is easy to upgrade its performance by modifying only the software functionalities. By several real data experiments, the advantage and performance of the proposed location system is demonstrated.

Position Information Storage System based on RDBMS

  • Jang, In-Sung;Cho, Dae-Soo;Park, Jong-Hyun
    • Proceedings of the KSRS Conference
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    • 2003.11a
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    • pp.897-899
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    • 2003
  • Recently, owing to the rapid progress of Telecommunication technology, the increase of wireless internet’s subscriber and diffusion of wireless device, LBS (Location Based Services) which take advantage of user's location information and receive information in concerning with user’s location to be essential services. Location Based Services are related the moving objects which change their locations through time. Therefore, to provide location-based services efficiently, it is required that an efficient system which could acquire, store, and query the large number of locations. In this paper, we design management system to insert and search a huge number of Moving Object based on Legacy Relational Database.

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