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A Study on the Introduction of Mobile Fashion Shopping Mall -Focusing on the Characteristics of Brands- (새로운 유통으로의 모바일 패션 쇼핑몰 도입에 관한 연구 -브랜드 특성(복종, 가격, 타겟, 매출액)을 중심으로-)

  • Ko, Eun-Ju;Kim, Kyeung-Hee;Kim, Seon-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.7
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    • pp.1164-1179
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    • 2009
  • This study presented the characteristics of a mobile fashion shopping mall as perceived by those in charge of fashion brands, clarified the effect of the characteristics on the intention 'Of introduction, and indicated the differences in the intention of introduction according to the characteristics of brands. This study surveyed individuals in charge of fashion & clothing brands. It utilized SPSS 12.0 program for data analysis and performed frequency analysis, validity analysis, reliability analysis, multi regression analysis, ANOVA, and hierarchical adjustment regression analysis. A summary of the results of this study are as follows: First, the results of the factor analysis are shown to clarify the characteristics of mobile fashion shopping mall; four factors such as facility/usefulness, instant accessibility, personalization, and playfulness were also represented. Second, it showed that facility/usefulness, instant accessibility and personalization generate a positive influence on the intention of introduction. Of the factors, facility/usefulness displayed the highest influence. Third, regarding the effect of the characteristics of a mobile fashion shopping mall on the intention of introduction according to the characteristics of brands (in the case of women's wear) the intention of introduction is strong as instant accessibility and facility/usefulness is highly recognized. Lastly, there is a difference in the intention of introduction according to the characteristics of brands. According to items, casual wear shows the highest intention of introduction as followed by women's wear and sportswear. According to age, brands targeting a 24-29 year old group show a higher intention. Companies with average sales of 50 billion won to 750 billion won (or more) for three years showed a high intention. In addition, the possibility of introduction as a new distribution line was investigated.

Relationship between Genre Centrality and Performance in the Motion Picture Industry (네트워크 중심성과 성과에 관한 연구: 영화산업을 중심으로)

  • Lee, Wonhee;Jung, Dong-Il
    • The Journal of the Korea Contents Association
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    • v.17 no.6
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    • pp.153-168
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    • 2017
  • Existing researches on movie genre have been focusing on the relationship between a specific genre and performance of a movie. However, most of films cross into multiple genres and new approach is needed for analyzing a genre network. In this study social network analysis was used to analyze the genre centrality and its relationship with movie performance by developing a genre network, i.e. network among multiple genres constructed via genre co-occurrence pattern in a specific movie. Three index of genre centrality, eigenvector centrality, degree centrality, and bonacich power centrality, were tested for the valued genre network. Results showed that the relationship between genre centrality and movie performance appeared to be inverted U-shaped. This empirical finding is in line with the theory of ambidexterity which emphasizes the balance of exploration and exploitation. In addition, this study can provide practical implications for movie producers, distributors, and theaters that need to develop genre strategies.

Development of Wearing of Musculo-Skeletal Functional Garment for Adolescents' Idiopathic Scoliosis -With the Principle of Sports Taping Applied- (청소년 척추 측만증 환자를 위한 근골격계 보정 웨어 개발 - 스포츠 테이핑 원리 응용 -)

  • Park, Yang-Sun;Woo, Byung-Hoon;Kim, Jong-Moon;Lim, Young-Tae
    • Korean Journal of Applied Biomechanics
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    • v.22 no.3
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    • pp.365-371
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    • 2012
  • We aimed to analyze the muscle activity of adolescent patients with idiopathic scoliosis during gait and develop the wearing of musculo-skeletal functional garment by applying the principle of sports taping based on the result of the analysis. We selected 20 male students between the ages of 13 and 18 and divided them into 2 groups: one group consisted of 10 patients with idiopathic scoliosis <20 degrees of Cobb's Angle: the other group had 10 normal students. Using, we measured and analyzed the muscle activity of 8 different regions: left and right latissimus dorsi, left and right thoracolumbar fascia, left and right gluteus medius, and left and right biceps femoris during gait. Our results can be summarized as follows: Firstly, in patients with idiopathic scoliosis, the gait showed a significantly low activity of the right latissimus dorsi muscle when the left foot was supported on the ground(p<.05). Secondly, in the overall gait cycle, the patients showed a higher activity of the right thoracolumbar fascia and right gluteus medius than that seen in the normal students: however, this difference was not statistically significant. Thirdly, by applying sports taping on the bisis of the results, this study developed the wearing of musculo-skeletal functional garment that could maximize the stimuli of the right latissimus dorsi and alleviate muscle contraction of the right thoracolumbar fascia and right gluteus medius, while expanding the spinal line upward and downward, by focusing on the difference between left and right muscular strength of the muscle activity of the bright latissimus dorsi. Overall, we expect that by wearing of musculo-skeletal functional garment, the muscular functions in adolescents with idiopathic scoliosis.

The Effect of Industrial Health Education on Workers' Health Status : focusing on Small and Medium Industries (산업장 보건교육과 근로자 건강상태에 관한 연구 -일부 중소규모 산업장을 중심으로-)

  • 송현종;이명선
    • Korean Journal of Health Education and Promotion
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    • v.15 no.2
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    • pp.1-21
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    • 1998
  • The industrial health education is the most fundamental and active area in the industrial health. It has become increasingly recognized as an important component of preventive occupational health programs and is an essential service for improvement of productivity and employee's health. Evaluating the worker's health status is a part of the occupational health promotion policy and is very important to know the efficiency of the occupational health service. In this point, the purpose of this study was to clarify the effect of the industrial health education on worker's health status. This study included a survey of 625 workers at 28 factories in Puchon area form August Z7 to September 30, 1996. The research was carried out through the analysis of the self-administered questionnaires and health examination records. The results were as follows: 1. For demographic characteristics, 66.5% of the respondents were male. The most prevalent age group was 30 - 39years group(30.4%). Those who graduated from high school were 43.5%. The workers whose monthly income ranged from 600,000 to 100,000 won were 40.3%. As for the marital status, 69.4% of the respondents were married. 2. For occupational characteristics, 37.9% of the workers had worked 2 to 5 years in the factories, 69.4% of the respondents worked at the assembly line and the staffs were 27.0%. T26.4% of the respondents worked at hazardous workplace and 71.8% of the workers worked 9 to 10 hours a day. Those who worked during the night were 56.0%. Those who felt much for them workload were 29.9% and were dissatisfied with their working environment and job were 33.6%, 19.1%. 3. The 39.4% of the respondents received the industrial health education and most of them received on the safety and only few on family health. 70.7% out of those who had industrial health education reported it helped their health management.

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A Study on the Smart Home Life Style for Single households - Focusing on the 20s and 30s - (1인 가구를 위한 스마트 홈 라이프스타일 서비스 연구 -20·30세대를 중심으로-)

  • Lee, Ui-Jin;Kim, Seung-In
    • Journal of the Korea Convergence Society
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    • v.8 no.8
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    • pp.231-237
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    • 2017
  • The purpose of this study is to investigate the need for smart home service based on the lifestyle of a rapidly growing single household. When we compare the need and the arbitrary service according to the pattern of the lifestyle of the consumer, we try to analyze whether there is an effect on the future use. In the questionnaire survey of 1 person, 8 questions were selected such as food, state, line, leisure, communication, consumption, mobile life, Single household characterization question should be added so that concrete measures can be presented to future services. Competitive smart home services will be presented by examining the lifestyle of the 20th and 30th generation of single households, It is intended to be used as basic data on the direction of development of smart home service of the rapidly increasing single person households, and it is aimed to be a direction of improvement and development direction of the existing plan.

Coexistence of plant species under harsh environmental conditions: an evaluation of niche differentiation and stochasticity along salt marsh creeks

  • Kim, Daehyun;Ohr, Sewon
    • Journal of Ecology and Environment
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    • v.44 no.3
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    • pp.162-177
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    • 2020
  • Background: Ecologists have achieved much progress in the study of mechanisms that maintain species coexistence and diversity. In this paper, we reviewed a wide range of past research related to these topics, focusing on five theoretical bodies: (1) coexistence by niche differentiation, (2) coexistence without niche differentiation, (3) coexistence along environmental stress gradients, (4) coexistence under non-equilibrium versus equilibrium conditions, and (5) modern perspectives. Results: From the review, we identified that there are few models that can be generally and confidently applicable to different ecological systems. This problem arises mainly because most theories have not been substantiated by enough empirical research based on field data to test various coexistence hypotheses at different spatial scales. We also found that little is still known about the mechanisms of species coexistence under harsh environmental conditions. This is because most previous models treat disturbance as a key factor shaping community structure, but they do not explicitly deal with stressful systems with non-lethal conditions. We evaluated the mainstream ideas of niche differentiation and stochasticity for the coexistence of plant species across salt marsh creeks in southwestern Denmark. The results showed that diversity indices, such as Shannon-Wiener diversity, richness, and evenness, decreased with increasing surface elevation and increased with increasing niche overlap and niche breadth. The two niche parameters linearly decreased with increasing elevation. These findings imply a substantial influence of an equalizing mechanism that reduces differences in relative fitness among species in the highly stressful environments of the marsh. We propose that species evenness increases under very harsh conditions if the associated stress is not lethal. Finally, we present a conceptual model of patterns related to the level of environmental stress and niche characteristics along a microhabitat gradient (i.e., surface elevation). Conclusions: The ecology of stressful systems with non-lethal conditions will be increasingly important as ongoing global-scale climate change extends the period of chronic stresses that are not necessarily fatal to inhabiting plants. We recommend that more ecologists continue this line of research.

Analysis of Defection Customer Using Customer Segmentation on Bank -Focusing on Personal Deposit- (은행고객 세분화를 통한 이탈고객 관리분석 -가계성 예금을 중심으로-)

  • 이건창;권순재;신경식
    • Journal of Intelligence and Information Systems
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    • v.7 no.1
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    • pp.177-197
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    • 2001
  • This paper is aimed at proposing a data mining-driven analysis to manage the customer defection rate in the bank. After 1997 IMF crisis, Korean banks were suffering from hard-pressed restructuring. At the heart of such restructuring effects, there was the need to manage the customer more effectively than ever. So far, many banks in Korea used to a poor management of customers without any highly-skillful techniques. In line with this argument, we propose several data mining techniques to determine more effective technique far managing customer deflection. We applied three data mining techniques such as logit model, neural network, and C5.0. Experiment data were collected from personal deposit account data of a specific bank in Korea. After experiments, we found that C5.0 showed more robust performance compared to other two techniques. On the basis of those experiment results, we proposed customer defection management policy.

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A Study on Planning Rural Landscape Based on the Layer Technique - Focusing on Anhyun Village in Gochang, Guwau Village in Taebaek and Mulgeon-ri in Namhae - (층위기법 관점의 농촌경관계획에 관한 연구 -고창 안현마을, 태백 구와우마을, 남해 물건리를 사례로-)

  • Park, Eun-Yeong
    • Journal of Korean Society of Rural Planning
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    • v.14 no.4
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    • pp.11-19
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    • 2008
  • The layer technique is to produce many memorable scenes by generating layers of new experiences on the existing ones as it is adding the cognitive layers on to the visually seen landscape. Its need is high for places whose landscape itself influences perception, value or expression and which determines the spatial and quality standards. The existing floor plan-based design methods have failed to be useful in generating complex visual experiences. In order to maximize the aesthetical landscape experiences in landscape planning, cognitive layers are needed which complement the input of adequate cognitive elements and the inter-element relationships. Here, layers are utilized to change the arrangement of the landscape elements and coordinate the cognitive flow so that the images could be connected and imagination could occur. A case in point is Anhyun Village in Gochang where physically distinctive layers are additionally set to make a visual experience enriching. The new landscape layers discover the fact that it provides diversity in experiencing the village landscape and forming the sense of beauty and that it is deeply immersed into the daily life of the village. Meanwhile, Guwau Village in Taebaek is an example showing the usefulness of various-layer setting in landscape planning in setting effective circulation planning. That is, the bottom line is the spacing-starting where and making it stay where for a few seconds, and the visual layers. It is also critical to encourage inducing circulation so that layers of the senses stimulating five senses could intervene. Lastly, Mulgeon-ri in Namhae is a case which directly made a parallel of the physical layers of the landscape composition and the cognitive layers of the landscape experience. Artificial landscape planning is mostly about manipulating of visual traits that people feel beautiful, but the layer technique is linked to how to make experiences enriching and renewed.

A study on increasing KTX operation efficiency of long-distant transportation methods in Korea (고속철도 운영효율성 분석)

  • Lee, Yon-Jai;Oh, Tae-Wan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.1 no.2
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    • pp.225-253
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    • 2006
  • Last 1970's Korea opened the Kyoung-bu highways from Seoul to Pusan, and Korea government had change the transportation policy to focusing on the road and motors. but 1990's Korea had been the heavily traffic jam in long distant transportation system and logistics. That's why Korea government studied on feasibility survey of High-speed train. As the KTX opens, traffic networks covering large areas In Kyeongbu-line (Seoul- Daejeon- Busan) are expected to raise synergy effects in economics as well as in korean culture respects. Having been playing an important transportation role in Korea for the last 106 years. With opening of the high speed railway, KORAIL in inevitable to make a drastic reform. To achieve this purpose, it is necessary that KORAIL has to be small and effective streamlined organization. In should increase traffic capacity by improving infra facilities. It need to also expand its internal functions by connecting the KTX with the conventional railroad system.

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Teaching Multiplication with Whole Numbers in Elementary School Mathematics -Focusing on the Introduction of the Concept of Multiplication and Multiplication Facts- (초등수학에서 자연수 곱셈 지도 -곱셈의 도입과 곱셈 구구를 중심으로-)

  • Chong, Yeong Ok
    • School Mathematics
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    • v.15 no.4
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    • pp.889-920
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    • 2013
  • The aim of this study is to look into the didactical background for introducing the concept of multiplication and teaching multiplication facts in elementary school mathematics and offer suggestions to improve teaching multiplication in the future. In order to attain these purposes, this study deduced and examined concepts of multiplication, situations involving multiplication, didactical models for multiplication and multiplication strategies based on key ideas with respect to the didactical background on teaching multiplication through a theoretical consideration regarding various studies on multiplication. Based on such examination, this study compared and analyzed textbooks used in the United States, Finland, the Netherlands, Germany and South Korea. In the light of such theoretical consideration and analytical results, this study provided implication for improving teaching multiplication in elementary schools in Korea as follows: diversifying equal groups situations, emphasizing multiplicative comparison situations, reconsidering Cartesian product situations for providing situations involving multiplication, balancing among the group model, array model and line model and transposing from material models to structured and formal ones in using didactical models for multiplication, emphasizing multiplication strategies and properties of multiplication and connecting learned facts and new facts with one another for teaching multiplication facts.

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