• 제목/요약/키워드: Line-Focusing

검색결과 529건 처리시간 0.029초

소셜커머스 이용의도에 영향을 미치는 요인에 대한 연구 : 성별의 조절효과를 중심으로 (Factors Influencing the Use Intention of Social Commerce : Focusing on the Moderating Effects of Gender)

  • 강현모;김지헌
    • 한국경영과학회지
    • /
    • 제38권2호
    • /
    • pp.117-139
    • /
    • 2013
  • Due to the recent development of SNS(Social Network Service) which is represented by Twitter and Facebook, social commerce market which combines on-line shopping mall and SNS is expanding. With increasing speed of its market, this study is to focus on detecting the crucial variables promoting the use intention, which results in the sustainable competitive advantage in social commerce market. This research empirically analyzed the use intention of social commerce. Also, this study explores the moderating effects of gender in explaining intention to use social commerce. A technology acceptance model is applied for pinpointing the antecedents of intention to use social commerce and for revealing cross-gender differences. The results from a survey of 452 participants reveal that the effects of perceived risk, perceived usefulness, ease for use and subjective norm on intentions to use social commerce differ across gender. Findings imply that the risk-free quality and portrayal of in-group or out-group situations of social commerce need to be communicated to female consumers, along with the social norms of using social commerce. When targeting male consumers, the technological features illustrating the usefulness of social commerce should be focused. This study will provide diverse implications companies providing social commerce services.

연결망 분석을 이용한 마케팅 분야의 고객가치 연구의 진화 및 발전과정에 관한 연구 : 저자 동시 인용 분석방법을 이용한 SSCI 상위 20위권 저널을 대상으로 (Evolution and Development Process of Customer Value Research Using Network Analysis In Marketing : Focusing on SSCI Rank 20 Journals Using Author Co-Citation Analysis)

  • 유경옥;김향미;김재욱
    • 한국경영과학회지
    • /
    • 제38권2호
    • /
    • pp.1-24
    • /
    • 2013
  • The research about customer value has developed over the past years in the marketing field. On the other hand, the stream of the idea has not fully been structured yet. It is the purpose of this research to present the process of development together with the intellectual structure in the field of customer value researches using "Author Co-citation Analysis" (ACA). For the purpose of the research, authors chosen were ranked in order of frequency according to their citations which were used for network analysis. Further, it was of advantage in finding the development process for this research from 1996 to 2011. The trend were set into three time-line groups/trends (1996~2000, 2001~2005, and 2006~2011) that were respectively analyzed. In conclusion, the research represents the intellectual structure of customer value in each period. The research having been tried, influenced a variable field in other marketing researches. While still, many researches limit their focus on a "one-way customer value, used by companies in the past and some in the present, many researches now have a wider perspective about the value and relationship of their customer and their company, together with the society at large.

복어독의 종양 관련 기존연구 논문에 대한 분석 (Analysis for cancer-related studies using Puffer fish poison)

  • 조용래;이성배;박세영;손창규
    • 혜화의학회지
    • /
    • 제28권2호
    • /
    • pp.1-11
    • /
    • 2019
  • Objective: The aim of this study is to analyze the previously published research articles related to puffer fish toxin focusing on tumor. Method: Literatures were searched in PubMed database, published since 2000, using the keyword; Puffer fish, Fugu and tetrodotoxin (TTX) with cancer or tumor. Research papers were classified by year, country, study model, used material, kind of tumor and study subject. Finally, a total of 41 studies were analyzed in this study. Results: From 2000 to 2018, the most abundant papers were published in 2009 (6 studies) and almost half of the papers were studied in United Kingdom (20 studies). The 39 studies used TTX purified from puffer fish while 2 studies used crude extract of skin and gonad of puffer fish. The most used target cell line was prostate cancer (15 studies), and the next was breast cancer (14 studies). The study methods were classified into 4 clinical studies, 2 animal studies and 35 cell-based studies. Conclusions: Our results show that the overview of cancer-related studies using puffer fish poison. This information would be helpful for the puffer fish-derived drug researches in the future.

플래퍼 룩의 사회 문화적 의미 고찰 - The New York Times 기사를 중심으로 - (Sociocultural meanings of flapper look - Analyzed from The New York Times articles -)

  • 이예영
    • 복식문화연구
    • /
    • 제26권1호
    • /
    • pp.19-29
    • /
    • 2018
  • The purpose of this study is to examine the sociocultural meanings of flapper look in American society during the 1920s. Using the ProQuest database, I searched articles from The New York Times published between 1920 and 1929 for opinions and discussions on the flapper look. Keywords included "clothing," "dress," "fashion," and "flapper," and advertisements and articles on menswear, leisurewear, and bathing suits were excluded. In the resulting articles, I extracted the following sociocultural meanings: autonomy, activeness, practicality, attractiveness, and extravagance. Meanings were analyzed from the opinions and discussions focusing on skirt length, dresses that directly and indirectly exposed the body, heavy make-up, non-constricting underwear, the H-line dress, bobbed hair, hygiene, comfort, and consumption. In sum, the 1920s flapper look represented progressive characteristics such as autonomous and active womanhood and practicality, which matched the technological development of the time. However, the flapper look was commercialized and exploited to make women look attractive and extravagant. Even though American women had access to higher education, more economic power, and suffrage in the 1920s, they were limited in their ability to overcome social conventions and the power of consumerism. Understanding the double-sidedness of flapper look within the social context of the time would enhance the comprehension of the relationship between women's lifestyles and changing fashion.

디지털생태계의 진화와 사업역량 변화에 관한 연구 (Study of the Change of Business Competence as the Evolution of Digital Ecosystem)

  • 이계수;윤현덕
    • 한국멀티미디어학회논문지
    • /
    • 제18권9호
    • /
    • pp.1105-1117
    • /
    • 2015
  • During the last decade, the business infrastructure has become digital with increased interconnections among products, processes, and services. Across many firms spanning different industries and sectors, digital technologies are fundanmentally transforming business stratiges, business processes, firm capabilities, productes and services, and key interfirm relationships in extended business networks. With the emergence of smartphones, the paradigm of the ICT industry is rapidly changing as the line between global and local markets are being blurred. In the changing global environment, although some game companies are accelerating the improvement of their global competitiveness and cases of successes of venture enterprises by developing biosimilar technology are being discovered, majority of ICT companies are focusing on limited marketing activities to get subcontracts or projects from large companies. Thus the aim of this study is to find out how digital ecosystems evolve and how business models and strategies have changed of individual companies according to the evolution of the digital ecosystems.

중년 여성 이미지에 어울리는 패션 일러스트레이션에 대한 연구 -한국인 표준 체형을 중심으로- (A Study on Effective Fashion Illustration for Korean Middle Aged Woman -Focusing on the Standard Stomo type for Korean -)

  • 이운영;임순
    • 복식문화연구
    • /
    • 제7권3호
    • /
    • pp.134-141
    • /
    • 1999
  • The purpose of this study is to provide new style for fashion illustration fo different image of Korean middle aged women. The research method is as follows. First, we make basic style base on The Korea Industrial Advancement Administration\`s Korean standard stomatype. Second, it give variety to body\`s rate and make each different 8 style. The subject are 144 college students who majoring clothing, fashion design and they have responded to the questionnaires. Questionnaires were taken from April, 1998 to Jan. 1999. Data were analyzes by analysis of variance, ANOVA test, Dunkun test, SPSS. PC/sup +/. As a result of this study, we found this following conclusions, 1. Well-proportion style have the exaggerated shoulder and the extended body at the same rate below waist line than basic style. 2. Reduction and extension need stability and well balanced. 3. Fashion illustration of middle aged women\`s clothing expression is not proper too narrow width, too long length of legs. 4. To making length, it is award well-proportion have too long hand or too long arm.

  • PDF

인터넷 쇼핑몰의 이용만족과 재구매의도에 관한 연구 (A Study on User Satisfactions and Repurchase Intention in Internet Shopping Malls)

  • 류학수;황대용;이종환;강경하
    • 한국지역사회생활과학회지
    • /
    • 제15권3호
    • /
    • pp.3-14
    • /
    • 2004
  • This study examined how product characteristics and system characteristics have affected user's economic, psychological and operating satisfaction and intention of repurchase in Internet shopping malls. The results of the study were as follows: First, it showed that product characteristics and user satisfaction have significant differences; the ability to recognize economic and psychological user satisfaction differs according to the characteristics of the product. It also showed that the degree of psychological and operating user satisfaction varies according to the convenience of order and payment as well as the convenience of the system and customer service. Second, it was found that economic, psychological and operational user satisfaction had an effect on customer's intention to repurchase. This study, focusing on particular variants of on-line shopping, found that characteristics of product and system had a great impact on user satisfaction and intention to repurchase. For the firms who run internet shopping malls, therefore more attention should be directed to the convenience of products and system problems in their services since it is so easy for customers to move to another shopping site with a simple click. The result of such an investigation may lead customers to repurchase by increasing their satisfaction with the shopping services.

  • PDF

이브 생 로랑 디자인에 표현된 아트 인스피레이션 - 오트 쿠튀르 컬렉션을 중심으로- (Art Inspiration expressed on the Designs of Yves Saint Laurent - Focusing on the Haute Couture Collections -)

  • 이예은;조규화
    • 패션비즈니스
    • /
    • 제14권1호
    • /
    • pp.163-175
    • /
    • 2010
  • This study is a part of the integrated investigation of the design of Yves Saint Laurent, and aims at examining the background of the appearance of art inspiration which the artistic quality and originality are particularly seen. And also, I would like to examine the source of the power that transcends periods, dealing with issues in the design. From the mid 1960 to 1970, Yves Saint Laurent who leaded the global fashion trend, displayed the Art Inspiration works with the innovation of fashion in Paris, rediscovery of the trends and colors in Modern Art, and background of Entourage and so forth. He brought in the various artistic genres to the fashion, and his Haute Couture collections which were created by the passion for the movie and theater art, expressed the freedom through his strong identity in the Modern Art & Culture and the atmosphere of that period. Eventually his works are reappeared transcending the generations as the fundamental power of Modernity, through the restricted line of his own, strong contrast of colors, and insight for the future.

국내 웹 사이트 디자인의 사용성 조사 : 설문조사 및 발견평가 (Usability testing of the domestic web site design : questionnaire and heuristic evaluation)

  • 곽호완;곽지은;김수진;이정모
    • 인지과학
    • /
    • 제11권1호
    • /
    • pp.33-45
    • /
    • 2000
  • 본 연구는 정보 시스템으로서의 웹(WWW)의 인지심리학적 특성들을 고려하여 웹사이트의 사용성에 관련된 디자인 특성들을 밝히고자 하였다. 구체적으로 다양한 목적의 웹사이트를 선정하고 다양한 비실험적 방법들을 이용하여 그 사이트의 홈페이지 디자인에 관한 사용성 평가를 실시하였다. 이를 위해 연구 1에서는 설문조사법을 통한 웹사이트의 사용성을 조사하였다. 그 결과, 몇 가지 중요한 사용성과 관련된 디자인의 특성들 및 요인들이 추출되었다. 연구 2에서는 연구 1에서 쉽게 발견되지 않은 특정 웹사이트의 세부적 사용성 문제들을 검출하기 위해 발견적 평가를 실시하였다. 연구 2의 결과, 발견적 평가가 연구 1 의 설문조사에 비해 디자인의 세부적인 문제점들을 더 잘 드러내는 것으로 나타났다.

  • PDF

농촌경관의 관광자원화 구현 사례연구 - 제주지역 수산리 마을사업 실행계획 중심으로 - (The Case Study on the Tourism Resources Development of Rural Landscape - Focusing on action plan village project at Susanri in Jeju -)

  • 라정임;양성수
    • 농촌계획
    • /
    • 제22권3호
    • /
    • pp.143-151
    • /
    • 2016
  • The purpose of this study is to introduce the village project for conservation and improvement of rural tourism village. So, in this study, the current rural tourism village and storytelling planning are examined and the village project presented in village planning is also examined. And this study propose the storytelling implementation of the village project through the case study related with the Susanri in Jeju. The results are summarized as follows. Firstly, it is important that each village projects are storytelling for tourism resource and improve rural tourism village. Secondly, it is necessary to define story range, action planning, and management agency of village projects. Thirdly, it is desirable that the village projects should be carried out as reviving the local community. Comparing to the storytelling tourism plan, there are few rural tourism plans so far, so, it is difficult to applicate the system of the village project, but, continuous studies in this line can help the rural tourism plan to ensure practicality.