• Hwankyungkyoyuk
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• v.24 no.1
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• pp.49-65
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• 2011

This paper explored undergraduates' LoHAS purchasing behavior and factors influencing the behavior, including' self-construal, and LoHAS values, attitudes and behavior. First, this study investigated how self-construal affected LoHAS values, and then analyzed how LoHAS values influenced LoHAS attitude and behavior. We administerd a survey with undergraduates attending a university located in the metropolitan area. The analysis results indicate that ecological self-construal affects LoHAS values. According to the analysis, both environmentalism and sustain ability of LoHAS values also affect LoHAS attitude, and then the attitude influences LoHAS behavior. This study shows the casual relationship between variables including self-construal, LoHAS values, attitude and behavior. In particular, this finding confirms that self-construal as one of psychological factors affects LoHAS consumers' values and behavior.

• International Commerce and Information Review
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• v.14 no.4
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• pp.177-201
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• 2012

This paper explored consumers' LoHAS purchasing behavior and factors influencing the behavior, including' self-construal, and LoHAS values, attitudes and behavior. First, this study investigated how self-construal affected LoHAS values, and then analyzed how LoHAS values influenced LoHAS attitude and behavior. Last, this study is to examine how the relationships among LoHAS values, LoHAS attitude and behavior are moderated by consumers' gender. We administerd a survey with undergraduates attending a university located in the metropolitan area. The analysis results indicate that interdependent self-construal affects LoHAS values. According to the analysis, both environmentalism and sustainability of LoHAS values also affect LoHAS attitude, and then the attitude influences LoHAS behavior. In addition, the results show that the relationships among LoHAS values, LoHAS attitude and behavior are not moderated by consumers' gender. This study shows the casual relationship between variables including self-construal, LoHAS values, attitude and behavior. In particular, this finding confirms that self-construal as one of psychological factors affects LoHAS consumers' values and behavior. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• Journal of Practical Agriculture & Fisheries Research
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• v.23 no.2
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• pp.25-32
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• 2021

There is a need to breed and distribute of domestic varieties for Lilium longiflorum because most of the lily bulbs cultivated in Korea were imported from foreign country. The L. longiflorum 'Ace' and 'Nellie White' collected from 1996 had been self-crossed from 1996 to 2010. In 2012, the L. longiflorum 'Bright LoSong' was developed as a F₁ hybrid crossed between 'L₂-17-4' and 'L₂-16-6' that obtained by 7th self-fertilization. The 'Bright LoSong' was tested for homogeneity, regional adaptability test, consumer preference show from 2014 to 2015, and it was registered in 2017. The flower of 'Bright LoSong' is a trumpet shaped single flower with no spots.It has 5.8 flowers per plant, which is a relatively many number compared control 'Mount Carmel', Its flower diamater is 9.8cm, relatively a bit small size. And the flower inflorescence has umbel or raceme while the attitude of longitudinal axis is horizontal. The plant height is 38.4cm with 30.8 leaves per plant and 1.9cm of the leaf width. 'Bright LoSong' has a longer flowering period because of relatively small diameter or many number of flowers than those of the control 'Mount Carmel'. Thus, the 'Bright LoSong' showed a high consumer preference, and the cultivar has the advantage of being able to reproduce since the parents are pure lines.

• Asian Journal for Public Opinion Research
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• v.7 no.2
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• pp.75-93
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• 2019

Background: Since 2010, Korea has maintained a DNA database of those convicted of or awaiting trial for certain crimes. There have been proposals to expand the list of crimes included in this database, or conversely, omit certain crimes if they are committed during protests. An understanding of the feelings of the public as we consider the ethical, legal, and social aspects of a DNA database and as revisions to laws are made is required. Methodology: Questions related to the DNA database were included in the nationally representative Korean Academic Multimode Open Survey (KAMOS) panel (June-August 2016). Results: Of 2,000 randomly selected panel members, 1,013 respondents participated in this survey, including 89.2% who supported the existence of a criminal DNA database. The current system of storing DNA profiles until a suspect's acquittal or a convict's death was supported by 79.5% of respondents. In addition, 70.8% of respondents agreed with the expansion of crime categories included in the criminal database. Many (93.4%) respondents favored genetic testing and data storage to determine the identity and cause of death for people who die of unnatural causes. Some differences in attitude related to social class were noted, with those who self-identified as members of the upper class more likely to support the database and its expansion to include additional crimes than those who self-identified as middle or lower class. Conclusion: Our findings suggest that Koreans generally support the criminal DNA database.

• International conference on construction engineering and project management
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• 2011.02a
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• pp.318-323
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• 2011

Illegal and unethical behaviors of the construction industry affect people's lives and health more than the same problems of the other industries. Among these behaviors, the construction industry is mostly criticized for bribery scandals. According to the survey of the Ministry of Justice in Taiwan over the past years, bribery cases involving public engineering projects and governmental procurements account for a rather large portion of the indicted corruption cases. Transparency International's "Bribe Payer Index" indicates people in construction-related industries are the most likely to pay bribes. Poor construction quality directly and indirectly caused by bribery poses a great threat to public safety, organizational reputation and economic development. However, there is a limited number of existing research on the bribery problem of the construction industry. This study is an empirical attempt to explore bribery intention and its affecting factors among the construction organizations in Taiwan by conducting a questionnaire survey. The theory of planned behavior was used in this study to build its research model (covering elements of attitude, subjective norm, perceived behavior control, and intention). Totally 431 valid samples were returned. To explore the factors affecting bribery intention, this study adopted Pearson's correlation analysis to discuss about the connections among the questionnaire respondents' attitudes to bribery, subjective norms, perceived behavior control, and bribery intention. A multi-regression analysis was then conducted to test if the planned behavior theory can effectively predict bribery intention. The research found (1) according to the results of Pearson's correlation analysis, the respondents' bribery intention, attitudes, subjective norms, and perceived behavior control are positively correlated with one another; (2) according to the results of the multi-regression analysis, bribery intention can be explained through attitudes, subjective norms, and perceived behavior control with an adjusted R² value of 0.591, meaning 59.1% of the bribery intention's variances can be explained through the three dimensions. In addition, each of the three dimensions has a significant influence on the respondents' behavior intentions.