• 한국콘텐츠학회논문지
• /
• 제10권12호
• /
• pp.366-377
• /
• 2010

인터넷과 모바일 등 정보화 사회가 급속한 변화를 가져오자 소비자 상호간의 관계를 어떻게 하느냐가 기업에 영향을 미치는 요인이 되었다. 기업들은 자사 브랜드를 중심으로 인터넷에 커뮤니티를 개설하고 있으며 소비자가 능동적으로 브랜드 커뮤니티를 형성하고 발전시키는 형태를 확산하고 있다. 따라서 소비자의 능동적 개입에 따른 커뮤니티 활동의 영향이 어느 정도이며 이에 대한 관리와 활용을 어떻게 효율적으로 할 것인가에 대한 방안을 분석을 통해 제시하고자 한다. 본 연구는 온라인 브랜드커뮤니티의 특성과 온라인 브랜드커뮤니티가 소비자태도에 어떤 영향을 미치는지 알아보고자 한다. 온라인 브랜드커뮤니티가 브랜드 선택시 커뮤니티 태도가 브랜드 결정과 구전커뮤니케이션에 어떤 영향을 미치는가를 연구하고자 한다. 연구는 온라인 대학생이 온라인 대학 선택시 커뮤니티 태도가 온라인 대학 브랜드결정과 구전커뮤니케이션에 어떤 영향이 있는지를 알아보고자 한 것으로 온라인 대학생들을 대상으로 설문조사를 실시하였다. 연구에 의하면 브랜드커뮤니티의 특성(정보의 신뢰성, 상호작용성, 편리성, 친밀성)에 긍정적 반응을 보였으며 소비자태도에서도 구매의도와 구전커뮤니케이션에서 긍정적 행동을 기대할 수 있다. 또한 브랜드커뮤니티의 특성이 구매의도, 구전커뮤니케이션에 영향을 미치는 것을 알 수 있다. 이런 연구를 바탕으로 소비자들이 브랜드커뮤니티 활동을 활발히 할 수 있도록 마케팅전략을 제시할 수 있다.

• 한국학교수학회논문집
• /
• 제24권1호
• /
• pp.39-57
• /
• 2021

본 연구에서는 '점'과 '선'을 '크기' 관념에 주목하여 수학적 분석을 하고, Euclid 기하의 관점에서 한국의 2015 개정 교육과정에 따른 중학교 수학 1의 기본도형 내용영역과 미국 기하(Geometry)의 교과서 서술을 비교하여 분석하였다. 첫째, '점'과 '선분'을 '크기' 관념에 주목하여 수학적으로 분석한 결과, 1) '무한소'의 인정과 배제, 2) '측도론'과 '집합론'에 따라 수학적 관점이 달라질 수 있음을 알 수 있었다. 둘째, '점'과 '선'에 관한 교과서의 서술을 Euclid 기하의 관점에서 분석한 결과, 1) 대부분의 한국의 2015 개정 교육과정에 따른 중학교 수학 1의 기본도형 내용영역에서는 '크기'가 있는 점과 선을 소개 혹은 직접 그리는 학습활동을 제시한 후, 점과 선의 '관계'를 서술하는 방식으로 전개하고 있었으나, 2) 대부분의 미국 기하 교과서에서는 크기가 있는 점과 선을 소개한 후, '무정의 용어'인 점과 선에 대하여 기하에서의 '점은 크기가 없고', '선은 두께가 없음'을 각각 명시적으로 서술하고 있음을 확인할 수 있었다. 이와 같은 고찰을 통해 본 연구에서는 한국의 2015 개정 교육과정에 따른 중학교 수학 1의 기본도형 내용영역에서의 점과 선에 관한 서술이 잠재적으로 Euclid 기하의 관점에 해당하지 않는 수학적 직관을 생성할 가능성이 있으므로 교수학습 과정에서 이에 대한 언어적 표현의 주의가 필요함을 제안하고자 한다.

• 디지털융복합연구
• /
• 제10권10호
• /
• pp.147-154
• /
• 2012

한국형 SNS의 성장 가능성을 알아보기 위해 국내 1위 모바일 IM인 카카오톡 사례를 중심으로 분석해본 결과 다음의 사항들을 발견할 수 있었다. 첫째, 카카오톡은 PC상의 메신저 서비스와 다르게 모바일 IM 서비스를 바탕으로 소셜서비스 회사로 진화하고 있었다. 둘째, 카카오톡은 다양한 소셜서비스(사진기반 카카오스토리, 게임 마케팅 플랫폼 게임센터 등)를 시도하여 성공적으로 SNS 회사로 안착하였다. 셋째, 트위터의 사례처럼 플러스친구를 통한 뉴스 서비스, 아바타 및 앱스토어 등을 통해서 소셜미디어 및 소셜플랫폼 회사로 진화하고 있었다. 이런 한국시장에서 카카오톡의 성공은 NHN의 라인을 통해 일본 및 동남아시장에서 확대 재생산되고 있다. 라인은 카카오톡의 다양한 검증된 SNS 실험들을 일본시장에 적용시킴으로써 그 성공을 이어가려고 하고 있다. 온라인 웹서비스 싸이월드가 SNS로 세계시장에서 이루지 못한 것을 모바일 IM인 카카오톡, 라인은 그 성공 가능성을 한층 높여 주고 있다.

• 한국의류학회지
• /
• 제25권4호
• /
• pp.719-730
• /
• 2001

The purpose of this study is to develop the basic patterns of adult womens brassiere therewith, provide for some basic data useful to the brassiere manufacturing which are both functional and fitting. For this purpose, 220 adults women(aged between 20 and 59) were sampled to be measured for their body sizes and tested for their brassiere wearing. The collected data were statistically processed using the SAS 6.12 for Means, Standard Deviation, etc. The results of this study can be summarized as follows; 1. In order to develop the basic patterns of adult womens brassieres, 75A size was selected out of 12 size combination(3 women per 75A size) and then, their brassiere fitting was tested. As a result, the fronts of the basic patterns were found to have such problems as undone front center, poor levelling of upper cups bottom line or lower cups top line, poor shape of upper cups outside top line and shoulder strip position. On the other hand, n the rear side of the basic patterns, the central part of the wing was slightly lifted, while the wing width and straps interval did not befit the full-cup brassiere. The result of this first brassiere fitting test showed that the functionality and aesthetics of the basic pattern brassieres were more or less satisfactory, and thus, the problems were address for the second test. In the second test, the aesthetics, breast-shaping effect and functionality of the basic pattern brassieres were much improved. 2. The basic patterns of adult womens brassieres were characterized by a round cup wired as well as a full cup embracing the entire breasts. Each basic pattern which consisted of upper and lower cups was shaped \"straight(-)\". The basic sizes adopted at the first design stage (see fig. 1-2) was 75A of which was designed as upper foundation basic pattern. At the second stage, the upper body foundation pattern were used to design lower cup, upper cup, front panel and wing in their order.(see fig. 3-5, fig. 8)5, fig. 8)

• 인지과학
• /
• 제10권4호
• /
• pp.27-39
• /
• 1999

이 연구에서는 일상적인 글자넓이를 지닌 글자로 구성된 본문에 대해 선호도를 평정하도록 하여 가독성에 관한 연구에서 밝혀진 각 요인들의 수준들 중 가장 선호되는 수준은 어떤 것인가를 알아보고, 각 요인들간 상대적 중요도를 살펴보았다. 네모 틀 글자로 구성된 본문에서 선호도를 살펴본 실험1에서는 요인들간 상대적 중요도의 순위가 글자크기, 글줄간격, 글자넓이, 글줄길이, 글자간격, 글줄맞춤, 글자모양 순 으로 나타났다. 탈 네모를 글자로 구성된 본문을 사용한 실험2에서도 가장 중요한 요인은 글자크기였으나 두 번째 요인은 글자간격으로 나타났다. 이는 글자제작원리의 차이 및 탈 네모틀 글자에 대한 비 친숙성을 반영해주는 결과이다. 글자넓이의 수준변화가 극심한 이준석과 진영선(1998)의 연구에서는‘글자넓이’가 가장 중요하게 나타난 것과는 달리, 일상적인 글자넓이를 조작한 본 연구에서는‘글자크기’가 가장 중요한 것으로 나타났으므로 교재나 책의 본문을 구성할 때 글자크기를 가장 먼저 고려하고, 네모 틀 본문의 경우에는 글줄간격, 글자넓이 등을, 탈 네모틀 본문의 경우에는 글자간격, 글줄간격 등을 고려하는 것이 바람직할 것이다.

• 한국의상디자인학회지
• /
• 제13권4호
• /
• pp.29-39
• /
• 2011

The purpose of this study provides a high consumer-oriented wedding dress on the consumer and offering the consumer-oriented product and provide a basis data to develop a wedding shops so it can stable and manage of effective marketing. Wedding shop for a survey of consumer preference, and based on this wedding dress designed and made. The results are summarized as follows. First, when wearing wedding dresses and "graceful and feminine" image that seek to pursue an image that showed the highest response, "simple and stylish", "cute and vivid" image was in order. In the survey of wedding dress preference, lace is preferred, in tone of color white is preferred by and large. In silhouette, A-line is preferred most, in neckline, exposure of the shoulder, in sleeve length, sleeveless, in decoration, beads. Second, on the basis of these results, depending on the image to pursue the design, wedding was made of 3 creations. The work I is a target of the early 20s, the concept "simple and stylish", and A-line is adopted in silhouette focusing on modern simplicity, soft satin material used of high class. The work II is a target of the late 20s, the concept "cut and vivid", and fit-and-flare made of many folded tulle mesh material. The work ill is a target of the 30s overall, the concept "graceful and feminine", and high-waist- empire-line is adopted in silhouette, splendid lace material used, is of the gorgeous and mature beauty.

• 복식
• /
• 제59권9호
• /
• pp.97-114
• /
• 2009

The purpose of this thesis is to contribute to the fashion industry of Korea and China by providing the basic informations of Korean fashion company planning to launch into the Chinese fashion market, and also presenting the Korean fashion style to the China, by the way of searching the sameness and differences of the casual style. The direct picturing method and comparative analysis were applied for the methods of study. The whole body pictures were taken from the major fashion streets of Seoul and Shanghai, then clear 250 photos were selected in each city. The period for two weeks from 1st, July to 14th, July 2008, and from 10AM until 5PM. The results of study are as follows. The sequential order of frequency is easy casual, jean casual, romantic casual and character casual in Seoul and Shanshai. In case of easy casual, there were many similarities of the preferences in the items, colors and coordinations, while showing the differences in the styling of the clothing. Taking the jean casual, there were no specific differences in items between two cities except the styling of clothing in which the tidy style were more prevalent in Seoul, while the sexy style were more predominant in Shanghai. The main item of romantic style was the one-piece dresses. This was preferred in the style of A-line or H-line with short length, in Seoul while X-silhouette showing the body line with knee-length skirts were more popular in Shanghai. Finally the frequency of character casual is below 5% in both cities. In the items, the skirts were more preferred as a bottom in Seoul in contrast with the pants being more prevalent in Shanghai, the sleeveless top popular in both cities. The modest style were noted in Seoul, the sexy style were more prevalent in Shanghai. However many similarities between two cities were found in the speed of acceptabilities of fashion.

• 한국의류산업학회지
• /
• 제16권2호
• /
• pp.275-284
• /
• 2014

This study aims to suggest the patternmaking method of men's slim-fit four-panel jacket sloper in their 30's. The researcher collected four kinds of existing slopers and carried out appearance and movement evaluations twice. Then the researcher's sloper was developed by modifying and supplementing the existing sloper with high scores in the evaluations. The results are as follows: First, when comparing the existing slopers, ease on the chest varied from 13 cm to 17.8 cm. Actual measurements or formula method were used for the armhole depth, waist line, and hip line. It was one-third of armhole length for the sleeve cap height in most existing slopers. Second, the researcher's sloper had excellent scores in the appearance and movement evaluations (front neck depth, ease on the chest, front dropped length, ease on the sleeve cap, and the position that separate the two piece sleeves on the back). Third, the suggested sloper, has 13~14 cm for ease in the chest circumference and 2.5 cm for front dropped length. It sets to chest/4+2 cm for armhole depth, height/4+1 cm for waist line placement, and height/8 for hip length. The sleeve cap height is one-third of armhole length. These results will be useful when the industrial technical designers develop various jacket patterns.

• 한국의류산업학회지
• /
• 제19권4호
• /
• pp.385-399
• /
• 2017

This study will broaden the application of doll costume product with historical characteristics and the image of unlined cheollik in the $17^{th}$ century period of transition during the Joseon Dynasty. Historical design sources were extracted from old documents and precedent studies. Unlined cheollik of Shin Gyeong-yu, meritorious retainer, were selected as main reference-relic because of various fabric, preserved conditions and definite shape. 'Baby doll' was selected as main model because of consumer preferences and awareness. Design sources from unlined cheollik in the early $17^{th}$ century were about a 1:2 ratio of upper and under parts, removable separated doori-somae, knife-shaped collar (outside), projected square collar (inside), long pleats line, side slit, traditional flat fell seam sewing. Trapezoidal side line, round waistline, and thin fabric were applied in designs because of toddler-body of doll model. Three designs were produced in step 1: Cheollik A focusing on the historical remake (traditional type), Cheollik B with belt and side slit (crossover type), and Cheollik C with back- opening (modern type). In step 2, interview with fashion major student was conducted to increase the utility of designs. As a result, modern trend sources (frill, velcro, round armhole line, slope of sleeves, and floral pattern) were reflected in Cheollik B, C. Finally, three doll cheollik and cheollik-styled doll apron sample were produced. Various versions must be suggested in the study of doll costume products with traditional sources that balance historical characteristics and practicality to improve customer satisfaction.

• 한국의류학회지
• /
• 제38권2호
• /
• pp.216-230
• /
• 2014

The importance of the Chinese fashion market is increasing; therefore, this study investigates the possibility of implementing a Word-of-Mouth (WOM) marketing strategy among Chinese students in Korea. This study examines the effects of consumer characteristics (similarity, opinion leadership, and fashion innovativeness), awareness of Korean fashion brands, satisfaction with Korean fashion products on WOM experiences and WOM behavior (off-line as well as on-line). A total of 161 responses from Chinese students in Korea were gathered and analyzed using SPSS 20.0 for descriptive statistics, factor analysis, and regression analysis. The results show that consumer characteristics (except similarity) significantly influence WOM experiences, opinion leadership influence off-line WOM behavior, and fashion innovativeness influence online WOM behavior. However, similarity has no influence on WOM experiences and WOM behavior. Second, Korean brand awareness affect both WOM experiences and behavior; however, satisfaction with Korean fashion products only affected WOM experiences. This study showed the feasibility of conducting a WOM marketing strategy using the WOM effects of Chinese students in Korea. The study may help the Korean apparel industries establish an entry strategy for the Chinese market.