• Knowledge Management Research
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• v.22 no.1
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• pp.269-286
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• 2021

As the un-tact and on-tact consumption culture has proliferated due to the impact of COVID-19, 'live commerce', a form of shopping while communicating with customers through real-time streaming broadcasting, is emerging in the commerce and distribution industry. Live commerce provides an environment where customers can get the convenience of online shopping and enjoy un-tact shopping more realistically while communicating with the broadcaster in real time, as if purchasing directly from an offline store. Therefore, purchases using live commerce are expected to increase further. In this study, based on the characteristics of live commerce, the main factors influencing the increase in purchase intention through live commerce were derived and their influences were verified. In particular, this study examined these factors in multiple dimensions with focusing on strong interactivity, realistic presence, and providing detailed reviews with high credibility for products as the features of live commerce. This research collected sample data from actual users of live commerce and empirically analyzed the significance of the factors influencing the purchase increase of live commerce, thereby providing implications for knowledge management in a newly changed commerce environment in the un-tact era.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.576-589
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• 2021

Live commerce as a new form of service that combines live streaming service with e-commerce is gaining a growing attention from many people with diffusion of a new trend of untact economy. In this context, this research examines what leads to user satisfaction of live commerce. In especial, this research conceptualized several determinants that might affect user satisfaction of live commerce from three dimensions of users, information sources and platforms. It also tested whether those factors had influences on user satisfaction of live commerce empirically. The sample in this study was responses of 218 people in their 20s and 30s who had experienced using live commerce. They were analyzed using a hierarchical regression analysis. The findings revealed that depression and innovativeness from the dimension of users, attractiveness of show host from that of information sources, and physical affordance and perceived interaction among users from that of platforms had significant influences on user satisfaction of live commerce.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.241-246
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• 2012

In this paper, we apply the next generation Internet Broadcasting Move Picture solution, FlashVideo has been designed and implemented. Currently being broadcast in the field to compress HD video in real time, as well as live Internet VOD services are available through the online system, the Internet LIVE broadcast and VOD service easy to operate and UCC services that support the solution. VOD video cameras and in real time using H264 CORECODEC to compress MPEC4, WMV, and real-time video streaming on the Internet, and phone system that supports the first, real-time recording of camera images featured nation's first real-time encoder system (Real time encoder system) is, Web and smart environment suitable for supporting the latest CORECODEC technology and software products. Second, the video can be played in MP4 player and customize your chat, and customizing is a possible two-way Internet Broadcasting System. Third, CMS (Contents Management System) feature video contents and course management contents in real time via the Android phone and iPhone streaming service is available.

• Convergence Security Journal
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• v.12 no.3
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• pp.93-97
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• 2012

In this paper, we apply the next generation Internet TV solution, FLV has been designed and implemented. Currently being broadcast in the field to compress HD video in real time, as well as live Internet VOD services are available through the online system, the Internet LIVE broadcast and VOD service easy to operate and UCC services that support the solution. VOD video cameras and in real time using H264 CORECODEC to compress MPEC4, WMV, and real-time video streaming on the Internet, and phone system that supports the first, real-time recording of camera images featured nation's first real-time encoder system (Real time encoder system) is, Web and smart environment suitable for supporting the latest CORECODEC technology and software products. Second, the video can be played in MP4 player and customize your chat, and Custer (customizing) is a possible two-way Internet Broadcasting System. Third, CMS (Contents Management System) feature video content and course management content in real time via the Android phone and iPhone streaming service is available.

• Journal of Digital Contents Society
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• v.18 no.8
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• pp.1523-1527
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• 2017

Recently, there have been a growing number of services for users to shoot content by themselves and to broadcast this data to a large number through the Internet. One-person media live services are popular in life, and similar services are becoming common. Most of these services are for general users. However, depending on the service model or the situation, there are cases where the object of streaming is limited depending on the security-sensitive service environment. Especially, in the case of closed networks such as military, government, and security organizations, these specialized services are needed. Therefore, in this paper, we implemented a live media system in a closed network environment. We study system components suitable for service environment and study how to develop components.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.4
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• pp.583-599
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• 2022

This study aims to clarify the implications of rapidly growing live commerce in China by examining the multifaceted aspects of social presence, in particular to help small commerce operators and platform companies. It examines the effect of cognitive and affective social presence on consumer engagement by evaluating consumption values and trust in streamers. In this survey study, the responses of 221 individuals residing in large cities of China were analyzed using structural equation modeling. The results showed that cognitive social presence had a positive effect on consumer engagement by mediating the utilitarian value and trust in streamers. Furthermore, affective social presence had a positive effect on consumer engagement through the hedonic value and trust in streamers. Thus, our research provides a new perspective to approaching a multidimensional social presence and understanding consumer behavior in live commerce. Moreover, it contributes to the application and expansion of social presence theory in this field.

• Journal of KIISE:Information Networking
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• v.37 no.6
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• pp.483-488
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• 2010

Due to the prevalence of various mobile devices and wireless broadband networks, there has been a significant increase in interest and demand for multimedia streaming services. Moreover, the user can service the participatory video broadcasting service in the mobile device and it can be used to deliver the real-time news and more variety information in the user side. Live multimedia service of user participation should consider not only the video quality but also the delay bounds and continuity of video playback for improving the user perceived QoS (Quality of Service) of streaming service. In this paper, we propose an adaptive rate control scheme, called DeBuG (Delay Bounds Guaranteed), to guarantee the delay bounds and continuity of video playback for the real-time streaming in mobile devices. In order to provide those, the proposed scheme has a quality adaptation function based on the transmission buffer status and network status awareness. It also has a selective frame dropper, which is based on the media priority, before the transmission video frames. The simulation results demonstrate the effectiveness of our proposed scheme.

• Journal of Information Technology Services
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• v.14 no.1
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• pp.99-113
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• 2015

Adaptive bitrate (ABR) streaming technology has become an important and prevalent feature in many multimedia delivery systems, with content providers such as Netflix and Amazon using ABR streaming to increase bandwidth efficiency and provide the maximum user experience when channel conditions are not ideal. Where such systems could see improvement is in the delivery of live video with a closed loop cognitive control of video encoding. In this paper, we present streaming camera system which provides spatially and temporally adaptive video streams, learning the user's preferences in order to make intelligent scaling decisions. The system employs a hardware based H.264/AVC encoder for video compression. The encoding parameters can be configured by the user or by the cognitive system on behalf of the user when the bandwidth changes. A cognitive video client developed in this study learns the user's preferences (i.e. video size over frame rate) over time and intelligently adapts encoding parameters when the channel conditions change. It has been demonstrated that the cognitive decision system developed has the ability to control video bandwidth by altering the spatial and temporal resolution, as well as the ability to make scaling decisions

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.2
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• pp.579-603
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• 2018

In this paper we propose a QoS-enhanced intelligent stochastic optimal fair real-time packet scheduler, QUEST, for 4G LTE traffic in routers. The objective of this research is to maximize the system QoS subject to the constraint that the processor utilization is kept nearly at 100 percent. The QUEST has following unique advantages. First, it solves the challenging problem of starvation for low priority process - buffered streaming video and TCP based; second, it solves the major bottleneck of the scheduler Earliest Deadline First's failure at heavy loads. Finally, QUEST offers the benefit of arbitrarily pre-programming the process utilization ratio.Three classes of multimedia 4G LTE QCI traffic, conversational voice, live streaming video, buffered streaming video and TCP based applications have been considered. We analyse two most important QoS metrics, packet loss rate (PLR) and mean waiting time. All claims are supported by discrete event and Monte Carlo simulations. The simulation results show that the QUEST scheduler outperforms current state-of-the-art benchmark schedulers. The proposed scheduler offers 37 percent improvement in PLR and 23 percent improvement in mean waiting time over the best competing current scheduler Accuracy-aware EDF.

• 제어로봇시스템학회:학술대회논문집
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• 2001.10a
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• pp.70.4-70
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• 2001

Advances of the computer system and the high-speed network have made it possible to popularize the multimedia services among various applications in the internet. In addition, the number of the users and the kinds of multimedia services have been increasing day by day. Thus, this paper presents an internet live-broadcasting server system to accelerate these trends. The developed system facilitates creating or joining the broadcasting with just such basic components as PC camera and sound card. Also, it guarantees the scalability that the channels could be dynamically expanded as the population of users rapidly increases. The clustered streaming servers are generically managed by the CSM ...