• Journal of Fashion Business
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• v.14 no.6
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• pp.11-22
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• 2010

The main purpose of this research was to examine the linguistic characteristics of domestic men's formal wear brand name. Four linguistic characteristics of language type, combined structure type of language, word class, length of brand name were investigated in this research and also examined the difference between brand type. For sample selection, the 209 men's fashion brands were selected from '2009 Korea Fashion Yearbook' and then, 25 brands which could not collect proper informations about the brand name or naming were excluded. Among total 184 men's brand names, 66 men's formal wear brands were selected and studied. For data analysis, quantitative evaluation of the frequency and qualitative evaluation have been used. The result as follows.; (1) Seven language types were found in domestic men's formal wear brand names. English has been used the most, then followed by Italian and French. (2) For combined structure type of brand name language, the single word used the most, followed by separately combined word type, artificially combined word, and unified word type. (3) The most frequently used the type of word class was noun, and followed by phrase, adjective, and verb. In the noun type, 6 different types which expressed a person, concrete & abstract entity, place, acronym, and neologic were found. For phrase, only noun type was appeared, however, 6 out of 20 phrases were abbreviated type. All eight adjective brand names implied an attributive character of the brand such as 'Dainty' or 'Solus(Solo)'. (4) The long name used most and then followed by normal and short length of brand name. Looking by the number of syllable, 4 syllables appeared the most and then followed by 3, 5, 6, 2 & 7 showed the same rate, and 8 syllables. (5) The result which compared the difference according to each brand type showed a difference in its language type, language combined style, word class, but length of brand name.

• Korean Journal of Cognitive Science
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• v.30 no.3
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• pp.105-132
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• 2019

This study quantitatively analyzed the speeches of the former 8 Presidents of the Republic of Korea. Unlike the previous studies, this study analyzed both the content word and the functional word related to the psychological phenomenon. In Study 1, six language style indicators such as clout, authenticity, presidentiality, cognitive complexity, femininity, and psychological health were developed. Also, as presidential speeches have been made recently, authenticity, presidentiality, psychological health tended to increase, but cognitive complexity tended to decrease. These tendencies were supported by linear trend analysis. The linguistic differences were distinct not only among individual presidents but also by groups based on the political orientation of the president. In the progressive presidential speech, more clout, cognitive complexity, femininity were observed. In contrast, more authenticity and presidentiality were observed in the conservative presidential speech. In Study 2, it was demonstrated whether the developed language style indicators show reliability in the most recent President's speeches. Finally, it was discussed that the relationship between language style indicators, fitness of the political tendency between the regime and the general public since 2000s, and the characteristics of femininity indicator.

• Phonetics and Speech Sciences
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• v.4 no.2
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• pp.61-70
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• 2012

The current study observes the durational interaction of tautosyllabic consonants and vowels in the word-initial position of English and Korean child-directed speech (CDS). The effect of phonological laryngeal contrasts in stops on the following vowel duration, and the effect of the intrinsic vowel duration on the release duration of preceding stops in addition to the acoustic realization of the contrastive segments are explored in different prosodic contexts - phrase-initial/medial, focal accented/non-focused - in a marked speech style of CDS. A trade-off relationship between Voice Onset Time (VOT), as consonant release duration, and voicing phonation time, as vowel duration, reported from adult-to-adult speech, and patterns of durational variability are investigated in CDS of two languages with different linguistic rhythms, under systematically controlled prosodic contexts. Speech data were collected from four native English mothers and four native Korean mothers who were talking to their one-word staged infants. In addition to the acoustic measurements, the transformed delta measure is employed as a variability index of individual tokens. Results confirm the durational correlation between prevocalic consonants and following vowels. The interaction is revealed in a compensatory pattern such as longer VOTs followed by shorter vowel durations in both languages. An asymmetry is found in CV interaction in that the effect of consonant on vowel duration is greater than the VOT differences induced by the vowel. Prosodic effects are found such that the acoustic difference is enhanced between the contrastive segments under focal accent, supporting the paradigmatic strengthening effect. Positional variation, however, does not show any systematic effects on the variations of the measured acoustic quantities. Overall vowel duration and syllable duration are longer in English tokens but involve less variability across the prosodic variations. The constancy of syllable duration, therefore, is not found to be more strongly sustained in Korean CDS. The stylistic variation is discussed in relation to the listener under linguistic development in CDS.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.364-373
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• 2018

This study aims to investigate the linguistic features of English signboards (ES) and socio-cultural aspects in Korea through university students' perspectives on the ES. The data comprised pictures and questionnaire on the ES from the students. The findings showed that ES reached to 55.4% for mainly the business of drink beverage and clothes. The text written by 'only English' included 2-3 words (43%), and that of 'combination of English and Korean' had 4-5 words (25%), which reached to 68% of the all. The 70% of ES were used for the business of drink beverage, food, and clothes, but these were not in harmony with the neighborhood, showing 42% of agreement. Good ES required 'visual factors (27%)', 'expression of business (23%)', 'elegant and luxurious style (19%)', and 'design and creativity (15%)', and these ES were the most in Shinchon areas. Overall, the present ES culture was insufficient to make harmonious atmosphere in Korea, which requires the support of policies and systems.

• Journal of Intelligence and Information Systems
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• v.29 no.1
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• pp.41-63
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• 2023

As the online e-commerce market growing, the need for a recommender system that can provide suitable products or services to customer is emerging. Recently, many studies using the sentiment score of online review have been proposed to improve the limitations of study on recommender systems that utilize only quantitative information. However, this methodology has limitation in extracting specific preference information related to customer within online reviews, making it difficult to improve recommendation performance. To address the limitation of previous studies, this study proposes a novel recommendation methodology that applies deep learning technique and uses various linguistic factors within online reviews to elaborately learn customer preferences. First, the interaction was learned nonlinearly using deep learning technique for the purpose to extract complex interactions between customer and product. And to effectively utilize online review, cognitive contents, affective contents, and linguistic style matching that have an important influence on customer's purchasing decisions among linguistic factors were used. To verify the proposed methodology, an experiment was conducted using online review data in Amazon.com, and the experimental results confirmed the superiority of the proposed model. This study contributed to the theoretical and methodological aspects of recommender system study by proposing a methodology that effectively utilizes characteristics of customer's preferences in online reviews.

• Korean Journal of Child Studies
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• v.29 no.6
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• pp.163-176
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• 2008

The purpose of this study was to develop a standardized performance style Multiple Intelligences Test for preschoolers(MIT-P). A total of 270 preschoolers(3~5-years-old) participated in this study. Tools and procedures were developed to measure performance in 7 areas of multiple Intelligences(linguistic, mathematical, science, social, music, art and kinesthetic). The final test set included 138 items. Reliability of the MIT-P was relatively high(Cronbach alpha =.92). Intercorrelations among measures of the 7 areas indicated construct validity. Based on these results, the pilot study of MIT-P is considered adequate to form the basis of a new test that would help teachers and parents to identify children's strengths and weaknesses and may be useful for educational planning.

• Korean Journal of Child Studies
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• v.22 no.4
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• pp.33-50
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• 2001

This research analyzed differences between parents and teachers in assessment of young children's potential abilities based on multiple intelligences theory. Subjects were 10 boys and 10 girls, 4 and 5 years of age and their parents and teachers. Children's potential abilities were measured by the Korean Project Spectrum(KPS) and by the assessments of parents and teachers. Data were analyzed by SPSS. Statistical methods were Cronbach's ${\alpha}$, t-test, and Pearson's and Spearman's correlations. Results revealed differences between the assessments of parents and of teachers. While teacher assessments were very similar to the results of the KPS on logical mathematical and linguistic intelligence, the results of parents' assessments were different from the results of the KPS on musical, interpersonal-intrapersonal, and naturalistic intelligence.

• English Language & Literature Teaching
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• v.12 no.2
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• pp.153-176
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• 2006

This paper examines "Difference in Requests." The study of speech acts is a crucial area in sociolinguistics and ethnolinguistics, and has aided in the development of TESOL. It also provides a useful means of relating linguistic form and communicative intent. This paper concentrated on 3 request strategies, which were requests made with an explanation, requests made without an explanation and no requests. The purpose of this study, and of concern in TESOL, was to discover whether Koreans framed their requests differently under different conditions. Based on these differences, I wanted to ascertain whether Koreans who spoke English as a second language, and who have lived in the United States, frame their requests as they would in their native tongues thus creating the potential for sociolinguistic failure, or use American sociolinguistic style. As the results of the study, it was found that in the majority of cases, Americans made an explanation with a request. In many cases the Koreans living in Korea would not give an explanation when making a request. Rather, they were direct in request. In many cases the Korean speaking English and living in the US had adopted the American request strategy of giving an explanation.

• Korean Journal of English Language and Linguistics
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• v.2 no.1
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• pp.123-147
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• 2002

As far as the recent ELT research concerned, it seems to have been no hot ‘theoretical’ issues, but ‘practical’ ones in general: e.g., learners and learning, components of proficiency, correlates of L2 learning, etc. This paper focuses on the theme given above, with a special reference to the sub-title: specifically, 1) World English, world Englishes and world's lingua franca; 2) ENL, ESL and EFL; 3) Grammars, style manuals, dictionaries and media; 4) Pronunciation models: RP, BBC model and General American, Network Standard; 5) Lexical, grammatical variations and discourse grammars; 6) Beliefs and subjective theories in foreign language research; 7) Dilemma among radical, canonical and eclectic views. In conclusion, the author offers a modest proposal: we need to appeal to our own experience, intention, feeling and purpose, that is, our identity to express “our own selves” in our contexts toward the world anywhere, if not sounding authentic enough, but producing it plausibly well. It is time for us (with our ethno-cultural autonomy) to need to be complementary to and parallel with its native speakers' linguistic-cultural authenticity in terms of the broadest mutual understanding.

• Industrial Engineering and Management Systems
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• v.3 no.1
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• pp.85-91
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• 2004

The writing styles of TIME and Newsweek are analyzed using a specially developed linguistic program. These two news magazines were chosen because of their wide popularity. As for the results, it became obvious that both the frequency curve of words and that of characters have not changed for the past 60 years. Also, we have found that the frequency curves have some inflection points and that the genre of English writings can be identified by these points. After counting the percentage of required vocabulary for junior high school students and high school students in English writings, we can derive the relative difficulties of them using fuzzy reasoning. Fuzzy rules are constructed using features of the characteristic curves. We feel it would be a good guide index when selecting textbooks or supplementary readers.