• 복식문화연구
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• 제21권2호
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• pp.206-219
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• 2013

In this study, it is explored how fashion brand slogans are categorized by linguistic characteristics and which linguistic characteristic is effective to improve consumer responses. Only 28% out of 1,346 fashion brands that are investigated are using slogans. Sportswear and men's wear are two product categories more often adopting slogans. A total of 11,113 consumers participated in the experimental study to evaluate slogan characteristics (familiarity, understandability, newness, pleasure), slogan attitude, and brand recall of 30 slogan-brand sets that were categorized by Park's 10 linguistic characteristics. In findings, slogans generating positive attitudes toward slogans and a good rate of brand recall tend to have no brand name in slogan, be written in the second-person view, include a futuristic message, and have information weighted on specialties. Slogan typology suggested based on results may be used for the future research as a basic guideline for the research on fashion brand slogans.

• 한국초등과학교육학회지:초등과학교육
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• 제30권2호
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• pp.232-241
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• 2011

The purpose of this study was to compare socio-linguistic characteristics and instructional influences of two different types of texts, which were narrative and expository. Socio-linguistic characteristics of two different types of texts were analyzed in their content specialization, linguistic formality, and social-pedagogic relationships. Expository texts showed strong scientific classification, and medium level of linguistic formality, and low level of social-pedagogic relationships. Narrative texts showed different characteristics. The instructional effects were investigated with 91 fifth grade elementary students in three classes. Each class was randomly assigned into three groups: expository text group, narrative text group, control group. The results showed that the science achievement scores of the narrative text group was higher than those of other groups. The affective domain test scores of the expository text group were higher than other groups. The perception of students on informational science text were generally positive both types of texts.

• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.281-289
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• 2024

Online consumer reviews have become the most important basis for online shopping and product sales. Fake reviews are generated to boost sales because online consumer reviews play a vital role in consumers' decision making. The prevalence of fake reviews violates the regulations of the online business environment and misleads consumers in decision making. Thus, the present research investigates the effects of reviews' linguistic characteristics (i.e., analytical thinking, authenticity) on review fakeness. Specifically, this research examines whether (1) the level of analytical thinking is lower for fake (vs. genuine) reviews (hypothesis 1) and (2) the level of authenticity is lower for fake (vs. genuine) reviews (hypothesis 2). This research analyzed user-generated hotel reviews (genuine reviews, fake reviews) collected from MTurk. Linguistic Inquiry and Word Count (LIWC) 2022 was adopted to code review contents, and the hypotheses were tested using logistic regression. Consistent with the hypotheses 1 and 2, the results indicate that (1) analyticial thinking is negatively associated with review fakeness; and (2) authenticity is negatively associated with review fakeness. The findings provide important implications to identify fake reviews based on linguistic characteristics.

• 인지과학
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• 제16권2호
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• pp.93-121
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• 2005

최근 심리학 연구에서 LIWC(Linguistic Inquiry and Word Count)라는 '심리학적 영어 글분석 프로그램'을 사용하여 사람들이 사용하는 언어적 양식을 종속측정치로 사용한 연구들은 괄목할 만한 성과를 거두었다. 본 연구는 이러한 영어분석 프로그램을 원형으로 한국어의 특성과 문화를 반영한 '한국어 글분석 프로그램(KLIWC)'을 개발하기 위하여 실시되었다. 형태소 태깅을 통하여 다수의 형태소가 교착된 어절을 분석하는 기능을 추가하였고 기본형 사전과 활용형 규칙을 구축하였다. 또한 체면, 한국적 정서와 관련된 단어를 분석 변인에 포함시켰다. 이러한 한국어 분석프로그램의 개발과정과 특성을 고찰하였고 프로그램의 추후 개선방향에 대하여 논의하였다. (KLIWC 제공 웹사이트: ww.k-liwc.net)

• 한국의상디자인학회지
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• 제16권1호
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• pp.91-103
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• 2014

In this study, 70 national brands among men's wear brands were selected to examine linguistic characteristics of domestic national men's wear brand names. Linguistic factors which were used in national men's wear brand names were analyzed to understand their characteristics. Formative and semantic characteristics of each brand name were analyzed on the basis of the results from previous studies. It was found that long words with over four syllables are preferred than short words and single words in the form of noun are frequently used for domestic national men's wear brand names in terms of linguistic formality. English is most widely used in brand names, and European languages such as French, Spanish, and Italian are also used frequently under the influence of the country of origin. Next, the analysis result on the semantic characteristics of domestic national men's wear brand names showed that descriptive brand names are used to convey brand information directly and easily, or freestanding brand names which are absolutely irrelevant and newly coined words are chosen to create a characteristic image. In other words, brand names represent detailed business and product category of men's wear by forming a brand image of men's wear (ex. Man, Homme, Zio), and provide the information about properties and benefits related to the product such as dignity, masterpiece, and luxurious lifestyle to consumers by presenting the concept of the brand.

• 음성과학
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• 제8권1호
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• pp.123-133
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• 2001

This case study investigated the assessment and treatment of bilingual children using a 4.5 year old bilingual child. We also compared treatment methods for bilingual children in the U.S. and in Korea, respectively. Given the lack of unbiased assessment tools, it was difficult to evaluate the child properly. In addition, the study of the linguistic characteristics of bilingual children have not been researched extensively in Korea. As a result, there were limitations in assessing the child. However, once all requisite information had been gathered, he was assessed as a bilingual child with specific language impairment (SLI) and his skill in both languages was considered equivalent. During treatment sessions, the child exhibited diverse linguistic characteristics and interesting error patterns which were not evident in monolingual SLI. However, it was difficult to assess whether the error patterns exhibited by the subject were attributable to his own bilingual characteristics or not. This was further complicated by the lack of previous research on the bilingual child's linguistic characteristics. His progress differed from one area to another. Furthermore, we illustrated some of the limitations in assessing bilingual children and proposed several considerations that should be met before treatment is initiated.

• 한국수학교육학회지시리즈A:수학교육
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• 제42권5호
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• pp.607-622
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• 2003

The research was aimed at finding the dynamic aspects of the linguistic and social interaction with mathematical concept development using a graphing calculator in collaborative learning. This study was broadly divided into two categories: "Knowledge Construction Statement" for understanding how the verbal interaction works when a graphing calculator is used, and "Teacher's Instructional Role" for the research on the reaction of the students and on the teacher's role as a guide in helping students to construct their knowledge. This research used a case study in a collaborative learning environment. An attempt was made to show clearly how the students interacted with one another in a technology environment using a graphing calculator as a tool. A graphing calculator promoted the students' linguistic interaction and changed the characteristics of the linguistic interaction. Although it didn't show the different aspects completely, some changes of the linguistic traits were perceived.aits were perceived.

• 아동학회지
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• 제29권3호
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• pp.357-373
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• 2008

This study compared the writing of Korean and Korean-Chinese adolescents using K-LIWC (Korean-Linguistic Inquiry Word Count Lee & Yoon, 2005). Three hundred ten (70 : Ulsan, Korea 90 : Yanji, and 150 : Shenyang, China) middle school students wrote a self introductory essay for unknown friends. K-LIWC yielded counts and percentages of word categories using the parts of speech of the Korean language and psychological (emotional, cognitive, sensory/perceptual, social, physical/functional and metaphysical processes) criteria. Results showed that use of pre-noun and present tense correlated with negative mood of the subjects. The writings of Korean-Chinese in Shenyang showed the most negative emotions among the three groups. This was interpreted to be a reflection of better protective factors for Korean-Chinese adolescents in Yanji compared with Shenyang.

• 융합정보논문지
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• 제10권10호
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• pp.15-23
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• 2020

클라우드 서비스 제공자가 어떠한 정보보호정책을 소비자에게 제시하고 있는지 이용자는 잘 모르고 있는 것이 현실이다. 클라우드 서비스 공급자가 제공하는 정보보호 정책의 내용과 언어적 특성을 분석하여 정보보호의 실효성을 향상시킬 수 있는 방안을 찾고자 함이 본 연구의 목적이다. 연구 목적 달성을 위하여 클라우드 서비스를 제공하는 47개사의 정보보호 정책의 내용을 조사하고 언어적 특성이 미치는 영향을 분석하여 클라우드 서비스의 효율성을 높일 수 있는 있는 방안을 마련하고자 한다. 연구결과를 통해 기술적 처리방법의 포괄적 표현 등으로 인한 낮은 가독성이 법적 분쟁의 소지는 물론 클라우드 서비스의 확산에 방해가 될 수 있는 요인으로 나타났다. 연구결과는 이용자들에게 제공하여야 할 사항들을 제언함으로써 정보보호의 실효성을 높일 수 있을 것이다.

• Journal of Smart Tourism
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• 제1권3호
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• pp.21-29
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• 2021

This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.