• The Research Journal of the Costume Culture
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• v.21 no.2
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• pp.206-219
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• 2013

In this study, it is explored how fashion brand slogans are categorized by linguistic characteristics and which linguistic characteristic is effective to improve consumer responses. Only 28% out of 1,346 fashion brands that are investigated are using slogans. Sportswear and men's wear are two product categories more often adopting slogans. A total of 11,113 consumers participated in the experimental study to evaluate slogan characteristics (familiarity, understandability, newness, pleasure), slogan attitude, and brand recall of 30 slogan-brand sets that were categorized by Park's 10 linguistic characteristics. In findings, slogans generating positive attitudes toward slogans and a good rate of brand recall tend to have no brand name in slogan, be written in the second-person view, include a futuristic message, and have information weighted on specialties. Slogan typology suggested based on results may be used for the future research as a basic guideline for the research on fashion brand slogans.

• Journal of Korean Elementary Science Education
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• v.30 no.2
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• pp.232-241
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• 2011

The purpose of this study was to compare socio-linguistic characteristics and instructional influences of two different types of texts, which were narrative and expository. Socio-linguistic characteristics of two different types of texts were analyzed in their content specialization, linguistic formality, and social-pedagogic relationships. Expository texts showed strong scientific classification, and medium level of linguistic formality, and low level of social-pedagogic relationships. Narrative texts showed different characteristics. The instructional effects were investigated with 91 fifth grade elementary students in three classes. Each class was randomly assigned into three groups: expository text group, narrative text group, control group. The results showed that the science achievement scores of the narrative text group was higher than those of other groups. The affective domain test scores of the expository text group were higher than other groups. The perception of students on informational science text were generally positive both types of texts.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.281-289
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• 2024

Online consumer reviews have become the most important basis for online shopping and product sales. Fake reviews are generated to boost sales because online consumer reviews play a vital role in consumers' decision making. The prevalence of fake reviews violates the regulations of the online business environment and misleads consumers in decision making. Thus, the present research investigates the effects of reviews' linguistic characteristics (i.e., analytical thinking, authenticity) on review fakeness. Specifically, this research examines whether (1) the level of analytical thinking is lower for fake (vs. genuine) reviews (hypothesis 1) and (2) the level of authenticity is lower for fake (vs. genuine) reviews (hypothesis 2). This research analyzed user-generated hotel reviews (genuine reviews, fake reviews) collected from MTurk. Linguistic Inquiry and Word Count (LIWC) 2022 was adopted to code review contents, and the hypotheses were tested using logistic regression. Consistent with the hypotheses 1 and 2, the results indicate that (1) analyticial thinking is negatively associated with review fakeness; and (2) authenticity is negatively associated with review fakeness. The findings provide important implications to identify fake reviews based on linguistic characteristics.

• Korean Journal of Cognitive Science
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• v.16 no.2
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• pp.93-121
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• 2005

Substantial amounts of research have been accumulated by the attempt to use linguistic styles as the dependent measure in conducting psychological research. This research was condoned to develope a Korean text analysis program(KLIWC) based on the English text analysis program, LIWC(Linguistic Inquiry and Word Count), and the program reflects the Korean linguistic characteristics and culture that is related with language. We made it possible to analyze agglutinative phrase of many morphemes by linguistic tagging, and basic form dictionary and inflection rule were built. In addition, the face-saving weeds and emotional words were included as the analysis variables. The process of development and characteristics of Korean text analysis have been reviewed, and future direction for the improvement of the program has been discussed.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.91-103
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• 2014

In this study, 70 national brands among men's wear brands were selected to examine linguistic characteristics of domestic national men's wear brand names. Linguistic factors which were used in national men's wear brand names were analyzed to understand their characteristics. Formative and semantic characteristics of each brand name were analyzed on the basis of the results from previous studies. It was found that long words with over four syllables are preferred than short words and single words in the form of noun are frequently used for domestic national men's wear brand names in terms of linguistic formality. English is most widely used in brand names, and European languages such as French, Spanish, and Italian are also used frequently under the influence of the country of origin. Next, the analysis result on the semantic characteristics of domestic national men's wear brand names showed that descriptive brand names are used to convey brand information directly and easily, or freestanding brand names which are absolutely irrelevant and newly coined words are chosen to create a characteristic image. In other words, brand names represent detailed business and product category of men's wear by forming a brand image of men's wear (ex. Man, Homme, Zio), and provide the information about properties and benefits related to the product such as dignity, masterpiece, and luxurious lifestyle to consumers by presenting the concept of the brand.

• Speech Sciences
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• v.8 no.1
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• pp.123-133
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• 2001

This case study investigated the assessment and treatment of bilingual children using a 4.5 year old bilingual child. We also compared treatment methods for bilingual children in the U.S. and in Korea, respectively. Given the lack of unbiased assessment tools, it was difficult to evaluate the child properly. In addition, the study of the linguistic characteristics of bilingual children have not been researched extensively in Korea. As a result, there were limitations in assessing the child. However, once all requisite information had been gathered, he was assessed as a bilingual child with specific language impairment (SLI) and his skill in both languages was considered equivalent. During treatment sessions, the child exhibited diverse linguistic characteristics and interesting error patterns which were not evident in monolingual SLI. However, it was difficult to assess whether the error patterns exhibited by the subject were attributable to his own bilingual characteristics or not. This was further complicated by the lack of previous research on the bilingual child's linguistic characteristics. His progress differed from one area to another. Furthermore, we illustrated some of the limitations in assessing bilingual children and proposed several considerations that should be met before treatment is initiated.

• The Mathematical Education
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• v.42 no.5
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• pp.607-622
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• 2003

The research was aimed at finding the dynamic aspects of the linguistic and social interaction with mathematical concept development using a graphing calculator in collaborative learning. This study was broadly divided into two categories: "Knowledge Construction Statement" for understanding how the verbal interaction works when a graphing calculator is used, and "Teacher's Instructional Role" for the research on the reaction of the students and on the teacher's role as a guide in helping students to construct their knowledge. This research used a case study in a collaborative learning environment. An attempt was made to show clearly how the students interacted with one another in a technology environment using a graphing calculator as a tool. A graphing calculator promoted the students' linguistic interaction and changed the characteristics of the linguistic interaction. Although it didn't show the different aspects completely, some changes of the linguistic traits were perceived.aits were perceived.

• Korean Journal of Child Studies
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• v.29 no.3
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• pp.357-373
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• 2008

This study compared the writing of Korean and Korean-Chinese adolescents using K-LIWC (Korean-Linguistic Inquiry Word Count Lee & Yoon, 2005). Three hundred ten (70 : Ulsan, Korea 90 : Yanji, and 150 : Shenyang, China) middle school students wrote a self introductory essay for unknown friends. K-LIWC yielded counts and percentages of word categories using the parts of speech of the Korean language and psychological (emotional, cognitive, sensory/perceptual, social, physical/functional and metaphysical processes) criteria. Results showed that use of pre-noun and present tense correlated with negative mood of the subjects. The writings of Korean-Chinese in Shenyang showed the most negative emotions among the three groups. This was interpreted to be a reflection of better protective factors for Korean-Chinese adolescents in Yanji compared with Shenyang.

• Journal of Convergence for Information Technology
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• v.10 no.10
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• pp.15-23
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• 2020

It is a reality that users do not know well what kind of information protection policy the cloud service provider presents to consumers. The purpose of this study is to find a way to improve the effectiveness of information protection by analyzing the content and linguistic characteristics of information protection policies provided by cloud service providers. In order to achieve the purpose of this study, we investigate the contents of information protection policies of 47 companies that provide cloud services and analyze the influence of linguistic characteristics to come up with a plan to increase the efficiency of cloud services. The research results showed that low readability due to comprehensive expression of technical processing methods, etc., could lead to legal disputes and to hinder the spread of cloud services. The research results can increase the effectiveness of information protection by suggesting items to be provided to users.ing, Privacy, confidentiality, linguistic characteristics, Accounting Information.

• Journal of Smart Tourism
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• v.1 no.3
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• pp.21-29
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• 2021

This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.