• 제목/요약/키워드: Lifestyle variables

검색결과 316건 처리시간 0.024초

인터넷 광고유형과 패션 라이프스타일에 따른 광고효과 연구 (A study on the advertising effects by internet advertising types and fashion lifestyle)

  • 고은주;목보경
    • 한국의류학회지
    • /
    • 제25권7호
    • /
    • pp.1258-1269
    • /
    • 2001
  • The purpose of this study was to investigate the dimensions of fashion lifestyle, to examine the relationship between fashion lifestyle and internet advertising effect, and to identify the moderating effect of fashion lifestyle on the relationship between advertising types and advertising effects. Using dependent variables as internet advertising effects(i.e., attitude to advertising, attitude to product, attitude to brand), advertising types (i.e., banner, website e-mail types) and fashion lifestyle were used as independent variables. For the study, a sample of 152 apparel consumers participated in this survey research. The survey of design with a questionnaire was employed. Three types of fashion advertisement were included as banner type, website type, and e-mail type. For each type, two samples were included for the study. Questionnaire was developed with the html language and data collection was done through the internet on October 2000. For data analysis, descriptive statistics(i. e., frequency, percent), factor analysis, reliability analysis, linear regression and ANOVA were used. First, fashion lifestyle was classified with the seven dimensions: personality seeking group, planning purchase group, fashion leader group, fashion information seeking group, media preference group, commonness/traditional group, fashion follower group. Second, fashion lifestyle had signification effects on advertising effects. In the group of fashion lifestyle, fashion Information seeking group and planning purchase group were found to influence on the attitude toward advertising, and planning purchase type was influenced to attitude toward brand and attitude toward product. Third, main effects of fashion lifestyle were found to be significant. The correlation and interaction effects of fashion lifestyle and internet advertisement types were not significant.

  • PDF

성인남성의 성적지향에 따른 의복행동과 심리적 특성의 관련연구 (A Study on the Clothing Behavior and Psychological Characteristics of Homosexual and Heterosexual Men)

  • 고애란;남미우
    • 한국의류학회지
    • /
    • 제22권4호
    • /
    • pp.460-468
    • /
    • 1998
  • The purpose of this study were 1) to identify the differences between homosexual and heterosexual men in clothing behaviors(fashion leadership, preference for up-to-date style and sexual attractiveness), lifestyle and sex-role attitudes, and 2) to investigate the relation- ships between clothing behaviors and lifestyle and sex-role attitudes. The data was collected via self-administered questionnaires from 183 adult men(88 homosexual, 95 heterosexual men) living in Seoul, and was analyzed by factor analysis, t-test, correlations and multiple regressions. The result of this study were as follows: 1. Two factors of fashion leadership. were identified: fashion opinion leadership and fashion innovativeness. Four factors of lifestyle were identified: appearance awareness, self-confidence, authoritativeness, and achievement. 2. The result of t-test between homosexual and heterosexual men in clothing behaviors and psychological characteristics, homosexual men showed higher scores in fashion innovativeness, fashion opinion leadership, preference for up-to-date style, and appearance awareness of lifestyle characteristics. 3. From the result of analyzing the effects of psychological characteristics on 4 variables of clothing behaviors, appearance awareness of lifestyle characteristics was found to be the most influential factor for all the clothing behavior variables in both groups.

  • PDF

고혈압 성인에게 적용한 6개월의 코칭 건강관리 프로그램의 효과 (The Effects of 6 Months Lifestyle Coaching Program for Adults with Hypertension)

  • 김명숙;송미순
    • Perspectives in Nursing Science
    • /
    • 제10권2호
    • /
    • pp.111-119
    • /
    • 2013
  • Purpose: The purpose of this study was to determine the effects of 6 months lifestyle coaching program for adults with hypertension. Methods: The study utilized the one-group pretest-posttest design. The subjects were recruited from a corporation group member of a private health maintenance organization. The data of 35 subjects who completed the program out of initial 114 subjects were analyzed for this study. The program included 6 times of monthly face-to-face visits and additional short messages by cellular phone. They were given education for self-management of hypertension and coaching for lifestyle modification. Dependent variables were measured at the beginning and at the end of 6months program and compared by paired t-test. Results: There were significant reductions in systolic and diastolic BP, BMI, total cholesterol, and fasting blood sugar. Among the variables in life style, significant changes were shown in alcohol consumption (frequency and quantity) and exercise (frequency and duration). Conclusion: This study showed that 6 months lifestyle coaching program has potential for positive outcomes on BP control and modifying lifestyle for adults with hypertension. However, additional study is needed to find sustainability of lifestyle and the long-term effect of the program with larger sample.

  • PDF

식생활 라이프스타일 유형에 따른 다이어트 관련 태도와 인구 통계학적 특성의 차이분석: 20, 30대 성인을 중심으로 (Differences in Diet-Related Attitudes and Demographics by Type of Food-Lifestyle: Focused on Adults in Their 20s and 30s)

  • 박광희
    • Human Ecology Research
    • /
    • 제53권6호
    • /
    • pp.655-665
    • /
    • 2015
  • This study classified respondents by food-lifestyle and investigated differences in diet-related attitudes and demographic variables among food-lifestyle groups. Diet-related attitudes consisted of variables such as interest in diet, trial number of diet, diet period, weight loss, diet motivation, verification of products approved by the Ministry of Food and Drug Safety, verification of manufacturer's reliability, examination of damage cases and side effects, and awareness of consumer protection law. This study administered a questionnaire survey to adults between the ages of 20 and 39 who lived in Daegu and Uijeongbu from November 17th to December 14th 2014. Data collected from 293 respondents were analyzed using descriptive statistics, factor analyses, cluster analysis, analysis of variance (ANOVA) and chi-square tests. Four clusters (passive eating habit group, active eating habit group, convenience oriented group, and taste and health oriented group) were developed according to four factors of food-lifestyle (health-conscious, popularity-seeking, taste-seeking, convenience-seeking). The results of the ANOVA and chi-square tests indicated significant differences in interest in diet, awareness of consumer protection law, verification of products approved by the Ministry of Food and Drug Safety, verification of manufacturer's reliability, examination of damage cases and side effects, gender, education levels and household monthly income levels among food-lifestyle groups.

여대생의 건강증진 생활양식과 스트레스 및 우울 (Health Promoting Lifestyle, Stress, and Depression of the College Female Students)

  • 박후남;김명자
    • 한국보건간호학회지
    • /
    • 제14권2호
    • /
    • pp.318-331
    • /
    • 2000
  • The purposes of this study were to examine the relationships among health promoting lifestyle, stress. depression, and general characteristics and to reveal these variables affecting depression in college female students. The data were collected between November 29th and December 4th. 1999 by using self-administered questionnaire. Data analysis were conducted by using Peason's correlation. t-test, ANOVA. stepwise multiple regression. The results were as follows : 1. Health promoting lifestyle was significantly different by religion, smoking. school record, perceived health status. satisfaction of school life, and department. 2. The mean score of stress was 2.28. the level of stress showed significant differences according to economic status, perceived health status, and satisfaction of school life. 3. The mean score of depression was 12.05. the level of depression showed significant differences according to religion, smoking, school record, economic status. perceived health status, satisfaction. of school life, and department. 4. The mean score of health promoting lifestyle was 2.43. both interpersonal relationship(M=2.96) and self-actualization(M=2.79) of the subscales of health promoting lifestyle revealed high scores, whereas the scores of health responsibility(M=2.07), and exercise (M=1.64) were below. 5. Negative correlations were observed between health promoting lifestyle and stress(r=-.21), between heath promoting lifestyle and depression(r=-38). Positive correlations were observed between stress and depression(r= .60). 6. Negative correlations were observed between self-actualization(r=-.29). nutrition Cr=-.17), and stress management(r=-.17) domains of health promoting lifestyle and stress. 7. Negative correlations were observed between self-actualization(r=-.47), nutrition (r=-.31), stress management(r=-.25), interpersonal relationship(r=-.23), health responsibility(r=-.13), and exercise(r=-.l1) domains of health promoting lifestyle and depression. 8. Depression was significantly predicted by stress$(36.2\%)$, health promoting lifestyle $(7.0\%)$. these variables explained $43.2\%$ of variance of depression.

  • PDF

여고생의 건강증진 생활양식과 관련요인 연구 (The Determinants of Health Promoting Lifestyle in High School Students)

  • 홍외현;김정남;박영숙
    • 한국보건간호학회지
    • /
    • 제13권2호
    • /
    • pp.183-201
    • /
    • 1999
  • This descriptive correlational study was conducted to identify the variables related to health promoting lifestyle of girls in High school students. 156 high school students and 88 vocational high school students who lives in Taegu city were selected by a convenience sampling method. The data were collected by self-reported questionnaires from August 24 to September 4. 1998. Pender and others' Health Promoting Lifestyle Profile. Shere et al's. Self-Efficacy scale. Wallston et al.' s Internal Health Locus of Control scale. Wares' Health self rating scale and Cohen & Hoberman's Social support scale were used. The data were analyzed by using descriptive statistics, Pearson correlation coefficient. t-test. MANOVA. ANOVA. Tukey verification and Stepwise multiple regression with SAS progrom. The results of this study were as follows : 1. The average score of health promoting lifestyle performance was 2.34(SD=.36)points by the 4 point scale. 2. The combination of self-efficacy. internal health locus of control. mather's educational level and type of school explained $41.31\%$ of the variance of health promoting lifestyle. 3. Health promoting lifestyle showed significant positive correlations with self efficacy(r=.5173. p=.001), perceived health status(r=.254, p=.001) and internal health locus of control(r=.321. p=.001). On the basis of the above findings, self-efficacy in cognitive factors. and social support in modifying factors were identified as the variables which explained the most part of the Pender's health-promotion model. Nursing strategies enhancing self-efficacy which has the most significant effect on health promoting lifestyle should be developed. Further research is required to find out the factors influencing health pormoting lifestyle of high school students.

  • PDF

한방건강검진(韓方建康檢診) 결과(結果)에 따른 생활행동(生活行動) 변화(變化)에 영향(影響)을 미치는 요인(要因) (The Factors Causing Change of Lifestyle by the Outcome of Oriental Medical Examination)

  • 나삼식;권소희;서지연;정해경;김유철;송용선;장두섭;이기남
    • 대한예방한의학회지
    • /
    • 제7권1호
    • /
    • pp.139-150
    • /
    • 2003
  • This study tried to know the chang of lifestyle and the factors causing of lifestyle change by the outcome of oriental medical examination for labors in one of the automobile factories in Jeon Buk area. The results will be helpful to the effective health care for the labors in factory. Oriental medical examination was done 22 times from May 20 to June 19, 2002. The numbers of labor who received oriental medical examination were 531, and 300 questionnaires among them were collected. The results were as follows: 1) General characteristics of examinee for oriental medical examination; total 300 labors, high percentage in age range $31{\sim}45$ years old, mostly married, high percentage of high school in completion of study. High percentages in drinking, smoking, and working hour were less than 1 time per week, non-smoking, and above 10 hours, respectively. High percentages in working year and salary were $11{\sim}15$ years. 2) The degree of lifestyle change by the oriental medical examination had the highest score with consult of oriental medicine doctor, and the lowest score was from moire typography result. 3) The degree of lifestyle change by medical examination was highly influenced by the subject characteristics that were less than 1 time per week for drinking, non-smoking, and less than 10 years of working year. 4) For the lifestyle change by the cognition of subject, the subjects who had high confidence for oriental medical examination, high recognition for oriental medical examination's requirement, high concern for health. effective cognition for early detection of disease, had high degree of lifestyle change. 5) The variables that cause lifestyle change in Sasang constitutional analysis result were early detection of disease, type of smoking, working year, moire typography result, interview for health. The variables that cause lifestyle change in moire typography result were type of drinking, ages, working year, consult for health, moire typography result. The variables that cause lifestyle change in interview with oriental medicine doctor were constitutional analysis and moire typography result.

  • PDF

청소년의 라이프스타일과 개인주의-집단주의에 따른 선호감성 분석 (Preferred Sensation of Adolescents according to their Lifestyle and Individualism/Collectivism)

  • 한경미;나영주
    • 한국의류산업학회지
    • /
    • 제6권1호
    • /
    • pp.51-60
    • /
    • 2004
  • The purpose of the study was to investigate the lifestyle and individualism/collectivism of adolescents nowadays and the relationship to preferred sensation. We collected 1386 middle and high school students' data which have the answers about lifestyle, individualism/collectivism, self-esteem, school location, family members and other socio-statistical variables. The results are followings; The types of adolescents' lifestyle composed of 5 clusters, which are Pursuit of hedonic (18.9%), Adventure materialism (19.9%), Depending and pursuit of entertainment (21.4%), Internet & study (22.5%), and Strong will - economic (17.3%). Distribution of individualism/collectivism is even, and Egoist (29.8%) which belong to vertical individualism is the biggest portion. Adolescent's lifestyle has relationship to the external factors, such as school location and family income, while individualism/collectivism does rather to adolescent's own nature, such as gender and grade. Their lifestyle than their individualism/ collectivism is connected with their preferred sensation more.

비건강 관련 학과 여대생의 건강증진생활양식과 영향요인 (A Study of Factors influencing Health Promotion Lifestyle in Women College Students)

  • 유경희;조경미
    • 한국간호교육학회지
    • /
    • 제18권2호
    • /
    • pp.343-352
    • /
    • 2012
  • Purpose: The purpose of this study was to identify the factors influencing Health Promotion Lifestyle Profile of women college students. Methods: The sample consisted of 248 women college students in P city. Self report questionnaires were used to measure the variables. In data analysis, SPSSWIN 20.0 program was utilized for descriptive statistics, Pearson's correlation coefficients, and regression analysis. Results: The mean score for Health Promotion Lifestyle Profile was 2.27. In the the highest subcategories, the highest degree of performance was interpersonal relationships and the lowest degree was health responsibility. Health Promotion Lifestyle Profile was significantly different according to religion (F=3.48, p=.017), economic state(F=3.01,p=.031), perceived health state(F=8.07, p<.001), exercise frequency (F=16.02, p<.001), and self-rated knowledge about health (F=21.08, p<.001). In regression of analysis, perceived health state, exercise frequency, and self-rated knowledge about health were significant predictors explaining 30.5%. Conclusion: This study suggests that perceived health state, exercise frequency, and self-rated knowledge about health are significantly influencing factors in Health Promotion Lifestyle Profile in women college students. Therefore, the strategies of nursing intervention which improve these variables must be developed for women college students.

중국 연변지역의 한족, 조선족과 한국인의 건강행태 비교 연구 (A Comparative Study on Health Lifestyle Behaviors among Chinese, Korean Chinese and Koreans)

  • 이선동;최찬호;장경호;신헌태
    • 대한예방한의학회지
    • /
    • 제7권1호
    • /
    • pp.67-77
    • /
    • 2003
  • This study is to compare health related behaviors among Chinese, Korean Chinese in a Yanbian Province with a population of mainly Korean descendents and Koreans in Kangwon Province, Korea. Cross-sectional surveys were used to identify self-rated health, smoking, alcohol use, exercise and other lifestyle variables. A total of 739 Chinese, 663 Korean Chines, and 639 Koreans were surveyed using self-administered questionnaires. Few Korean Chinese(13.9%) reported they were healthy compared with Chinese(38.7%) and Koreans(36.3%). There was no difference in the prevalence of smoking by ethnic groups. More Koreans(48.5%) and Chinese Koreans(44.5%) reported drinking alcohol compared with Chinese(37.2%)(p < .001). Compared Chinese and Korean Chinese, fewer Koreans reported regular diet, exercise, health screening, and deep sleeping patterns. The lifestyle variables that affect the prevalence of disease were different by ethnic groups. In conclusion, ethnicity was shown to be an independent factor in relation to self-rated health, alcohol use, and other health lifestyle behaviors.

  • PDF