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http://dx.doi.org/10.7737/JKORMS.2013.38.2.001

Evolution and Development Process of Customer Value Research Using Network Analysis In Marketing : Focusing on SSCI Rank 20 Journals Using Author Co-Citation Analysis  

Yoo, Kyungok (고려대학교 경영대학 경영학과)
Kim, Hyang Mi (kt경제경영연구소)
Kim, Jae Wook (고려대학교 경영대학 경영학과)
Publication Information
Journal of the Korean Operations Research and Management Science Society / v.38, no.2, 2013 , pp. 1-24 More about this Journal
Abstract
The research about customer value has developed over the past years in the marketing field. On the other hand, the stream of the idea has not fully been structured yet. It is the purpose of this research to present the process of development together with the intellectual structure in the field of customer value researches using "Author Co-citation Analysis" (ACA). For the purpose of the research, authors chosen were ranked in order of frequency according to their citations which were used for network analysis. Further, it was of advantage in finding the development process for this research from 1996 to 2011. The trend were set into three time-line groups/trends (1996~2000, 2001~2005, and 2006~2011) that were respectively analyzed. In conclusion, the research represents the intellectual structure of customer value in each period. The research having been tried, influenced a variable field in other marketing researches. While still, many researches limit their focus on a "one-way customer value, used by companies in the past and some in the present, many researches now have a wider perspective about the value and relationship of their customer and their company, together with the society at large.
Keywords
Customer Value; Author Co-citation Analysis; Social Network Analysis; UCINET;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
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