• Journal of Distribution Science
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• v.21 no.12
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• pp.103-111
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• 2023

Purpose: This study explores the impact of live commerce on consumer purchase intention in the Chinese market. Live commerce, a novel marketing strategy that fuses e-commerce with live streaming, has gained significant popularity in China. The study aims to pinpoint main ways that live commerce increases customers' propensity to make purchases. Research design, data, and methodology: The PRISMA technique was adhered to in the systematic cycle of finding, screening, and selecting publications. Predefined keywords like "live commerce," "live-stream shopping," "consumer purchase intention," and "China" produced a large number of possibly pertinent research in the first search. Results: This study has delved into the profound effects of live commerce on consumer purchase intention, with a specific focus on the dynamic Chinese market. This study has identified four primary outcomes that support the revolutionary potential of live commerce: increased product engagement, significant social influences, dynamic pricing tactics, and the establishment of trust and credibility. Conclusions: Finally, the study provides live commerce practitioners with valuable insights, advising them on maximizing these impacts to increase consumer buy intention. In summary, this study offers helpful information to companies and marketers who want to take advantage of live commerce as a powerful tool for connecting with Chinese customers and increasing sales.

• Journal of KIISE:Information Networking
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• v.36 no.6
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• pp.481-491
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• 2009

In this paper, we proposed a hybrid P2P overlay structure for live media streaming. The proposed structure consists of the mesh overlay organized by peers according to the geographical proximity and similar bandwidth range and the tree overlay formed by the peers for which the stability of participation is approved. The proposed scheme enhances the robustness of tree overlay and the long delay of mesh overlay by intelligently combining the utilization of the tree overlay and the mesh overlay. Furthermore, the peers with a large up-link bandwidth are located near to the media source peer. Therefore, it reduces the height of tree, and as a result, the stream transmission delay. Through simulation, we evaluated the performance of the proposed scheme in terms of scalability and quality of services.

• Journal of Digital Contents Society
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• v.13 no.4
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• pp.567-574
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• 2012

In this paper, we propose a buffering scheme to improve the performance by adaptively adjusting the length of the buffering period according to the degree of data duplication among peers that belong to each specific playback period in P2P live streaming systems. To do so, we first assign all the peers into many groups depending on their playback time positions. We then determine the length of their buffering periods according to the number of peers belonging to each group. That is, we increase the length of the buffering periods when much buffered data are duplicated among peers within a group while we decrease it when few buffered data are duplicated. By simulation experiments, we show that our proposed buffering scheme can improve the performance significantly compared to the fixed length buffering scheme that have been employed in the existing mesh-based P2P systems.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.69-76
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• 2014

In this paper, we propose a buffering scheme to improve the performance in P2P live streaming systems by adjusting the ratio of caching and prefetching portion of each peer. To this end, we assign all the peers into many groups depending on their playback periods. We then determine the ratio of caching and prefetching portion in each peer depending on its playback time position relative to those of other peers within the same group. In other words, as the playback position of a peer gets later, we increase the ratio of its caching portion. On the contrary, as the playback position of a peer gets eariler, we increase the ratio of its prefetching portion. This can significantly increase the degree of data duplication among peers that belong to each specific group. By simulation experiments, we show that our proposed an integrated prefetching/caching scheme can improve the performance considerably in terms of jitter ratio, initial playback delay and shared buffermap ratio when compared to the existing fixed portion buffering scheme.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.4
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• pp.893-901
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• 2013

This paper suggests a method of developing live media streaming service through Linux server system on android system environment. The android application constructed in the experiment is able to record media while sending it to Linux server. Generated real time media data is send to linux server through Multipart Request class of Apache Tomcat server constructed on Linux system. Also in this research, by utilizing Android video player and media player class, development of android application structures was accomplished, which has methods of; playing live media stream data on video server, or playing live media stream data while saving stream data in cache. The structure and function of suggested system and application is confirmed by series of experiments.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.27 no.12C
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• pp.1251-1264
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• 2002

Currently, audio streaming services such as on-demand service and live service support only a limited number of clients. They also suffer from a lack of stability and degradation of service quality due to their inefficient use of network resources. Futhermore, since the streaming services usually do not consider dynamic services, they are very inconvenience to use. In order to resolve these drawbacks, we propose a novel audio streaming system based on MPEG-2 AAC file format which are facilitated with the network bandwidths efficiently. The proposed system supports QoS for audio streaming as well as guarantees a stability while streaming service is undergoing. Moreover, the system provides a dynamic interface which enables us to use the streaming service more easily and to manage streaming servers with convenient manner. On the contrary, most of the current available static interface streaming services are mainly depending only on a single fixed web page between client and server, which in consequence lead us to use unflexible static service environment. Our implementation results show the proposed system improves the performance compared to those of the currently existing systems that use MP3 file format. It also provides some benefits such as a stability of service and a easy to management of streaming servers.

• Journal of the Korea Society of Computer and Information
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• v.27 no.4
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• pp.169-181
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• 2022

Currently, due to the activation of SNS live broadcasting, online services based on influencer live broadcasting are becoming a major consumption trend around the world. This study aims to verify the relationship between service quality, customer satisfaction, product characteristics, and acceptance intention for influencer broadcasting based on nfluencer broadcasting experiences in an Internet environment. This study conducted a survey of users who experienced live broadcasting on social media in Taiwan from June 29 to August 30, 2020, and a total of 253 copies were used for empirical analysis. The collected data were analyzed through SPSS 25.0. The results of the empirical analysis are summarized as follows. First, it was found that the service quality factors (reliability, tangibility, responsiveness, certainty, and empathy) of Taiwan's influencer live broadcast had a significant effect on live broadcast satisfaction. Second, it was found that the product characteristics of Taiwan's influencer live broadcasting had a significant effect on product satisfaction. Third, it was found that live broadcasting satisfaction and product satisfaction had a significant effect on the acceptance intention of new brands in Taiwan's influencer live broadcasting. This study will provide useful data for establishing efficient marketing strategies to improve live and product satisfaction and increase acceptance of new brands by identifying service quality factors and product characteristics of Taiwan's influencer Live Broadcasting.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.327-353
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• 2022

With the development of technology and media and the pursuit of non-face-to-face due to the corona pandemic, the influence of live commerce, a real-time streaming shopping channel, is growing. Starting from China, the popularity of live commerce is growing all over the world, and it has become an interesting topic among many practitioners and researchers. However, compared to its popularity, there are few studies on live commerce. Therefore, we build a theoretical model in terms of IT affordance such as visibility, guidance shopping, trading, and meta-voicing and investigate how live commerce affects engagement with customers. We empirically measure 428 individuals who have used live commerce using survey data. In addition, we conduct four types of scenario experiments on whether social cues on exposures of other consumers, influence customer engagement. Our results show that trading affordance has the most significant effect. This shows that the live commerce platform may want to devise a program that helps make payment easier for users who prefer a quick and simple process. Our study contributes to the literature by presenting the importance of IT affordance for live commerce.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.116-119
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• 2009

In this paper, a P2P streaming system for community TV service which requires realtime interactions was designed and implemented. The proposed system constructs a short delay tree-based P2P network in order to effectively support various community TV services within end-to-end delay bounds. Because a community service based on conversation requires a short delay. The P2P network of this paper was constructed by using an algorithm which utilizes locality and delay information. The implemented P2P streaming system is composed of a Web server and a application, each of which was implemented using Asp.Net and C#.Net respectively.

• Proceedings of the IEEK Conference
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• 2005.11a
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• pp.1193-1196
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• 2005

In this paper, we presents a new multimedia service transmit method using IPv6. The IPv6 provides the address system of 128 bit and the address space which is infinite it provides. But it will not become the IPv4 and interchange not to be, it uses the DSTM Transition mechanism which will reach and the IPv4 center in the packet header the service type it will be able to support the service class of multi type (TOS) it secures the weak point of data transfer delay it puts a base in the IPv6. The efficiency of this proposed technique have been proven by MPEG-4 streaming video streaming of the IPv6 namely, 6Xtream embodied a order form/live streaming server and the client which it uses to be possible in base and real-time decoding method.