• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.4
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• pp.143-153
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• 2013

The rural tourism in Korea is expanding in scope including experience tours and integrating with dining industry these days. The Rural Development Administration in Korea has been supporting the farm restaurant project across the nation as part of its efforts to utilize local or rural food recipes as tourism resource for seven years. Over the years, however, case studies are rarely done or reported regarding physical environment of farm restaurants. This study offers an opportunity for farm restaurateurs and policy makers related to recognize the importance of developing brand identity and inner culture contents for the rural community by presenting a case of integrated design marketing. In the study, definitions of the "authentic food" in Korea and other countries are compared before farm restaurants at home and abroad are investigated. It also addresses the foundation on the significance of physical environment and design to build a brand identity of authentic food. The case presented is naming, designing and developing logos and design applicable to various product packages for "Hwanggeum Bori Aechan", which is the barley (main crop in Gimje)- dish development project for Gimje, North Jeolla Province in 2012.

• Journal of the Korean Institute of Rural Architecture
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• v.24 no.4
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• pp.41-48
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• 2022

The purpose of this study is to present the implications of the rural living area setting and rural spatial structure analysis of the rural spatial strategy plan through case analysis. Following the decentralization of autonomy and the promotion of the transfer of state affairs to local areas, some of the general agricultural and fishing village development projects of the Ministry of Agriculture, Food and Rural Affairs were transferred to local areas. In addition, in 2020, the Ministry of Agriculture, Food and Rural Affairs introduced a rural agreement system for 113 cities and counties. However, since the understanding of the field is still low, this study attempted to present implications through a case analysis of the structure of rural space and the establishment of rural living areas in three local governments in Chungcheong. As a result of the study, in the stage of establishing the living zone, it is necessary to comprehensively review the contents reviewed in the analysis of the current status and conditions. However, the two local governments had insufficient interpretation of the axis by function and the establishment of the base area, or were using the upper plan as it was. Second, the source of the data used in the survey on the distribution status of living SOC facilities is unclear. Since the distribution status of living SOC facilities overlaps with accessibility analysis, OD data analysis, and resident survey results and is used as the basis for setting living areas, the data source should be clearly marked, and verification should be possible. Third, amenity (facility) resources were classified and analyzed according to the conditions and characteristics of local governments. The local government that applied the guidelines as they were was A local government, and the remaining local governments conducted surveys and analysis according to the current status. Forth, since the establishment of the rural living area is the minimum unit supported by government policies through future rural agreements, it is necessary to distinguish them based on quantitative standards in the process of establishing them. Only one case area presented clear grounds and standards, and the rest of the case areas presented standards but are based on non-quantitative standards. In order for rural agreements to be sustainable in the future and benefit local residents, it is necessary to use or establish a government-level institution that can collect and produce objective data. In addition, it is necessary to find ways to specify and standardize the standards for setting the living area and specify them in the guidelines.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.272-283
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• 2021

The purpose of research is to suggest the direction of rural tourism and food products by looking at the relevance of the intrinsic motivation and food preference. Through the analysis, factors of 'leisure oriented', 'family oriented', 'relationship oriented', 'health oriented', and food preference 'cooking health', 'material function', 'local resource' and 'consume experience' were extracted. Through the correlation analysis, 'leisure and health oriented' was found to be significant with cooking health, 'relationship and health oriented' was significant with material function, 'leisure, family and relationship oriented' was significant with local resource and 'relationship oriented' was significant with consume experience. Therefore, tourists who want rest, healing and health need to provide healthy dishes, tourists who want family and leisure provide local or special dishes, and tourists who want to have a relationship with people need to provide functional foods or herbal medicine dishes. Food products that meet the needs of tourists will induce revisit by increasing tourist satisfaction and bring economic revitalization of the region through the expansion of rural tourism.

• The Korean Journal of Community Living Science
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• v.27 no.4
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• pp.755-777
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• 2016

This study was conducted to investigate food needs for dining out in the context of rural healing tourism by surveying food preference characteristics. A total of 600 adults in an urban area completed an online questionnaire on food characteristics for rural healing tourism. Regarding the purpose of rural healing tourism, 61.2% of respondents answered 'relaxation' while 6.3% answered 'promotion of health'. Exactly 66.3% of respondents selected Korean foods (rice) as the preferable food type for dining out in the context of rural healing tourism. Respondents considered 'regionality' and 'ingredient' as more important among food quality characteristics, whereas 'professionality' was less important. Females perceived 'nutrition' and 'cooking' as more important than males. Among food characteristics of professionality, regionality, and traditionality, respondents most preferred 'using regional specialty food'. Preference for 'using traditional food' significantly increased with subject's age. Respondents rated 'balanced nutrition' most highly among food characteristics of health and nutrition. 'Seasonal food' was the most preferred food characteristic among cooking and ingredients. Females showed higher interest in nutrition, cooking, and ingredients and higher preferences related to food characteristics of nutrition, cooking, and ingredients than males. In conclusion, Korean foods (rice) or Korean full course menu items using local specialty foods or seasonal foods with balanced nutrition are needed for dining out in the context of rural healing tourism.

• Journal of the Korean Institute of Rural Architecture
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• v.21 no.2
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• pp.11-18
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• 2019

This study aims to identify the actual condition of local food stores that serve as a regional activation space within the highway rest area. It analyzes and examines user awareness, and presents desirable directions for the establishment of new local food stores and improvement of existing facilities. The research method was conducted as follows: the status of 226 rest areas were examined which were installed on national highways, location conditions and convenience facilities. Second, a physical survey was conducted on 116 local food stores(floor area, location) and a user awareness survey on 63 local food stores. The results of the analysis and review have been concluded as follows. First, it is necessary to consider the establishment of a local food store in order to promote the local community by using various cultural and environmental conditions in the highway rest area, and to secure a public space to promote exchanges with local residents and revitalize the local economy. Second, considering the continuous increase of highway users, location, and traffic conditions, diversification of convenience functions including local food stores should be considered even if it is a medium and small highway rest area. Third, the floor area of local food stores is generally planned within a range of $75m^2$ to $125m^2$, and its location should be integrated with the rest area as much as possible. Inevitably, when you need to construct separately at the exit or entrance, you need to consider a unique design that ensures accessibility and visibility.

• Journal of Korean Society of Rural Planning
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• v.23 no.1
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• pp.41-52
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• 2017

This study began to learn wether or not satisfaction factor of rural tourism is effective to visit for the ordinary foreign people. Research method was parallel-site investigation literature, questionnaire. The analytical data of the study, literature 40 reviews, questionnaire 179 survey in 200 of the subject was using. Measurement and scale was set factors of satisfaction with 'Transportation Infrastructure', 'Festival Experience Program', 'Place', 'Room and Food', 'Local People', and 'Buying the Local Product' through the previous studies and preliminary survey. In the statistical analysis method, frequency analysis, crosstabs, multiple regression analysis and a structural equation model analysis was performed, using SPSS and AMOS program. The Structural analysis results showed 'Place' and 'Local People' have an positive effect on the 'Overall Satisfaction'. Satisfaction of the 'Festival ExperienceProgram', had a major impact also 'Intention of Revisit'. Finally for rural tourism fascination, the contents such as the distinctive local attraction, human resources, information transmission and convenient use is more important than the format and scale.

• Journal of The Korean Society of Agricultural Engineers
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• v.53 no.3
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• pp.27-34
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• 2011

The definition of a rural theme park was presented and it's development directions were set up as grasping the problems of existing rural theme park. The creation method of a rural theme park was presented through the case study of a design planning. A rural theme park should be designed with consideration to regional characteristics based on the rural amenity. The characteristics of rural theme parks set by theme, unity, integrity, originality, and eco-friendly. And the visit reasons of rural theme park are rural experience, lodging, relaxation or recreation, comfort or easy, and food purchase. A case study area is around Geopo-Ri and Gueum-Ri Okcheon-Gun Chungcheongbuk-Do. The master plan of this area was prepared.

• Journal of Korean Society of Rural Planning
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• v.28 no.1
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• pp.27-35
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• 2022

This study aims to establish the indicator system of the quality of life of rural residents and to estimate the weights among criteria or sub-criteria that constitute the indicator system of the quality of life using AHP(Analytic Hierarchy Process) method. Indicator system consists of four criteria, that is, health care, eduction & culture, living environment, and income and jobs. Each criterion include three sub-criteria that make up corresponding criterion. The results show that income and jobs was most highly evaluated among the four criteria. It was followed by health care, living environment, and eduction & culture. Among the total 12 sub-criteria, annual income was most highly evaluated, followed by medical service level, job satisfaction, and public transportation environment in terms of global weight which was deduced from expert questionnaire survey. This study implies that rural development policy needs to focus on increasing rural residents' income by creating good quality occupations and increasing the level of medical services, and expanding public transportation services in rural areas. This study has failed to collect local residents' opinions regarding their quality of life in spite of the efforts to reflect the opinions from various expert groups, which is the limitation of this study.

• Journal of the Korean Society of Food Culture
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• v.35 no.2
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• pp.127-142
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• 2020

This research is the first known to introduce and analyze food-related content among the records left by George Clayton Foulk (1856-1893), a naval attache dispatched as part of a U.S. delegation to Korea during the Joseon dynasty in the 19th century. Sketches and memos by Foulk provide important clues in understanding the food culture during the late Joseon dynasty. By analyzing the types of foods, table composition, and intervals between serving the nine rounds of food from the rural government office, which Foulk ate during his local trip, he was able to confirm that there was a starter ('preliminary table' or 'hors d'œuvre') before the main table and that it was served before the main dish.

• Journal of the Korean Society of Food Culture
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• v.38 no.5
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• pp.304-313
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• 2023

This study was a qualitative investigation into the food security and food variety among the rural elderly. For the qualitative data collection, nineteen elderly people who lived in Yangpyeong-gun were interviewed individually. Food security and variety was evaluated based on accessibility and affordability. The participants seemed to have difficulty preparing their own meals and eating with their families or others. The frequency of vegetable intake was found to be high, as vegetables were available through cultivation. However, in terms of diversity, the intake of meat and milk, which are sources of protein and calcium, was found to be significantly low. This has to do with very poor physical accessibility. A lack of nutrition education was identified as the biggest reason for not following dietary therapy despite having a pre-existing disease condition. Therefore, for the elderly in Yangpyeong-gun, it is suggested that a basic nutrition policy for food supply that can increase their actual intake is more essential than education on cooking and nutrients. Moreover, periodic nutrition education or a regular counseling system for dietary therapy through local public health centers may help improve the health of the elderly.