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A Comparative Study of Consumption Propensity and Determinants of Purchasing According to Cultural Differences between Baby Boomers and Millennials: Application to Franchise Customers

  • Roh, Hyun-Sik;Lee, Sung-Ho;Kim, Sung-Hoon
    • The Korean Journal of Franchise Management
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    • v.11 no.1
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    • pp.31-44
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    • 2020
  • Purpose: The baby boomers and the millennials, who make up the largest share of the market, are showing the gap in their differentiated cultural styles. The purpose of this study is to study the consumption propensity and purchasing determinants of the baby boomers generation and the millennials generation, which have become a very important key pillar in shaping the market based on the cultural dimension model theory of h(=>H)opstead, and to identify the difference Research design, data, and methodology: In order to verify the research hypotheses, The data was collected from the baby boomers and the millennials using online questionnaires. The pre-test was conducted from October 10 to 12, 2019, and the main survey was conducted from October 15 to 25. A total of 230 copies were recalled, and the final 219 copies were used for the final analysis. Results: The consumption propensity between the baby boomers and the millennials differed in resource saving purchase propensity and impulse buying propensity. The baby boomers showed higher resource saving purchase propensity than the millennials, while the millennials showed higher impulse buying propensity. There was a difference in the determinants to purchasing only in the evaluation factor. Results of gender differences by generation, baby boomers differed in their planned purchase propensity, and women were higher. The millennials generation differed in resource saving purchase propensity and awareness propensity for others, all higher in men. In determinants to purchasing, the baby boomers did not differ in gender, and the millennials did differ in product factors. A canonical correlations analysis of the relationship between the baby boomers and the millennials showed a significant relationship between consumption propensity and determinants to purchasing. Also, the baby boomer generation has the biggest link between impulse buying propensity and evaluation factor. The millennials generation showed the biggest link between resource saving purchase and product factors. Conclusions: This study compared consumption propensity and determinants to purchasing of baby boomers and millennials on the basis of Hopstead's cultural dimension model theory to identify differences between generations, presenting practical and theoretical implications for establishing a correct understanding and specific marketing strategy among generation.

Design and Implementation of a Web Crawler System for Collection of Structured and Unstructured Data (정형 및 비정형 데이터 수집을 위한 웹 크롤러 시스템 설계 및 구현)

  • Bae, Seong Won;Lee, Hyun Dong;Cho, DaeSoo
    • Journal of Korea Multimedia Society
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    • v.21 no.2
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    • pp.199-209
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    • 2018
  • Recently, services provided to consumers are increasingly being combined with big data such as low-priced shopping, customized advertisement, and product recommendation. With the increasing importance of big data, the web crawler that collects data from the web has also become important. However, there are two problems with existing web crawlers. First, if the URL is hidden from the link, it can not be accessed by the URL. The second is the inefficiency of fetching more data than the user wants. Therefore, in this paper, through the Casper.js which can control the DOM in the headless brwoser, DOM event is generated by accessing the URL to the hidden link. We also propose an intelligent web crawler system that allows users to make steps to fine-tune both Structured and unstructured data to bring only the data they want. Finally, we show the superiority of the proposed crawler system through the performance evaluation results of the existing web crawler and the proposed web crawler.

Design and Structural Analysis on the Open and Close Hinge for Complex Machine (복합기 커버 개폐용 힌지의 설계와 구조 해석)

  • Yun, Yeo-Kwon;Yang, Kwang-Mo;Kim, Do-Seok
    • Journal of the Korea Safety Management & Science
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    • v.14 no.2
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    • pp.49-54
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    • 2012
  • As all kind of industry has developed, metal structure and machine instrument use bolt, pin, rivet and welding for assembly and combination. For pin and hinge, dimension accuracy is crucial to keep the operation and safety of the structure and machine instrument. In case of complex machine, the hinge for cover open-loop system is one of the significant design elements. Most of the hinges are being imported and assembled sine they give high technology development cost for its unit cost position. The reason is that the localization of hinge is inadequate. As the demand increase and the necessity of localization grow, it is now more important than ever to develop low cost structure. By the low cost structure, a new technology could be obtained for electronic product and structural hinge since it would enable for complex machine hinge to be guaranteed, technologically. Open-loop hinge is the link type and designed for the structure to keep constant open-loop. And, the hinge is examined in design stability by finite element analysis method. In this paper, the operation result is presented when the hinge for complex machine open-loop is designed for link type structure.

Pharmacognostical Evaluation of Leucas aspera Link.

  • Rai, Vartika;Agarwal, Manisha;Agnihotri, A.K.;Khatoon, S.;Rawat, A.K.S.;Mehrotra, S.
    • Natural Product Sciences
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    • v.11 no.2
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    • pp.109-114
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    • 2005
  • Leucas aspera Link. (Lamiaceae) is an important medicinal plant in indigenous systems of medicine in India and commonly known as 'Thumbai'. It has various ethnomedicinal values as various traditional communities find diverse medicinal properties. It is used as antipyretic, stimulant, expectorant and diaphoretic drug. The present communication deals with the detailed pharmacognostical evaluation of whole plant of L. aspera collected from five different geographical zones of the country-Uttar Pradesh, Orissa, Karnataka, West Bengal and Gujarat. The botanical characters and TLC fingerprint profile of all the samples were quite similar but some variations were observed in physicochemical parameters. However, some microscopical characters and TLC profile can be used as diagnostic characters for identification of L. aspera, for example amphistomachic leaves and two types of trichomes-abundant, non glandular, uniseriate, 1-3 celled and few glandular, 2-5 celled stalk with rounded tip. Presence of some components at $R_fs-0.56$, 0.65 and 0.76 under UV 366 and at $R_fs-0.31$, 0.43, 0.60, 0.76 and 0.82 under visible light after derivetization in TLC profile may also be used as diagnostic character.

Aeronautical Telemetry Link Development for High Speed Data Transmission (고속 자료전송을 위한 비행체용 원격측정링크 개발)

  • Lee, Sangbum;Choi, Seoungduck;Kim, Whanwoo
    • Journal of the Institute of Electronics and Information Engineers
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    • v.50 no.7
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    • pp.43-51
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    • 2013
  • This paper describes the development of the telemetry link system for the high data rate transmission in high speed rocket application. In consideration of bandwidth efficiency, frequency selective fading and doppler frequency offset, we used DQPSK instead of PCM/FM which has been the primary modulation format in aeronautical telemetry. Also we used the spatial diversity with multiple receiving antennas to mitigate multipath interference which is the dominant channel impairment and the Turbo Product Code for Forward Error Correction to improve bit error rate performance.

Adaptive Congestion Control Scheme of TCP for Supporting ACM in Satellite PEP System (위성 PEP시스템에서 ACM 지원을 위한 적응형 TCP 혼잡제어기법)

  • Park, ManKyu;Kang, Dongbae;Oh, DeockGil
    • Journal of Satellite, Information and Communications
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    • v.8 no.1
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    • pp.1-7
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    • 2013
  • Currently satellite communication systems usually use the ACM(Adaptive Coding and Modulation) to extend the link availability and to increase the bandwidth efficiency. However, when ACM system is used for satellite communications, we should carefully consider TCP congestion control to avoid network congestions. Because MODCODs in ACM are changed to make a packet more robust according to satellite wireless link conditions, bandwidth of satellite forward link is also changed. Whereas TCP has a severe problem to control the congestion window for the changed bandwidth, then packet overflow can be experienced at MAC or PHY interface buffers. This is a reason that TCP in transport layer does not recognize a change of bandwidth capability form MAC or PHY layer. To overcome this problem, we propose the adaptive congestion control scheme of TCP for supporting ACM in Satellite PEP (Performance Enhancing Proxy) systems. Simulation results by using ns-2 show that our proposed scheme can be efficiently adapted to the changed bandwidth and TCP congestion window size, and can be useful to improve TCP performance.

The Effects of Collaborative R&D Activity on Product and Process Innovation: A Negative Binomial Modeling Approach (기업의 공동연구개발활동이 제품혁신 및 공정혁신에 미치는 영향 - 음이항회귀모형을 활용하여 -)

  • Kim, Chanyong;Choi, Ye Seul;Lim, Up
    • Journal of the Korean Regional Science Association
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    • v.31 no.4
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    • pp.107-128
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    • 2015
  • Technology innovation is a competitive weapon of sustainable economic growth at the urban and regional level and the growth of firms. In this study, we empirically investigate the effects of collaborative R&D activity on product innovative outputs and process innovative outputs in manufacturing firms in Korea. We analyze the links between collaborative R&D activity and two types of innovative outputs using an alternative negative binomial regression model. The major finding is that collaborative R&D activity has significant positive effects on both product and process innovation. The results also identify a positive link between all types of innovative outputs and other R&D activities including internal R&D activity, patent activity, external technology and capital goods acquisitions. To induce corporate growth that enhances the productivity of individual firms and produces prolonged economic growth, policy makers should place greater emphasis on creating effective arrangements to promote establishing collaborative R&D strategies for manufacturing firms.

The Influence of Social Presence on Evaluating Personalized Recommender Systems

  • Choi, Jae-Won;Lee, Hong-Joo;Kim, Yong-Chul
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2008.10a
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    • pp.410-414
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    • 2008
  • Providing recommendations is acknowledged as one of important features of a business-to-consumer online storefront. Though there have been many studies on algorithms and operational procedures of personalized recommender systems, there is still a lack of empirical evidence demonstrating relationships between social presence and two important outcome variables of recommender systems: reuse intention and trust. To test the existence of a causal link between social presence and reuse intention, and mediating role of trust between these two variables, this study performed experiments varying level of social presence while providing personalized recommendations to users based on their explicit preferences. This study also compared these effects in two different product contexts: hedonic and utilitarian product. The results show that the provision of higher social presence increases both the reuse intention and trust of the recommender systems. In addition, the influence of social presence on reuse intention in the setting of recommending utilitarian products is less than that in the setting of recommending hedonic products.

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A Study on the Implementation of Distributed MRP to Increase the Utilization of the MES System in the Automobile Parts Manufacturing Industry (자동차부품 제조업의 MES 시스템 활용도를 높이기 위한 분산형 MRP 구현에 관한 연구)

  • Nam, Eun-Jae;Kim, Kwang-Soo
    • Journal of the Korea Safety Management & Science
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    • v.24 no.2
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    • pp.127-134
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    • 2022
  • Production management in the automobile parts industry is carried out according to the production plan of the customer, so it is important to prevent shortages in product supply. As the product composition became increasingly complex, the MES System was built for the purpose of efficient production plan management and inventory management, but its utilization is low. This study analyzed the problems of the MES system and sought to improve it. Through previous studies, it was confirmed that the inventory management of the pull approach that actually occurred in the warehouse is more suitable than the push approach based on the forecast of the warehouse for the volatility, complexity, and uncertainty of orders in the auto parts industry. To realize this, we tried distributed MRP by using the ADO function of VBA to link the standard information of the MES system with Excel and change the structure of the BOM table. Through this, it can help increase the accuracy of production planning and realize efficient inventory management, thereby increasing the utilization of the MES system in the auto parts industry and enhancing the competitiveness of the company.

Optimum-selection in the Welding Process Variable for Torch-rotation Method of Automation Welding-machine System (토치 회전식 자동용접 시스템의 용접공정변수 최적선정)

  • 김재열
    • Journal of the Korean Society of Manufacturing Technology Engineers
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    • v.6 no.2
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    • pp.92-101
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    • 1997
  • The purpose of this welding process of the exclusive welding-machine using welding torch-rotation type is to develop a mechanism which can solve the problem of twisting of welding wires and cables. The technique was developed by revising the torch position and smooth controlling of both the normal and reverse rotation. Some of the advantages of using the torch-rotation type apply to the work-rotation technique are the practical uses of increased work space and link work with the factory automation system. Do apply the welding process, I designed and made a special unit so called torch part in order to solve the problems of kinematical. And I made a control panel which can manipulate the progress of the entire process at the work shop. Even if it will be applied to another kind of axle casing's welding work, this process can be utilized if other sizes of the fixed pin and work part is produced and changed. The development of this exclusive welding-machine could reduce the manpower of skilled welding labor and increase productivity and better quality product in comparison to the handmade product.

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