• Journal of Fashion Business
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• v.25 no.4
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• pp.109-124
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• 2021

The millennial generation, which has emerged as one of the strongest influence and consumption power, pursues happiness of the present centering on "I"; consumes luxury products for themselves. The purpose of this study was to evaluate how the narcissism and materialism of the millennial generation affect the compensatory consumption of luxury products in negative situations and the moderating effect of self-control. This study included 315 millennial males and females living in Seoul and Gyeonggi area. Frequency analysis, reliability analysis, multiple regression analysis, and hierarchical regression analysis were conducted using SPSS 25.0 statistical program. Based on our findings, narcissism and materialism had a statistically significant effect on compensatory consumption under positive situations. However, while materialism had a statistically significant effect on compensatory consumption under negative situations, narcissism did not have a statistically significant effect on compensatory consumption under negative situations. Notably, self-control had a moderating effect in the influence of materialism on compensatory consumption under negative situations; narcissism did not. This study holds academic significance as the concept of compensatory consumption and self-control can be applied to the apparel study. Moreover, this study provides practically significant ideas on compensatory consumption and therefore marketing of luxury brands, based on consumers' characteristics.

• The Research Journal of the Costume Culture
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• v.9 no.5
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• pp.734-746
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• 2001

The purpose of this study is to investigate the influence of women's self-image on image evaluation of clothing self-image, and on their selection of clothing styles by situations. The subject of investigation was 500 women above 20 living in Daegu. 6 types of clothing styles including classic, casual, elegant, dramatic, romantic, and mannish and 7 social situations including shopping near house, shopping in a busy street, cultural center, wedding ceremony, dinning out, alumni meeting or fraternity meeting, and couples meeting were used for this study. Data analysis was performed using SPSS package, which included factor analysis, reliability test, cluster analysis, ANOVA, and X²-test. The results are summarized as follows. 1. Adult women could be classified into 4 groups such as the passive mannish, the passive feminine, the active mannish, and the active feminine by their self-images. 2. There were different opinions on each clothing style by self-image. In the image of each clothing style by self-image groups, the passive feminine group considered classic style having effect to make people look tall, mature and elegant style to make people look active and charming. Also, they rated the boldness of dramatic style and the activeness of mannish style high. The active feminine group estimated the boldness of mannish style high. 3. Selection of clothing style differed according to various situations. More formal the situation was, more classic style tended to be selected and for less formal situation, mannish style was selected.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.2
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• pp.227-238
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• 2002

The purpose of this study is to investigate the influence of women's life-style on image evaluation of clothing styles, and on their selection of clothing styles by situations. The subject of investigation was 441 women above 20 living in Daegu. 6 types of clothing styles including classic, casual, elegant, dramatic, romantic, and mannish and 7 social situations including shopping near house, shopping in a busy street, cultural center, wedding ceremony, eating out, alumni meeting or fraternity meeting, and couples meeting were used for this study. Data analysis was performed using SPSS package, which included factor analysis, reliability test, cluster analysis, frequency, percentage, ANOVA, and $\chi$$^2$-test. The results are summarized as follows; 1. Adult women could be classified into 5 groups including activist, in-activist, the leisured well-off, the wholesomely economical, and the appearance showing-off by their life-styles. 2. The clothing image according to the 6 clothing styles was different. In the image evaluation of each clothing style by life-style groups, in-active group thought classic style most functional and leisured well-off group, mannish style. Elegant style and dramatic style were estimated positively by the leisured well-off and the appearance showing-off. 3. Selection of clothing style differed according to situations. More formal the situation was, more formal style tended to be selected and for less formal situation, active and mannish style was selected.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.585-594
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• 2005

The purpose of this study was to analyze the situations and satisfaction of fashion design education in Busan, and the way to promote it. Data were collected from 192 college(university) students and 185 vocational students living in Busan and analysed by frequency analysis, factor analysis, Cronbach's $\alpha$, multiple regression, and t-test. The results are as follow; 1. Factor analysis has extracted three factors: environmental factors, student factors and quality of education factors. 2. The biggest factor that affects the satisfaction level of the education fumed out to be the student factors, followed by the environmental factors. 3. Demonstrated that vocational students were more satisfied with their education and had a higher degree of pride and confidence in their educational factors and level of satisfaction than college(university) students. In conclusion, we must encourage the industrial-educational corporation to promote the practicality of the fashion design education system and make diversification and specialization of the curriculum of fashion design education to cultivate students of talent.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.3
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• pp.434-447
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• 1995

This research was intended to identify variables influencing on risk perception and risk reduction behavior in clothing purchase situations. Responses from 631 female adults living in Seoul area were collected and analyzed. Towner for social occasions or working in office was used as clothing stimulus. The analysis included three product variables(price, style, type of clothing), 4 personality variables(generalized self-confidence, specific self-confidence, generalized informativeness, fashion informativeness), 2 clothing attitude variables(clothing importance, clothing interest), 4 demographic variables(age, educational level, occupation, income), and 3 situational variables(purchase planning, time pressure, effects of shopping company). Multiple regression revealed the fact that each type of clothing risk and each type of risk reduction behavior was influenced by the set of different variables. Generalized self- confidence and age and time pressure had more effects on clothing risk perception, while clothing risk reduction behavior was more influenced by clothing risk type, clothing interest, price of clothing and fashion informativeness. Implications for marketing strategies planning were also provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.5
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• pp.738-752
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• 1996

The purposes of this study were 1) to test the interactive effects of usage-situation (wedding receptions, home, and vacation) and personal characteristics (age, income, education, job or self-monitoring) on clothing benefits sought and 2) to identify brand type preference of consumer groups segmented by age, income, education, job or self-monitoring within a situation. The data were collected via a questionnaire from 601 housewives of ages 20's∼ 50's living in Seoul, Korea. The data were analyzed by factor analysis, repeated measure two-way ANOVA and Chi-square test. The results of this study were as follows. First, by repeated measure tow-way ANOVA, there were significant interactions of age and situation, and interactions of education and situation on Youth/Fashion benefits and Brand-value benefits. And interactive effects of education and situation on Self-expression benefits and Economic-value benefits were significant by repeated measure two-way A NOVA. Second, based on x2-test, brand type preference was significant difference between consumer groups segmented by age, education and job within a situation. And preferences of brand type were different among usage situations.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.2
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• pp.234-243
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• 1994

This research has studied situational effects on the perceived risk and store choice behavior. Data were obtained from 388 females with full-time jobs living in Pusan. The results analyzed by Spearman's rank correlation analysis, analysis of variance(ANOVA), 1-test and discriminant analysis. The results of this study were as follows; 1. There were significant differences in percieved risk according to the clothing purchasing situations. Performance risk was perceived high in gift-shopping situation and time-pressured situation, and financial risk was perceived high in self-shoving situation. 2. There were particularly significant differences in store attributes evaluation according to the clothing purchasing situations. In self-shopping situation, price, quality and reliability, store loyalty were evaluated as important store attributes. In gift-shopping situation, quality and reliability, product iuomation and in time-pressured situation, store loyalty and product information were evaluated as important store attributes. 3. Consumers preferred national brand franchise stores in self-shopping situation. They preferred department stores in gift-shopping situation and time-pressured situation. The types of selected store were mainly affetted by shopping convenience and location convenience.

• The Research Journal of the Costume Culture
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• v.7 no.1
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• pp.100-116
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• 1999

The specific purpose of this was to investigate if ir was feasible to design and execute garments that were multi-functional in purpose for women living in an expended world of social and occupational interaction which rerequired flexibility and convenience in their clothing appropriate to their multiple roles in society. The study was to carry out based on the selected situations(business situation-social situation and private situation-social situation) and designs deduced from the situations. The garments could permit flexibility in style through adjustable features which could be attached to, or detached from, the garment depending on the occasion and need of the wearer. As the results of the study, the characteristics of multi-functional garments were found as follows : First, the garments could bring about flexibility in garment formation through adjustable details, overlay and patch, in order to increase the multi-functional usage of the garments. Second, the style of garments could be expressed design images to meet the needs of flexibility and convenience for the various occassions. Third, the multi-functional garments could meet the needs for time and economic values for the women who play multple roles.

• Journal of the Korean housing association
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• v.18 no.2
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• pp.49-58
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• 2007

Kitchen space is one of the most dangerous places for the elderly. Modifications of kitchen space for improving safety and independence for older residents are very important factor for aging in place. The purpose of this study was to identify the current situations and modifications of kitchen space by elderly-headed households. The sample included 108 respondents over the age 65 who consisted of elderly-couple or single person household with homeownership in Seoul. The data were analyzed by descriptive statistics. Based on the findings of the study, the present incidence and recognition of future need in kitchen modifications were identified. Changes made in kitchen space tended to be nonstructural or relatively inexpensive items. In conclusion, this study suggests several ideas for improving current physical problems of kitchen space to support safe and independent daily living of older residents.

• Journal of the Korea Society of Computer and Information
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• v.29 no.5
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• pp.39-46
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• 2024

In this paper, we propose a low-cost wearable device that can monitor the health status of the elderly living alone in real-time. As aging is accelerating, the elderly population is rapidly increasing, and the social isolation of the elderly living alone is causing physical and mental difficulties and the number of elderly people dying alone is increasing, becoming a social problem. In this study, we propose a belly band-type wearable device that can monitor the biometric information of elderly living alone. The proposed device transmits electromyogram, electrocardiogram, and body temperature information to a remote server through an Arduino-based sensor built into the abdominal band. Transmitted information can be monitored in a web environment in real-time, and it has the feature of enabling remote monitoring of a large number of subjects with a small amount of management manpower. The research results will contribute to improving the safety and welfare of seniors living alone by not only detecting lonely deaths in advance but also responding immediately to dangerous situations that may occur in daily life.